{"id":30784,"date":"2024-12-04T15:30:31","date_gmt":"2024-12-04T08:30:31","guid":{"rendered":"http:\/\/localhost:8081\/ecomobi\/?p=30784"},"modified":"2026-02-08T18:43:50","modified_gmt":"2026-02-08T11:43:50","slug":"cpm-la-gi","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/cpm-la-gi\/","title":{"rendered":"CPM l\u00e0 g\u00ec? C\u00e1ch t\u00ednh v\u00e0 t\u1ed1i \u01b0u cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o"},"content":{"rendered":"\n<p><em>CPM l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c Marketing. V\u1eady <strong>CPM l\u00e0 g\u00ec<\/strong>, ho\u1ea1t \u0111\u1ed9ng ra sao v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ch\u1ec9 s\u1ed1 n\u00e0y? H\u00e3y c\u00f9ng<strong> <a href=\"https:\/\/ecomobi.com\/ecomobi\/vi\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Ecomobi<\/mark><\/a><\/strong> t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ch\u1ec9 s\u1ed1 CPM trong qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>CPM, vi\u1ebft t\u1eaft c\u1ee7a Cost Per Mile, l\u00e0 chi ph\u00ed m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i tr\u1ea3 \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o 1.000 l\u1ea7n. \u0110\u00e2y l\u00e0 m\u1ed9t <strong><a href=\"https:\/\/ecomobi.com\/ecomobi\/vi\/hinh-thuc-thanh-toan-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">h\u00ecnh th\u1ee9c thanh to\u00e1n Affiliate Marketing<\/mark><\/a> <\/strong>quen thu\u1ed9c trong c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o nh\u01b0 Google Ads, Facebook Ads, YouTube,&#8230;<\/p>\n\n\n\n<p>CPM kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t con s\u1ed1, m\u00e0 c\u00f2n l\u00e0 th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 chi ph\u00ed trong vi\u1ec7c ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng. V\u1edbi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi,<strong> CPM l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng v\u00ec n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng<\/strong>.<\/p>\n\n\n\n<p>M\u1ed7i l\u1ea7n qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft m\u1ed9t ng\u01b0\u1eddi d\u00f9ng, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t l\u01b0\u1ee3t xem ho\u1eb7c m\u1ed9t l\u1ea7n hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"377\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2024\/12\/quang-cao-cpm-la-gi.webp\" alt=\"Qu\u1ea3ng c\u00e1o CPM l\u00e0 t\u00ednh ti\u1ec1n tr\u00ean 1000 l\u1ea7n hi\u1ec3n th\u1ecb\" class=\"wp-image-30827\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-cpm-la-gi.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-cpm-la-gi-300x141.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-cpm-la-gi-768x362.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Qu\u1ea3ng c\u00e1o CPM l\u00e0 t\u00ednh ti\u1ec1n tr\u00ean 1000 l\u1ea7n hi\u1ec3n th\u1ecb<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a CPM<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1ch t\u00ednh CPM<\/h3>\n\n\n\n<p>CPM = T\u1ed5ng chi ph\u00ed qu\u1ea3ng c\u00e1o \/ (S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb \/ 1.000)<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: M\u1ed9t k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o CPM c\u00f3 ng\u00e2n s\u00e1ch l\u00e0 1.000.000 VND v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c 20.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb. Chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (CPM) s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh theo c\u00f4ng th\u1ee9c, c\u1ee5 th\u1ec3: 1.000.000 \/ (20.000\/1000) = 50.000 VND cho m\u1ed7i 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPM ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch n\u00e0o?<\/h3>\n\n\n\n<p>CPM th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Banner Ads: Hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c website ho\u1eb7c \u1ee9ng d\u1ee5ng.<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: Facebook, Instagram, TikTok.<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o video: \u0110\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn tr\u00ean YouTube.