Skip to content
Ecomobi logo
  • Về Ecomobi
    • Nền tảng Passio
    • Về Chúng Tôi
    • Liên Hệ
    • Trung tâm trợ giúp
  • Nhãn hàng
    • Tổng quan
    • Tiếp Thị Liên Kết
    • Tiếp Thị Người Ảnh Hưởng
    • Dịch vụ Booking Influencer
    • Nội Dung Do Người Dùng Tạo
  • Nhà sáng tạo
    • Tổng quan
    • Khám Phá Chiến Dịch
    • Công cụ dành cho nhà sáng tạo
  • Publishers
    • Tổng quan
    • Affiliate
    • Công cụ dành cho publisher
    • API
  • Khám phá
    • Blog
    • Sự kiện
    • Câu chuyện thành công
    • Academy
  • Bắt đầu
    For Brands
    Contact us
    For Creators
    Sign up
    Login
  • Tiếng Việt
    • English
Ecomobi logo
  • Về Ecomobi
    • Nền tảng Passio
    • Về Chúng Tôi
    • Liên Hệ
    • Trung tâm trợ giúp
  • Nhãn hàng
    • Tổng quan
    • Tiếp Thị Liên Kết
    • Tiếp Thị Người Ảnh Hưởng
    • Dịch vụ Booking Influencer
    • Nội Dung Do Người Dùng Tạo
  • Nhà sáng tạo
    • Tổng quan
    • Khám Phá Chiến Dịch
    • Công cụ dành cho nhà sáng tạo
  • Publishers
    • Tổng quan
    • Affiliate
    • Công cụ dành cho publisher
    • API
  • Khám phá
    • Blog
    • Sự kiện
    • Câu chuyện thành công
    • Academy
  • Bắt đầu
  • Tiếng Việt
    • English
Menu
  • Về Ecomobi
    • Nền tảng Passio
    • Về Chúng Tôi
    • Liên Hệ
    • Trung tâm trợ giúp
  • Nhãn hàng
    • Tổng quan
    • Tiếp Thị Liên Kết
    • Tiếp Thị Người Ảnh Hưởng
    • Dịch vụ Booking Influencer
    • Nội Dung Do Người Dùng Tạo
  • Nhà sáng tạo
    • Tổng quan
    • Khám Phá Chiến Dịch
    • Công cụ dành cho nhà sáng tạo
  • Publishers
    • Tổng quan
    • Affiliate
    • Công cụ dành cho publisher
    • API
  • Khám phá
    • Blog
    • Sự kiện
    • Câu chuyện thành công
    • Academy
  • Bắt đầu
  • Tiếng Việt
    • English

TikTok Affiliate và Lazada Affiliate: Nền tảng nào tốt nhất cho creator?

Want to turn your content into cash? Affiliate marketing is booming in Southeast Asia, and TikTok Affiliate vs Lazada Affiliate are two powerhouse programs for creators, bloggers, and influencers. But which one suits your style? This comprehensive guide compares TikTok Affiliate vs Lazada Affiliate across audience reach, commissions, content strategies, and more.

TikTok Affiliate vs Lazada Affiliate: Choose the Right Affiliate Program for You

Overview: TikTok Affiliate vs Lazada Affiliate

Both TikTok Affiliate and Lazada Affiliate offer unique ways to earn commissions by promoting products. Here’s a quick snapshot:

Lazada Affiliate Marketing

Lazada, a leading e-commerce platform in Southeast Asia, offers an affiliate program through networks like Ecomobi. Affiliates earn commissions by promoting Lazada products via blogs, social media, or YouTube, embedding affiliate links in content like reviews or “best of” lists. LazAffiliate program caters to both individual and business partners, with commission rates varying by product category and consumer status (new vs. returning).

Lazada’s Southeast Asia GMV was $20.1B in 2022, but its market share has slipped to 7.6% regionally (15 – 20% in the Philippines) due to TikTok Shop’s rise. Still, Lazada remains a powerhouse:

overview TikTok Affiliate vs Lazada Affiliate
Grow potential of Lazada Affiliate

Key Requirements:

  • No minimum follower count
  • Register via Ecomobi
  • Create content with affiliate links.

TikTok Affiliate Marketing

TikTok Shop’s Affiliate program lets creators earn 10 – 20% commissions by promoting products in videos or livestreams, with in-app purchases. TikTok’s algorithm can skyrocket your affiliate links to millions – here’s how TikTok’s algorithm boosts your affiliate earnings.

TikTok Shop’s Southeast Asia GMV skyrocketed from $4.4B in 2022 to $16.3B in 2023, a 4x increase, outpacing Shopee’s growth. In the Philippines, TikTok holds a 16.4% e-commerce market share, closing in on Lazada.

overview TikTok Affiliate vs Lazada Affiliate 2
With 1.58 billion monthly active users globally and a massive Southeast Asian audience, TikTok’s algorithm – driven discovery makes it a hotspot for organic reach.

