{"id":35283,"date":"2025-03-07T16:06:02","date_gmt":"2025-03-07T09:06:02","guid":{"rendered":"http:\/\/localhost:8081\/ecomobi\/?p=35283"},"modified":"2025-03-07T16:06:03","modified_gmt":"2025-03-07T09:06:03","slug":"case-study-mediatama-x-ecomobi-hop-tac-chien-luoc-tao-dot-pha-tang-200-doanh-thu","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/case-study-mediatama-x-ecomobi-hop-tac-chien-luoc-tao-dot-pha-tang-200-doanh-thu\/","title":{"rendered":"Case study: Mediatama x Ecomobi \u2013 h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o \u0111\u1ed9t ph\u00e1 t\u0103ng 200% doanh thu"},"content":{"rendered":"\n<p><em>H\u1ee3p t\u00e1c c\u00f9ng<strong> <a href=\"https:\/\/ecomobi.com\/ecomobi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ecomobi<\/a><\/strong>, Mediatama \u0111\u00e3 \u0111\u1ea1t b\u01b0\u1edbc nh\u1ea3y v\u1ecdt trong l\u0129nh v\u1ef1c affiliate marketing khi c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng l\u00ean \u0111\u1ebfn 200%, \u0111\u1ea1t doanh thu 1 tri\u1ec7u \u0111\u00f4 trong n\u0103m 2024. C\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng n\u00e0y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho ti\u1ec1m n\u0103ng v\u00f4 h\u1ea1n khi publisher l\u1ef1a ch\u1ecdn \u0111\u00fang n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B\u1ed1i c\u1ea3nh<\/strong><\/h3>\n\n\n\n<p>Mediatama l\u00e0 m\u1ed9t publisher c\u00f3 kinh nghi\u1ec7m l\u00e2u n\u0103m trong l\u0129nh v\u1ef1c affiliate marketing, nh\u01b0ng ph\u1ea3i \u0111\u1ebfn n\u0103m 2018, h\u1ecd m\u1edbi ch\u00ednh th\u1ee9c b\u01b0\u1edbc v\u00e0o m\u00f4 h\u00ecnh Affiliate CPS khi h\u1ee3p t\u00e1c c\u00f9ng Ecomobi. Ban \u0111\u1ea7u, Mediatama th\u1eed nghi\u1ec7m v\u1edbi Lazada Affiliate v\u00e0 nhanh ch\u00f3ng nh\u1eadn ra ti\u1ec1m n\u0103ng c\u1ee7a CPS: m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u01a1n gi\u1ea3n, ch\u1ec9 c\u1ea7n t\u1eadp trung qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 nhu c\u1ea7u cao m\u00e0 kh\u00f4ng c\u1ea7n lo v\u1ec1 v\u1eadn h\u00e0nh kho h\u00e0ng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng ti\u1ec1m n\u0103ng c\u1ee7a affiliate, Mediatama ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c nh\u01b0 t\u00ecm ki\u1ebfm ngu\u1ed3n traffic, l\u1ef1a ch\u1ecdn c\u00e1c campaign ch\u1ea5t l\u01b0\u1ee3ng, t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, t\u1ed1i \u01b0u ROI,&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u00e1ch th\u1ee9c<\/strong><\/h3>\n\n\n\n<p>Theo chia s\u1ebb c\u1ee7a Agus (\u0111\u1ea1i di\u1ec7n c\u1ee7a Mediatama), tr\u01b0\u1edbc khi h\u1ee3p t\u00e1c v\u1edbi Ecomobi, Mediatama g\u1eb7p ph\u1ea3i m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n l\u1edbn. \u0110\u1ea7u ti\u00ean l\u00e0 vi\u1ec7c t\u00ecm ki\u1ebfm traffic, \u0111\u01a1n v\u1ecb \u0111\u00e3 th\u1eed nghi\u1ec7m nhi\u1ec1u k\u00eanh traffic kh\u00e1c nhau v\u00e0 \u0111i\u1ec1u n\u00e0y ti\u00eau t\u1ed1n th\u1eddi gian c\u0169ng nh\u01b0 \u201cng\u1ed1n\u201d ng\u00e2n s\u00e1ch l\u1edbn &#8211; nh\u01b0ng t\u1ea5t nhi\u00ean kh\u00f4ng ph\u1ea3i k\u00eanh n\u00e0o c\u0169ng mang l\u1ea1i l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, \u0111\u01a1n v\u1ecb thi\u1ebfu ki\u1ebfn th\u1ee9c c\u0169ng nh\u01b0 kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 tracking ph\u00f9 h\u1ee3p khi\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch g\u1eb7p nhi\u1ec1u h\u1ea1n ch\u1ebf.