{"id":46214,"date":"2025-11-16T15:56:11","date_gmt":"2025-11-16T08:56:11","guid":{"rendered":"https:\/\/ecomobi.com\/?p=46214"},"modified":"2025-11-17T17:11:15","modified_gmt":"2025-11-17T10:11:15","slug":"tiktok-commerce-2025-bao-cao-chuyen-sau-ve-affiliate-livestream-tai-dong-nam-a","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/tiktok-commerce-2025-bao-cao-chuyen-sau-ve-affiliate-livestream-tai-dong-nam-a\/","title":{"rendered":"To\u00e0n c\u1ea3nh TikTok Commerce 2025: B\u00e1o c\u00e1o Chuy\u00ean s\u00e2u v\u1ec1 Affiliate &amp; Livestream t\u1ea1i \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"\n<p><em>Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 (SEA), v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) \u0111\u1ea1t <\/em><strong><em>263 t\u1ef7 USD<\/em><\/strong><em> v\u00e0o n\u0103m 2024 (theo e-Conomy SEA 2024), \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi Social Commerce. Livestream v\u00e0 video ng\u1eafn hi\u1ec7n chi\u1ebfm h\u01a1n 20% t\u1ed5ng GMV, v\u00e0 TikTok \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i to\u00e0n di\u1ec7n, \u0111\u1ecbnh h\u00ecnh l\u1ea1i \u201ch\u00e0nh tr\u00ecnh mua s\u1eafm\u201d c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/em><\/p>\n\n\n\n<p><em>Trong b\u00e1o c\u00e1o d\u01b0\u1edbi \u0111\u00e2y, <a href=\"https:\/\/ecomobi.com\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Ecomobi<\/mark><\/strong><\/a> s\u1ebd ph\u00e2n t\u00edch s\u00e2u v\u1ec1 ba tr\u1ee5 c\u1ed9t ch\u00ednh c\u1ee7a h\u1ec7 sinh th\u00e1i TikTok Commerce: <\/em><strong><em>N\u1ec1n t\u1ea3ng TikTok<\/em><\/strong><em>, <\/em><strong><em>Ti\u1ebfp th\u1ecb Li\u00ean k\u1ebft (Affiliate)<\/em><\/strong><em>, v\u00e0 <\/em><strong><em>Livestream Commerce<\/em><\/strong><em> t\u1ea1i ba th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng nh\u1ea5t khu v\u1ef1c: Vi\u1ec7t Nam, Philippines v\u00e0 Indonesia.<\/em><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Nh\u1eefng ph\u00e1t hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh:<\/mark><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Theo b\u00e1o c\u00e1o E-Conomy SEA 2024, t\u1ed5ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khu v\u1ef1c \u0111\u1ea1t <strong>263 t\u1ef7 USD<\/strong>, trong \u0111\u00f3, <strong>livestream v\u00e0 video ng\u1eafn<\/strong> chi\u1ebfm h\u01a1n <strong>20%<\/strong> t\u1ed5ng doanh s\u1ed1.<\/li>\n\n\n\n<li><strong>S\u1ef1 chuy\u1ec3n d\u1ecbch tr\u1ecdng t\u00e2m chi\u1ebfn l\u01b0\u1ee3c: <\/strong>N\u0103m 2025 s\u1ebd \u0111\u00e1nh d\u1ea5u s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u: t\u1eeb vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o doanh s\u1ed1 (GMV) sang m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00e2n b\u1eb1ng h\u01a1n: k\u1ebft h\u1ee3p <strong>Performance (Hi\u1ec7u su\u1ea5t)<\/strong> v\u1edbi <strong>Branding (X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u)<\/strong>. M\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 doanh s\u1ed1 ng\u1eafn h\u1ea1n, m\u00e0 c\u00f2n l\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV) b\u1ec1n v\u1eefng.<\/li>\n\n\n\n<li><strong>Creator l\u00e0 trung t\u00e2m c\u1ee7a t\u0103ng tr\u01b0\u1eddng: <\/strong>C\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m KOCs (Key Opinion Consumers) v\u00e0 Micro\/Nano-influencers, l\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 c\u1ee7a c\u1ea3 Affiliate v\u00e0 Livestream v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">cao g\u1ea5p 2.3 l\u1ea7n<\/mark><\/strong> so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/li>\n\n\n\n<li><strong>Livestream Commerce \u0111\u1ea1t &#8220;Ng\u01b0\u1ee1ng t\u1edbi h\u1ea1n&#8221;<\/strong>: T\u1eeb m\u1ed9t t\u00ednh n\u0103ng th\u1eed nghi\u1ec7m, livestream \u0111\u00e3 tr\u1edf th\u00e0nh k\u00eanh b\u00e1n h\u00e0ng quy m\u00f4 l\u1edbn. M\u00f4 h\u00ecnh &#8220;video ng\u1eafn \u2192 livestream \u2192 mua h\u00e0ng&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 GMV v\u01b0\u1ee3t tr\u1ed9i.