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a CPM<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u01afu \u0111i\u1ec3m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i: <\/strong>CPM l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1edbi m\u1ee5c ti\u00eau nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t khi c\u1ea7n ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ng\u00e0nh nh\u01b0 th\u1eddi trang, ti\u00eau d\u00f9ng nhanh,&#8230;<\/li>\n\n\n\n<li><strong>\u0110\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd: <\/strong>H\u00ecnh th\u1ee9c CPM cho ph\u00e9p doanh nghi\u1ec7p \u01b0\u1edbc t\u00ednh s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb d\u1ef1a tr\u00ean ng\u00e2n s\u00e1ch. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u00eau m\u00e0 kh\u00f4ng lo ph\u00e1t sinh chi ph\u00ed v\u01b0\u1ee3t ki\u1ec3m so\u00e1t.<\/li>\n\n\n\n<li><strong>Hi\u1ec7u qu\u1ea3 cao khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ef1c quan:<\/strong> CPM ph\u00e1t huy hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o tr\u1ef1c quan nh\u01b0 video, h\u00ecnh \u1ea3nh \u0111\u1ed9ng ho\u1eb7c banner. Nh\u1eefng \u0111\u1ecbnh d\u1ea1ng n\u00e0y gi\u00fap g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 thu h\u00fat ng\u01b0\u1eddi xem.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, CPM c\u0169ng mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 nh\u00e0 cung c\u1ea5p v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o (publisher). B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng s\u1ef1 nh\u1eadn di\u1ec7n cho website\/blog c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean k\u00eanh c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra ngu\u1ed3n doanh thu th\u1ee5 \u0111\u1ed9ng h\u00e0ng th\u00e1ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"561\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-5.webp\" alt=\"CPM ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ea7n \u0111\u1ea9y m\u1ea1nh ghi d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng\" class=\"wp-image-30837\" style=\"width:840px;height:auto\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-5.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-5-300x210.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-5-768x539.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">CPM ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ea7n \u0111\u1ea9y m\u1ea1nh ghi d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">H\u1ea1n ch\u1ebf c\u1ee7a CPM<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00f4ng \u0111o l\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp<\/strong>: M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m l\u1edbn c\u1ee7a CPM l\u00e0 n\u00f3 ch\u1ec9 \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb ch\u1ee9 kh\u00f4ng ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chuy\u1ec3n \u0111\u1ed5i, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t (CTR) hay \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li><strong>Ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung<\/strong>: CPM y\u00eau c\u1ea7u n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u1ea3i thu h\u00fat \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3. N\u1ebfu n\u1ed9i dung kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng, l\u01b0\u1ee3t hi\u1ec3n th\u1ecb cao c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u00e3ng ph\u00ed.<\/li>\n\n\n\n<li><strong>R\u1ee7i ro trong vi\u1ec7c hi\u1ec3n th\u1ecb \u0111\u1ebfn sai \u0111\u1ed1i t\u01b0\u1ee3ng:<\/strong> N\u1ebfu chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a t\u1ed1t, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 nhu c\u1ea7u. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng chi ph\u00ed m\u00e0 c\u00f2n g\u00e2y l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch.<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: M\u1ed9t qu\u1ea3ng c\u00e1o v\u1ec1 \u1ee9ng d\u1ee5ng h\u1ecdc ti\u1ebfng Anh hay ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 h\u1ecdc t\u1eadp nh\u01b0 Grammarly c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi trung ni\u00ean &#8211;&nbsp; kh\u00f4ng quan t\u00e2m =&gt; d\u1eabn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c k\u00e9m, d\u00f9 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb cao.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2024\/12\/chi-phi-quang-cao-CPM-1.webp\" alt=\"\u0110\u1ed1i v\u1edbi c\u00e1c trang web c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp th\u1ea5p, vi\u1ec7c chi ti\u1ec1n cho qu\u1ea3ng c\u00e1o CPM c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3 cao\" class=\"wp-image-30832\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/chi-phi-quang-cao-CPM-1.