{"id":14255,"date":"2024-06-03T09:11:34","date_gmt":"2024-06-03T02:11:34","guid":{"rendered":"http:\/\/localhost:8081\/ecomobi\/?p=14255"},"modified":"2026-02-08T19:13:36","modified_gmt":"2026-02-08T12:13:36","slug":"kols-nen-xem-gi-de-nam-bat-duoc-insight-gen-z","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/kols-nen-xem-gi-de-nam-bat-duoc-insight-gen-z\/","title":{"rendered":"KOLs n\u00ean xem g\u00ec \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c Insight Gen Z?"},"content":{"rendered":"\n

Gen Z – nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0 “m\u1ecf v\u00e0ng” follower m\u00e0 c\u00e1c KOLs lu\u00f4n khao kh\u00e1t. \u0110\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung “g\u00e2y b\u00e3o” v\u00e0 khi\u1ebfn Gen Z “ph\u00e1t cu\u1ed3ng”, c\u00e1c KOLs ph\u1ea3i “n\u1eb1m v\u00f9ng” v\u00e0 n\u1eafm b\u1eaft xu h\u01b0\u1edbng trong c\u00e1c group, fanpage hot nh\u1ea5t c\u1ee7a gi\u1edbi tr\u1ebb hi\u1ec7n nay. <\/p>\n\n\n\n

C\u00f9ng Ecomobi t\u00ecm hi\u1ec3u v\u1ec1 ch\u1ee7 \u0111\u1ec1 KOLs n\u00ean xem g\u00ec \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insight Gen Z nh\u00e9!<\/p>\n\n\n\n

V\u00ec sao KOLs n\u00ean xem v\u00e0 theo d\u00f5i n\u1ed9i dung d\u00e0nh cho Gen Z?<\/h2>\n\n\n\n

KOLs n\u00ean theo d\u00f5i nh\u1eefng fanpage hay nh\u00f3m n\u1ed5i ti\u1ebfng \u0111\u1ec3 hi\u1ec3u v\u1ec1 insight Gen Z h\u01a1n v\u00ec nh\u1eefng l\u00fd do sau:<\/p>\n\n\n\n

    \n
  1. N\u1eafm b\u1eaft xu h\u01b0\u1edbng:<\/strong> C\u00e1c fanpage v\u00e0 nh\u00f3m n\u00e0y th\u01b0\u1eddng l\u00e0 n\u01a1i t\u1eadp trung nh\u1eefng n\u1ed9i dung, tr\u00e0o l\u01b0u m\u1edbi nh\u1ea5t \u0111\u01b0\u1ee3c Gen Z y\u00eau th\u00edch. Qua vi\u1ec7c theo d\u00f5i, KOLs c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt nhanh ch\u00f3ng nh\u1eefng xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o n\u1ed9i dung c\u1ee7a m\u00ecnh, t\u1ea1o s\u1ef1 thu h\u00fat v\u00e0 c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1n gi\u1ea3.<\/li>\n\n\n\n
  2. Hi\u1ec3u ng\u00f4n ng\u1eef Gen Z:<\/strong> Gen Z c\u00f3 ng\u00f4n ng\u1eef ri\u00eang, c\u00e1ch s\u1eed d\u1ee5ng t\u1eeb ng\u1eef v\u00e0 bi\u1ec3u \u0111\u1ea1t c\u1ea3m x\u00fac kh\u00e1c bi\u1ec7t. Theo d\u00f5i c\u00e1c fanpage v\u00e0 nh\u00f3m n\u1ed5i ti\u1ebfng gi\u00fap KOLs l\u00e0m quen v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n ng\u00f4n ng\u1eef n\u00e0y, t\u1eeb \u0111\u00f3 s\u1eed d\u1ee5ng linh ho\u1ea1t trong giao ti\u1ebfp v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung, t\u1ea1o s\u1ef1 g\u1ea7n g\u0169i v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li>\n\n\n\n
  3. Th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd:<\/strong> C\u00e1c fanpage v\u00e0 nh\u00f3m th\u01b0\u1eddng l\u00e0 n\u01a1i Gen Z chia s\u1ebb suy ngh\u0129, quan \u0111i\u1ec3m v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh. Qua vi\u1ec7c quan s\u00e1t t\u01b0\u01a1ng t\u00e1c, KOLs c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 t\u00e2m l\u00fd, mong mu\u1ed1n v\u00e0 n\u1ed7i ni\u1ec1m c\u1ee7a Gen Z, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim v\u00e0 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1n gi\u1ea3.<\/li>\n\n\n\n
  4. H\u1ecdc h\u1ecfi c\u00e1ch t\u01b0\u01a1ng t\u00e1c:<\/strong> C\u00e1c fanpage v\u00e0 nh\u00f3m n\u1ed5i ti\u1ebfng th\u01b0\u1eddng c\u00f3 c\u00e1ch t\u01b0\u01a1ng t\u00e1c ri\u00eang, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o ra cu\u1ed9c tr\u00f2 chuy\u1ec7n s\u00f4i n\u1ed5i v\u1edbi ng\u01b0\u1eddi theo d\u00f5i. KOLs c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi nh\u1eefng c\u00e1ch th\u1ee9c n\u00e0y \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o trang c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh, t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u1eefng m\u1ea1nh.<\/li>\n\n\n\n
  5. T\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng:<\/strong> C\u00e1c fanpage v\u00e0 nh\u00f3m th\u01b0\u1eddng l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00f4 t\u1eadn cho nh\u1eefng \u00fd t\u01b0\u1edfng n\u1ed9i dung m\u1edbi m\u1ebb v\u00e0 s\u00e1ng t\u1ea1o. KOLs c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o, khai th\u00e1c nh\u1eefng ch\u1ee7 \u0111\u1ec1 h\u1ea5p d\u1eabn v\u00e0 t\u1ea1o ra nh\u1eefng n\u1ed9i dung kh\u00e1c bi\u1ec7t, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a Gen Z.<\/li>\n<\/ol>\n\n\n\n