\n<ul class=\"wp-block-list\">\n<li>GMV t\u1eeb livestream chi\u1ebfm 35 &#8211; 40% t\u1ed5ng doanh thu TikTok Shop t\u1ea1i SEA.&nbsp;<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb livestream cao h\u01a1n \u0111\u1ebfn 30% so v\u1edbi e-commerce truy\u1ec1n th\u1ed1ng<\/li>\n\n\n\n<li>78% ng\u01b0\u1eddi d\u00f9ng TikTok SEA \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c\/mua h\u00e0ng trong phi\u00ean live<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>S\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a theo t\u1eebng th\u1ecb tr\u01b0\u1eddng:<\/strong> M\u1eb7c d\u00f9 c\u00f3 nh\u1eefng xu h\u01b0\u1edbng chung, m\u1ed7i th\u1ecb tr\u01b0\u1eddng (Vi\u1ec7t Nam, Philippines, Indonesia) \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, m\u1ee9c \u0111\u1ed9 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a n\u1ec1n t\u1ea3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng ph\u00e1p l\u00fd, \u0111\u00f2i h\u1ecfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a s\u00e2u s\u1eafc.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Su-phat-trien-Social-Commerce-tai-SEA.webp\" alt=\"\u0110\u00f4ng Nam \u00c1 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng d\u00e0nh cho Social commerce v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 Tiktok commerce\" class=\"wp-image-46232\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Su-phat-trien-Social-Commerce-tai-SEA.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Su-phat-trien-Social-Commerce-tai-SEA-300x300.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Su-phat-trien-Social-Commerce-tai-SEA-150x150.webp 150w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Su-phat-trien-Social-Commerce-tai-SEA-768x768.webp 768w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Su-phat-trien-Social-Commerce-tai-SEA-600x600.webp 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 (SEA) \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd c\u1ee7a Social Commerce, d\u1eabn \u0111\u1ea7u b\u1edfi TikTok, n\u01a1i tr\u1ea3i nghi\u1ec7m &#8220;v\u1eeba xem n\u1ed9i dung v\u1eeba mua s\u1eafm&#8221; tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn<\/figcaption><\/figure>\n<\/div>\n\n\n<p style=\"height: 20px;\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Ph\u1ea7n 1. T\u1ed5ng quan TikTok &amp; TikTok Commerce t\u1ea1i \u0110\u00f4ng Nam \u00c1<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">B\u1ed1i c\u1ea3nh v\u0129 m\u00f4: \u201cShoppertainment\u201d &#8211; T\u1eeb xu h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o<\/h3>\n\n\n\n<p>Tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng r\u00f5 n\u00e9t t\u1eeb n\u1eeda cu\u1ed1i n\u0103m 2024, \u0111\u1ebfn nay, \u201cShoppertainment&#8221; \u0111\u00e3 v\u01b0\u1ee3t qua \u0111\u1ecbnh ngh\u0129a c\u1ee7a m\u1ed9t tr\u00e0o l\u01b0u \u0111\u1ec3 tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t c\u1ed1t l\u00f5i v\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o c\u1ee7a Social Commerce t\u1ea1i \u0110\u00f4ng Nam \u00c1. \u0110\u00e2y l\u00e0 s\u1ef1 h\u1ee3p nh\u1ea5t li\u1ec1n m\u1ea1ch gi\u1eefa gi\u1ea3i tr\u00ed (Entertainment) v\u00e0 th\u01b0\u01a1ng m\u1ea1i (Shopping), x\u00f3a nh\u00f2a ranh gi\u1edbi gi\u1eefa vi\u1ec7c ti\u00eau th\u1ee5 n\u1ed9i dung v\u00e0 h\u00e0nh vi mua s\u1eafm.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u1ef1 d\u1ecbch chuy\u1ec3n ngay tr\u00f3ng ch\u00ednh h\u00e0nh vi ti\u00eau d\u00f9ng: t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u201c<strong>d\u1ef1a tr\u00ean \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm<\/strong>\u201d (search-driven) sang m\u1ed9t h\u00e0nh tr\u00ecnh \u201c<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">d\u1ef1a tr\u00ean kh\u00e1m ph\u00e1 v\u00e0 c\u1ea3m h\u1ee9ng<\/mark><\/strong>\u201d. