{"id":43349,"date":"2025-07-09T16:39:37","date_gmt":"2025-07-09T09:39:37","guid":{"rendered":"http:\/\/localhost:8081\/ecomobi\/?p=43349"},"modified":"2025-07-09T16:43:18","modified_gmt":"2025-07-09T09:43:18","slug":"e-commerce-nam-2025-ai-kien-tao-ky-nguyen-mua-sam-moi-voi-8-xu-huong","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/e-commerce-nam-2025-ai-kien-tao-ky-nguyen-mua-sam-moi-voi-8-xu-huong\/","title":{"rendered":"E-commerce n\u0103m 2025: AI ki\u1ebfn t\u1ea1o k\u1ef7 nguy\u00ean mua s\u1eafm m\u1edbi &#8211; 8 xu h\u01b0\u1edbng v\u00e0 ki\u1ebfn ngh\u1ecb cho doanh nghi\u1ec7p"},"content":{"rendered":"\n<p><em><strong><a href=\"https:\/\/ecomobi.com\/ecomobi\/vi\/e-commerce-nam-2025-ai-kien-tao-ky-nguyen-mua-sam-moi-voi-8-xu-huong\/\" target=\"_blank\" rel=\"noreferrer noopener\">Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce)<\/a><\/strong> \u0111ang tr\u1ea3i qua m\u1ed9t giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u0103m 2025, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft nh\u1eefng xu h\u01b0\u1edbng m\u1edbi \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y, <strong><a href=\"https:\/\/ecomobi\" target=\"_blank\" rel=\"noreferrer noopener\">Ecomobi<\/a><\/strong> s\u1ebd cung c\u1ea5p 10 xu h\u01b0\u1edbng h\u00e0ng \u0111\u1ea7u, k\u00e8m theo c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 insight th\u1ef1c ti\u1ec5n, gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh tr\u1ef1c tuy\u1ebfn trong b\u1ed1i c\u1ea3nh AI ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">K\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 AI<\/mark><\/h2>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft<strong> <a href=\"https:\/\/ecomobi.com\/ecomobi\/vi\/ung-dung-ai-trong-e-commerce-xu-huong-nhat-thoi-hay-tuong-lai-khong-the-tranh\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u1ee8ng d\u1ee5ng AI trong E-commerce: Xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi hay t\u01b0\u01a1ng lai kh\u00f4ng th\u1ec3 tr\u00e1nh?<\/a><\/strong> tr\u01b0\u1edbc \u0111\u00f3, Ecomobi \u0111\u00e3 tr\u00ecnh b\u00e0y nh\u1eefng \u0111\u1ed9ng l\u1ef1c s\u1ebd th\u00fac \u0111\u1ea9y AI v\u00e0o trong E-commerce v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan. B\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 t\u00ednh b\u1ea3o m\u1eadt, nh\u1eefng nghi ng\u1edd v\u1ec1 \u0111\u1ea3m b\u1ea3o quy\u1ec1n ri\u00eang t\u01b0, AI v\u1eabn m\u1ea1nh m\u1ebd ti\u1ebfn v\u00e0o \u0111\u1ecba h\u1ea1t E-commerce v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c ch\u00ednh.<\/p>\n\n\n\n<p>N\u0103m 2024 ch\u1ee9ng ki\u1ebfn nh\u1eefng chuy\u1ec3n bi\u1ebfn \u0111\u00e1ng k\u1ec3 trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 n\u1ed5i l\u00ean c\u1ee7a Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI). C\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi, \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng v\u00e0 k\u1ef3 v\u1ecdng ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i li\u00ean t\u1ee5c \u0111ang t\u1ea1o ra c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c l\u1edbn cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ng\u00e0nh.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn, xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2025 ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf mua s\u1eafm &#8220;lai&#8221; <strong><em>(hybrid shopping<\/em><\/strong>) &#8211; c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 b\u00e1n l\u1ebb \u0111a k\u00eanh, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch gi\u1eefa tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng nh\u1eb1m cung c\u1ea5p c\u00e1c g\u1ee3i \u00fd c\u00e1 nh\u00e2n h\u00f3a, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) t\u1ed1i \u01b0u, n\u1ebfu kh\u00f4ng s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 m\u1ea5t kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-49c1d9f1\"><h2 class=\"uagb-heading-text\"><em>Doanh s\u1ed1 b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u \u0111\u1ea1t kho\u1ea3ng 5,8 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2004 v\u00e0 s\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c, s\u1ebd v\u01b0\u1ee3t 8000 t\u1ef7 USD v\u00e0o n\u0103m 2007 (theo <\/em><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>Statista<\/strong><\/em><\/a><em>).