{"id":31547,"date":"2024-12-17T17:06:21","date_gmt":"2024-12-17T10:06:21","guid":{"rendered":"http:\/\/localhost:8081\/ecomobi\/?p=31547"},"modified":"2026-02-08T21:05:59","modified_gmt":"2026-02-08T14:05:59","slug":"goi-y-tang-doanh-thu-tet-2025-voi-influencer-marketing","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/goi-y-tang-doanh-thu-tet-2025-voi-influencer-marketing\/","title":{"rendered":"4 g\u1ee3i \u00fd t\u0103ng doanh thu T\u1ebft 2025 v\u1edbi Influencer Marketing"},"content":{"rendered":"\n

M\u00f9a T\u1ebft \u0111ang \u0111\u1ebfn g\u1ea7n, th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng h\u01a1n bao gi\u1edd h\u1ebft v\u1edbi s\u1ef1 “ch\u1ecbu chi” m\u1ea1nh tay c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong b\u1ed1i c\u1ea3nh nhu c\u1ea7u ti\u00eau d\u00f9ng t\u0103ng cao v\u00e0 xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb li\u00ean t\u1ee5c thay \u0111\u1ed5i, chi\u1ebfn l\u01b0\u1ee3c Influencer Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t “v\u0169 kh\u00ed” then ch\u1ed1t gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, t\u1ea1o m\u1ed1i li\u00ean k\u1ebft s\u00e2u s\u1eafc v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 g\u1ee3i \u00fd t\u0103ng doanh thu t\u1ebft 2025 v\u1edbi Influencer Marketing<\/strong><\/mark><\/a> d\u00e0nh cho doanh nghi\u1ec7p.<\/em><\/p>\n\n\n\n

N\u1eafm b\u1eaft 4 insight mua s\u1eafm m\u00f9a T\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n

Trong m\u00f9a T\u1ebft 2025, m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng h\u00e0nh vi mua s\u1eafm n\u1ed5i b\u1eadt c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang h\u00ecnh th\u00e0nh, ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng<\/strong>. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng xu h\u01b0\u1edbng ch\u00ednh:<\/p>\n\n\n\n

T\u0103ng chi nh\u01b0ng v\u1eabn \u201cy\u00eau\u201d khuy\u1ebfn m\u00e3i<\/h3>\n\n\n\n

Theo b\u00e1o c\u00e1o c\u1ee7a Kantar, t\u1ed5ng chi ti\u00eau cho ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng 5% so v\u1edbi n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn mu\u1ed1n chi ti\u00eau nh\u01b0ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft th\u1ef1c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, kh\u00e1ch h\u00e0ng s\u1ebd theo th\u00f3i quen t\u00ecm ki\u1ebfm c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i\/gi\u1ea3m gi\u00e1<\/strong> nh\u01b0 Mega Sale, si\u00eau mua s\u1eafm 1.1 ho\u1eb7c s\u0103n deal tr\u00ean Livestream c\u00f9ng KOL, KOC cu\u1ed1i n\u0103m. <\/p>\n\n\n

\n
\"chien
S\u1ee9c chi ti\u00eau c\u00f3 t\u0103ng nh\u01b0ng ng\u01b0\u1eddi mua c\u0169ng th\u1eadn tr\u1ecdng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n<\/div>\n\n\n

Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng ch\u1ecdn l\u1ecdc, t\u0103ng chi ti\u00eau cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n h\u00f3a<\/h3>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n mua s\u1eafm m\u00e0 c\u00f2n ch\u1ecdn l\u1ecdc k\u1ef9 l\u01b0\u1ee1ng c\u00e1c s\u1ea3n ph\u1ea9m. H\u1ecd \u01b0u ti\u00ean c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu nh\u01b0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i \u0111\u1ed3ng chi ra \u0111\u1ec1u mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1. M\u1ed9t kh\u1ea3o s\u00e1t t\u1eeb YouGov cho th\u1ea5y 80% kh\u00e1ch h\u00e0ng l\u1eadp k\u1ebf ho\u1ea1ch mua s\u1eafm \u00edt nh\u1ea5t m\u1ed9t th\u00e1ng tr\u01b0\u1edbc T\u1ebft, v\u00e0 50% b\u1eaft \u0111\u1ea7u chu\u1ea9n b\u1ecb \u00edt nh\u1ea5t 40 ng\u00e0y tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e0ng g\u1ea7n T\u1ebft, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng gay g\u1eaft khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn kh\u00e1c nhau. Vi\u1ec7c b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch T\u1ebft s\u1edbm c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u01b0u th\u1ebf v\u00e0 chi\u1ebfm v\u1ecb tr\u00ed top-of-mind c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n

\n
\"chien
C\u00e1c ng\u00e0nh h\u00e0ng v\u1ec1 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, dinh d\u01b0\u1ee1ng, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, th\u1eddi trang,… ti\u1ebfp t\u1ee5c l\u00e0 \u01b0u ti\u00ean c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng<\/figcaption><\/figure>\n<\/div>\n\n\n

Mua s\u1eafm tr\u1ef1c tuy\u1ebfn k\u1ebft h\u1ee3p v\u1edbi gi\u1ea3i tr\u00ed (Shoppertainment)<\/h3>\n\n\n\n