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 bi\u1ebft; thay v\u00e0o \u0111\u00f3, h\u1ecd t\u00ecnh c\u1edd b\u1eaft g\u1eb7p v\u00e0 n\u1ea3y sinh nhu c\u1ea7u ngay trong qu\u00e1 tr\u00ecnh gi\u1ea3i tr\u00ed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Shoppertainment-tro-thanh-dong-luc-tang-truong-chu-dao-cho-Social-Commerce.webp\" alt=\"Shoppertainment \u0111\u00e3 d\u1eabn d\u1eaft v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng h\u00e0nh tr\u00ecnh mua s\u1eafm m\u1edbi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\" class=\"wp-image-46231\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Shoppertainment-tro-thanh-dong-luc-tang-truong-chu-dao-cho-Social-Commerce.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Shoppertainment-tro-thanh-dong-luc-tang-truong-chu-dao-cho-Social-Commerce-300x180.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Shoppertainment-tro-thanh-dong-luc-tang-truong-chu-dao-cho-Social-Commerce-768x461.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">&#8220;Shoppertainment&#8221; kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh &#8220;tr\u1ea1ng th\u00e1i b\u00ecnh th\u01b0\u1eddng m\u1edbi&#8221; v\u00e0 l\u00e0 s\u00e2n ch\u01a1i ch\u00ednh c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb k\u1ef9 thu\u1eadt s\u1ed1<\/figcaption><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t h\u00e0nh tr\u00ecnh mua s\u1eafm li\u1ec1n m\u1ea1ch, th\u00fac \u0111\u1ea9y b\u1edfi c\u1ea3m x\u00fac v\u00e0 s\u1ef1 th\u00f4i th\u00fac t\u1ee9c th\u1eddi (impulsive purchase). Theo b\u00e1o c\u00e1o e-Conomy SEA, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Social Commerce \u0111ang v\u01b0\u1ee3t xa th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed truy\u1ec1n th\u1ed1ng, cho th\u1ea5y ti\u1ec1m n\u0103ng kh\u1ed5ng l\u1ed3 v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c h\u1ebft.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u1ed1ng k\u00ea ng\u01b0\u1eddi d\u00f9ng &amp; th\u00f3i quen n\u1ec1n t\u1ea3ng&nbsp;<\/h3>\n\n\n\n<p>V\u1edbi h\u01a1n 460 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng (MAU) t\u1ea1i \u0110\u00f4ng Nam \u00c1 (theo <a href=\"https:\/\/retailasia.com\/news\/tiktok-reaches-460-million-monthly-users-in-southeast-asia?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Retail Asia<\/mark><\/a>, T10\/2025), TikTok \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t n\u1ec1n t\u1ea3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 v\u00e0 c\u00f3 \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ef1c cao.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0ng: <\/strong>L\u1ef1c l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 ch\u1ed1t thu\u1ed9c th\u1ebf h\u1ec7 Gen Z v\u00e0 Millennials (\u0111\u1ed9 tu\u1ed5i 18 &#8211; 34) chi\u1ebfm <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>h\u01a1n 60% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a TikTok<\/strong> tr<\/mark>\u00ean to\u00e0n c\u1ea7u (theo DataReportal, 2024). \u0110\u00e2y l\u00e0 nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f3 s\u1ee9c mua ng\u00e0y c\u00e0ng l\u1edbn v\u00e0 c\u00f3 t\u01b0 duy c\u1edfi m\u1edf, s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn c\u00e1c h\u00ecnh th\u1ee9c mua s\u1eafm m\u1edbi. Tr\u00ean th\u1ef1c t\u1ebf,<strong> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">75% ng\u01b0\u1eddi d\u00f9ng Gen Z<\/mark> <\/strong>cho bi\u1ebft h\u1ecd s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m, v\u00e0 1 tr\u00ean 2 ng\u01b0\u1eddi d\u00f9ng TikTok \u0111\u00e3 mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 sau khi xem n\u00f3 tr\u00ean n\u1ec1n t\u1ea3ng (TikTok for Business).