{"id":31863,"date":"2025-01-08T17:38:07","date_gmt":"2025-01-08T10:38:07","guid":{"rendered":"http:\/\/localhost:8081\/ecomobi\/?p=31863"},"modified":"2026-02-08T18:42:43","modified_gmt":"2026-02-08T11:42:43","slug":"thong-ke-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/thong-ke-affiliate-marketing\/","title":{"rendered":"2024 Wrapped: 15+ th\u1ed1ng k\u00ea Affiliate Marketing quan tr\u1ecdng nh\u1ea5t"},"content":{"rendered":"\n

Affiliate Marketing \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 ki\u1ebfm thu nh\u1eadp cho creator v\u00e0 publisher. Th\u1ecb tr\u01b0\u1eddng Affiliate to\u00e0n c\u1ea7u n\u0103m 2024 \u01b0\u1edbc t\u00ednh \u0111\u1ea1t h\u01a1n 17 t\u1ef7 USD, nh\u01b0ng t\u1ea1i Vi\u1ec7t Nam, doanh thu t\u1eeb Affiliate \u0111\u00e3 t\u0103ng h\u01a1n 150% ch\u1ec9 trong 2 n\u0103m qua. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5y ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, mang l\u1ea1i c\u01a1 h\u1ed9i cho c\u1ea3 c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p. C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea Affiliate Marketing 2024 d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, gi\u00fap b\u1ea1n – d\u00f9 l\u00e0 ng\u01b0\u1eddi m\u1edbi hay chuy\u00ean gia – c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n

C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 Affiliate n\u1ed5i b\u1eadt nh\u1ea5t n\u0103m 2024<\/h2>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng Affiliate Marketing \u0111\u1ea1t gi\u00e1 tr\u1ecb kho\u1ea3ng 15.7 t\u1ef7 USD<\/h3>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng Affiliate Marketing \u0111\u00e3 \u0111\u1ea1t gi\u00e1 tr\u1ecb kho\u1ea3ng 15.7 t\u1ef7 USD v\u00e0o n\u0103m 2024<\/strong>. M\u1ed9t con s\u1ed1 kh\u00f4ng t\u01b0\u1edfng trong th\u1eddi k\u1ef3 kinh t\u1ebf – \u0111\u1ecba – ch\u00ednh tr\u1ecb to\u00e0n c\u1ea7u li\u00ean t\u1ee5c c\u00f3 nh\u1eefng s\u1ef1 bi\u1ebfn \u0111\u1ed9ng v\u00e0 b\u1ea5t \u1ed5n. Nh\u01b0ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y v\u1eabn ch\u01b0a \u0111\u1ebfn h\u1ed3i k\u1ebft, c\u00e1c chuy\u00ean gia t\u1eeb Astute Analytica d\u1ef1 b\u00e1o gi\u00e1 tr\u1ecb ng\u00e0nh s\u1ebd t\u0103ng l\u00ean 21.1 t\u1ef7 USD v\u00e0o n\u0103m 2025 v\u00e0 36.6 t\u1ef7 USD v\u00e0o n\u0103m 2030 <\/strong>– m\u1ed9t s\u1ef1 t\u0103ng tr\u01b0\u1edfng ngo\u1ea1n m\u1ee5c g\u1ea5p 2.5 l\u1ea7n ch\u1ec9 trong v\u00f2ng 6 n\u0103m<\/strong>! <\/p>\n\n\n\n