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/chi-phi-quang-cao-CPM-1-300x169.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/chi-phi-quang-cao-CPM-1-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">\u0110\u1ed1i v\u1edbi c\u00e1c trang web c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp th\u1ea5p, vi\u1ec7c chi ti\u1ec1n cho qu\u1ea3ng c\u00e1o CPM c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3 cao<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Chi ph\u00ed CPM trong chi\u1ebfn d\u1ecbch marketing t\u1ea1i Vi\u1ec7t Nam&nbsp;<\/h2>\n\n\n\n<p>Chi ph\u00ed h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o CPM t\u1ea1i Vi\u1ec7t Nam c\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0: n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o, ng\u00e0nh h\u00e0ng, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 qu\u1ea3ng c\u00e1o h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chi ph\u00ed CPM tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook Ads: <\/strong>CPM trung b\u00ecnh dao \u0111\u1ed9ng t\u1eeb 30.000 &#8211; 100.000 VN\u0110 cho m\u1ed7i 1.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb. C\u00e1c chi\u1ebfn d\u1ecbch h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1eb7c bi\u1ec7t (nh\u01b0 theo khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3 ho\u1eb7c s\u1edf th\u00edch chuy\u00ean s\u00e2u) c\u00f3 th\u1ec3 t\u0103ng l\u00ean \u0111\u1ebfn 120.000 VN\u0110 ho\u1eb7c h\u01a1n.<\/li>\n\n\n\n<li><strong>Google Display Network (GDN):<\/strong> CPM tr\u00ean GDN th\u01b0\u1eddng n\u1eb1m trong kho\u1ea3ng 50.000 &#8211; 150.000 VN\u0110, ph\u00f9 h\u1ee3p cho c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb d\u1ea1ng banner, video ho\u1eb7c h\u00ecnh \u1ea3nh \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 k\u00eanh l\u00fd t\u01b0\u1edfng cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n bao ph\u1ee7 \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng, v\u00ed d\u1ee5 nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 gia d\u1ee5ng, ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng, th\u1ef1c ph\u1ea9m,&#8230;\u200b<\/li>\n\n\n\n<li><strong>YouTube Ads:<\/strong> \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng m\u00e0 m\u1ecdi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ec1u c\u00f3 chi ph\u00ed cao h\u01a1n \u0111\u00e1ng k\u1ec3, v\u00e0 CPM c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Chi ph\u00ed CPM tr\u00ean Youtube th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb\u00a0 80.000 &#8211; 200.000 VN\u0110, t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed9 d\u00e0i video v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. YouTube v\u00e0 Tiktok l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u cho c\u00e1c chi\u1ebfn d\u1ecbch video branding do kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb tu\u1ed5i\u200b (Gen Z v\u00e0 Gen Y).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Chi ph\u00ed CPM theo ng\u00e0nh h\u00e0ng<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u1eddi trang, ti\u00eau d\u00f9ng nhanh:<\/strong> CPM trung b\u00ecnh t\u1eeb 50.000 &#8211; 100.000 VN\u0110, do l\u01b0\u1ee3ng \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u1eeba ph\u1ea3i.<\/li>\n\n\n\n<li><strong>C\u00f4ng ngh\u1ec7, t\u00e0i ch\u00ednh: <\/strong>chi ph\u00ed CPM c\u00f3 th\u1ec3 v\u01b0\u1ee3t m\u1ee9c 200.000 VN\u0110 v\u00ec \u0111\u00e2y l\u00e0 c\u00e1c ng\u00e0nh \u0111\u00f2i h\u1ecfi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 cao.<\/li>\n\n\n\n<li><strong>Gi\u00e1o d\u1ee5c, s\u1ee9c kh\u1ecfe: <\/strong>CPM th\u01b0\u1eddng n\u1eb1m trong kho\u1ea3ng 70.000 &#8211; 150.000 VN\u0110, v\u1edbi nhu c\u1ea7u t\u0103ng v\u00e0o c\u00e1c m\u00f9a cao \u0111i\u1ec3m nh\u01b0 khai gi\u1ea3ng ho\u1eb7c k\u1ef3 ngh\u1ec9 l\u1ec5.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"498\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-2-1.webp\" alt=\"Chi ph\u00ed CPM b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau\" class=\"wp-image-30847\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-2-1.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-2-1-300x187.