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, s\u1ef1 ch\u1ecdn l\u1ecdc kh\u1eaft khe c\u1ee7a nhi\u1ec1u m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u00e0 \u0111\u1ed1i t\u00e1c tr\u1ef1c ti\u1ebfp c\u0169ng l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n. C\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c th\u01b0\u1eddng c\u00f3 quy tr\u00ecnh \u0111\u0103ng k\u00fd v\u00e0 x\u00e9t duy\u1ec7t nghi\u00eam ng\u1eb7t, g\u00e2y kh\u00f3 kh\u0103n trong vi\u1ec7c tri\u1ec3n khai offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gi\u1ea3i ph\u00e1p<\/strong><\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc nhi\u1ec1u kh\u00f3 kh\u0103n \u0111\u00f3, vi\u1ec7c \u0111\u1ed3ng h\u00e0nh c\u00f9ng v\u1edbi m\u1ed9t \u0111\u01a1n v\u1ecb c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. Ecomobi \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn l\u00e0m \u0111\u1ed1i t\u00e1c v\u1edbi Mediatama &#8211; mang \u0111\u1ebfn m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n, gi\u00fap Mediatama v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng v\u1edbi nhi\u1ec1u chi\u1ebfn d\u1ecbch h\u1ea5p d\u1eabn<\/strong>:<\/mark> Kh\u00f4ng gi\u1ed1ng nh\u01b0 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c, Ecomobi gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh \u0111\u0103ng k\u00fd v\u00e0 cho ph\u00e9p \u0111\u1ed1i t\u00e1c d\u1ec5 d\u00e0ng tham gia v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee9c hoa h\u1ed3ng cao.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">L\u1ef1a ch\u1ecdn chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a ROI:<\/mark> <\/strong>Thay v\u00ec ch\u1ea1y nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 ph\u1ea1m vi h\u1eb9p, Ecomobi \u0111\u1ecbnh h\u01b0\u1edbng Mediatama ch\u1ea1y chi\u1ebfn d\u1ecbch \u0111\u00e3 c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn (v\u00ed d\u1ee5 nh\u01b0 l\u0129nh v\u1ef1c du l\u1ecbch), t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 test v\u00e0 thu v\u1ec1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n h\u01a1n l\u00e0 ch\u1ea1y tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Thanh to\u00e1n nhanh ch\u00f3ng, hoa h\u1ed3ng cao<\/strong>:<\/mark> Thanh to\u00e1n nhanh h\u01a1n v\u00e0 ch\u00ednh s\u00e1ch hoa h\u1ed3ng c\u1ea1nh tranh gi\u00fap Mediatama t\u1ed1i \u01b0u d\u00f2ng ti\u1ec1n.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>H\u1ed7 tr\u1ee3 linh ho\u1ea1t<\/strong>:<\/mark> Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf n\u1ec1n t\u1ea3ng, Ecomobi c\u00f2n cung c\u1ea5p h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp qua chat, nh\u00f3m th\u1ea3o lu\u1eadn v\u00e0 c\u1ea3 g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p k\u1ecbp th\u1eddi. \u0110i\u1ec1u n\u00e0y gi\u00fap Mediatama nhanh ch\u00f3ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh, \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch lu\u00f4n \u0111\u1ea1t hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, vi\u1ec7c t\u00ecm ki\u1ebfm ngu\u1ed3n traffic \u1ed5n \u0111\u1ecbnh v\u00e0 t\u1ed1i \u01b0u h\u00f3a ROI lu\u00f4n l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c. Ecomobi nh\u1eadn th\u1ee9c r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00e2n b\u1eb1ng gi\u1eefa <strong>duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh &amp; li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m m\u1edf r\u1ed9ng traffic. <\/strong>\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, Ecomobi <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">cung c\u1ea5p sub report k\u1ebft h\u1ee3p v\u1edbi postback tools<\/mark><\/strong>, gi\u00fap Mediatama theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t t\u1eebng ngu\u1ed3n traffic. Mediatama duy tr\u00ec chi\u1ebfn l\u01b0\u1ee3c th\u1eed nghi\u1ec7m traffic li\u00ean t\u1ee5c, m\u1ed7i th\u00e1ng <strong>th\u1eed nghi\u1ec7m t\u1eeb 5-10% l\u01b0\u1ee3ng traffic v\u00e0o c\u00e1c k\u00eanh m\u1edbi<\/strong> \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i. Vi\u1ec7c n\u00e0y gi\u00fap h\u1ecd thu th\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u d\u1eef li\u1ec7u ti\u1ec1m n\u0103ng v\u00e0 <strong>kh\u00f4ng b\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t v\u00e0i ngu\u1ed3n traffic c\u1ed1 \u0111\u1ecbnh<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>K\u1ebft qu\u1ea3<\/strong><\/h3>\n\n\n\n<p>S\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa Mediatama v\u00e0 Ecomobi \u0111\u00e3 mang l\u1ea1i nh\u1eefng th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Doanh thu t\u0103ng tr\u01b0\u1edfng 200%, \u0111\u1ea1t h\u01a1n 1 tri\u1ec7u USD doanh thu trong n\u0103m 2024<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">H\u1ea7u h\u1ebft chi\u1ebfn d\u1ecbch \u0111\u1ea1t tr\u00ean 150% ROI \u2013 m\u1ed9t con s\u1ed1 l\u00fd t\u01b0\u1edfng trong ng\u00e0nh affiliate marketing<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\u1ed4n \u0111\u1ecbnh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CvR) nh\u1edd t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch theo t\u1eebng m\u00f9a cao \u0111i\u1ec3m<\/mark><\/strong><\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<p>Nh\u1edd c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd c\u1ee7a Ecomobi, Mediatama c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00e2n t\u00edch v\u00e0 \u0111\u1ea9y m\u1ea1nh c\u00e1c k\u00eanh traffic mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ec7 th\u1ed1ng thanh to\u00e1n \u1ed5n \u0111\u1ecbnh v\u00e0 s\u1ef1 \u0111a d\u1ea1ng trong c\u00e1c chi\u1ebfn d\u1ecbch, bao g\u1ed3m c\u1ea3 th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, gi\u00fap Mediatama c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng.<em> &#8220;Ecomobi \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c r\u1eb1ng lu\u00f4n cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft mang l\u1ea1i cho ch\u00fang t\u00f4i doanh thu \u1ed5n \u0111\u1ecbnh.<\/em>&#8221; \u2013 \u0110\u1ea1i di\u1ec7n Mediatama chia s\u1ebb.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2025\/03\/Mediatama-tang-truong-doanh-thu-cung-Ecomobi-Passio.jpg\" alt=\"Bu\u1ed5i g\u1eb7p g\u1ee1 gi\u1eefa Agus Sutiana v\u00e0 team Mediatama Digital v\u1edbi team Ecomobi Indonesia\" class=\"wp-image-35284\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/03\/Mediatama-tang-truong-doanh-thu-cung-Ecomobi-Passio.jpg 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/03\/Mediatama-tang-truong-doanh-thu-cung-Ecomobi-Passio-300x169.jpg 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/03\/Mediatama-tang-truong-doanh-thu-cung-Ecomobi-Passio-768x433.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Bu\u1ed5i g\u1eb7p g\u1ee1 gi\u1eefa Agus Sutiana v\u00e0 team Mediatama Digital v\u1edbi team Ecomobi Indonesia<\/figcaption><\/figure>\n<\/div>\n\n\n<p><em>Bu\u1ed5i g\u1eb7p g\u1ee1 gi\u1eefa Agus Sutiana v\u00e0 team Mediatama Digital v\u1edbi team Ecomobi Indonesia<\/em><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>V\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng 200% v\u00e0 doanh thu h\u01a1n 1 tri\u1ec7u \u0111\u00f4 la v\u00e0o n\u0103m 2024<\/strong><\/mark>, Mediatama nh\u1eadn th\u1ea5y ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c affiliate v\u1eabn c\u00f2n r\u1ea5t l\u1edbn. Trong th\u1eddi gian t\u1edbi, Mediatama s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ed3ng h\u00e0nh c\u00f9ng Ecomobi v\u1edbi nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng nh\u01b0: m\u1edf r\u1ed9ng chi\u1ebfn d\u1ecbch affiliate livestream\/video khai th\u00e1c Creator Live Streamers, m\u1edf r\u1ed9ng quy m\u00f4, th\u1eed nghi\u1ec7m c\u00e1c n\u1ec1n t\u1ea3ng social media m\u1edbi \u0111\u1ec3 t\u00ecm ki\u1ebfm t\u0103ng doanh thu. Ngo\u00e0i ra, c\u1ea3 Mediatama v\u00e0 Ecomobi \u0111\u1ec1u nh\u1ea5t tr\u00ed v\u1ec1 v\u1ea5n \u0111\u1ec1 t\u1eadp trung qu\u1ea3n tr\u1ecb r\u1ee7i ro &#8211; c\u00e2n nh\u1eafc m\u1edf r\u1ed9ng m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c v\u00e0 \u0111a d\u1ea1ng h\u00f3a c\u00e1c k\u00eanh traffic \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h3>\n\n\n\n<p>Ecomobi \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c vai tr\u00f2 l\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u00e1ng tin c\u1eady, cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1i \u01b0u cho publisher. 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