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Nh\u1eadn \u0111\u1ecbnh:<\/mark> <\/strong>\u0110\u00e2y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u1eefng con s\u1ed1 th\u1ed1ng k\u00ea kh\u00f4 khan, m\u00e0 l\u00e0 minh ch\u1ee9ng cho m\u1ed9t “m\u1ecf v\u00e0ng” \u0111ang ch\u1edd khai ph\u00e1 trong l\u0129nh v\u1ef1c kinh doanh tr\u1ef1c tuy\u1ebfn. V\u1edbi gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng n\u00e0y, c\u01a1 h\u1ed9i l\u00e0m gi\u00e0u t\u1eeb ti\u1ebfp th\u1ecb li\u00ean k\u1ebft \u0111ang r\u1ed9ng m\u1edf cho b\u1ea5t k\u1ef3 ai mu\u1ed1n tham gia v\u00e0o th\u1ebf gi\u1edbi MMO<\/mark><\/strong><\/a> (Make Money Online).<\/p>\n<\/blockquote>\n\n\n

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\"S\u1ed1
Doanh thu t\u1eeb Affiliate Marketing kh\u00f4ng ng\u1eebng t\u0103ng tr\u01b0\u1edfng<\/figcaption><\/figure>\n<\/div>\n\n\n

Affiliate Marketing c\u00f3 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng \u0111\u1ea1t kho\u1ea3ng 10%<\/h3>\n\n\n\n

Ng\u00e0nh Affiliate Marketing c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m (CAGR) kho\u1ea3ng 10%, t\u1eeb n\u0103m 2015 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec xu h\u01b0\u1edbng n\u00e0y \u0111\u1ebfn \u00edt nh\u1ea5t n\u0103m 2025<\/p>\n\n\n\n

So s\u00e1nh \u0111\u01a1n gi\u1ea3n Affiliate Marketing so v\u1edbi E-commerce, v\u1ec1 quy m\u00f4 gi\u00e1 tr\u1ecb to\u00e0n c\u1ea7u c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch l\u1edbn (Affiliate Marketing 15.7 t\u1ef7 USD v\u1edbi E-commerce 5.5 ngh\u00ecn t\u1ef7 USD) nh\u01b0ng  Affiliate Marketing l\u1ea1i l\u00e0 \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng th\u00fac \u0111\u1ea9y doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v\u1edbi h\u01a1n 16% t\u1ed5ng doanh thu t\u1eeb E-commerce \u0111\u1ebfn t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh affiliate<\/strong>. Hay nh\u01b0 so s\u00e1nh v\u1edbi ng\u00e0nh du l\u1ecbch – m\u1ed9t trong nh\u1eefng ng\u00e0nh \u201cl\u00e2u \u0111\u1eddi\u201d v\u00e0 \u0111\u00e3 c\u00f3 \u0111\u00e0 ph\u1ee5c h\u1ed3i t\u1ed1t sau \u0111\u1ea1i d\u1ecbch nh\u01b0ng t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m (CAGR) ch\u1ec9 kho\u1ea3ng kho\u1ea3ng 5.4% trong giai \u0111o\u1ea1n t\u1eeb 2025 \u0111\u1ebfn 2037, th\u1ea5p h\u01a1n Affiliate Marketing, cho th\u1ea5y ti\u1ec1m n\u0103ng l\u1edbn c\u1ee7a Affiliate trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh thu du l\u1ecbch<\/strong>. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t qua h\u00e0ng lo\u1ea1t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft du l\u1ecbch c\u00f3 m\u1ee9c hoa h\u1ed3ng cao nh\u1ea5t <\/strong>\u0111ang \u0111\u01b0\u1ee3c c\u00e1c publisher “s\u0103n \u0111\u00f3n”<\/p>\n\n\n\n

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Nh\u1eadn \u0111\u1ecbnh: <\/mark><\/strong>Affiliate Marketing \u0111ang d\u1ea7n kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong h\u1ec7 sinh th\u00e1i ti\u1ebfp th\u1ecb s\u1ed1 (th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, content marketing, influencer marketing) m\u00e0 c\u00f2n l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ed1t l\u00f5i trong n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n c\u1ea7u. <\/p>\n<\/blockquote>\n\n\n\n

>>> C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m: 9 C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 l\u00e0m Affiliate Marketing hi\u1ec7u qu\u1ea3<\/mark><\/a><\/strong><\/p>\n\n\n\n