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-2-1-768x478.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Chi ph\u00ed CPM b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh<\/strong>: Ng\u00e0nh h\u00e0ng c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao, nh\u01b0 c\u00f4ng ngh\u1ec7 ho\u1eb7c b\u1ea5t \u0111\u1ed9ng s\u1ea3n, s\u1ebd c\u00f3 CPM l\u1edbn h\u01a1n so v\u1edbi ng\u00e0nh \u00edt c\u1ea1nh tranh.<\/li>\n\n\n\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong>: Nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft (\u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch, khu v\u1ef1c) s\u1ebd l\u00e0m t\u0103ng chi ph\u00ed nh\u01b0ng t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li><strong>Th\u1eddi \u0111i\u1ec3m ch\u1ea1y chi\u1ebfn d\u1ecbch<\/strong>: V\u00e0o c\u00e1c m\u00f9a cao \u0111i\u1ec3m nh\u01b0 T\u1ebft ho\u1eb7c Black Friday, chi ph\u00ed CPM t\u0103ng \u0111\u00e1ng k\u1ec3 do nhu c\u1ea7u qu\u1ea3ng c\u00e1o t\u0103ng m\u1ea1nh.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-3-1.webp\" alt=\"Hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed CPM s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3\" class=\"wp-image-30852\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-3-1.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-3-1-300x200.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-3-1-768x513.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed CPM s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1ch t\u1ed1i \u01b0u CPM cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb<\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o t\u1eeb Statista (2023), CPM trung b\u00ecnh tr\u00ean YouTube \u0111\u00e3 t\u0103ng t\u1eeb 9 USD l\u00ean 11 USD trong v\u00f2ng 2 n\u0103m qua, ph\u1ea3n \u00e1nh s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng cao tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. V\u1eady l\u00e0m sao \u0111\u1ec3 t\u1ed1i \u01b0u CPM trong chi\u1ebfn d\u1ecbch qu\u1ea3ng v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 khuy\u1ebfn ngh\u1ecb:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 => t\u0103ng t\u1ef7 l\u1ec7 ghi nh\u1edb v\u00e0 t\u01b0\u01a1ng t\u00e1c. C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 v\u1ebd ch\u00e2n dung kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 s\u1eed d\u1ee5ng\u00a0 c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 <a href=\"https:\/\/ads.google.com\/intl\/vi_vn\/start\/overview-ha\/?subid=vn-vi-ha-awa-bk-c-c02!o3~CjwKCAiAmMC6BhA6EiwAdN5iLb8lm3WqTzYsfx4CRAEJd1vcPWWpeUwssBtWNSdZOaN-XNyUV-MMRhoCDa8QAvD_BwE~164231277565~kwd-94527731~21574066241~598523990574&amp;gad_source=1&amp;gclid=CjwKCAiAmMC6BhA6EiwAdN5iLb8lm3WqTzYsfx4CRAEJd1vcPWWpeUwssBtWNSdZOaN-XNyUV-MMRhoCDa8QAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Google Ads<\/mark><\/strong><\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"> <\/mark>Audience Manager v\u00e0 t\u1ef1 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng theo m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ed1i \u01b0u n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/h3>\n\n\n\n<p>N\u1ed9i dung c\u1ea7n ph\u1ea3i h\u1ea5p d\u1eabn, th\u00fa v\u1ecb v\u00e0 \u201cch\u1ea1m\u201d \u0111\u01b0\u1ee3c \u0111\u1ebfn kh\u00e1ch h\u00e0ng theo m\u1ed9t y\u1ebfu t\u1ed1 n\u00e0o \u0111\u1ea5y. N\u1ed9i dung qu\u1ea3ng c\u00e1o gi\u1eef ng\u01b0\u1eddi xem t\u01b0\u01a1ng t\u00e1c th\u00ec c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o s\u1ebd hi\u1ec3n th\u1ecb n\u00f3 cho nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n, t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o (Ad Quality Score) v\u00e0 gi\u1ea3m CPM.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-1-1.webp\" alt=\"C\u00e1ch t\u1ed1i \u01b0u CPM cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb\" class=\"wp-image-30842\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-1-1.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-1-1-300x169.