{"id":31616,"date":"2024-12-20T14:27:02","date_gmt":"2024-12-20T07:27:02","guid":{"rendered":"http:\/\/localhost:8081\/ecomobi\/?p=31616"},"modified":"2026-02-08T18:43:02","modified_gmt":"2026-02-08T11:43:02","slug":"7-xu-huong-influencer-marketing-2025-danh-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/7-xu-huong-influencer-marketing-2025-danh-cho-doanh-nghiep\/","title":{"rendered":"7 Xu h\u01b0\u1edbng Influencer Marketing kh\u00f4ng th\u1ec3 b\u1ecf qua cho m\u00f9a T\u1ebft 2025"},"content":{"rendered":"\n

M\u00f9a T\u1ebft lu\u00f4n l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng cho c\u00e1c doanh nghi\u1ec7p khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a Influencer Marketing nh\u1eb1m t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1. Trong b\u1ed1i c\u1ea3nh h\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i nhanh ch\u00f3ng, vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 chi\u1ebfn d\u1ecbch marketing \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u. C\u00f9ng Ecomobi<\/mark><\/a> <\/mark><\/strong>kh\u00e1m ph\u00e1 c\u00e1c xu h\u01b0\u1edbng Influencer Marketing 2025<\/mark><\/a><\/strong> <\/mark>d\u00e0nh cho doanh nghi\u1ec7p.<\/em><\/p>\n\n\n\n

Short video v\u00e0 music marketing l\u00ean ng\u00f4i (Short-form Content)<\/strong><\/h2>\n\n\n\n

N\u1ed9i dung video ng\u1eafn \u0111ang chi\u1ebfm l\u0129nh c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 TikTok, Instagram Reels v\u00e0 YouTube Shorts. Theo b\u00e1o c\u00e1o t\u1eeb Tiktok, 89% ng\u01b0\u1eddi d\u00f9ng b\u1ecb thu h\u00fat b\u1edfi s\u1ea3n ph\u1ea9m m\u1edbi qua video ng\u1eafn v\u00e0 58% \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng sau khi xem video. V\u1edbi kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nhanh ch\u00f3ng v\u00e0 t\u1ea1o s\u1ef1 thu h\u00fat t\u1ee9c th\u00ec, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1eadn d\u1ee5ng s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 n\u1ed9i dung v\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Influencer Marketing c\u1ee7a m\u00ecnh trong m\u00f9a T\u1ebft 2025.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, sang T\u1ebft 2025, music marketing h\u1ee9a h\u1eb9n ti\u1ebfp t\u1ee5c gi\u1eef vai tr\u00f2 trung t\u00e2m trong c\u00e1c chi\u1ebfn d\u1ecbch marketing. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u cho nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a d\u1ea1ng kh\u00e1c, t\u1ea1o n\u1ec1n t\u1ea3ng cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c s\u00e2u h\u01a1n gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh n\u00e0y b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi ngh\u1ec7 s\u0129 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng ho\u1eb7c t\u1ea1o c\u00e1c giai \u0111i\u1ec7u g\u1ea7n g\u0169i, d\u1ec5 nh\u1edb \u0111\u1ec3 bi\u1ebfn ch\u00fang th\u00e0nh “b\u00e0i ca c\u1ee7a m\u00f9a T\u1ebft”.<\/p>\n\n\n

\n
\"Short
Influencer marketing \u0111ang ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t khi k\u1ebft h\u1ee3p v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a video marketing v\u00e0 music marketing.<\/figcaption><\/figure>\n<\/div>\n\n\n

Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c “ch\u1ea1m” \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c video (kh\u00f4ng ch\u1ec9 l\u00e0 video ng\u1eafn) v\u00e0 \u00e2m nh\u1ea1c. Nh\u1eefng ca kh\u00fac nh\u01b0: \u0110i v\u1ec1 nh\u00e0 \u2013 Justatee x \u0110en V\u00e2u – Honda Vi\u1ec7t Nam, Chuy\u1ec7n c\u0169 b\u1ecf qua 3 \u2013 Tr\u00fac Nh\u00e2n x Ricky Star – Mirinda, Bi\u1ebft \u01a1n b\u1edfi \u0111ang \u1edf l\u1ea1i x Phan M\u1ea1nh Qu\u1ef3nh – Danisa Vietnam<\/em><\/strong>,… \u0111\u00e3 t\u1ea1o n\u00ean c\u01a1n s\u1ed1t nh\u1edd kh\u1ea3 n\u0103ng kh\u01a1i g\u1ee3i kh\u00f4ng kh\u00ed T\u1ebft v\u00e0 nh\u1eefng c\u1ea3m x\u00fac quen thu\u1ed9c m\u1ed7i m\u00f9a T\u1ebft, \u0111\u1eb7c bi\u1ec7t l\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o v\u1edbi c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

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V\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng ph\u1ea7n l\u1edbn l\u00e0 gen Z hi\u1ec7n \u0111\u1ea1i, n\u0103ng \u0111\u1ed9ng th\u00ec \u00e2m nh\u1ea1c h\u1ee9a h\u1eb9n s\u1ebd l\u00e0 \u201cm\u0169i t\u00ean\u201d tr\u1ecdng t\u00e2m trong chi\u1ebfn d\u1ecbch marketing m\u00f9a T\u1ebft. V\u1edbi kh\u1ea3 n\u0103ng kh\u01a1i d\u1eady c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd, \u00e2m nh\u1ea1c kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch (brand love) m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 lan t\u1ecfa t\u1ef1 nhi\u00ean (virality) c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh n\u00e0y b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi ngh\u1ec7 s\u0129 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng ho\u1eb7c t\u1ea1o c\u00e1c giai \u0111i\u1ec7u g\u1ea7n g\u0169i, d\u1ec5 nh\u1edb \u0111\u1ec3 bi\u1ebfn ch\u00fang th\u00e0nh “b\u00e0i ca c\u1ee7a m\u00f9a T\u1ebft”.<\/p>\n<\/blockquote>\n\n\n

\n
\"xu
C\u00e1c chi\u1ebfn d\u1ecbch T\u1ebft k\u1ebft h\u1ee3p v\u1edbi influencer marketing kh\u00f4ng th\u1ec3 thi\u1ebfu nh\u1eefng \u0111i\u1ec3m “ch\u1ea1m” v\u1ec1 gia \u0111\u00ecnh<\/figcaption><\/figure>\n<\/div>\n\n\n

Micro-Influencer ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf<\/strong><\/h2>\n\n\n\n

Xu h\u01b0\u1edbng Influencer Marketing M\u00f9a t\u1ebft 2025 s\u1ebd ti\u1ebfp t\u1ee5c ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 v\u1edbi vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi micro-influencer. Nh\u00f3m influencer n\u00e0y tuy c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i nh\u1ecf nh\u1eefng s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1ea1i kh\u00f4ng h\u1ec1 nh\u1ecf. Nhi\u1ec1u b\u00e1o c\u00e1o \u0111\u00e3 ch\u1ec9 ra: micro-influencer c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n 60% so v\u1edbi c\u00e1c influencer l\u1edbn (theo Markerly) v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c v\u1edbi micro-influencers c\u00f3 t\u1ef7 l\u1ec7 ROI cao h\u01a1n 30% so v\u1edbi mega-influencers<\/strong> (theo theo HubSpot).<\/p>\n\n\n