<\/em><\/h2><\/div>\n\n\n\n<p>\u0110\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n c\u1ee7a mi\u1ebfng b\u00e1nh ngh\u00ecn t\u1ef7 \u0111\u00f4 la n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh v\u00e0o tr\u1ea1ng th\u00e1i &#8220;t\u1ed1t nh\u1ea5t trong ph\u00e2n kh\u00fac&#8221;. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 xu\u1ea5t s\u1eafc tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c kh\u00e2u v\u1eadn h\u00e0nh nh\u1eb1m:<strong> \u0111\u00e1p \u1ee9ng <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">CH\u00cdNH X\u00c1C<\/mark> nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">MU\u1ed0N<\/mark>,<\/strong> t\u1eeb t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i, ch\u0103m s\u00f3c sau b\u00e1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2025\/07\/AI-trong-E-commerce-la-xu-the-tat-yeu.webp\" alt=\"AI trong E commerce la xu the tat yeu\" class=\"wp-image-43352\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/AI-trong-E-commerce-la-xu-the-tat-yeu.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/AI-trong-E-commerce-la-xu-the-tat-yeu-300x150.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/AI-trong-E-commerce-la-xu-the-tat-yeu-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">\u1ee8ng d\u1ee5ng AI trong E-commerce l\u00e0 t\u1ea5t y\u1ebfu<\/figcaption><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>AI kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1eeda h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh c\u00f4ng v\u00e0o n\u0103m 2025. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>92% doanh nghi\u1ec7p \u0111\u00e3 \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u1eb1m c\u00e1 nh\u00e2n h\u00f3a m\u1ea1nh m\u1ebd h\u01a1n<\/li>\n\n\n\n<li>72% t\u1ed5 ch\u1ee9c tr\u00ean to\u00e0n c\u1ea7u \u0111\u00e3 t\u00edch h\u1ee3p AI v\u00e0o \u00edt nh\u1ea5t m\u1ed9t ch\u1ee9c n\u0103ng kinh doanh<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2025: C\u01a1 h\u1ed9i v\u00e0 Th\u00e1ch th\u1ee9c<\/mark><\/h2>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5, t\u1ea1o ra c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c l\u1edbn cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ed5ng quan v\u1ec1 quy m\u00f4 v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u1ee7a E-commerce t\u1ea1i Vi\u1ec7t Nam<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ed5ng doanh s\u1ed1 c\u1ee7a 4 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u (Shopee, TikTok, Lazada, Tiki) \u0111\u1ea1t 101.4 ngh\u00ecn t\u1ef7 VND (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 3.91 t\u1ef7 USD) trong qu\u00fd 1 n\u0103m 2025, t\u0103ng 42.29% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc (<a href=\"https:\/\/en.vneconomy.vn\/e-commerce-sales-surpass-3-9-billion-in-q1-of-2025.htm\" target=\"_blank\" rel=\"noopener\"><strong>VnEconomy<\/strong><\/a>).<\/li>\n\n\n\n<li>T\u1ed5ng s\u1ed1 s\u1ea3n ph\u1ea9m b\u00e1n ra qua c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng \u0111\u1ea1t 950.7 tri\u1ec7u \u0111\u01a1n v\u1ecb, t\u0103ng 24% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.&nbsp;<\/li>\n\n\n\n<li>Metric.vn d\u1ef1 b\u00e1o t\u1ed5ng doanh thu ng\u00e0nh trong qu\u00fd 2 n\u0103m 2025 s\u1ebd \u0111\u1ea1t 116.6 ngh\u00ecn t\u1ef7 VND, v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u01b0\u1edbc t\u00ednh 1.112 t\u1ef7 \u0111\u01a1n v\u1ecb. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 thu\u1eadn l\u1ee3i nh\u01b0 c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i gi\u1eefa n\u0103m v\u00e0 h\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng \u1ed5n \u0111\u1ecbnh.&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Social E-commerce t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn t\u0103ng 25.4% h\u00e0ng n\u0103m, \u0111\u1ea1t 5 t\u1ef7 USD v\u00e0o n\u0103m 2025 v\u00e0 10 t\u1ef7 USD v\u00e0o n\u0103m 2030.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2025\/07\/Doanh-thu-thuong-mai-dien-tu-E-commerce-Viet-Nam-Q1-2025.webp\" alt=\"Doanh thu thuong mai dien tu (E commerce) Viet Nam Q1 2025\" class=\"wp-image-43354\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Doanh-thu-thuong-mai-dien-tu-E-commerce-Viet-Nam-Q1-2025.