{"id":3826,"date":"2024-05-21T09:05:35","date_gmt":"2024-05-21T02:05:35","guid":{"rendered":"http:\/\/localhost:8081\/ecomobi\/?p=3826"},"modified":"2024-09-16T17:56:22","modified_gmt":"2024-09-16T10:56:22","slug":"dieu-kols-can-biet","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/dieu-kols-can-biet\/","title":{"rendered":"TOP 5 \u0111i\u1ec1u KOLs c\u1ea7n bi\u1ebft \u0111\u1ec3 tr\u1edf th\u00e0nh Trendsetter c\u1ee7a Gen Z"},"content":{"rendered":"\n<p>Chi\u1ebfm kho\u1ea3ng 1\/3 d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi, trong \u0111\u00f3 \u1edf Vi\u1ec7t Nam l\u00e0 14,4 tri\u1ec7u ng\u01b0\u1eddi, Gen Z l\u00e0 th\u1ebf h\u1ec7 m\u00e0 b\u1ea5t c\u1ee9 nh\u00e3n h\u00e0ng n\u00e0o c\u0169ng ch\u1eb3ng th\u1ec3 l\u00e0m ng\u01a1. Khi c\u00e1c doanh nghi\u1ec7p \u0111ang t\u1eadp trung v\u00e0o Gen Z th\u00ec KOLs c\u0169ng ph\u1ea3i \u201cchuy\u1ec3n m\u00ecnh\u201d thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng c\u1ee7a hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>\u0110\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c tr\u00e1i tim c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y,&nbsp;KOLs c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec? H\u00e3y n\u1eafm v\u1eefng <a href=\"https:\/\/ecomobi.com\/ecomobi\/dieu-kols-can-biet\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/ecomobi.com\/ecomobi\/dieu-kols-can-biet\/\" rel=\"noreferrer noopener\">TOP 5&nbsp;\u0111i\u1ec1u KOLs c\u1ea7n bi\u1ebft&nbsp;\u0111\u1ec3 tr\u1edf th\u00e0nh Trendsetter c\u1ee7a Gen Z<\/a> nh\u00e9!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gen Z l\u00e0 g\u00ec? Hi\u1ec3u \u0111\u00fang v\u1ec1 Gen Z<\/h2>\n\n\n\n<p>Gen Z c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn c\u00e1i t\u00ean th\u1ebf h\u1ec7 Internet\u2026, bao g\u1ed3m nh\u00f3m ng\u01b0\u1eddi sinh t\u1eeb n\u0103m 1996 \u0111\u1ebfn 2012. Ph\u1ea7n l\u1edbn th\u1ebf h\u1ec7 Z l\u00e0 con c\u00e1i c\u1ee7a th\u1ebf h\u1ec7 X (sinh ra t\u1eeb n\u0103m 1965 \u0111\u1ebfn 1979), th\u1ebf h\u1ec7 Z l\u00e0 nh\u00f3m k\u1ebf ti\u1ebfp sau th\u1ebf h\u1ec7 Millennials (Gen Y) v\u00e0 tr\u01b0\u1edbc th\u1ebf h\u1ec7 Alpha (\u03b1).<\/p>\n\n\n\n<p>Sinh ra v\u00e0 ph\u00e1t tri\u1ec3n trong th\u1eddi \u0111\u1ea1i Internet ph\u1ee7 s\u00f3ng r\u1ed9ng r\u00e3i, \u0111\u00e2y l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi c\u00f4ng ngh\u1ec7 ngay t\u1eeb khi c\u00f2n nh\u1ecf. V\u00ec v\u1eady, so v\u1edbi nh\u1eefng th\u1ebf h\u1ec7 tr\u01b0\u1edbc, Gen Z mang nh\u1eefng \u0111\u1eb7c tr\u01b0ng ri\u00eang v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>S\u1ed1 li\u1ec7u cho th\u1ea5y, Th\u1ebf h\u1ec7 Z th\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng ch\u00ednh nh\u01b0 th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng v\u00e0 th\u1eddi trang,\u2026 Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd th\u01b0\u1eddng s\u1ebd b\u1ecb chi ph\u1ed1i b\u1edfi b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n, gia \u0111\u00ecnh v\u00e0 nh\u00f3m <a href=\"https:\/\/ecomobi.com\/ecomobi\/affiliate-marketing-cho-micro-influencer\/\" target=\"_blank\" data-type=\"post\" data-id=\"3661\" rel=\"noreferrer noopener\">Micro Influencers<\/a> (Nh\u00f3m ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf t\u1edbi c\u1ed9ng \u0111\u1ed3ng).