\n
\"Xu
So v\u1edbi c\u00e1c Macro- ho\u1eb7c Celebrity Influencers, nh\u00f3m n\u00e0y th\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i, \u0111\u00e1ng tin c\u1eady h\u01a1n<\/figcaption><\/figure>\n<\/div>\n\n\n
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UGC (User-Generated Content<\/mark><\/a><\/strong>) c\u0169ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch influencer marketing. N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra kh\u00f4ng ch\u1ec9 mang l\u1ea1i s\u1ef1 ch\u00e2n th\u1ef1c m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng xung quanh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Trong d\u1ecbp T\u1ebft 2025, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch UGC th\u00f4ng qua c\u00e1c cu\u1ed9c thi ho\u1eb7c challenge tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 \u201c#TetCuaToi\u201d g\u1eafn v\u1edbi c\u00e1c hashtag c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p, chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3.<\/p>\n<\/blockquote>\n\n\n\n

>>> Xem th\u00eam: 4 g\u1ee3i \u00fd t\u0103ng doanh thu T\u1ebft 2025 v\u1edbi Influencer Marketing<\/mark><\/a><\/strong><\/p>\n\n\n\n

Xu h\u01b0\u1edbng Shoppertainment: k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed v\u00e0 mua s\u1eafm<\/strong><\/h2>\n\n\n\n

Kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn Shoppertainment khi \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng “l\u00e0m m\u01b0a l\u00e0m gi\u00f3” tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n nay. Theo b\u00e1o c\u00e1o t\u1eeb Statista, doanh thu t\u1eeb livestream b\u00e1n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn t\u0103ng 30% v\u00e0o n\u0103m 2025, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c d\u1ecbp l\u1ec5 l\u1edbn nh\u01b0 T\u1ebft. Livestream commerce \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1edd s\u1ef1 l\u00f4i cu\u1ed1n t\u1eeb nh\u1eefng phi\u00ean livestream v\u00e0 c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n

\n
\"Xu
C\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e3y t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng influencer marketing n\u00e0y b\u1eb1ng c\u00e1ch tri\u1ec3n khai nh\u1eefng phi\u00ean livestream c\u00f3 s\u1ef1 g\u00f3p g\u1eb7p c\u1ee7a KOC\/KOL c\u00f9ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng, s\u1ef1 ki\u1ec7n b\u00ean l\u1ec1<\/figcaption><\/figure>\n<\/div>\n\n\n

K\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m<\/strong><\/h2>\n\n\n\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review, kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean c\u1ea3m x\u00fac<\/em><\/strong>. Ngh\u0129a l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch hay m\u1ed9t n\u1ed9i dung (d\u00f9 l\u00e0 qu\u1ea3ng c\u00e1o hay kh\u00f4ng) \u201cch\u1ea1m\u201d \u0111\u01b0\u1ee3c \u0111\u1ebfn nh\u1eefng ph\u1ea7n c\u1ea3m x\u00fac, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng,.. th\u00ec \u0111\u00e3 t\u0103ng t\u1ef7 l\u1ec7 kh\u00e1c h\u00e0ng nh\u1edb \u0111\u1ebfn v\u00e0 h\u00e0nh \u0111\u1ed9ng. <\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m \u201cch\u1ea1m\u201d c\u1ea3m x\u00fac m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khai th\u00e1c:<\/p>\n\n\n\n

Tuy\u1ebfn n\u1ed9i dung v\u1ec1 truy\u1ec1n th\u1ed1ng, v\u0103n h\u00f3a, b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c<\/h3>\n\n\n\n

Trong th\u1eddi \u0111\u1ea1i to\u00e0n c\u1ea7u h\u00f3a,m\u1ed9t s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n c\u1ea7n g\u1eafn li\u1ec1n v\u1edbi c\u1ea3m x\u00fac v\u00e0 b\u1ea3n s\u1eafc ri\u00eang. V\u1edbi Vi\u1ec7t Nam \u2013 qu\u1ed1c gia gi\u00e0u truy\u1ec1n th\u1ed1ng v\u0103n h\u00f3a, vi\u1ec7c khai th\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 phong t\u1ee5c t\u1eadp qu\u00e1n, \u1ea9m th\u1ef1c c\u1ed5 truy\u1ec1n hay t\u00edn ng\u01b0\u1ee1ng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb.<\/p>\n\n\n\n