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Doanh-thu-thuong-mai-dien-tu-E-commerce-Viet-Nam-Q1-2025-300x169.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Doanh-thu-thuong-mai-dien-tu-E-commerce-Viet-Nam-Q1-2025-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Q1\/2025 v\u1edbi s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a Tiktok Shop v\u00e0 Shopee<\/figcaption><\/figure>\n<\/div>\n\n\n<p>C\u00e1c con s\u1ed1 \u0111\u1ec1u cho th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Vi\u1ec7t Nam v\u01b0\u1ee3t xa m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u, cho th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng. S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean n\u1ed9i dung nh\u01b0 TikTok Shop ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng &#8211; \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, s\u1ef1 suy <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n l\u1ebb nh\u1ecf<\/mark><\/strong> v\u00e0 s\u1ef1 gia<strong> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">t\u0103ng \u0111\u00e1ng k\u1ec3 c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u su\u1ea5t cao<\/mark><\/strong> (doanh thu tr\u00ean 50 t\u1ef7 VND t\u0103ng g\u1ea7n g\u1ea5p \u0111\u00f4i) c\u0169ng ch\u1ec9 ra m\u1ed9t xu h\u01b0\u1edbng h\u1ee3p nh\u1ea5t th\u1ecb tr\u01b0\u1eddng, n\u01a1i nh\u1eefng \u201cng\u01b0\u1eddi ch\u01a1i\u201d l\u1edbn v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t s\u1ebd chi\u1ebfm \u01b0u th\u1ebf. Xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean c\u00e1c c\u1eeda h\u00e0ng ch\u00ednh h\u00e3ng (Mall shops) v\u00e0 h\u00e0ng nh\u1eadp kh\u1ea9u v\u00ec \u0111\u1ed9 tin c\u1eady v\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>S\u1ef1 tr\u1ed7i d\u1eady kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn c\u1ee7a AI nh\u01b0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i<\/strong><\/h3>\n\n\n\n<p>AI \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd tr\u1edf th\u00e0nh <a href=\"https:\/\/en.vietnamplus.vn\/ai-to-add-120130-billion-usd-to-vietnams-economy-by-2040-report-post321692.vnp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ch\u1ea5t x\u00fac t\u00e1c ch\u00ednh cho n\u1ec1n kinh t\u1ebf s\u1ed1 c\u1ee7a Vi\u1ec7t Nam<\/strong><\/a>, v\u1edbi d\u1ef1 b\u00e1o \u0111\u00f3ng g\u00f3p kinh t\u1ebf t\u1eeb 120 \u0111\u1ebfn 130 t\u1ef7 USD v\u00e0o n\u0103m 2040. \u0110i\u1ec1u n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb hai ngu\u1ed3n ch\u00ednh: doanh thu ti\u00eau d\u00f9ng (45 &#8211; 55 t\u1ef7 USD t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 AI) v\u00e0 t\u0103ng n\u0103ng su\u1ea5t (60 &#8211; 70 t\u1ef7 USD t\u1eeb t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh, gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3).\u00a0<\/p>\n\n\n\n<p>Theo b\u00e1o c\u00e1o <strong>\u201c<\/strong><a href=\"https:\/\/capitaloneshopping.com\/research\/ai-in-ecommerce-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AI in eCommerce Statistics<\/strong><\/a>\u201d v\u00e0o n\u0103m 2025, h\u01a1n <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">80%<\/mark><\/strong> c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111\u00e3 s\u1eed d\u1ee5ng AI trong ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng, v\u00e0 th\u1ecb tr\u01b0\u1eddng AI th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn v\u01b0\u1ee3t 45 t\u1ef7 USD v\u00e0o n\u0103m 2032.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"475\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2025\/07\/AI-dang-tro-thanh-dong-luc-chinh-trong-linh-vuc-thuong-mai-dien-tu.webp\" alt=\"D\u1ef1 ki\u1ebfn v\u1ec1 m\u1ee9c l\u1ee3i nhu\u1eadn khi \u00e1p d\u1ee5ng AI v\u00e0o trong E commerce\" class=\"wp-image-43351\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/AI-dang-tro-thanh-dong-luc-chinh-trong-linh-vuc-thuong-mai-dien-tu.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/AI-dang-tro-thanh-dong-luc-chinh-trong-linh-vuc-thuong-mai-dien-tu-300x178.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/AI-dang-tro-thanh-dong-luc-chinh-trong-linh-vuc-thuong-mai-dien-tu-768x456.