<\/li>\n\n\n\n<li><strong>Th\u1eddi gian s\u1eed d\u1ee5ng v\u01b0\u1ee3t tr\u1ed9i: <\/strong>Tiktok hi\u1ec7n l\u00e0 n\u1ec1n t\u1ea3ng c\u00f3 th\u1eddi gian d\u00f9ng trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi s\u1eed d\u1ee5ng cao nh\u1ea5t t\u1ea1i SEA (10 &#8211; 20 gi\u1edd\/tu\u1ea7n tu\u1ef3 n\u01b0\u1edbc &#8211; <a href=\"https:\/\/datareportal.com\/essential-tiktok-stats?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">DatarReportal<\/mark><\/a>).<strong> <\/strong>Ng\u01b0\u1eddi d\u00f9ng d\u00e0nh h\u00e0ng gi\u1edd m\u1ed7i ng\u00e0y tr\u00ean n\u1ec1n t\u1ea3ng, t\u1ea1o ra <strong><em>v\u00f4 s\u1ed1 \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd<\/em><\/strong>.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1280\" height=\"1280\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/thong-ke-ve-nguoi-dung-tiktok-tai-sea.webp\" alt=\"\u0110\u00f4ng Nam \u00c1 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng d\u00e0nh cho Social commerce v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 Tiktok commerce\" class=\"wp-image-46236\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/thong-ke-ve-nguoi-dung-tiktok-tai-sea.webp 1280w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/thong-ke-ve-nguoi-dung-tiktok-tai-sea-300x300.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/thong-ke-ve-nguoi-dung-tiktok-tai-sea-1024x1024.webp 1024w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/thong-ke-ve-nguoi-dung-tiktok-tai-sea-150x150.webp 150w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/thong-ke-ve-nguoi-dung-tiktok-tai-sea-768x768.webp 768w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/thong-ke-ve-nguoi-dung-tiktok-tai-sea-600x600.webp 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">TikTok &#8211; T\u1eeb N\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed \u0111\u1ebfn \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d th\u01b0\u01a1ng m\u1ea1i t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1<\/figcaption><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Nh\u1eadn \u0111\u1ecbnh:<\/strong>&nbsp;<\/mark><\/p>\n\n\n\n<p>\u1ede nhi\u1ec1u n\u01b0\u1edbc SEA, livestream v\u00e0 video ng\u1eafn \u0111\u00e3 chuy\u1ec3n t\u1eeb \u201cgi\u1ea3i tr\u00ed\u201d sang \u201ck\u00eanh th\u01b0\u01a1ng m\u1ea1i\u201d &#8211; m\u1ed9t t\u1ef7 tr\u1ecdng \u0111\u00e1ng k\u1ec3 c\u1ee7a GMV e-commerce khu v\u1ef1c hi\u1ec7n nay li\u00ean quan t\u1edbi c\u00e1c h\u00ecnh th\u1ee9c n\u00e0y<\/p>\n\n\n\n<p>H\u00e0nh tr\u00ecnh &#8220;<strong>Discovery-to-Purchase<\/strong>&#8221; tr\u00ean TikTok di\u1ec5n ra g\u1ea7n nh\u01b0 t\u1ee9c th\u00ec: m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 xem video review s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t creator, b\u1ecb thu h\u00fat, nh\u1ea5p v\u00e0o gi\u1ecf h\u00e0ng ngay tr\u00ean video v\u00e0 ho\u00e0n t\u1ea5t thanh to\u00e1n m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi \u1ee9ng d\u1ee5ng. Ch\u00ednh s\u1ef1 li\u1ec1n m\u1ea1ch n\u00e0y l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ed1t l\u00f5i c\u1ee7a TikTok Shop.<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Hanh-trinh-mua-hang-cua-nguoi-dung-theo-Shoppertainment.webp\" alt=\"Hanh trinh mua hang cua nguoi dung theo Shoppertainment\" class=\"wp-image-46226\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Hanh-trinh-mua-hang-cua-nguoi-dung-theo-Shoppertainment.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Hanh-trinh-mua-hang-cua-nguoi-dung-theo-Shoppertainment-300x300.