Key Requirements:

  • 1,000+ followers
  • Original content
  • Apply through TikTok Shop or networks like Ecomobi
Start with low-cost products on TikTok Join Us ›

TikTok Affiliate vs Lazada Affiliate: 5 key dimensions

Let’s break down the two programs across five key dimensions to help you decide.

Audience reach: Who’s your target market?

Your audience determines your affiliate success. Here’s how TikTok Affiliate vs Lazada Affiliate align with different demographics.

  • TikTok Affiliate: Targets Gen Z and Millennials. Its algorithm prioritizes content quality, letting new creators go viral. Best for trendy products like fashion, beauty, or gadgets.
  • Lazada Affiliate: Lazada attracts a diverse demographic, including price-sensitive shoppers across all age groups. Its search-driven platform suits consumers seeking specific products, from electronics to household goods. Bloggers with niche audiences (e.g., tech or home improvement) can tap into Lazada’s established trust and wide product range to drive conversions.
FeatureTikTok AffiliateLazada Affiliate
DemographicsGen Z and Millennials (40% of TikTok’s 1.6B projected users in 2025 are 16-24) who love trendy, impulse-driven purchases like fashion, beauty, and gadgets.Broad Southeast Asian audience, including families and young professionals, shopping for practical items like electronics and household goods
Reach Mechanism– Algorithm-driven, organic
– 1.04B monthly active users, with viral potential via the For You Page.
– Search-driven, SEO
– 100M+ users across Malaysia, Singapore, Thailand, Philippines,….
Engagement78% of TikTok users have purchased products after seeing them on the platform, with 50% buying during livestreams.Lazada’s trusted brand drives conversions, especially for niche audiences (e.g., tech enthusiasts or budget shoppers).
MarketUS, UK, Southeast Asia (16.4% e-commerce market share in the Philippines).Southeast Asia-focused (7.6% regional market share, 15-20% in the Philippines).
Product FitTrendy, visual (fashion, gadgets)Broad, practical (electronics, home)
@elizabethkayeturner

Ad – full face of viral tiktok beauty products, up close with no filter! ✨ @L’Oréal Paris @Maybelline New York @nyxcosmetics_uk #tiktoksummersale #tiktokmademebuyit #viralmakeup #makeupvideo #makeupreview #makeuptips #makeuphacks #makeuponrealskin #nofilter #makeuproutine #viraltiktokproducts #viralbeauty #realskin #skintexture #makeup

♬ original sound – Lizzy Turner

Implementation direction:

  • TikTok: Focus on trendy, youth-oriented niches. Create engaging, trend-driven videos (e.g., using viral sounds or challenges) to maximize organic reach. Use link-in-bio tools like Passio to consolidate affiliate links, as TikTok restricts in-video links.
  • Lazada: Target broader or niche audiences via blog posts or YouTube reviews. Optimize content with keywords (“Best laptops on Lazada 2025”) to capture search intent. Leverage Lazada’s seasonal sales (11.11) to promote deals.
Collage of a TikTok creator filming a product video and a Lazada product page on a laptop
TikTok targets Gen Z; Lazada reaches all ages

Commission structures

Earnings depend on commission rates, payout terms, and platform mechanics. Here’s a breakdown for TikTok Affiliate vs Lazada Affiliate 

FeatureTikTok AffiliateLazada Affiliate
Commission Rates5 – 15% depending on category; some sources report around 6 – 8% for most products in 2025; fees are set by TikTok, not sellers, and are not typically negotiable1-12% (up to 40% during campaigns); 10% for new customers, 3% for returning
Payout FrequencyAutomatic after sales; ~$10-$20 thresholdBi-weekly or monthly with a threshold around $20; matches your data.
Cookie Duration7 days cookie duration for affiliate tracking is standard7 days (mobile), 30 days for website
Payment MethodsBank transfer, PayPal, digital walletsBank transfer, PayPal, GCash
  • Tiktok Affiliate: Higher commissions (up to 20%) and low selling fees (~4%) make TikTok attractive. However, earnings rely on high engagement and click-through rates, which can be volatile.
  • Lazada Affiliate: Lazada offers 10% commissions for new customers and 3% for returning ones, with a maximum cap of IDR 75,000 (~$4.80) per product for individuals. Business partners may earn varied rates by category. Payouts require a minimum of IDR 350,000 (~$22.40), which may delay earnings for low-volume affiliates.

Earnings Calculator: Estimate your earnings with our Tiktok Money Calculator entering your follower count, engagement rate, 

Key Takeaway: TikTok Affiliate offers higher, flexible commissions for viral content, while Lazada Affiliate provides stable rates and longer tracking for SEO content.