C\u00e1c chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt nh\u01b0 \u201cPepsi mang T\u1ebft v\u1ec1 nh\u00e0\u201d<\/strong>, Grab \u2013 \u201cTh\u1edf Nh\u1ecbp Vi\u1ec7t Nam\u201d<\/strong>, hay Kinh \u0110\u00f4 \u2013 \u201cT\u1ebft vui chuy\u1ec7n sum v\u1ea7y\u201d<\/strong> l\u00e0 minh ch\u1ee9ng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c l\u1ed3ng gh\u00e9p v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng v\u00e0o th\u00f4ng \u0111i\u1ec7p T\u1ebft, t\u1ea1o d\u1ea5u \u1ea5n s\u00e2u s\u1eafc trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n

\n
\"K\u1ebft
C\u00e1c n\u1ed9i dung v\u1ec1 truy\u1ec1n th\u1ed1ng, v\u0103n h\u00f3a \u0111\u1ea5t n\u01b0\u1edbc, gia \u0111\u00ecnh s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i gi\u00e0u ti\u1ec1m n\u0103ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong m\u00f9a T\u1ebft 2025<\/figcaption><\/figure>\n<\/div>\n\n\n

Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 c\u1ed9ng \u0111\u1ed3ng<\/h3>\n\n\n\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Fuse Marketing, g\u1ea7n 90% Gen Z tin t\u01b0\u1edfng v\u00e0 s\u1eb5n s\u00e0ng \u1ee7ng h\u1ed9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cam k\u1ebft v\u1edbi ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, s\u1ee9c kh\u1ecfe tinh th\u1ea7n v\u00e0 c\u00f4ng b\u1eb1ng x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng influencer c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c, lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p v\u1ec1 l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n

\n
\"C\u00e1c
\u00a0Gen Z quan t\u00e2m \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng, c\u0169ng nh\u01b0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qua m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure>\n<\/div>\n\n\n

N\u1ed9i dung T\u1ebft d\u00e0nh ri\u00eang cho Gen Z<\/h3>\n\n\n\n

Gen Z \u2013 nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i \u0111\u1ea7y ti\u1ec1m n\u0103ng, \u0111ang thay \u0111\u1ed5i c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai chi\u1ebfn d\u1ecbch T\u1ebft. Kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o mang t\u00ednh v\u0129 m\u00f4, xa v\u1eddi th\u00ec c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o g\u1ea7n \u0111\u00e2y \u0111\u00e3 t\u1eadp trung v\u00e0o insight gen Z. Theo b\u00e1o c\u00e1o c\u1ee7a YouGov, 87% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a<\/mark><\/strong>, cho th\u1ea5y h\u1ecd \u01b0a th\u00edch nh\u1eefng n\u1ed9i dung g\u1ea7n g\u0169i v\u1edbi cu\u1ed9c s\u1ed1ng.<\/p>\n\n\n\n

Gen Z l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong vi\u1ec7c t\u1ea1o ra c\u00e1c tr\u00e0o l\u01b0u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1eeb TikTok \u0111\u1ebfn Instagram. H\u1ecd kh\u00f4ng ch\u1ec9 ti\u00eau d\u00f9ng m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng viral m\u1ea1nh m\u1ebd cho c\u00e1c th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. T\u00ecm hi\u1ec3u v\u1ec1 insight c\u1ee7a Gen Z (m\u1ed1i quan t\u00e2m, lo l\u1eafng, nhu c\u1ea7u, s\u1ef1 h\u1ee9ng thu,…) v\u00e0 k\u1ebft h\u1ee3p video marketing v\u00e0 \u00e2m nh\u1ea1c v\u00e0o n\u1ed9i dung qu\u1ea3ng c\u00e1o, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng content T\u1ebft viral.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng n\u00e0y, nh\u01b0 Sprite v\u1edbi chi\u1ebfn d\u1ecbch \u201cT\u1ebft si\u00eau cool\u201d mang \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1i m\u1edbi, hay Lay\u2019s v\u1edbi \u201cNh\u1ea3 v\u00eda may m\u1eafn\u201d, t\u1ea1o hi\u1ec7u \u1ee9ng viral m\u1ea1nh m\u1ebd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. T\u1eadp trung v\u00e0o n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, vui nh\u1ed9n v\u00e0 k\u1ebft n\u1ed1i \u0111\u00fang \u201cgu\u201d<\/strong> c\u1ee7a Gen Z s\u1ebd gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng h\u01a1n trong m\u00f9a T\u1ebft.<\/p>\n\n\n