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Hanh-trinh-mua-hang-cua-nguoi-dung-theo-Shoppertainment-150x150.webp 150w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Hanh-trinh-mua-hang-cua-nguoi-dung-theo-Shoppertainment-768x768.webp 768w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Hanh-trinh-mua-hang-cua-nguoi-dung-theo-Shoppertainment-600x600.webp 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">S\u01a1 \u0111\u1ed3 th\u1ec3 hi\u1ec7n h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo xu h\u01b0\u1edbng Shopeeertainment, \u0111\u1eb7t trong b\u1ed1i c\u1ea3nh Tiktok Commerce \u0111ang d\u1ea7n tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c ch\u00ednh cho Social commerce<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Xu h\u01b0\u1edbng Branding &#8211; V\u00ec sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u01b0u ti\u00ean Brandformance?<\/h3>\n\n\n\n<p>T\u1eeb b\u1ed1i c\u1ea3nh v\u0129 m\u00f4 k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 chuy\u1ec3n m\u00ecnh c\u1ee7a Tiktok &#8211; t\u1eeb m\u1ed9t n\u1ec1n t\u1ea3ng &#8220;ch\u1ec9 gi\u1ea3i tr\u00ed&#8221; th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i &#8220;Shoppertainment&#8221; to\u00e0n di\u1ec7n, th\u00ec c\u00e1c quy t\u1eafc th\u00e0nh c\u00f4ng c\u0169ng thay \u0111\u1ed5i.&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn thu\u1eadt t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t ng\u1eafn h\u1ea1n (Performance-only) nh\u01b0 ch\u1ea1y qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i hay c\u00e1c phi\u00ean livestream &#8220;gi\u1eadt sale&#8221; \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. C\u00e1ch l\u00e0m n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t \u201c<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">c\u00e1i b\u1eaby<\/mark><\/strong>\u201d chi\u1ebfn l\u01b0\u1ee3c: <em>cu\u1ed9c chi\u1ebfn v\u1ec1 gi\u00e1 b\u00e0o m\u00f2n l\u1ee3i nhu\u1eadn, t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ec9 trung th\u00e0nh v\u1edbi khuy\u1ebfn m\u00e3i<\/em>, v\u00e0 <em>th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng b\u1ecb l\u00e3ng qu\u00ean trong d\u00f2ng ch\u1ea3y n\u1ed9i dung v\u00f4 t\u1eadn<\/em>.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fac chi\u1ebfn l\u01b0\u1ee3c <strong>&#8220;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Brandformance<\/mark>&#8221; <\/strong>l\u00ean ng\u00f4i. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p h\u1ee3p nh\u1ea5t, n\u01a1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng<strong> x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (Branding) <\/strong>kh\u00f4ng c\u00f2n t\u00e1ch r\u1eddi, m\u00e0 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y <strong>hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng (Performance)<\/strong>. Nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i l\u00e0: ni\u1ec1m tin v\u00e0 s\u1ef1 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"411\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Brandformance-tro-thanh-giai-phat-cot-loi-cho-doanh-nghiep-de-phat-trien-Social-Commerce.webp\" alt=\"Brandformance ch\u00ednh l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 th\u00e0nh c\u00f4ng trong Tiktok Commerce n\u00f3i ri\u00eang v\u00e0 Social Commerce n\u00f3i chung\" class=\"wp-image-46224\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Brandformance-tro-thanh-giai-phat-cot-loi-cho-doanh-nghiep-de-phat-trien-Social-Commerce.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Brandformance-tro-thanh-giai-phat-cot-loi-cho-doanh-nghiep-de-phat-trien-Social-Commerce-300x154.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Brandformance-tro-thanh-giai-phat-cot-loi-cho-doanh-nghiep-de-phat-trien-Social-Commerce-768x395.