Content creation and Platform mechanics

Your content drives clicks and conversions. Here’s how to create for each platform.

FeatureTiktok AffiliateLazada Affiliate
FormatShort videos (15 – 60s), livestreams, or product showcases (unboxings, tutorials, trend-driven challenges,…).Blogs, reviews, “best of” lists, YouTube videos, or social posts.
LinksNo direct links in videos; use “link in bio” or captions. Stories require 10,000+ followers.Direct affiliate links in posts, blogs, or emails for easy clicks.
ToolsEcomobi dashboard, CapCut for editing, and product samples from brandsEcomobi dashboards for link generation, Ahrefs for SEO, Canva for visuals.
Tips– Create a “GRWM” (Get Ready With Me) video featuring TikTok Shop products.- Join trending challenges with hashtags like #TikTokShop.- Experiment with unboxings or “Product vs. Product” comparisons.– Optimize blog posts with SEO keywords- Create a YouTube review comparing Lazada products (e.g., “Top 5 Laptops”).

Implementation Direction:

  • TikTok: Master TikTok’s video editing tools to create polished content. Experiment with formats like tutorials, unboxings, or “day-in-the-life” videos showcasing products. Join trending challenges to boost discoverability.
@ecomobi.philippines

Did you know these effective types of content? Check it out! #EcomobiPassioPhilippines #AffiliateMarketing #fyp

♬ If We Ever Broke Up – Mae Stephens
  • Lazada: Invest in SEO tools like Ahrefs or SEMrush to identify high-traffic keywords. Write in-depth reviews or comparison posts (“Lazada vs Shopee gadgets”). Use high-quality visuals and CTAs (“Shop now on Lazada!”) to drive clicks.
Lazada Affiliate product image of a laptop
TikTok Affiliate demands engaging, trend-driven videos, while Lazada Affiliate rewards in-depth, SEO-optimized content.

Ease of Entry and Support

  • TikTok Affiliate: 1,000+ followers, original content, apply via TikTok Shop or Ecomobi. Approval in ~1 week. Case Study: How a creator skyrocketed to success with TikTok Affiliate Partner & Ecomobi. In just 4 months, the creator witnessed a nearly $50,000 in commissions and almost 1,000 orders!
  • Lazada Affiliate: No follower minimum, register via Ecomobi. Straightforward setup with banners and links. Ecomobi provides dashboards and promotional materials. 

Long-Term scalability

  • TikTok Affiliate: TikTok’s rapid growth (135 million users in Southeast Asia) and social commerce trend offer high scalability for creators who adapt to trends. However, reliance on algorithm changes and younger audiences may limit long-term stability.
  • Lazada Affiliate: Lazada’s established e-commerce ecosystem and diverse product range ensure stable, evergreen opportunities. Bloggers can build authority in niches, driving consistent traffic via SEO. However, competition in search rankings requires ongoing optimization.
Infographic comparing TikTok Affiliate vs Lazada Affiliate commissions, reach, and content types

TikTok Affiliate excels for viral, video-driven promotions, while Lazada Affiliate is ideal for SEO-optimized, evergreen content.

TikTok Affiliate vs Lazada Affiliate: Which should you choose?

Choose TikTok Affiliate if:

  • You excel at creating short, engaging videos.
  • Your audience is young and trend-conscious.
  • You want to leverage organic reach and viral potential.
  • You’re comfortable adapting to platform trends and algorithm changes.

Choose Lazada Affiliate if:

  • You prefer long-form content like blogs or YouTube videos.
  • You target a diverse or niche audience seeking specific products.
  • You value stable, evergreen content with SEO-driven traffic.
  • You want a beginner-friendly program with established brand trust.

TikTok Affiliate vs Lazada Affiliate are powerful ways to monetize your content in 2025. TikTok Affiliate offers viral reach and high commissions for video creators targeting Gen Z, while Lazada Affiliate provides stable, SEO-driven income for bloggers reaching diverse shoppers. By aligning your content style, audience, and goals with the right platform – or combining both – you can build a sustainable affiliate income stream.