    Ti\u1ebfp theo, c\u00f9ng Ecomobi t\u00ecm hi\u1ec3u TOP 5 Fanpage KOLs n\u00ean xem \u0111\u1ec3 n\u1eafm b\u1eaft insight Gen Z nh\u00e9!<\/p>\n\n\n\n

    TOP 5 Fanpage KOLs n\u00ean xem \u0111\u1ec3 n\u1eafm b\u1eaft Insight Gen Z<\/h2>\n\n\n\n

    Sau \u0111\u00e2y l\u00e0 danh s\u00e1ch fanpage m\u00e0 Ecomobi khuy\u1ebfn kh\u00edch c\u00e1c KOLs n\u00ean theo d\u00f5i, n\u1ebfu b\u1ea1n c\u00f3 fanpage n\u00e0o mu\u1ed1n g\u1ee3i \u00fd th\u00ec h\u00e3y b\u00ecnh lu\u1eadn \u1edf d\u01b0\u1edbi b\u00e0i vi\u1ebft n\u00e0y nh\u00e9:<\/p>\n\n\n\n

    1. \u0110\u00e0i ti\u1ebfng n\u00f3i gen Z<\/a><\/h2>\n\n\n
    \n
    \"\u0110\u00e0i
    Fanpage KOLs n\u00ean xem: \u0110\u00e0i ti\u1ebfng n\u00f3i gen Z<\/figcaption><\/figure>\n<\/div>\n\n\n

    Fanpage KOLs n\u00ean xem n\u00e0y l\u00e0 “c\u00e1i loa” ch\u00ednh hi\u1ec7u c\u1ee7a Gen Z, n\u01a1i c\u1eadp nh\u1eadt m\u1ecdi “hot trend”, “drama” v\u00e0 “cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng ng\u00e0y” c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y qua nh\u1eefng meme “c\u01b0\u1eddi ra n\u01b0\u1edbc m\u1eaft” v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n “c\u01b0\u1eddi t\u00e9 gh\u1ebf”. B\u1ea1n s\u1ebd t\u00ecm th\u1ea5y \u1edf \u0111\u00e2y t\u1eeb \u0111i\u1ec3n ti\u1ebfng l\u00f3ng Gen Z “x\u1ecbn x\u00f2”, nh\u1eefng t\u00ecnh hu\u1ed1ng “d\u1edf kh\u00f3c d\u1edf c\u01b0\u1eddi” khi Gen Z “tung ho\u00e0nh” v\u00e0 nh\u1eefng m\u00e0n so s\u00e1nh “b\u00e1 \u0111\u1ea1o” gi\u1eefa Gen Z v\u00e0 c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c.<\/p>\n\n\n\n

    V\u1edbi h\u01a1n 120K followers v\u00e0 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh t\u1eeb 1K-10K likes m\u1ed7i b\u00e0i \u0111\u0103ng, \u0111\u00e2y ch\u00ednh l\u00e0 “s\u00e2n ch\u01a1i” kh\u00f4ng th\u1ec3 b\u1ecf qua c\u1ee7a b\u1ea5t k\u1ef3 KOL n\u00e0o mu\u1ed1n “th\u1ea3 th\u00ednh” Gen Z.<\/p>\n\n\n\n