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Th\u00e0nh c\u00f4ng tr\u00ean TikTok kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c \u0111ua n\u01b0\u1edbc r\u00fat v\u1ec1 doanh s\u1ed1, m\u00e0 l\u00e0 m\u1ed9t cu\u1ed9c marathon x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 gi\u00e0nh l\u1ea5y v\u1ecb th\u1ebf l\u00e2u d\u00e0i trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/figcaption><\/figure>\n<\/div>\n\n\n<p>C\u00e1c nghi\u00ean c\u1ee9u c\u1ee7a Nielsen h\u1ee3p t\u00e1c v\u1edbi TikTok cho th\u1ea5y n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 cho \u201c<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">long-term sales<\/mark><\/strong>\u201d th\u00f4ng qua c\u1ea3i thi\u1ec7n <em>brand equity<\/em> &#8211; t\u1ee9c l\u00e0 branding tr\u00ean TikTok d\u1eabn t\u1edbi doanh s\u1ed1 b\u1ec1n v\u1eefng h\u01a1n so v\u1edbi ch\u1ec9 ch\u1ea1y performance ng\u1eafn h\u1ea1n. (<a href=\"https:\/\/www.nielsen.com\/insights\/2025\/how-apac-marketers-stay-ahead\" target=\"_blank\" rel=\"noopener\">Nielsen insights, 2024\u20132025<\/a>). T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, <a href=\"https:\/\/youneteci.com\/tiktok-shop-banh-truong-trong-nua-dau-2025-thuong-hieu-lon-can-lam-gi-de-kip-thoi-bat-nhip\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">YouNet ECI<\/a> b\u00e1o TikTok Shop b\u00f9ng n\u1ed5 v\u1edbi doanh thu 93.3 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng ch\u1ec9 trong n\u1eeda \u0111\u1ea7u n\u0103m 2025; quan s\u00e1t th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y nh\u1eefng brand \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung nh\u1eadn di\u1ec7n (storytelling, creator-led series) c\u00f3 t\u1ec9 l\u1ec7 mua l\u1ea1i (repeat-purchase) cao h\u01a1n so v\u1edbi c\u00e1c brand ch\u1ec9 d\u00f9ng chi\u1ebfn thu\u1eadt t\u1eadp trung v\u00e0o gi\u00e1.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c chi\u1ebfn d\u1ecbch gi\u00fap t\u0103ng <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Nh\u1eadn di\u1ec7n Th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness)<\/mark><\/strong> v\u00e0 <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Ghi nh\u1edb Qu\u1ea3ng c\u00e1o (Ad Recall)<\/mark><\/strong> s\u1ebd tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\u00dd \u0111\u1ecbnh Mua h\u00e0ng (Purchase Intent)<\/mark><\/strong>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Brandformance-thuc-day-y-dinh-mua-hang-va-tang-LVT.webp\" alt=\"Brandformance thuc day y dinh mua hang va tang LVT\" class=\"wp-image-46223\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Brandformance-thuc-day-y-dinh-mua-hang-va-tang-LVT.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Brandformance-thuc-day-y-dinh-mua-hang-va-tang-LVT-300x300.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Brandformance-thuc-day-y-dinh-mua-hang-va-tang-LVT-150x150.webp 150w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Brandformance-thuc-day-y-dinh-mua-hang-va-tang-LVT-768x768.webp 768w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Brandformance-thuc-day-y-dinh-mua-hang-va-tang-LVT-600x600.webp 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Brand Performance kh\u00f4ng c\u00f2n l\u00e0 hai m\u1ee5c ti\u00eau t\u00e1ch r\u1eddi, m\u00e0 l\u00e0 hai m\u1eb7t c\u1ee7a c\u00f9ng m\u1ed9t \u0111\u1ed3ng ti\u1ec1n, c\u1ed9ng h\u01b0\u1edfng \u0111\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 kinh doanh v\u01b0\u1ee3t tr\u1ed9i.<\/figcaption><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n L\u1ee3i t\u1ee9c tr\u00ean <\/em><strong><em>Chi ti\u00eau Qu\u1ea3ng c\u00e1o (ROAS)<\/em><\/strong><em> v\u00e0 x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb <\/em><strong><em>v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV)<\/em><\/strong><em> b\u1ec1n v\u1eefng.