N\u1ebfu b\u1ea1n mu\u1ed1n tham gia v\u00e0o n\u1ec1n t\u1ea3ng Affiliate Marketing uy t\u00edn \u0111\u1ec3 c\u1ea3i thi\u1ec7n thu nh\u1eadp c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n ngay t\u1ea1i \u0111\u00e2y<\/a>!<\/p>\n\n\n\n

80% doanh nghi\u1ec7p to\u00e0n c\u1ea7u s\u1eed d\u1ee5ng Affiliate Marketing \u0111\u1ec3 t\u0103ng doanh thu<\/h3>\n\n\n\n

Theo Rakuten v\u00e0 Forrester Research, c\u00f3 \u0111\u1ebfn 80% doanh nghi\u1ec7p s\u1eed d\u1ee5ng Affiliate Marketing \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ngh\u0129a l\u00e0 c\u1ee9 5 c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng th\u00ec s\u1ebd c\u00f3 4 c\u00f4ng ty s\u1eed d\u1ee5ng Affiliate Marketing<\/strong>. M\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 c\u00f2n lan r\u1ed9ng ra c\u00e1c l\u0129nh v\u1ef1c nh\u01b0: t\u00e0i ch\u00ednh, du l\u1ecbch, c\u00f4ng ngh\u1ec7, gi\u00e1o d\u1ee5c v\u00e0 s\u1ee9c kh\u1ecfe. \u0110\u1eb7c bi\u1ec7t, h\u01a1n 80% nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng ph\u00e2n b\u1ed5 kho\u1ea3ng 10% ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd cho ho\u1ea1t \u0111\u1ed9ng n\u00e0y. <\/p>\n\n\n\n

T\u1ef7 l\u1ec7 \u00e1p d\u1ee5ng cao n\u00e0y ch\u1ee9ng minh m\u1ed9t xu h\u01b0\u1edbng thay \u0111\u1ed5i r\u00f5 r\u1ec7t – m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong t\u01b0 duy marketing: t\u1eeb vi\u1ec7c \u201c\u0111\u1ed1t ti\u1ec1n\u201d v\u00e0o qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng sang m\u00f4 h\u00ecnh “pay-for-performance”<\/strong> (ch\u1ec9 tr\u1ea3 ti\u1ec1n khi c\u00f3 k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 nh\u01b0: clicks, leads, ho\u1eb7c sales). C\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng \u01b0u ti\u00ean ROI (l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0) <\/strong>h\u01a1n l\u00e0 ch\u1ec9 s\u1ed1 ti\u1ebfp c\u1eadn ho\u1eb7c t\u01b0\u01a1ng t\u00e1c kh\u00f4ng r\u00f5 r\u00e0ng.<\/p>\n\n\n\n

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Nh\u1eadn \u0111\u1ecbnh:<\/strong> <\/mark> V\u1edbi l\u00e0n s\u00f3ng tham gia m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), d\u1ef1 ki\u1ebfn \u0111\u1ebfn n\u0103m 2025, t\u1ef7 l\u1ec7 \u00e1p d\u1ee5ng c\u00f3 th\u1ec3 v\u01b0\u1ee3t ng\u01b0\u1ee1ng 85%. \u0110\u1eb7c bi\u1ec7t, c\u00e1c th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng t\u1ea1i ch\u00e2u \u00c1 nh\u01b0 Vi\u1ec7t Nam, \u1ea4n \u0110\u1ed9 v\u00e0 Indonesia s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh.<\/p>\n<\/blockquote>\n\n\n\n

Gi\u00e1o d\u1ee5c, du l\u1ecbch v\u00e0 l\u00e0m \u0111\u1eb9p chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng affiliate<\/h3>\n\n\n\n