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 b\u00ed k\u00edp gi\u00fap KOLs tr\u1edf th\u00e0nh Trendsetter c\u1ee7a Gen Z<\/h2>\n\n\n\n<p>Gen Z l\u00e0 th\u1ebf h\u1ec7 c\u01b0 d\u00e2n s\u1ed1 (Digital natives) t\u1ea1o ra nhi\u1ec1u lifestyle trends trong c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u00ednh v\u00ec th\u1ebf \u0111\u1ec3 tr\u1edf th\u00e0nh Trendsetter c\u1ee7a Gen Z, <a href=\"https:\/\/ecomobi.com\/ecomobi\/kol-affiliate-la-gi\/\" target=\"_blank\" data-type=\"post\" data-id=\"3700\" rel=\"noreferrer noopener\">KOLs<\/a> \u0111\u00f2i h\u1ecfi ph\u1ea3i n\u1eafm v\u1eefng nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u00ed k\u00edp cho KOLs #1: \u0110em \u0111\u1ebfn nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 th\u1eddi s\u1ef1<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"470\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2024\/05\/dem-den-nhung-thong-tin-huu-ich-va-thoi-su.webp\" alt=\"\u0110i\u1ec1u KOLs c\u1ea7n bi\u1ebft: \u0110em \u0111\u1ebfn nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 th\u1eddi s\u1ef1\" class=\"wp-image-3865\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/05\/dem-den-nhung-thong-tin-huu-ich-va-thoi-su.webp 900w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/05\/dem-den-nhung-thong-tin-huu-ich-va-thoi-su-300x157.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/05\/dem-den-nhung-thong-tin-huu-ich-va-thoi-su-768x401.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">\u0110em \u0111\u1ebfn nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 th\u1eddi s\u1ef1<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u0110\u1ea7u ti\u00ean, \u0111i\u1ec1u KOLs c\u1ea7n bi\u1ebft \u0111\u1ec3 tr\u1edf th\u00e0nh Trendsetter c\u1ee7a Gen Z \u0111\u00f3 l\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin h\u1eefu \u00edch, th\u1eddi s\u1ef1, \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Sinh ra trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, \u0111\u1ee9ng gi\u1eefa r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn mua s\u1eafm v\u00e0 ngu\u1ed3n th\u00f4ng tin h\u1ed7n lo\u1ea1n, Gen Z \u0111\u00e3 h\u00ecnh th\u00e0nh cho m\u00ecnh m\u1ed9t \u201cph\u1ea3n x\u1ea1\u201d d\u00e8 ch\u1eebng tr\u01b0\u1edbc m\u1ecdi th\u00f4ng tin. H\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng t\u00ecm hi\u1ec3u th\u1eadt k\u1ef9 v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u, xem nh\u1eefng \u0111\u00e1nh gi\u00e1 \u0111a chi\u1ec1u t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng s\u1eed d\u1ee5ng, r\u1ed3i m\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 thu h\u00fat v\u00e0 chinh ph\u1ee5c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh n\u00e0y, KOLs c\u1ea7n ph\u1ea3i l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. B\u00ed quy\u1ebft n\u1eb1m \u1edf vi\u1ec7c cung c\u1ea5p nh\u1eefng th\u00f4ng tin th\u1ef1c s\u1ef1 h\u1eefu \u00edch, c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p>Nh\u1eefng n\u1ed9i dung KOLs c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u1ec3 tr\u1edf th\u00e0nh Trendsetter c\u1ee7a Gen Z v\u00ed d\u1ee5 nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Review ch\u00e2n th\u1ef1c:<\/strong> \u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch kh\u00e1ch quan, n\u00eau r\u00f5 \u01b0u \u0111i\u1ec3m v\u00e0 c\u1ea3 nh\u1eefng h\u1ea1n ch\u1ebf (n\u1ebfu c\u00f3). Chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch trung th\u1ef1c v\u00e0 chi ti\u1ebft s\u1ebd gi\u00fap ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng v\u00e0 d\u1ec5 d\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n\n\n\n<li><strong>So s\u00e1nh s\u1ea3n ph\u1ea9m:<\/strong> So s\u00e1nh s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi xem