Contact us, Ecomobi:
– Fanpage: https://www.facebook.com/ecomobi.ssp
– Instagram: https://www.instagram.com/ecomobi_ssp
– Tiktok: https://www.tiktok.com/@ecomobipassiovietnam
– Email: info@ecomobi.com

Read more:

Read more

On This Page

  1. Overview: TikTok Affiliate vs Lazada Affiliate
    1. Lazada Affiliate Marketing
    2. TikTok Affiliate Marketing
  2. TikTok Affiliate vs Lazada Affiliate: 5 key dimensions
    1. Audience reach: Who’s your target market?
    2. Commission structures
    3. Content creation and Platform mechanics
    4. Ease of Entry and Support
    5. Long-Term scalability
  3. TikTok Affiliate vs Lazada Affiliate: Which should you choose?
Get Ecomobi monthly newsletter right in your inbox.
Loading

Related Success Stories

Top 5 best affiliate programs in the Philippines

Top 5 chương trình tiếp thị liên kết tốt nhất tại Việt Nam dành cho Creators

Tại Việt Nam, tiếp thị liên kết đang phát triển mạnh mẽ nhờ sự phát triển nhanh chóng của thương

Read More »
Cach xoa logo Tiktok bang cong cu truc tuyen mien phi chat luong HD

Cách xóa logo Tiktok chất lượng full HD miễn phí 2025

Bạn đang tìm cách xóa logo TikTok hoặc tải video TikTok không logo để tái sử dụng trên Instagram Reels,

Read More »
how-to-make-money-on-tiktok-without-followers-6826f6156c21f

12+ cách kiếm tiền từ Tiktok​ không cần 1000 followers

Bạn muốn kiếm tiền online mà chưa biết bắt đầu từ đâu?Thật sự có thể kiếm tiền từ TikTok không

Read More »
How to create TikTok Shop

Cách tạo cửa hàng trên TikTok Shop: Hướng dẫn từng bước để xây dựng và bán hàng trên TikTok Shop

Cách tạo TikTok Shop là câu hỏi mà nhiều người bán hàng trực tuyến đầy tham vọng đang đặt ra,

Read More »
hotelscom travel affiliate program via Ecomobi

Hotels.com travel affiliate: Hướng dẫn tham gia và mẹo tối ưu cho publisher

Chương trình Hotels.com travel affiliate hiện đã có mặt trên Ecomobi Passio, mang đến cơ hội tăng thu nhập thông

Read More »
Join Expedia travel affiliate with Ecomobi

Expedia Travel Affiliate: Độc quyền trên Ecomobi nhận hoa hồng 4.8%

Nếu bạn là một blogger du lịch, nhà sáng tạo nội dung hay đang sở hữ một website muốn kiếm

Read More »
so sanh tiktok-affiliate-va-shopee-affiliate

Tiktok Affiliate và Shopee Affiliate: Chọn đúng để kiếm tiền nhanh

Affiliate Marketing là một trong những cách kiếm tiền online hot nhất năm 2025. Nhưng giữa TikTok Affiliate và Shopee

Read More »
How much does tiktok pay for creators

TikTok trả tiền cho creators như thế nào? TikTok tính tiền theo view như thế nào?

TikTok đã trở thành một trong những nền tảng mạng xã hội phổ biến nhất với hơn 1 tỷ người

Read More »
Tiktok Shop Affiliate huong dan cho nguoi moi bat dau

Tiktok Shop Affiliate: Hướng dẫn kiếm tiền cho nhà sáng tạo nội dung

Bạn đam mê sáng tạo nội dung trên TikTok nhưng chưa biết cách biến lượt xem thành tiền? Hay bạn

Read More »
Ecomobi logo

Platform

  • Nền tảng Passio
  • Trung tâm trợ giúp
  • Về Chúng Tôi
  • Liên Hệ
  • Nền tảng Passio
  • Trung tâm trợ giúp
  • Về Chúng Tôi
  • Liên Hệ

For Brands

  • Tổng quan
  • Tiếp Thị Liên Kết
  • Tiếp Thị Người Ảnh Hưởng
  • Dịch vụ Booking Influencer
  • Nội Dung Do Người Dùng Tạo
  • Tổng quan
  • Tiếp Thị Liên Kết
  • Tiếp Thị Người Ảnh Hưởng
  • Dịch vụ Booking Influencer
  • Nội Dung Do Người Dùng Tạo

For Creators

  • Tổng quan
  • Khám Phá Chiến Dịch
  • Công Cụ Dành Cho Nhà Sáng Tạo
  • Idol Program
  • Tổng quan
  • Khám Phá Chiến Dịch
  • Công Cụ Dành Cho Nhà Sáng Tạo
  • Idol Program

For Publishers

  • Tổng quan
  • Affiliate
  • Công Cụ Dành Cho Publisher
  • API
  • Tổng quan
  • Affiliate
  • Công Cụ Dành Cho Publisher
  • API

Insights

  • Blog
  • Sự kiện
  • Success Stories
  • Academy
  • Blog
  • Sự kiện
  • Success Stories
  • Academy
Ecomobi logo
Copyright © 2023 Passio. All Rights Reserved.
  • Privacy Policy
  • Terms of Use
  • Privacy Policy
  • Terms of Use
  • Privacy Policy
  • Terms of Use
  • Privacy Policy
  • Terms of Use
For Brands
Contact us
For Creators
Sign up
Login

Are you ready to connect and maximize your revenue with Ecomobi today?

Loading