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok Affiliate t\u1ea1i SEA: N\u1ec1n kinh t\u1ebf Vi m\u00f4 X\u00e2y d\u1ef1ng tr\u00ean Ni\u1ec1m tin<\/h3>\n\n\n\n<p>Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft tr\u00ean TikTok kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh marketing, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed9ng c\u01a1 c\u1ed1t l\u00f5i c\u1ee7a&nbsp; n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o (Creator economy), d\u00e2n ch\u1ee7 h\u00f3a c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n v\u00e0 bi\u1ebfn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u00e0nh nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">M\u00f4 h\u00ecnh v\u1eadn h\u00e0nh<\/h4>\n\n\n\n<p>T\u1ea1i SEA, m\u00f4 h\u00ecnh affiliate c\u00f3 2 n\u00e9t ch\u00ednh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Affiliate g\u1eafn tr\u1ef1c ti\u1ebfp v\u1edbi TikTok Shop (in-platform):<\/strong> link\/flow mua h\u00e0ng n\u1eb1m tr\u00ean TikTok \u2192 tracking ch\u00ednh x\u00e1c; ph\u00f9 h\u1ee3p cho livestream v\u00e0&nbsp; short video.<br><strong>Affiliate d\u1ea1ng broader partnership (TikTok For Business partners):<\/strong> c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh affiliate\/partner cho ads &amp; platform sign-ups (th\u00f4ng qua h\u1ec7 th\u1ed1ng \u0111\u1ed1i t\u00e1c nh\u01b0 Ecomobi, Impact). \u0110\u00e2y l\u00e0 k\u00eanh kh\u00e1c nh\u01b0ng li\u00ean quan \u0111\u1ebfn ecosystem affiliate.<a href=\"https:\/\/getstarted.tiktok.com\/affiliates?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u1eb7c tr\u01b0ng t\u1ea1i SEA<\/h4>\n\n\n\n<p>S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a affiliate t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi ba y\u1ebfu t\u1ed1 ch\u00ednh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ef1 th\u1ea9m th\u1ea5u s\u00e2u r\u1ed9ng trong h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng: <\/strong>H\u01a1n <strong>83% <\/strong>ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u1ea3o s\u00e1t \u1edf SEA \u0111\u00e3 t\u1eebng mua h\u00e0ng qua link affiliate (<a href=\"https:\/\/www.adobomagazine.com\/insight\/affiliate-marketing-takes-center-stage-in-southeast-asias-influencer-led-e-commerce-boom-according-to-impact-com-and-cube-joint-study\/\" target=\"_blank\" rel=\"noopener\">theo Impact<\/a>). \u0110i\u1ec1u n\u00e0y cho th\u1ea5y affiliate \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t h\u00e0nh vi mua s\u1eafm quen thu\u1ed9c trong h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (<strong><a href=\"https:\/\/ecomobi.com\/vi\/e-commerce-nam-2025-ai-kien-tao-ky-nguyen-mua-sam-moi-voi-8-xu-huong\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">e-commerce<\/mark><\/a><\/strong>) do c\u00e1c influencer\/creator d\u1eabn d\u1eaft.<\/li>\n\n\n\n<li><strong>S\u1ee9c m\u1ea1nh th\u1ed1ng tr\u1ecb c\u1ee7a Micro-creator: <\/strong>\u0110\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a affiliate kh\u00f4ng \u0111\u1ebfn t\u1eeb nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, m\u00e0 t\u1eeb &#8220;\u0111\u1ed9i qu\u00e2n&#8221; micro v\u00e0 nano-creator. Theo b\u00e1o c\u00e1o, c\u00e1c creator c\u00f3 <strong>d\u01b0\u1edbi 50,000 followers \u0111\u1ea1t t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c (engagement rate) qua link affiliate l\u00ean t\u1edbi <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">30.1%<\/mark><\/strong>. Con s\u1ed1 n\u00e0y cao h\u01a1n nhi\u1ec1u l\u1ea7n so v\u1edbi c\u00e1c mega-influencer, b\u1edfi h\u1ecd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u1ee9 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1: s\u1ef1 tin t\u01b0\u1edfng (trust).