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-1-1-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">C\u00e1ch t\u1ed1i \u01b0u CPM cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Retargeting<\/h3>\n\n\n\n<p>Retargeting gi\u00fap t\u1eadp trung v\u00e0o nh\u00f3m ng\u01b0\u1eddi \u0111\u00e3 quan t\u00e2m, t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.Nh\u00e0 qu\u1ea3ng c\u00e1o thi\u1ebft l\u1eadp pixel tr\u00ean website \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. Sau \u0111\u00f3 ch\u1ea1y qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i (retarget) \u0111\u1ebfn nh\u00f3m \u0111\u00e3 gh\u00e9 th\u0103m website ho\u1eb7c th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a mua.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ch\u1ecdn khung gi\u1edd hi\u1ec3n th\u1ecb<\/h3>\n\n\n\n<p>Th\u1eddi \u0111i\u1ec3m hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u0169ng g\u00f3p ph\u1ea7n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed CPM. H\u00e3y \u0111\u1eb7t qu\u1ea3ng trong kho\u1ea3ng th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1ea1t \u0111\u1ed9ng nhi\u1ec1u gi\u00fap gi\u1ea3m c\u1ea1nh tranh v\u00e0 CPM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ed1i \u01b0u h\u00f3a v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o<\/h3>\n\n\n\n<p>M\u1ed9t s\u1ed1 v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb c\u00f3 CPM th\u1ea5p nh\u01b0ng v\u1eabn hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5 tr\u00ean Facebook, th\u1eed nghi\u1ec7m c\u00e1c v\u1ecb tr\u00ed nh\u01b0 Stories ho\u1eb7c Audience Network thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o News Feed hay tr\u00ean Google Ads, ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (GDN) v\u1edbi c\u00e1c t\u1eeb kh\u00f3a d\u00e0i ho\u1eb7c \u1edf khu v\u1ef1c \u00edt c\u1ea1nh tranh h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-4-1.webp\" alt=\"Nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Instagram Stories v\u1edbi CPM th\u1ea5p h\u01a1n qu\u1ea3ng c\u00e1o Instagram Feed.\" class=\"wp-image-30857\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-4-1.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-4-1-300x168.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/quang-cao-CPM-4-1-768x431.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Instagram Stories v\u1edbi CPM th\u1ea5p h\u01a1n qu\u1ea3ng c\u00e1o Instagram Feed.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQs) v\u1ec1 CPM<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e0m sao \u0111\u1ec3 bi\u1ebft chi ph\u00ed CPM c\u1ee7a t\u00f4i c\u00f3 h\u1ee3p l\u00fd hay kh\u00f4ng?<\/h3>\n\n\n\n<p>Tr\u1ea3 l\u1eddi: C\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>So s\u00e1nh ng\u00e0nh: Nghi\u00ean c\u1ee9u chi ph\u00ed CPM trung b\u00ecnh trong ng\u00e0nh ho\u1eb7c tr\u00ean c\u00f9ng n\u1ec1n t\u1ea3ng. V\u00ed d\u1ee5, CPM trung b\u00ecnh cho Facebook Ads \u1edf Vi\u1ec7t Nam th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb 30.000 &#8211; 100.000 VN\u0110.<\/li>\n\n\n\n<li>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3: N\u1ebfu qu\u1ea3ng c\u00e1o \u0111\u1ea1t t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao, CPM c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 h\u1ee3p l\u00fd.<\/li>\n\n\n\n<li>\u0110i\u1ec1u ch\u1ec9nh th\u1eed nghi\u1ec7m: Th\u1eed nghi\u1ec7m nhi\u1ec1u chi\u1ebfn d\u1ecbch kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed CPM theo m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">CPM cao c\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi hi\u1ec7u qu\u1ea3 t\u1ed1t?<\/h3>\n\n\n\n<p>Tr\u1ea3 l\u1eddi: Kh\u00f4ng h\u1eb3n. CPM cao th\u01b0\u1eddng ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh l\u1edbn ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u1eb9p, nh\u01b0ng kh\u00f4ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng: Hi\u1ec7u qu\u1ea3 c\u1ee7a CPM c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c (Engagement Rate): <\/strong>N\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ea1t t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i cao, th\u00ec CPM cao v\u1eabn c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c.<\/li>\n\n\n\n<li><strong>M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch:<\/strong> CPM cao c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 n\u1ebfu m\u1ee5c ti\u00eau l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1c ng\u00e0nh h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao, nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n ho\u1eb7c t\u00e0i ch\u00ednh.