c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li><strong>H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng:<\/strong> H\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi xem c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, chia s\u1ebb nh\u1eefng m\u1eb9o hay, b\u00ed quy\u1ebft \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><strong>Th\u00f4ng tin th\u1eddi s\u1ef1:<\/strong> C\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, gi\u00fap ng\u01b0\u1eddi xem lu\u00f4n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u00f4ng tin v\u00e0 kh\u00f4ng b\u1ecb b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec th\u00fa v\u1ecb.<\/li>\n\n\n\n<li><strong>Gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc:<\/strong> T\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi xem, gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m, l\u1eafng nghe \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B\u00ed k\u00edp cho KOLs #2: T\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c<\/h3>\n\n\n\n<p>Th\u1ebf h\u1ec7 Gen Z n\u1ed5i ti\u1ebfng v\u1edbi kho\u1ea3ng ch\u00fa \u00fd ng\u1eafn ng\u1ee7i, ch\u1ec9 v\u1ecfn v\u1eb9n 6-8 gi\u00e2y. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 KOLs nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 &#8220;\u0111\u00e1nh c\u1eafp&#8221; tr\u00e1i tim c\u1ee7a h\u1ecd? <\/p>\n\n\n\n<p>B\u00ed k\u00edp cho KOLs c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung c\u00f3 nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c n\u1eb1m \u1edf vi\u1ec7c t\u1ea1o ra nh\u1eefng n\u1ed9i dung kh\u00f4ng ch\u1ec9 th\u00fa v\u1ecb m\u00e0 c\u00f2n mang \u0111\u1eadm t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, n\u01a1i m\u00e0 Gen Z \u0111\u01b0\u1ee3c t\u1ef1 do th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn.<\/p>\n\n\n\n<p>H\u00e3y bi\u1ebfn kh\u00e1n gi\u1ea3 th\u00e0nh &#8220;\u0111\u1ed3ng t\u00e1c gi\u1ea3&#8221; c\u1ee7a n\u1ed9i dung b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q&amp;A &#8220;B\u1ecfng Tay&#8221;:<\/strong> \u0110\u1eebng ng\u1ea1i t\u1ed5 ch\u1ee9c nh\u1eefng bu\u1ed5i h\u1ecfi \u0111\u00e1p tr\u1ef1c ti\u1ebfp, minigame tr\u1eafc nghi\u1ec7m vui nh\u1ed9n, hay th\u1eadm ch\u00ed l\u00e0 th\u1eed th\u00e1ch &#8220;Ask Me Anything&#8221; (AMA) \u0111\u1ec3 kh\u00e1n gi\u1ea3 \u0111\u01b0\u1ee3c th\u1ecfa s\u1ee9c t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n.<\/li>\n\n\n\n<li><strong>Minigame &amp; Giveaway &#8220;Ng\u1eadp Tr\u00e0n Qu\u00e0 T\u1eb7ng&#8221;:<\/strong> Ai m\u00e0 ch\u1eb3ng th\u00edch qu\u00e0? H\u00e3y t\u1ea1o ra nh\u1eefng minigame \u0111\u01a1n gi\u1ea3n nh\u01b0ng h\u1ea5p d\u1eabn, ho\u1eb7c nh\u1eefng giveaway &#8220;kh\u1ee7ng&#8221; \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 tham gia c\u1ee7a kh\u00e1n gi\u1ea3.<\/li>\n\n\n\n<li><strong>&#8220;Bi\u1ebfn H\u00ecnh&#8221; Th\u00e0nh Nh\u00e2n V\u1eadt S\u00e1ng T\u1ea1o:<\/strong> \u0110\u1eebng ch\u1ec9 l\u00e0 m\u1ed9t KOLs th\u00f4ng th\u01b0\u1eddng, h\u00e3y th\u1eed s\u1ee9c v\u1edbi nh\u1eefng th\u1eed th\u00e1ch s\u00e1ng t\u1ea1o nh\u01b0 &#8220;7 ng\u00e0y bi\u1ebfn h\u00ecnh th\u00e0nh&#8230;&#8221; ho\u1eb7c &#8220;Reaction c\u1ee7a t\u00f4i khi&#8230;&#8221;.<\/li>\n\n\n\n<li><strong>&#8220;H\u1eadu Tr\u01b0\u1eddng&#8221; \u0110\u1ed9c Quy\u1ec1n:<\/strong> H\u00e9 l\u1ed9 nh\u1eefng kho\u1ea3nh kh\u1eafc h\u1eadu tr\u01b0\u1eddng th\u00fa v\u1ecb.