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">D\u1ef1 ki\u1ebfn v\u1ec1 m\u1ee9c l\u1ee3i nhu\u1eadn khi \u00e1p d\u1ee5ng AI v\u00e0o trong E commerce<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-e4200515\"><h2 class=\"uagb-heading-text\"><em>AI kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t t\u00ednh n\u0103ng b\u1ed5 sung m\u00e0 l\u00e0 m\u1ed9t y\u00eau c\u1ea7u c\u01a1 b\u1ea3n \u0111\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n &#8220;s\u1eed d\u1ee5ng&#8221; AI m\u00e0 ph\u1ea3i &#8220;x\u00e2y d\u1ef1ng c\u00f9ng v\u1edbi n\u00f3&#8221; , t\u00edch h\u1ee3p AI v\u00e0o c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, chu\u1ed7i cung \u1ee9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/em><\/h2><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i<\/h3>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng mong mu\u1ed1n c\u00e1c c\u00f4ng c\u1ee5 mua s\u1eafm \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI, v\u1edbi 7 trong 10 ng\u01b0\u1eddi mua s\u1eafm to\u00e0n c\u1ea7u mong mu\u1ed1n c\u00e1c t\u00ednh n\u0103ng nh\u01b0 th\u1eed \u1ea3o v\u00e0 t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>T\u00ednh b\u1ec1n v\u1eefng \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh m\u1ed9t y\u00eau c\u1ea7u c\u1ed1t l\u00f5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tr\u00ean to\u00e0n c\u1ea7u, 72% ng\u01b0\u1eddi mua s\u1eafm hi\u1ec7n xem x\u00e9t t\u00ednh b\u1ec1n v\u1eefng khi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn. \u0110\u1ed1i v\u1edbi Gen Z, con s\u1ed1 n\u00e0y t\u0103ng v\u1ecdt l\u00ean g\u1ea7n m\u1ed9t n\u1eeda. \u0110\u00e1ng ch\u00fa \u00fd, 1 trong 3 ng\u01b0\u1eddi mua s\u1eafm \u0111\u00e3 t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng do lo ng\u1ea1i v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng (theo <strong><a href=\"https:\/\/group.dhl.com\/en\/media-relations\/press-releases\/2025\/dhl-e-commerce-trends-report-2025.html\" target=\"_blank\" rel=\"noreferrer noopener\">E-Commerce Trends Report 2025<\/a> <\/strong>c\u1ee7a DHL).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">8 Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u n\u0103m 2025 v\u00e0 vai tr\u00f2 c\u1ee7a AI<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. C\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean AI &#8211; Ti\u00eau chu\u1ea9n m\u1edbi c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h3>\n\n\n\n<p>AI c\u00e1 nh\u00e2n h\u00f3a l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2025, t\u1eeb t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u0111\u1ebfn ti\u1ebfp th\u1ecb. 92% doanh nghi\u1ec7p \u0111\u00e3 d\u00f9ng AI \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm. AI t\u1ea1o sinh d\u1ef1 ki\u1ebfn t\u1ea1o ra 10% d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0o n\u0103m 2025 (t\u0103ng t\u1eeb 1% n\u0103m 2021) v\u00e0 th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111\u1ea1t 208.8 t\u1ef7 USD v\u00e0o n\u0103m 2032. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd d\u00f9ng AI \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m theo th\u1eddi gian th\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u00ecm ki\u1ebfm b\u1eb1ng h\u00ecnh \u1ea3nh, chatbot h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng v\u00e0 g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m, c\u1ea3i thi\u1ec7n quy tr\u00ecnh tr\u1ea3 h\u00e0ng. 45% th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z mong mu\u1ed1n c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n h\u00f3a khi mua s\u1eafm tr\u1ef1c tuy\u1ebf<\/p>\n\n\n\n<p><strong>G\u1ee3i \u00fd cho doanh nghi\u1ec7p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ea7u t\u01b0 v\u00e0o AI t\u1ea1o sinh \u0111\u1ec3 kh\u00f4ng ch\u1ec9 ph\u00e2n t\u00edch m\u00e0 c\u00f2n t\u1ea1o ra n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a t\u1ee9c th\u00ec.&nbsp;<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd \u0111\u1ec3 AI hi\u1ec3u \u00fd \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3 \u0111a d\u1ea1ng, h\u1ea5p d\u1eabn, gi\u00fap m\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng v\u00e0 mua s\u1eafm l\u1eb7p l\u1ea1i (repeated purchase behaviour).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"475\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2025\/07\/Ty-le-ung-dung-AI-trong-tung-nganh.webp\" alt=\"Ty le ung dung AI trong tung nganh\" class=\"wp-image-43358\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Ty-le-ung-dung-AI-trong-tung-nganh.