{"id":27788,"date":"2024-11-04T11:11:56","date_gmt":"2024-11-04T04:11:56","guid":{"rendered":"http:\/\/localhost:8081\/ecomobi\/?p=27788"},"modified":"2026-02-08T18:00:29","modified_gmt":"2026-02-08T11:00:29","slug":"loreal-cerave-voi-dich-vu-livestream-cua-ecomobi","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/loreal-cerave-voi-dich-vu-livestream-cua-ecomobi\/","title":{"rendered":"Case study: L’or\u00e9al – Cerave v\u1edbi d\u1ecbch v\u1ee5 livestream c\u1ee7a Ecomobi"},"content":{"rendered":"\n

C\u00e1i b\u1eaft tay gi\u1eefa L’Or\u00e9al v\u00e0 Ecomobi<\/a><\/strong> \u0111\u00e3 mang l\u1ea1i chu\u1ed7i livestream v\u1edbi doanh thu h\u00e0ng ch\u1ee5c t\u1ef7 \u0111\u1ed3ng, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 minh ch\u1ee9ng cho s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t d\u1ecbch v\u1ee5 livestream chuy\u00ean nghi\u1ec7p.<\/em><\/p>\n\n\n\n

B\u1ed1i c\u1ea3nh<\/strong><\/h2>\n\n\n\n

T\u1eeb n\u0103m 2021, livestream \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n \u0111\u00e1ng kinh ng\u1ea1c. C\u00e1c bu\u1ed5i livestream b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n tr\u1edf th\u00e0nh ngu\u1ed3n thu nh\u1eadp l\u1edbn cho nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u. Trong n\u0103m 2024, theo b\u00e1o c\u00e1o c\u1ee7a NielsenIQ, trung b\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00e0nh 13 gi\u1edd m\u1ed7i tu\u1ea7n \u0111\u1ec3 xem livestream b\u00e1n h\u00e0ng v\u00e0 95% \u0111\u00e3 mua h\u00e0ng qua h\u00ecnh th\u1ee9c n\u00e0y trong 3 th\u00e1ng \u0111\u1ea7u n\u0103m. H\u00ecnh th\u1ee9c Shoppertainment (Mua s\u1eafm gi\u1ea3i tr\u00ed) \u0111ang d\u1ea7n tr\u1edf th\u00e0nh xu h\u01b0\u1edbng khi theo kh\u1ea3o s\u00e1t c\u1ee7a YouNet ECI, kho\u1ea3ng 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u00e3 t\u1eebng mua h\u00e0ng qua c\u00e1c bu\u1ed5i livestream ho\u1eb7c s\u1ef1 ki\u1ec7n shoppertainment trong v\u00f2ng 6 th\u00e1ng qua.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a livestream, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 L’Or\u00e9al ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c trong vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng cao cho ng\u01b0\u1eddi xem, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a doanh thu t\u1eeb c\u00e1c phi\u00ean livestream.<\/p>\n\n\n

\n
\"case-study-loreal-hop-tac-cung-ecomobi\"
Ti\u1ec1m n\u0103ng c\u1ee7a Livestream commerce ch\u1eafc ch\u1eafn l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng kh\u00f4ng n\u00ean b\u1ecf qua<\/figcaption><\/figure>\n<\/div>\n\n\n

V\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n

L’Or\u00e9al, m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n m\u1ef9 ph\u1ea9m l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi 4 division v\u00e0 s\u1edf h\u1eefu h\u01a1n 40 th\u01b0\u01a1ng hi\u1ec7u con, \u0111\u00e3 nh\u1eadn th\u1ea5y ti\u1ec1m n\u0103ng to l\u1edbn c\u1ee7a vi\u1ec7c b\u00e1n h\u00e0ng qua livestream, \u0111\u1eb7c bi\u1ec7t khi th\u01b0\u01a1ng hi\u1ec7u con CeraVe c\u1ee7a h\u1ecd ra m\u1eaft tr\u00ean n\u1ec1n t\u1ea3ng TikTok Shop v\u00e0o gi\u1eefa n\u0103m 2024. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng thi\u1ebfu h\u1ee5t c\u00e1c \u0111\u1ed1i t\u00e1c cung c\u1ea5p d\u1ecbch v\u1ee5 livestream chuy\u00ean nghi\u1ec7p khi\u1ebfn L’Or\u00e9al g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c phi\u00ean mega livestream quy m\u00f4 l\u1edbn, v\u1edbi y\u00eau c\u1ea7u cao v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh, k\u1ecbch b\u1ea3n h\u1ea5p d\u1eabn, v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi xem m\u01b0\u1ee3t m\u00e0. L’Or\u00e9al c\u1ea7n m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n, t\u1eeb thi\u1ebft b\u1ecb quay ch\u1ee5p ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ebfn kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh c\u00e1c phi\u00ean live l\u1edbn v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n\n