\n
\"xu
Chi\u1ebfn d\u1ecbch T\u1ebft c\u1ee7a Lay\u2019s \u201cNh\u1ea3 v\u00eda may m\u1eafn\u201d \u0111\u00e3 t\u1ea1o hi\u1ec7u \u1ee9ng viral m\u1ea1nh m\u1ebd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u1edd n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, vui nh\u1ed9n v\u00e0 k\u1ebft n\u1ed1i \u0111\u00fang \u201cgu\u201d c\u1ee7a Gen Z<\/figcaption><\/figure>\n<\/div>\n\n\n
\n

\u0110\u1eb7c bi\u1ec7t, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i lu\u00f4n n\u1eafm b\u1eaft v\u00e0 \u0111\u1ed5i m\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u01b0 duy hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i<\/strong>. Chi\u1ebfn d\u1ecbch T\u1ebft c\u1ee7a Manwah, v\u1edbi th\u00f4ng \u0111i\u1ec7p “\u0110\u1ee7 y\u00eau th\u01b0\u01a1ng l\u00e0 tr\u1ecdn v\u1eb9n sum v\u1ea7y”, \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t l\u00e0n gi\u00f3 m\u1edbi khi m\u1ea1nh d\u1ea1n khai th\u00e1c nh\u1eefng g\u00f3c nh\u00ecn c\u1ea5p ti\u1ebfn v\u1ec1 gia \u0111\u00ecnh. Kh\u00f4ng c\u00f2n b\u00f3 h\u1eb9p trong h\u00ecnh m\u1eabu truy\u1ec1n th\u1ed1ng, Manwah \u0111\u00e3 t\u00f4n vinh c\u00e1c ki\u1ec3u m\u1eabu gia \u0111\u00ecnh hi\u1ec7n \u0111\u1ea1i, ph\u00e1 b\u1ecf \u0111\u1ecbnh ki\u1ebfn v\u1ec1 m\u1ed9t gia \u0111\u00ecnh “chu\u1ea9n m\u1ef1c” v\u00e0 t\u00e1i \u0111\u1ecbnh ngh\u0129a \u00fd ngh\u0129a c\u1ee7a s\u1ef1 g\u1eafn k\u1ebft \u2013 n\u01a1i y\u00eau th\u01b0\u01a1ng v\u01b0\u1ee3t qua ranh gi\u1edbi huy\u1ebft th\u1ed1ng. Ch\u1ec9 trong 5 ng\u00e0y, \u0111o\u1ea1n phim ng\u1eafn tr\u00ean fanpage Manwah \u0111\u00e3 \u0111\u1ea1t h\u01a1n 3 tri\u1ec7u l\u01b0\u1ee3t xem, 41.000 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, 6.000 b\u00ecnh lu\u1eadn v\u00e0 5.000 l\u01b0\u1ee3t chia s\u1ebb. <\/p>\n<\/blockquote>\n\n\n\n

\"C\u00e1c
\u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho th\u1ea5y, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i n\u1ed9i dung qu\u1ea3ng c\u00e1o theo xu h\u01b0\u1edbng m\u1edbi kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i b\u1ec1n ch\u1eb7t v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/figcaption><\/figure>\n\n\n\n