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Ty-le-ung-dung-AI-trong-tung-nganh-300x178.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Ty-le-ung-dung-AI-trong-tung-nganh-768x456.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">T\u1ef7 l\u1ec7 \u00e1p d\u1ee5ng AI theo ch\u1ee9c n\u0103ng ph\u00f2ng ban trong doanh nghi\u1ec7p<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">2. B\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0<\/h3>\n\n\n\n<p>Khi AI ph\u1ed5 bi\u1ebfn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng lo ng\u1ea1i v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. AI t\u1ea1o sinh x\u1eed l\u00fd l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m, \u0111\u1ea9y b\u1ea3o m\u1eadt l\u00ean h\u00e0ng \u0111\u1ea7u. H\u01a1n\u00a0 81% ng\u01b0\u1eddi ti\u00eau d\u00f9ng lo l\u1eafng v\u1ec1 c\u00e1ch doanh nghi\u1ec7p s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a h\u1ecd, v\u00e0 67% kh\u00f4ng hi\u1ec3u r\u00f5 c\u00e1ch th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c x\u1eed l\u00fd (theo <strong><a href=\"https:\/\/hai.stanford.edu\/ai-index\/2025-ai-index-report\" target=\"_blank\" rel=\"noreferrer noopener\">Stanford\u2019s 2025 AI Index Report<\/a><\/strong>).<\/p>\n\n\n\n<p><strong>G\u1ee3i \u00fd cho doanh nghi\u1ec7p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tri\u1ec3n khai m\u00e3 h\u00f3a d\u1eef li\u1ec7u, c\u1ed5ng thanh to\u00e1n an to\u00e0n v\u00e0 h\u1ec7 th\u1ed1ng AI thi\u1ebft k\u1ebf \u01b0u ti\u00ean quy\u1ec1n ri\u00eang t\u01b0.<\/li>\n\n\n\n<li>Cung c\u1ea5p th\u00f4ng tin r\u00f5 r\u00e0ng v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1ch d\u1eef li\u1ec7u c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng, x\u00e2y d\u1ef1ng ni\u1ec1m tin l\u00e2u d\u00e0i.<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh nh\u01b0 PCI DSS 4.0 (c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb 31\/3\/2025)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i: L\u1ef1c \u0111\u1ea9y m\u1ea1nh m\u1ebd t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i (Social shopping) s\u1ebd th\u1ed1ng tr\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2025, k\u1ebft h\u1ee3p mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u1edbi t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Instagram, TikTok \u0111ang th\u00e0nh tr\u1ea3i nghi\u1ec7m mua s\u1eafm to\u00e0n di\u1ec7n. Ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng v\u00e0 <a href=\"https:\/\/ecomobi.com\/ecomobi\/vi\/cach-su-dung-tiktok-ugc-mang-lai-hieu-suat-cao-nhat-cho-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC)<\/strong><\/a> l\u00e0 chi\u1ebfn thu\u1eadt m\u1ea1nh m\u1ebd, th\u00fac \u0111\u1ea9y s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o c\u1ed9ng \u0111\u1ed3ng h\u01a1n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<p>AI \u0111ang c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i, c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m theo th\u1eddi gian th\u1ef1c. Live commerce \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 ch\u00ednh, th\u00fac \u0111\u1ea9y doanh s\u1ed1 ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2025\/07\/Social-Ecommerce-dang-tro-thanh-dong-luc-manh-me.webp\" alt=\"Social Ecommerce \u0111ang tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd\" class=\"wp-image-43360\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Social-Ecommerce-dang-tro-thanh-dong-luc-manh-me.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Social-Ecommerce-dang-tro-thanh-dong-luc-manh-me-300x200.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Social-Ecommerce-dang-tro-thanh-dong-luc-manh-me-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">AI \u0111ang g\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m Social Shopping (Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i)<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>H\u00e0nh \u0111\u1ed9ng cho doanh nghi\u1ec7p<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00edch h\u1ee3p s\u00e2u th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0o chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung c\u00f3 th\u1ec3 mua s\u1eafm (shoppable content), kh\u1ea3 n\u0103ng livestream<\/li>\n\n\n\n<li>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOLs (Key Opinion Leaders) \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li>T\u1eadp trung x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng \u0111\u00e1ng tin c\u1eady v\u00e0 t\u01b0\u01a1ng t\u00e1c ch\u00e2n th\u1ef1c.