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B\u00ed k\u00edp cho KOLs #3: \u01afu ti\u00ean \u0111\u1ecbnh d\u1ea1ng v\u1ec1 video<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"470\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2024\/05\/uu-tien-dinh-dang-video.webp\" alt=\"\u0110i\u1ec1u KOLs c\u1ea7n bi\u1ebft: \u01afu ti\u00ean \u0111\u1ecbnh d\u1ea1ng v\u1ec1 video\" class=\"wp-image-3866\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/05\/uu-tien-dinh-dang-video.webp 900w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/05\/uu-tien-dinh-dang-video-300x157.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/05\/uu-tien-dinh-dang-video-768x401.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">\u01afu ti\u00ean \u0111\u1ecbnh d\u1ea1ng v\u1ec1 video<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb anh Tr\u1ea7n Duy Ph\u01b0\u01a1ng &#8211; Chuy\u00ean gia v\u1ec1 xu h\u01b0\u1edbng Video c\u1ee7a ph\u00f2ng Content Marketing Admicro cho bi\u1ebft: <strong>71% Gen Z d\u00e0nh 3 ti\u1ebfng \u0111\u1ec3 xem video m\u1ed7i ng\u00e0y<\/strong>. Ch\u00ednh v\u00ec th\u1ebf video l\u00e0 ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 cho KOLs \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi Gen Z. C\u00f3 c\u00e1c d\u1ea1ng video KOLs c\u00f3 th\u1ec3 khai th\u00e1c nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Short Funny Video: Mang t\u00ednh gi\u1ea3i tr\u00ed cho ng\u01b0\u1eddi xem<\/li>\n\n\n\n<li>Informative Video: Cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>Daily Video: Ph\u1ea3n \u00e1nh cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n h\u1eb1ng ng\u00e0y c\u1ee7a KOLs<\/li>\n\n\n\n<li>Challenge Video: Video th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed th\u00e1ch nh\u1ecf, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi xem<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-d934bd06 wp-block-button\"><a href=\"https:\/\/account.passio.eco\/register?utm_source=MKT_SEO&amp;utm_medium=Blog&amp;utm_campaign=Button\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">\u0110\u0102NG K\u00dd NGAY<\/span><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M384 320c-17.67 0-32 14.33-32 32v96H64V160h96c17.67 0 32-14.32 32-32s-14.33-32-32-32L64 96c-35.35 0-64 28.65-64 64V448c0 35.34 28.65 64 64 64h288c35.35 0 64-28.66 64-64v-96C416 334.3 401.7 320 384 320zM488 0H352c-12.94 0-24.62 7.797-29.56 19.75c-4.969 11.97-2.219 25.72 6.938 34.88L370.8 96L169.4 297.4c-12.5 12.5-12.5 32.75 0 45.25C175.6 348.9 183.8 352 192 352s16.38-3.125 22.62-9.375L416 141.3l41.38 41.38c9.156 9.141 22.88 11.84 34.88 6.938C504.2 184.6 512 172.9 512 160V24C512 10.74 501.3 0 488 0z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Ki\u1ebfm ti\u1ec1n v\u00e0 gia t\u0103ng thu nh\u1eadp v\u1edbi Ecomobi<\/p><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u00ed k\u00edp cho KOLs #4: Th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh ri\u00eang bi\u1ec7t<\/h3>\n\n\n\n<p>Gen Z, th\u1ebf h\u1ec7 c\u1ee7a nh\u1eefng c\u00e1 th\u1ec3 \u0111\u1ed9c \u0111\u00e1o, lu\u00f4n \u0111\u1ec1 cao s\u1ef1 ch\u00e2n th\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t. V\u00ec v\u1eady, c\u00e1c KOLs \u0111\u1eebng ng\u1ea7n ng\u1ea1i b\u1ed9c l\u1ed9 c\u00e1 t\u00ednh, quan \u0111i\u1ec3m v\u00e0 phong c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh. H\u00e3y \u0111\u1ec3 ch\u1ea5t ri\u00eang c\u1ee7a b\u1ea1n t\u1ecfa s\u00e1ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n s\u00e2u \u0111\u1eadm trong l\u00f2ng Gen Z.