Ng\u00e0nh gi\u00e1o d\u1ee5c \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c sinh l\u1eddi cao nh\u1ea5t trong ti\u1ebfp th\u1ecb li\u00ean k\u1ebft nh\u1edd v\u00e0o nhu c\u1ea7u h\u1ecdc t\u1eadp tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 th\u1ea5p. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc tr\u1ef1c tuy\u1ebfn v\u00e0 kh\u00f3a h\u1ecdc m\u1edf MOOC (Massive Open Online Courses) thu h\u00fat r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi tham gia, t\u1ea1o ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft.<\/p>\n\n\n\n

V\u1edbi nhu c\u1ea7u du l\u1ecbch \u0111ang ph\u1ee5c h\u1ed3i tr\u1edf l\u1ea1i sau \u0111\u1ea1i d\u1ecbch c\u00f9ng v\u1edbi c\u00e1c g\u1ecdi s\u1ea3n s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 hoa h\u1ed3ng cao th\u00ec c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh affiliate du l\u1ecbch<\/mark><\/strong><\/a> \u0111ang thu h\u00fat r\u1ea5t nhi\u1ec1u publisher v\u00e0 creator tham gia.<\/p>\n\n\n\n

Ch\u1ec9 t\u00ednh ri\u00eang tr\u00ean Tiktok Shop, l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u1eabn l\u00e0 danh m\u1ee5c chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng. T\u1ea1i Indonesia, 9 tr\u00ean 10 c\u1eeda h\u00e0ng top \u0111\u1ea7u v\u00e0 8 trong s\u1ed1 10 s\u1ea3n ph\u1ea9m c\u00f3 doanh thu cao nh\u1ea5t \u0111\u1ec1u thu\u1ed9c danh m\u1ee5c l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. T\u1ea1i Hoa K\u1ef3, 14 tr\u00ean 20 phi\u00ean livestream c\u00f3 doanh thu cao nh\u1ea5t \u0111\u1ebfn t\u1eeb c\u00e1c KOL l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p.<\/p>\n\n\n

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\"2024
C\u00e1c l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c, l\u00e0m \u0111\u1eb9p, du l\u1ecbch \u0111ang “chi\u1ebfm s\u00f3ng” affiliate marketing<\/figcaption><\/figure>\n<\/div>\n\n\n
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<\/p>\n<\/blockquote>\n\n\n\n

GMV c\u1ee7a TikTok Shop v\u01b0\u1ee3t m\u1ed1c 30 t\u1ef7 USD<\/h3>\n\n\n\n

Theo s\u1ed1 li\u1ec7u t\u1eeb Tabcut.com, GMV to\u00e0n c\u1ea7u n\u0103m 2024 c\u1ee7a TikTok Shop \u0111\u00e3 \u0111\u1ea1t kho\u1ea3ng 32,6 t\u1ef7 USD, t\u0103ng g\u1ea7n g\u1ea5p hai l\u1ea7n, t\u1eeb 16,3 t\u1ef7 USD v\u00e0o n\u0103m 2023 v\u00e0 g\u1ea5p 8 l\u1ea7n so v\u1edbi n\u0103m 2022 (4,4 t\u1ef7 USD)<\/strong>. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd trong ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y<\/p>\n\n\n\n

V\u1edbi vi\u1ec7c \u201cth\u00e2u t\u00f3m\u201d Tokopedia – m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i Indonesia th\u00ec Tiktok kh\u00f4ng ch\u1ec9 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a TikTok t\u1ea1i n\u01b0\u1edbc n\u00e0y m\u00e0 c\u00f2n \u0111ang \u201cv\u1ebd l\u1ea1i\u201d b\u1ee9c tranh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1.<\/p>\n\n\n

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\"2024
S\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 c\u1ee7a Tiktok Shop \u0111\u00e3 ph\u1ea7n n\u00e0o th\u1ec3 hi\u1ec7n s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a Affiliate<\/figcaption><\/figure>\n<\/div>\n\n\n
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C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:<\/p>\n\n\n\n