<\/li>\n<\/ul>\n\n\n\n<p>H\u00e3y lu\u00f4n so s\u00e1nh CPM v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nh\u01b0 CPC (Cost per Click), CTR (Click-Through Rate), v\u00e0 ROAS (Return on Ad Spend) \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>Hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft tr\u00ean, \u0111\u00e3 gi\u00fap cho c\u00e1c doanh nghi\u1ec7p c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 <a href=\"https:\/\/ecomobi.com\/ecomobi\/vi\/cpm-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>CPM l\u00e0 g\u00ec<\/strong><\/mark><\/a><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"> <\/mark><\/strong>c\u0169ng nh\u01b0 c\u00e1c c\u00e1ch t\u1ed1i \u01b0u chi ph\u00ed CPM \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Li\u00ean h\u1ec7 Ecomobi<\/p>\n\n\n\n<p>\u2013 Fanpage: https:\/\/www.facebook.com\/ecomobi.ssp<\/p>\n\n\n\n<p>\u2013 Instagram: https:\/\/www.instagram.com\/ecomobi_ssp<\/p>\n\n\n\n<p>\u2013 Tiktok: https:\/\/www.tiktok.com\/@ecomobipassiovietnam<\/p>\n\n\n\n<p>\u2013 Email: info@localhost<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CPM l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c Marketing. V\u1eady CPM l\u00e0 g\u00ec, ho\u1ea1t \u0111\u1ed9ng ra sao v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ch\u1ec9 s\u1ed1 n\u00e0y? H\u00e3y c\u00f9ng Ecomobi t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y. Ch\u1ec9 s\u1ed1 CPM trong qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec? CPM, vi\u1ebft t\u1eaft c\u1ee7a Cost [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":41158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[452],"tags":[307,126],"class_list":["post-30784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-giai-phap-social-commerce","tag-cpm","tag-performance-marketing-vi","entry","has-media"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/Huong-dan-xay-dung-chien-dich-quang-cao-CPM.webp",1280,720,false],"thumbnail":["https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/Huong-dan-xay-dung-chien-dich-quang-cao-CPM-150x150.webp",150,150,true],"medium":["https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/Huong-dan-xay-dung-chien-dich-quang-cao-CPM-300x169.webp",300,169,true],"medium_large":["https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/Huong-dan-xay-dung-chien-dich-quang-cao-CPM-768x432.webp",768,432,true],"large":["https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/Huong-dan-xay-dung-chien-dich-quang-cao-CPM-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/Huong-dan-xay-dung-chien-dich-quang-cao-CPM.webp",1280,720,false],"2048x2048":["https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/Huong-dan-xay-dung-chien-dich-quang-cao-CPM.webp",1280,720,false],"ocean-thumb-m":["https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/Huong-dan-xay-dung-chien-dich-quang-cao-CPM-600x600.webp",600,600,true],"ocean-thumb-ml":["https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/Huong-dan-xay-dung-chien-dich-quang-cao-CPM-800x450.webp",800,450,true],"ocean-thumb-l":["https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/12\/Huong-dan-xay-dung-chien-dich-quang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Do","author_link":"https:\/\/ecomobi.com\/vi\/author\/linhdo\/"},"uagb_comment_info":0,"uagb_excerpt":"CPM l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c Marketing. V\u1eady CPM l\u00e0 g\u00ec, ho\u1ea1t \u0111\u1ed9ng ra sao v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ch\u1ec9 s\u1ed1 n\u00e0y? H\u00e3y c\u00f9ng Ecomobi t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y. Ch\u1ec9 s\u1ed1 CPM trong qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec? CPM, vi\u1ebft t\u1eaft c\u1ee7a Cost&hellip;","_links":{"self":[{"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/posts\/30784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/comments?post=30784"}],"version-history":[{"count":2,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/posts\/30784\/revisions"}],"predecessor-version":[{"id":30874,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/posts\/30784\/revisions\/30874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/media\/41158"}],"wp:attachment":[{"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/media?parent=30784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/categories?post=30784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/tags?post=30784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}