<\/p>\n\n\n\n<p>L\u1eddi khuy\u00ean &#8220;v\u00e0ng&#8221; \u0111\u1ebfn t\u1eeb Ecomobi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>H\u00e3y l\u00e0 ch\u00ednh m\u00ecnh:<\/strong> N\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh &#8220;ng\u01b0\u1eddi t\u1ea1o trends&#8221;, \u0111\u1eebng c\u1ed1 g\u1eafng b\u1eaft ch\u01b0\u1edbc b\u1ea5t k\u1ef3 ai.<\/li>\n\n\n\n<li><strong>Trung th\u1ef1c v\u00e0 minh b\u1ea1ch:<\/strong> \u0110\u1eebng \u0111\u00e1nh m\u1ea5t l\u00f2ng tin c\u1ee7a kh\u00e1n gi\u1ea3.<\/li>\n\n\n\n<li><strong>Ki\u00ean tr\u00ec v\u00e0 \u0111am m\u00ea:<\/strong> Th\u00e0nh c\u00f4ng kh\u00f4ng \u0111\u1ebfn m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B\u00ed k\u00edp cho KOLs #5: K\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"470\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2024\/05\/ket-noi-va-xay-dung-cong-dong.webp\" alt=\"\u0110i\u1ec1u KOLs c\u1ea7n bi\u1ebft: K\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng\" class=\"wp-image-3869\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/05\/ket-noi-va-xay-dung-cong-dong.webp 900w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/05\/ket-noi-va-xay-dung-cong-dong-300x157.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2024\/05\/ket-noi-va-xay-dung-cong-dong-768x401.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">K\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Gen Z, th\u1ebf h\u1ec7 tr\u1ebb n\u0103ng \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o, lu\u00f4n khao kh\u00e1t s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c ch\u00e2n th\u00e0nh. \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t KOLs th\u00e0nh c\u00f4ng trong l\u00f2ng Gen Z, h\u00e3y bi\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng tr\u1edf th\u00e0nh \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<p>M\u1ed9t v\u00e0i g\u1ee3i \u00fd t\u1eeb Ecomobi \u0111\u1ec3 KOLs c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u:<\/strong> \u0110\u1eebng ch\u1ec9 \u0111\u0103ng b\u00e0i v\u00e0 bi\u1ebfn m\u1ea5t. H\u00e3y ch\u1ee7 \u0111\u1ed9ng tr\u1ea3 l\u1eddi b\u00ecnh lu\u1eadn, tin nh\u1eafn, v\u00e0 th\u1eadm ch\u00ed b\u1eaft \u0111\u1ea7u c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n ri\u00eang. <\/li>\n\n\n\n<li><strong>Th\u1ea3o lu\u1eadn m\u1edf:<\/strong> \u0110\u1eb7t c\u00e2u h\u1ecfi, t\u1ea1o c\u00e1c ch\u1ee7 \u0111\u1ec1 th\u1ea3o lu\u1eadn th\u00fa v\u1ecb, ho\u1eb7c th\u1eadm ch\u00ed t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecfi \u0111\u00e1p tr\u1ef1c ti\u1ebfp. <\/li>\n\n\n\n<li><strong>S\u1ef1 ki\u1ec7n \u0111\u1ed9c quy\u1ec1n:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i g\u1eb7p m\u1eb7t, h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn, ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho c\u1ed9ng \u0111\u1ed3ng.<\/li>\n\n\n\n<li><strong>Th\u1eed th\u00e1ch s\u00e1ng t\u1ea1o:<\/strong> Kh\u01a1i d\u1eady s\u1ef1 tham gia b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c th\u1eed th\u00e1ch th\u00fa v\u1ecb, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi h\u00e2m m\u1ed9 s\u00e1ng t\u1ea1o n\u1ed9i dung li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>Nh\u00f3m k\u00edn, fanpage ri\u00eang:<\/strong> X\u00e2y d\u1ef1ng c\u00e1c kh\u00f4ng gian ri\u00eang t\u01b0, n\u01a1i ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u00f3 th\u1ec3 giao l\u01b0u, chia s\u1ebb v\u00e0 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n. <\/li>\n\n\n\n<li><strong>H\u1ee3p t\u00e1c v\u1edbi fan:<\/strong> T\u1ea1o c\u01a1 h\u1ed9i cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 tham gia v\u00e0o qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o n\u1ed9i dung c\u1ee7a