M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i. Theo Statista 2023, 68% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam tra c\u1ee9u s\u1ea3n ph\u1ea9m qua c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram v\u00e0 TikTok tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Xu h\u01b0\u1edbng Shoppertainment v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u h\u1ea1 nhi\u1ec7t, \u0111\u1eb7c bi\u1ec7t tr\u00ean TikTok v\u1edbi t\u1ef7 l\u1ec7 mua s\u1eafm tr\u1ef1c ti\u1ebfp t\u0103ng 45% ch\u1ec9 trong v\u00f2ng m\u1ed9t n\u0103m.<\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 s\u00e1ng t\u1ea1o nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

\n
\"cac
C\u00e1c s\u1ed1 li\u1ec7u t\u1eeb Tiktok cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng t\u1eeb n\u1ec1n t\u1ea3ng d\u1ec5 d\u00e0ng ra quy\u1ebft \u0111\u1ecbnh h\u01a1n ghi xem c\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1eb7c bi\u1ec7t v\u00e0o d\u1ecbp cao \u0111i\u1ec3m khuy\u1ebfn m\u1ea1i (Ngu\u1ed3n: TikTok Insights)<\/figcaption><\/figure>\n<\/div>\n\n\n

Influencer Marketing t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm<\/h3>\n\n\n\n

S\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a Influencer \u0111\u1ed1i v\u1edbi h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang kh\u00f4ng ng\u1eebng gia t\u0103ng. Theo B\u00e1o c\u00e1o Deloitte 2023, c\u00f3 \u0111\u1ebfn 60% Gen Z v\u00e0 55% Millennials kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng h\u1ecd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c \u0111\u00e1nh gi\u00e1 ho\u1eb7c l\u1eddi g\u1ee3i \u00fd t\u1eeb Influencer khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n\n\n\n

Theo s\u1ed1 li\u1ec7u do TikTok c\u00f4ng b\u1ed1 c\u00f3 t\u1edbi 83% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 th\u1ef1c hi\u1ec7n mua s\u1eafm sau khi kh\u00e1m ph\u00e1 n\u1ed9i dung do creator s\u1ea3n xu\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh r\u1eb1ng Influencer kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/p>\n\n\n

\n
\"Tiktok
Influencer kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y doanh s\u1ed1 (Ngu\u1ed3n: TikTok Insights)<\/figcaption><\/figure>\n<\/div>\n\n\n

Ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng doanh thu<\/strong><\/h2>\n\n\n\n

T\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a th\u1ecb tr\u01b0\u1eddng Influencer Marketing<\/h3>\n\n\n\n

Influencer Marketing c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean th\u00f4ng qua m\u1ed1i quan h\u1ec7 tin t\u01b0\u1edfng gi\u1eefa influence v\u00e0 ng\u01b0\u1eddi theo d\u00f5i. Theo b\u00e1o c\u00e1o t\u1eeb Statista (2023), gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng Influencer Marketing to\u00e0n c\u1ea7u \u0111\u1ea1t 21 t\u1ef7 USD, v\u1edbi khu v\u1ef1c ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n

Influencer Marketing Hub c\u0169ng ch\u1ec9 ra v\u1edbi $1 chi cho influencer marketing c\u00f3 th\u1ec3 mang l\u1ea1i $5,78 doanh thu. Ri\u00eang t\u1ea1i Vi\u1ec7t Nam, c\u00e1c chi\u1ebfn d\u1ecbch Influencer Marketing mang l\u1ea1i t\u1ef7 l\u1ec7 ROI trung b\u00ecnh cao g\u1ea5p 11 l\u1ea7n<\/strong> so v\u1edbi c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng chi\u1ebfn d\u1ecbch h\u1ee3p l\u00fd.<\/p>\n\n\n

\n
\"Influencer
Gen Z c\u00f3 xu h\u01b0\u1edbng b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi c\u00e1c review t\u1eeb influencer m\u00e0 m\u00ecnh theo d\u00f5i<\/figcaption><\/figure>\n<\/div>\n\n\n

Hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i trong m\u00f9a T\u1ebft, k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n\n\n\n

M\u00f9a T\u1ebft l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a Influencer Marketing nh\u1eb1m t\u1ea1o ra hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i v\u01b0\u1ee3t b\u1eadc. Nh\u1eefng n\u1ed9i dung t\u1eeb c\u00e1c influencer kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 khuy\u1ebfn kh\u00edch ti\u00eau d\u00f9ng m\u00e0 c\u00f2n k\u00edch ho\u1ea1t c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch (FOMO) th\u00f4ng qua c\u00e1c b\u00e0i \u0111\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n d\u1ecbp T\u1ebft ho\u1eb7c \u01b0u \u0111\u00e3i c\u00f3 gi\u1edbi h\u1ea1n. Theo YouGov (2023), c\u00f3 \u0111\u1ebfn 65% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam b\u1ecb \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp b\u1edfi n\u1ed9i dung t\u1eeb influencer khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, v\u00e0 58% th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng ho\u1eb7c ch\u1ed1t \u0111\u01a1n sau khi xem c\u00e1c b\u00e0i \u0111\u0103ng n\u00e0y.<\/p>\n\n\n\n

S\u1ee9c m\u1ea1nh c\u1ee7a Influencer Marketing c\u00f2n th\u1ec3 hi\u1ec7n r\u00f5 \u1edf ti\u1ec1m n\u0103ng \u0111\u00f3ng g\u00f3p tr\u1ef1c ti\u1ebfp v\u00e0o doanh thu m\u00f9a T\u1ebft:<\/p>\n\n\n\n