T\u00edch h\u1ee3p Creator Ads v\u00e0 Paid Ads<\/strong><\/h2>\n\n\n\n

Creator Ads v\u00e0 Paid Ads \u0111ang tr\u1edf th\u00e0nh “c\u1eb7p b\u00e0i tr\u00f9ng” trong c\u00e1c chi\u1ebfn d\u1ecbch Influencer Marketing. V\u1edbi kh\u1ea3 n\u0103ng hi\u1ec3u r\u00f5 kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh, c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o d\u1ec5 d\u00e0ng t\u1ea1o ra n\u1ed9i dung mang t\u00ednh ch\u00e2n th\u1eadt v\u00e0 g\u1ea7n g\u0169i, d\u1ec5 t\u1ea1o l\u00f2ng tin v\u1edbi ng\u01b0\u1eddi xem. Khi k\u1ebft h\u1ee3p v\u1edbi Paid Ads, n\u1ed9i dung n\u00e0y c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau, gia t\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u cho th\u1ea5y, Creator Ads gi\u00fap n\u00e2ng cao ROI qu\u1ea3ng c\u00e1o l\u00ean 48% v\u00e0 gi\u1ea3m chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i (CPA) \u0111\u1ebfn 11,8%. Th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n c\u1ed9ng t\u00e1c v\u1edbi nh\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung, sau \u0111\u00f3 ch\u1ecdn l\u1ecdc c\u00e1c n\u1ed9i dung c\u00f3 hi\u1ec7u su\u1ea5t cao nh\u1ea5t \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed. C\u00e1ch l\u00e0m n\u00e0y ti\u1ebft ki\u1ec7m chi ph\u00ed s\u1ea3n xu\u1ea5t in-house v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n

\n
\"T\u00edch
S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Creator Ads v\u00e0 Paid Ads s\u1ebd l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n<\/figcaption><\/figure>\n<\/div>\n\n\n

T\u0103ng c\u01b0\u1eddng Social SEO<\/strong><\/h2>\n\n\n\n

Theo HubSpot, 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok v\u00e0 Facebook tr\u01b0\u1edbc khi mua h\u00e0ng. Social SEO \u2013 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng qua t\u1eeb kh\u00f3a, hashtags v\u00e0 n\u1ed9i dung thu h\u00fat. V\u1edbi Tiktok SEO. Vi\u1ec7c t\u00edch h\u1ee3p Social SEO v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch influencer marketing l\u00e0 b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng.<\/p>\n\n\n\n

SEO TikTok<\/mark><\/a> <\/strong>kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ed1i \u01b0u t\u1eeb kh\u00f3a m\u00e0 c\u00f2n \u0111\u1ec3 th\u00edch nghi v\u1edbi thu\u1eadt to\u00e1n TikTok m\u1edbi nh\u1ea5t<\/mark><\/strong><\/a> <\/mark>v\u00e0 l\u00e0 m\u1ed9t trong c\u00e1ch l\u00ean xu h\u01b0\u1edbng Tiktok<\/mark><\/strong><\/a> (viral FYP) c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 v\u1edbi chi ph\u00ed g\u1ea7n nh\u01b0 b\u1eb1ng 0. C\u00e1c micro-influencer, v\u1edbi t\u1ec7p kh\u00e1n gi\u1ea3 nh\u1ecf nh\u01b0ng g\u1eafn k\u1ebft, c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

H\u1ee3p t\u00e1c d\u00e0i h\u1ea1n v\u1edbi influencer<\/strong><\/h2>\n\n\n\n

Thay v\u00ec t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch ng\u1eafn h\u1ea1n, vi\u1ec7c h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u1edbi influencer gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng, gia t\u0103ng s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Influencer \u0111\u00f3ng vai tr\u00f2 nh\u01b0 nh\u1eefng \u201c\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u201d t\u1ef1 nhi\u00ean, t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ed9i dung g\u1ea7n g\u0169i, ch\u00e2n th\u1ef1c.<\/p>\n\n\n\n