b\u1ea1n. <\/li>\n\n\n\n<li><strong>L\u1eafng nghe v\u00e0 th\u00edch nghi:<\/strong> Cu\u1ed1i c\u00f9ng, h\u00e3y lu\u00f4n l\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb c\u1ed9ng \u0111\u1ed3ng v\u00e0 s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">K\u1ebft lu\u1eadn v\u1ec1 nh\u1eefng \u0111i\u1ec1u KOLs c\u1ea7n bi\u1ebft \u0111\u1ec3 tr\u1edf th\u00e0nh Trendsetter c\u1ee7a Gen Z<\/h2>\n\n\n\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng 5 b\u00ed k\u00edp cho KOLs tr\u00ean s\u1ebd l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m v\u1eefng ch\u1eafc tr\u00ean h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t Trendsetter c\u1ee7a Gen Z v\u00e0 \u0111\u01b0\u1ee3c Gen Z y\u00eau th\u00edch. Tuy nhi\u00ean, \u0111\u1ec3 th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n trong l\u00f2ng gi\u1edbi tr\u1ebb, b\u1ea1n c\u1ea7n kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>H\u00e3y bi\u1ebfn nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, th\u1eddi s\u1ef1 th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, nh\u1eefng video s\u00e1ng t\u1ea1o v\u00e0 nh\u1eefng b\u00e0i \u0111\u0103ng t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7y l\u00f4i cu\u1ed1n. Th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh ri\u00eang bi\u1ec7t, kh\u00f4ng ng\u1ea1i kh\u00e1c bi\u1ec7t v\u00e0 lu\u00f4n l\u1eafng nghe, t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>\u0110\u1eebng qu\u00ean t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn v\u1edbi Gen Z nh\u01b0 TikTok, Instagram v\u00e0 YouTube. Chia s\u1ebb n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, tham gia c\u00e1c xu h\u01b0\u1edbng v\u00e0 th\u1eed th\u00e1ch, k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng KOLs kh\u00e1c \u0111\u1ec3 m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Con \u0111\u01b0\u1eddng tr\u1edf th\u00e0nh Trendsetter c\u1ee7a Gen Z kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng, nh\u01b0ng v\u1edbi s\u1ef1 \u0111am m\u00ea, ki\u00ean tr\u00ec v\u00e0 nh\u1eefng b\u00ed k\u00edp cho KOLs tr\u00ean, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 chinh ph\u1ee5c tr\u00e1i tim c\u1ee7a Gen Z v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng ngo\u00e0i mong \u0111\u1ee3i. <\/p>\n\n\n\n<p>Ch\u00fac b\u1ea1n lu\u00f4n s\u00e1ng t\u1ea1o, t\u1ef1 tin v\u00e0 kh\u00f4ng ng\u1eebng t\u1ecfa s\u00e1ng!<\/p>\n\n\n\n<p>Contact us, <strong>Ecomobi<\/strong>:<br>&#8211; <strong>Fanpage<\/strong>:\u00a0<a href=\"https:\/\/www.facebook.com\/ecomobi.ssp\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/ecomobi.ssp<\/a><br>&#8211; <strong>Instagram<\/strong>:\u00a0<a href=\"https:\/\/www.instagram.com\/ecomobi_ssp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/ecomobi_ssp<\/a><br>&#8211; <strong>Tiktok<\/strong>:\u00a0<a href=\"https:\/\/www.tiktok.com\/@ecomobipassiovietnam\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.tiktok.com\/@ecomobipassiovietnam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfm kho\u1ea3ng 1\/3 d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi, trong \u0111\u00f3 \u1edf Vi\u1ec7t Nam l\u00e0 14,4 tri\u1ec7u ng\u01b0\u1eddi, Gen Z l\u00e0 th\u1ebf h\u1ec7 m\u00e0 b\u1ea5t c\u1ee9 nh\u00e3n h\u00e0ng n\u00e0o c\u0169ng ch\u1eb3ng th\u1ec3 l\u00e0m ng\u01a1. Khi c\u00e1c doanh nghi\u1ec7p \u0111ang t\u1eadp trung v\u00e0o Gen Z th\u00ec KOLs c\u0169ng ph\u1ea3i \u201cchuy\u1ec3n m\u00ecnh\u201d thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ebf 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