Gi\u1ea3i ph\u00e1p<\/strong><\/h2>\n\n\n\n

Ecomobi \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn l\u00e0m \u0111\u1ed1i t\u00e1c \u0111\u1ec3 v\u1eadn h\u00e0nh phi\u00ean mega livestream \u0111\u1ea7u ti\u00ean cho CeraVe. Ecomobi cung c\u1ea5p gi\u1ea3i ph\u00e1p livestream to\u00e0n di\u1ec7n t\u1eeb vi\u1ec7c cung c\u1ea5p studio v\u1edbi c\u01a1 s\u1edf v\u1eadt ch\u1ea5t hi\u1ec7n \u0111\u1ea1i, bao g\u1ed3m 25 ph\u00f2ng livestream nh\u1ecf, 2 ph\u00f2ng mega v\u1edbi di\u1ec7n t\u00edch 30m2, v\u00e0 4 ph\u00f2ng super mega r\u1ed9ng 150m2 \u0111\u1ebfn x\u00e2y d\u1ef1ng concept, thi\u1ebft l\u1eadp c\u00e1c g\u00f3c quay \u0111a d\u1ea1ng, \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng \u00e1nh s\u00e1ng v\u00e0 \u0111\u01b0\u1eddng truy\u1ec1n \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n

Ecomobi c\u00f2n cung c\u1ea5p d\u1eef li\u1ec7u real-time v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi xem th\u00f4ng qua h\u1ec7 th\u1ed1ng dashboard, gi\u00fap host livestream \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p. \u0110\u1eb7c bi\u1ec7t, \u0111\u1ed9i ng\u0169 k\u1ef9 thu\u1eadt c\u1ee7a Ecomobi lu\u00f4n theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng nhi\u1ec1u nh\u1ea5t, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 mua h\u00e0ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, Ecomobi \u0111\u1ea3m nhi\u1ec7m vi\u1ec7c li\u00ean h\u1ec7 v\u00e0 k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng host ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ea3m b\u1ea3o phi\u00ean livestream \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh t\u1ed1i \u01b0u, gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n

\"case-study-loreal-hop-tac-cung
S\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa L’Or\u00e9al v\u00e0 Ecomobi \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng livestream kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea1m th\u1eddi m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \n<\/figcaption><\/figure>\n\n\n\n

K\u1ebft qu\u1ea3<\/strong><\/h2>\n\n\n\n

K\u1ebft qu\u1ea3 t\u1eeb phi\u00ean livestream \u0111\u1ea7u ti\u00ean c\u1ee7a CeraVe \u0111\u00e3 v\u01b0\u1ee3t ngo\u00e0i mong \u0111\u1ee3i, v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) c\u1ee7a phi\u00ean ch\u00e0o s\u00e2n \u0111\u1ea1t 130-150% ch\u1ec9 ti\u00eau. Th\u00e0nh c\u00f4ng n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh v\u01b0\u1ee3t tr\u1ed9i v\u00e0 k\u1ecbch b\u1ea3n h\u1ea5p d\u1eabn, m\u00e0 c\u00f2n nh\u1edd s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa \u0111\u1ed9i ng\u0169 Ecomobi v\u00e0 th\u01b0\u01a1ng hi\u1ec7u L’Or\u00e9al trong vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u real-time.<\/p>\n\n\n\n