    2. H\u1ed9i ng\u01b0\u1eddi l\u01b0\u1eddi Vi\u1ec7t Nam<\/strong><\/a><\/h2>\n\n\n\n

    Ch\u1ec9 trong th\u1eddi gian ng\u1eafn, fanpage “H\u1ed9i ng\u01b0\u1eddi l\u01b0\u1eddi Vi\u1ec7t Nam” \u0111\u00e3 thu h\u00fat g\u1ea7n 400K l\u01b0\u1ee3t like v\u00e0 tr\u1edf th\u00e0nh “t\u1ee5 \u0111i\u1ec3m” c\u1ee7a r\u1ea5t nhi\u1ec1u c\u01b0 d\u00e2n m\u1ea1ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 Gen Z. \u0110i\u1ec1u g\u00ec \u0111\u00e3 khi\u1ebfn fanpage n\u00e0y “hot” \u0111\u1ebfn v\u1eady? C\u00f3 l\u1ebd l\u00e0 b\u1edfi nh\u1eefng n\u1ed9i dung h\u00e0i h\u01b0\u1edbc, “c\u00e0 kh\u1ecba” c\u1ef1c m\u1ea1nh khi\u1ebfn ai c\u0169ng th\u1ea5y b\u00f3ng d\u00e1ng c\u1ee7a m\u00ecnh trong \u0111\u00f3. <\/p>\n\n\n\n

    Ch\u1ec9 v\u1edbi v\u00e0i meme ng\u1eafn, v\u00e0i c\u00e2u n\u00f3i “th\u1eadt nh\u01b0 \u0111\u1ebfm” v\u1ec1 “\u0111\u1ed9 l\u01b0\u1eddi” c\u1ee7a gi\u1edbi tr\u1ebb ng\u00e0y nay, fanpage KOLs n\u00ean xem n\u00e0y \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi xem ph\u1ea3i b\u1eadt c\u01b0\u1eddi nghi\u00eang ng\u1ea3.<\/p>\n\n\n\n

    Th\u1eadm ch\u00ed, fanpage n\u00e0y c\u00f2n “l\u01b0\u1eddi” \u0111\u1ebfn m\u1ee9c ch\u1eb3ng bu\u1ed3n thay \u1ea3nh b\u00eca.<\/p>\n\n\n\n

    \u0110\u0102NG K\u00dd NGAY<\/span><\/path><\/svg>

    Ki\u1ebfm ti\u1ec1n v\u00e0 gia t\u0103ng thu nh\u1eadp v\u1edbi Ecomobi<\/p><\/a><\/div>\n\n\n\n

    <\/p>\n\n\n\n

    3. Group Nh\u1eefng t\u1ea5m chi\u1ebfu m\u1edbi<\/strong><\/a><\/h2>\n\n\n
    \n
    \"Group
    Fanpage KOLs n\u00ean xem: Nh\u1eefng t\u1ea5m chi\u1ebfu m\u1edbi<\/figcaption><\/figure>\n<\/div>\n\n\n

    “T\u1ea5m chi\u1ebfu m\u1edbi” – c\u1ee5m t\u1eeb hot trend trong c\u1ed9ng \u0111\u1ed3ng Gen Z, \u00e1m ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi, nh\u1eefng s\u1ef1 vi\u1ec7c “ch\u01b0a t\u1eebng tr\u1ea3i”, t\u01b0\u1edfng th\u1ebf n\u00e0y m\u00e0 ho\u00e1 ra l\u1ea1i th\u1ebf kh\u00e1c. Group “Nh\u1eefng t\u1ea5m chi\u1ebfu m\u1edbi” v\u1edbi h\u01a1n 650 ngh\u00ecn th\u00e0nh vi\u00ean v\u00e0 g\u1ea7n 150 b\u00e0i \u0111\u0103ng m\u1ed7i ng\u00e0y, l\u00e0 n\u01a1i h\u1ed9i t\u1ee5 nh\u1eefng n\u1ed9i dung gi\u1ea3i tr\u00ed, h\u00e0i h\u01b0\u1edbc, meme,… thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c v\u00e0 b\u00ecnh lu\u1eadn s\u00f4i n\u1ed5i. <\/p>\n\n\n\n

    \u0110\u00e2y ch\u00ednh l\u00e0 “m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1” m\u00e0 c\u00e1c KOLs kh\u00f4ng th\u1ec3 b\u1ecf qua n\u1ebfu mu\u1ed1n chinh ph\u1ee5c tr\u00e1i tim Gen Z.<\/p>\n\n\n\n

    4. Xa l\u1ed9<\/a><\/h2>\n\n\n\n

    Xa l\u1ed9:<\/strong> Cu\u1ed1n t\u1eeb \u0111i\u1ec3n “b\u1eaft trend” c\u1ee7a Gen Z, n\u01a1i \u0111\u1ecbnh ngh\u0129a l\u1ea1i th\u1ebf gi\u1edbi b\u1eb1ng ng\u00f4n ng\u1eef h\u00e0i h\u01b0\u1edbc v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

    Kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i gi\u1ea3i th\u00edch \u00fd ngh\u0129a c\u1ee7a c\u00e1c c\u1ee5m t\u1eeb hot trend, Xa l\u1ed9 c\u00f2n l\u00e0 “b\u1ec7 ph\u00f3ng” cho nh\u1eefng c\u00e2u n\u00f3i viral kh\u1eafp m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ed7i b\u00e0i \u0111\u0103ng \u0111\u1ec1u thu h\u00fat h\u00e0ng ng\u00e0n l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, ch\u1ee9ng t\u1ecf s\u1ee9c h\u00fat kh\u00f3 c\u01b0\u1ee1ng c\u1ee7a Xa l\u1ed9 \u0111\u1ed1i v\u1edbi gi\u1edbi tr\u1ebb.<\/p>\n\n\n\n

    V\u1edbi n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o v\u00e0 phong c\u00e1ch h\u00e0i h\u01b0\u1edbc, Xa l\u1ed9 \u0111\u00e3 tr\u1edf th\u00e0nh “m\u00f3n \u0103n tinh th\u1ea7n” kh\u00f4ng th\u1ec3 thi\u1ebfu, gi\u00fap Gen Z gi\u1ea3i tr\u00ed v\u00e0 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t.<\/p>\n\n\n\n

    B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng kh\u00e1m ph\u00e1 th\u1ebf gi\u1edbi c\u1ee7a Gen Z qua l\u0103ng k\u00ednh Xa l\u1ed9 ch\u01b0a?<\/strong><\/p>\n\n\n\n

    5. Nh\u00e0 v\u0103n c\u1ee5c s\u00fac<\/strong><\/a><\/h2>\n\n\n
    \n
    \"Nh\u00e0
    Fanpage KOLs n\u00ean xem: Nh\u00e0 v\u0103n c\u1ee5c s\u00fac<\/figcaption><\/figure>\n<\/div>\n\n\n

    V\u1edbi h\u01a1n 1,7 tri\u1ec7u fan “c\u1ee9ng” tr\u00ean Facebook, Nh\u00e0 V\u0103n C\u1ee5c S\u00fac khi\u1ebfn d\u00e2n t\u00ecnh “ph\u00e1t s\u1ed1t” v\u1edbi nh\u1eefng d\u00f2ng tr\u1ea1ng th\u00e1i v\u1eeba h\u00e0i h\u01b0\u1edbc, v\u1eeba “\u0111\u00e1 xo\u00e1y” c\u1ef1c g\u1eaft. \u0110\u1ec1 t\u00e0i c\u1ee7a Nh\u00e0 V\u0103n C\u1ee5c S\u00fac lu\u00f4n xoay quanh nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u1eddi th\u01b0\u1eddng, gi\u1ea3n d\u1ecb nh\u01b0ng l\u1ea1i “\u0111\u00e1nh tr\u00fang tim \u0111en” c\u1ee7a gi\u1edbi tr\u1ebb. B\u1edfi v\u1eady, m\u1ed7i b\u00e0i \u0111\u0103ng c\u1ee7a “\u00f4ng ho\u00e0ng” n\u00e0y lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, b\u00ecnh lu\u1eadn r\u00f4m r\u1ea3.<\/p>\n\n\n\n

    K\u1ebft lu\u1eadn<\/strong> v\u1ec1 c\u00e2u h\u1ecfi KOLs n\u00ean xem g\u00ec<\/h2>\n\n\n\n

    Gen Z th\u01b0\u1eddng th\u00edch nh\u1eefng n\u1ed9i dung mang m\u00e0u s\u1eafc h\u00e0i h\u01b0\u1edbc, h\u00f3m h\u1ec9nh, \u0111\u1eddi th\u01b0\u1eddng, l\u1ed3ng gh\u00e9p nh\u1eefng y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n. \u0110\u1ec3 s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung thu h\u00fat t\u01b0\u01a1ng t\u00e1c kh\u1ee7ng t\u1eeb gen Z, KOLs nh\u1edb follow cho b\u1eb1ng h\u1ebft c\u00e1c fanpage tr\u00ean nh\u00e9!<\/p>\n\n\n\n

    Contact us, Ecomobi<\/strong>:
    – Fanpage<\/strong>:\u00a0    https:\/\/www.facebook.com\/ecomobi.ssp<\/a>
    – Instagram<\/strong>:\u00a0    https:\/\/www.instagram.com\/ecomobi_ssp<\/a>
    – Tiktok<\/strong>:\u00a0    https:\/\/www.tiktok.com\/@ecomobipassiovietnam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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