<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o giao di\u1ec7n mua s\u1eafm tr\u00ean n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Th\u01b0\u01a1ng m\u1ea1i qua gi\u1ecdng n\u00f3i (Voice Commerce): T\u01b0\u01a1ng lai c\u1ee7a mua s\u1eafm r\u1ea3nh tay<\/h3>\n\n\n\n<p>V\u1edbi s\u1ef1 ra m\u1eaft c\u1ee7a Apple Intelligence v\u00e0 s\u1ef1 c\u1ea3i ti\u1ebfn ch\u1ebf \u0111\u1ed9 Gi\u1ecdng n\u00f3i n\u00e2ng cao \u201c<strong><a href=\"https:\/\/techcrunch.com\/2024\/09\/24\/openai-rolls-out-advanced-voice-mode-with-more-voices-and-a-new-look\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advanced voice mode<\/a><\/strong>\u201d c\u1ee7a ChatGPT v\u00e0o \u0111\u1ea7u n\u0103m nay, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bm\u1ed9t b\u01b0\u1edbc ti\u1ebfn l\u1edbn trong th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7 gi\u1ecdng n\u00f3i. C\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 tr\u1ef1c quan, ch\u00fang ta s\u1ebd c\u00e0ng th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i &#8220;Hey, Siri&#8221; ho\u1eb7c &#8220;Hey, Alexa&#8221; nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/p>\n\n\n\n<p><strong>G\u1ee3i \u00fd cho doanh nghi\u1ec7p<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i \u0111\u1ea3m b\u1ea3o m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng gi\u1ecdng n\u00f3i \u0111\u1ec3 t\u00ecm ki\u1ebfm, t\u0103ng tr\u00ean to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Google \u0111\u1ec3 t\u00edch h\u1ee3p ch\u1ee9c n\u0103ng mua s\u1eafm qua gi\u1ecdng n\u00f3i.<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o quy tr\u00ecnh mua s\u1eafm qua gi\u1ecdng n\u00f3i m\u01b0\u1ee3t m\u00e0 v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"433\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2025\/07\/Thuong-mai-qua-giong-noi-Voice-e-commerce.webp\" alt=\"Thuong mai qua giong noi (Voice e commerce)\" class=\"wp-image-43357\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Thuong-mai-qua-giong-noi-Voice-e-commerce.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Thuong-mai-qua-giong-noi-Voice-e-commerce-300x162.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Thuong-mai-qua-giong-noi-Voice-e-commerce-768x416.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i (Voice Search) \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t s\u1ebd gia t\u0103ng trong E commerce<\/figcaption><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Xem th\u00eam: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ecomobi.com\/ecomobi\/vi\/7-xu-huong-influencer-marketing-2025-danh-cho-doanh-nghiep\/\"><strong>7 Xu h\u01b0\u1edbng Influencer Marketing kh\u00f4ng th\u1ec3 b\u1ecf qua n\u0103m 2025<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ecomobi.com\/ecomobi\/vi\/quy-trinh-thuc-hien-chien-dich-influencer-marketing-hieu-qua-cho-doanh-nghiep\/\"><strong>Quy tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Influencer Marketing hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/strong><\/a><\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">5. Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR): \u0110\u01b0a tr\u1ea3i nghi\u1ec7m mua s\u1eafm l\u00ean t\u1ea7m cao m\u1edbi<\/h3>\n\n\n\n<p>AR \u0111ang thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi mua t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn s\u1ed1ng \u0111\u1ed9ng h\u01a1n. AR gi\u00fap kh\u00e1ch h\u00e0ng h\u00ecnh dung s\u1ea3n ph\u1ea9m trong m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd. T\u1eeb th\u1eed qu\u1ea7n \u00e1o, trang \u0111i\u1ec3m \u0111\u1ebfn xem n\u1ed9i th\u1ea5t trong kh\u00f4ng gian th\u1ef1c, AR \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng.<\/p>\n\n\n\n<p><strong>G\u1ee3i \u00fd cho doanh nghi\u1ec7p<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng AR \u0111\u1ec3 cho ph\u00e9p kh\u00e1ch h\u00e0ng \u201cth\u1eed\u201d s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua.<\/li>\n\n\n\n<li>Bi\u1ebfn c\u1eeda h\u00e0ng v\u1eadt l\u00fd th\u00e0nh showroom k\u1ebft h\u1ee3p AR, n\u01a1i kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/li>\n\n\n\n<li>T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng AR, thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. T\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng v\u00e0 logistics<\/h3>\n\n\n\n<p>V\u00e0o n\u0103m 2025, hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1c \u0111\u1ed9 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed5i m\u1edbi chu\u1ed7i cung \u1ee9ng, t\u00edch h\u1ee3p AI, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 m\u00e1y bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i \u0111\u1ec3 logistics nhanh h\u01a1n, ch\u00ednh x\u00e1c h\u01a1n v\u00e0 b\u1ec1n v\u1eefng h\u01a1n. D\u1ef1 b\u00e1o nhu c\u1ea7u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, m\u1eabu theo m\u00f9a v\u00e0 y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u, c\u1ea3i thi\u1ec7n qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho v\u00e0 gi\u1ea3m l\u00e3ng ph\u00ed.<\/p>\n\n\n\n<p><strong>G\u1ee3i \u00fd cho doanh nghi\u1ec7p<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u ch\u00ednh x\u00e1c h\u01a1n.<\/li>\n\n\n\n<li>\u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p chu\u1ed7i cung \u1ee9ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI (d\u1ef1 b\u00e1o nhu c\u1ea7u, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho t\u1ef1 \u0111\u1ed9ng, t\u1ed1i \u01b0u h\u00f3a logistics).&nbsp;<\/li>\n\n\n\n<li>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c logistics s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u1eb1m t\u1ea1o ra chu\u1ed7i cung \u1ee9ng linh ho\u1ea1t, hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i, th\u00edch \u1ee9ng nhanh v\u1edbi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2025\/07\/cac-ly-do-anh-huong-den-quyet-dinh-mua-sam-cua-khach-hang.webp\" alt=\"cac ly do anh huong den quyet dinh mua sam cua khach hang\" class=\"wp-image-43353\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/cac-ly-do-anh-huong-den-quyet-dinh-mua-sam-cua-khach-hang.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/cac-ly-do-anh-huong-den-quyet-dinh-mua-sam-cua-khach-hang-300x240.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/cac-ly-do-anh-huong-den-quyet-dinh-mua-sam-cua-khach-hang-768x614.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">\u1ee8ng d\u1ee5ng AI \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng v\u00e0 logistics<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">7. M\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u0103ng k\u00fd (Subscription Commerce) t\u00e1i kh\u1edfi \u0111\u1ed9ng<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd s\u1ebd linh ho\u1ea1t h\u01a1n v\u00e0o n\u0103m 2025 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ti\u1ec7n l\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. AI gi\u00fap ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 cung c\u1ea5p c\u00e1c g\u00f3i \u0111\u0103ng k\u00fd ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p><strong>G\u1ee3i \u00fd cho doanh nghi\u1ec7p<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00f9y ch\u1ec9nh g\u00f3i \u0111\u0103ng k\u00fd<\/strong>: Cho ph\u00e9p kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m ho\u1eb7c t\u1ea7n su\u1ea5t giao h\u00e0ng d\u1ef1a tr\u00ean nhu c\u1ea7u c\u00e1 nh\u00e2n.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n<\/strong>: \u00c1p d\u1ee5ng AI \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li><strong>T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong>: Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n cho kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd \u0111\u1ec3 t\u0103ng l\u00f2ng trung th\u00e0nh.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng h\u1ed7 tr\u1ee3 b\u1edfi AI<\/h3>\n\n\n\n<p>C\u00e1c chatbot AI hi\u1ec7n \u0111\u1ea1i \u0111ang thay \u0111\u1ed5i c\u00e1ch doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, cung c\u1ea5p ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec v\u00e0 gi\u1ea3i quy\u1ebft nhanh c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn. T\u00e0i li\u1ec7u cho th\u1ea5y 47% c\u00e1c c\u00f4ng ty tr\u01b0\u1edfng th\u00e0nh v\u1ec1 AI xem d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong ba l\u0129nh v\u1ef1c h\u01b0\u1edfng l\u1ee3i l\u1edbn nh\u1ea5t t\u1eeb AI.