Th\u00e0nh c\u00f4ng c\u1ee7a CeraVe \u0111\u00e3 m\u1edf ra c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c l\u00e2u d\u00e0i gi\u1eefa Ecomobi v\u00e0 L’Or\u00e9al, Ecomobi ti\u1ebfp t\u1ee5c t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng phi\u00ean live c\u1ee7a La Roche Posay \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u00ean t\u00e0i kho\u1ea3n KOL (Key Opinion Leader) v\u00e0 t\u00e0i kho\u1ea3n th\u01b0\u01a1ng hi\u1ec7u. K\u1ebft qu\u1ea3 thu v\u1ec1 c\u0169ng v\u01b0\u1ee3t k\u1ef3 v\u1ecdng khi phi\u00ean live mang v\u1ec1 doanh thu \u0111\u1ea1t g\u1ea7n 20 t\u1ef7 GMV (trong \u0111\u00f3, doanh thu t\u1eeb t\u00e0i kho\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng g\u00f3p 5 t\u1ef7), tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng phi\u00ean livestream c\u00f3 GMV cao nh\u1ea5t tr\u00ean Tiktok trong th\u00e1ng ph\u00e1t s\u00f3ng.<\/p>\n\n\n\n

Ngo\u00e0i ra, Ecomobi \u0111\u00e3 v\u1eadn h\u00e0nh chu\u1ed7i livestream k\u00e9o d\u00e0i h\u01a1n 4.000 gi\u1edd trong 2.000 phi\u00ean cho L’Or\u00e9al, di\u1ec5n ra li\u00ean t\u1ee5c su\u1ed1t 30 ng\u00e0y tr\u00ean b\u1ed1n division. \u0110i\u1ec1u n\u00e0y kh\u1eb3ng \u0111\u1ecbnh kh\u1ea3 n\u0103ng c\u1ee7a Ecomobi trong vi\u1ec7c x\u1eed l\u00fd nh\u1eefng bu\u1ed5i livestream c\u00f3 quy m\u00f4 l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p. Chu\u1ed7i livestream n\u00e0y \u0111\u00e3 \u0111\u1ea1t m\u1ee9c t\u0103ng 161% v\u1ec1 t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, c\u00f9ng v\u1edbi m\u1ee9c t\u0103ng 319% v\u1ec1 s\u1ed1 gi\u1edd livestream trong c\u00f9ng kho\u1ea3ng th\u1eddi gian, kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a d\u1ecbch v\u1ee5 livestream do Ecomobi cung c\u1ea5p.<\/p>\n\n\n

\n
\"case-study-loreal-hop-tac-cung-ecomobi-3\"
C\u00fa b\u1eaft tay gi\u1eefa L’Or\u00e9al v\u00e0 Ecomobi \u0111\u00e3 t\u1ea1o ra nh\u1eefng con s\u1ed1 v\u01b0\u1ee3t ngo\u00e0i s\u1ef1 mong \u0111\u1ee3i<\/figcaption><\/figure>\n<\/div>\n\n\n
\u0110\u0102NG K\u00dd NGAY<\/span><\/path><\/svg>

Ki\u1ebfm ti\u1ec1n v\u00e0 gia t\u0103ng thu nh\u1eadp v\u1edbi Ecomobi<\/p><\/a><\/div>\n\n\n\n

<\/p>\n\n\n\n

Li\u00ean h\u1ec7 Ecomobi<\/strong><\/p>\n\n\n\n

\u2013 Fanpage: https:\/\/www.facebook.com\/ecomobi.ssp<\/p>\n\n\n\n

\u2013 Instagram: https:\/\/www.instagram.com\/ecomobi_ssp<\/p>\n\n\n\n

\u2013 Tiktok: https:\/\/www.tiktok.com\/@ecomobipassiovietnam<\/p>\n\n\n\n

\u2013 Email: info@localhost<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1i b\u1eaft tay gi\u1eefa L’Or\u00e9al v\u00e0 Ecomobi \u0111\u00e3 mang l\u1ea1i chu\u1ed7i livestream v\u1edbi doanh thu h\u00e0ng ch\u1ee5c t\u1ef7 \u0111\u1ed3ng, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 minh ch\u1ee9ng cho s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t d\u1ecbch v\u1ee5 livestream chuy\u00ean nghi\u1ec7p. B\u1ed1i c\u1ea3nh T\u1eeb n\u0103m 2021, livestream \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n 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