<\/p>\n\n\n\n<p><strong>H\u00e0nh \u0111\u1ed9ng cho doanh nghi\u1ec7p<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tri\u1ec3n khai chatbot v\u00e0 tr\u1ee3 l\u00fd \u1ea3o AI \u0111\u1ec3 x\u1eed l\u00fd y\u00eau c\u1ea7u th\u00f4ng th\u01b0\u1eddng v\u00e0 h\u1ed7 tr\u1ee3 24\/7.&nbsp;<\/li>\n\n\n\n<li>T\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng AI v\u1edbi d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a t\u01b0\u01a1ng t\u00e1c.&nbsp;<\/li>\n\n\n\n<li>\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c c\u00f9ng AI, t\u1eadp trung v\u00e0o gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, t\u1ea1o h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng lai hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">K\u1ebft lu\u1eadn<\/mark><\/h2>\n\n\n\n<p>N\u0103m 2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u01a1i AI kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, t\u1eeb c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng v\u00e0 n\u00e2ng cao d\u1ecbch v\u1ee5.&nbsp;<\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, nh\u01b0ng c\u0169ng \u0111i k\u00e8m v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng cao v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 t\u00ednh b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay k\u1ef3 v\u1ecdng m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn (c\u00f4ng c\u1ee5 AI, th\u1eed \u1ea3o, t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i) v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ea1o \u0111\u1ee9c (t\u00ednh b\u1ec1n v\u1eefng).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/ecomobi.com\/ecomobi\/wp-content\/uploads\/2025\/07\/Su-dung-AI-de-cai-thien-trai-nghiem-khach-hang.webp\" alt=\"Su dung AI de cai thien trai nghiem khach hang\" class=\"wp-image-43356\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Su-dung-AI-de-cai-thien-trai-nghiem-khach-hang.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Su-dung-AI-de-cai-thien-trai-nghiem-khach-hang-300x180.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/07\/Su-dung-AI-de-cai-thien-trai-nghiem-khach-hang-768x461.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">X\u00e1c \u0111\u1ecbnh l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng trong E-commerce b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean AI<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam ho\u1ea1t \u0111\u1ecdng trong l\u0129nh v\u1ef1c E-commerce, \u0111\u1ec3 th\u00e0nh c\u00f4ng s\u1ebd \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t, kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng. T\u1eadp trung v\u00e0o c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m ng\u00e1ch v\u00e0 ph\u00e2n kh\u00fac gi\u00e1 t\u1ea7m trung c\u0169ng mang l\u1ea1i c\u01a1 h\u1ed9i \u0111\u00e1ng k\u1ec3. Vi\u1ec7c c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o logistics v\u00e0 livestream shopping c\u00e0ng nh\u1ea5n m\u1ea1nh s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y.<\/p>\n\n\n\n<p>K\u1ebft h\u1ee3p gi\u1eefa AI v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u con ng\u01b0\u1eddi s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong n\u0103m 2025.<\/p>\n\n\n\n<p>Contact us, <strong>Ecomobi<\/strong>:<br>&#8211; <strong>Fanpage<\/strong>:\u00a0<a href=\"https:\/\/www.facebook.com\/ecomobi.ssp\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/ecomobi.ssp<\/a><br>&#8211; <strong>Instagram<\/strong>:\u00a0<a href=\"https:\/\/www.instagram.com\/ecomobi_ssp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/ecomobi_ssp<\/a><br>&#8211; <strong>Tiktok<\/strong>:\u00a0<a href=\"https:\/\/www.tiktok.com\/@ecomobipassiovietnam\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.tiktok.com\/@ecomobipassiovietnam<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce) \u0111ang tr\u1ea3i qua m\u1ed9t giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u0103m 2025, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft nh\u1eefng xu h\u01b0\u1edbng m\u1edbi \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf 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