&nbsp;<\/li>\n\n\n\n<li><strong>R\u00e0o c\u1ea3n tham gia th\u1ea5p: <\/strong>V\u1edbi y\u00eau c\u1ea7u t\u1ed1i thi\u1ec3u \u0111\u1ea1t 1,000 ng\u01b0\u1eddi theo d\u00f5i, TikTok \u0111\u00e3 m\u1edf ra c\u00e1nh c\u1eeda cho b\u1ea5t k\u1ef3 ai c\u00f3 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng, t\u1ea1o ra m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng kh\u1ed5ng l\u1ed3, \u0111a d\u1ea1ng v\u00e0 c\u1ef1c k\u1ef3 n\u0103ng \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>T\u1ea1i Vi\u1ec7t Nam, vai tr\u00f2 c\u1ee7a affiliate c\u00f2n \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi v\u00e0 tr\u1edf th\u00e0nh &#8220;x\u01b0\u01a1ng s\u1ed1ng&#8221; c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p tr\u00ean TikTok Shop. Theo b\u00e1o c\u00e1o c\u1ee7a VnEconomy, c\u00f3 t\u1edbi <\/em><strong><em>60% doanh thu c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean TikTok Shop \u0111\u1ebfn t\u1eeb Affiliate <\/em><\/strong><em>v\u00e0 doanh thu affiliate kho\u1ea3ng 300 tri\u1ec7u USD. \u0110\u00e2y l\u00e0 m\u1ed9t con s\u1ed1 kh\u1ed5ng l\u1ed3, kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu thi\u1ebfu \u0111i c\u1ea5u ph\u1ea7n affiliate<\/em><strong><em>.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Mo-hinh-Affiliate-Tiktok-tai-SEA-tiep-tuc-tang-truong.webp\" alt=\"M\u00f4 h\u00ecnh Affiliate Tiktok t\u1ea1i SEA ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng\" class=\"wp-image-46227\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Mo-hinh-Affiliate-Tiktok-tai-SEA-tiep-tuc-tang-truong.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Mo-hinh-Affiliate-Tiktok-tai-SEA-tiep-tuc-tang-truong-300x300.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Mo-hinh-Affiliate-Tiktok-tai-SEA-tiep-tuc-tang-truong-150x150.webp 150w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Mo-hinh-Affiliate-Tiktok-tai-SEA-tiep-tuc-tang-truong-768x768.webp 768w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Mo-hinh-Affiliate-Tiktok-tai-SEA-tiep-tuc-tang-truong-600x600.webp 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">M\u00f4 h\u00ecnh Affiliate tr\u00ean TikTok t\u1ea1i SEA \u0111ang r\u1ea5t ph\u00e1t tri\u1ec3n, v\u1edbi engagement rate cao, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi mua qua affiliate link l\u1edbn v\u00e0 ch\u1ee7 \u0111\u1ea1o l\u00e0 micro-creator.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Livestream &amp; Live Commerce tr\u00ean TikTok t\u1ea1i SEA<\/h3>\n\n\n\n<p>N\u1ebfu affiliate l\u00e0 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp, th\u00ec livestream ch\u00ednh l\u00e0 s\u00e2n kh\u1ea5u n\u01a1i c\u1ea3m x\u00fac, t\u01b0\u01a1ng t\u00e1c v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea9y l\u00ean cao tr\u00e0o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">T\u1ed5ng quan v\u00e0 Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/h4>\n\n\n\n<p>N\u1ebfu t\u00ednh \u0111\u1ebfn n\u0103m 2022, c\u00e1c phi\u00ean livestream ch\u1ee7 y\u1ebfu mang t\u00ednh th\u1eed nghi\u1ec7m v\u00e0 gi\u1ea3i tr\u00ed, th\u00ec sang giai \u0111o\u1ea1n 2024 &#8211; 2025, livestream \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee5c ch\u00ednh trong m\u00f4 h\u00ecnh \u201cshoppertainment\u201d, k\u1ebft h\u1ee3p gi\u1eefa <strong>n\u1ed9i dung &#8211; ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng &#8211; mua s\u1eafm tr\u1ef1c ti\u1ebfp<\/strong>.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o t\u1eeb <a href=\"http:\/\/momentum.asia\" target=\"_blank\" rel=\"noopener\">Momentum Works<\/a> cho n\u1eeda \u0111\u1ea7u n\u0103m 2025 ch\u1ec9 ra r\u1eb1ng TikTok Shop \u0111\u1ea1t <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">26.2 t\u1ef7 USD GMV<\/mark><\/strong> to\u00e0n c\u1ea7u. Trong \u0111\u00f3, \u0110\u00f4ng Nam \u00c1 l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh, chi\u1ebfm g\u1ea7n <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">65% t\u1ed5ng doanh s\u1ed1<\/mark><\/strong> (~16 t\u1ef7 USD). \u0110i\u1ec1u \u0111\u00e1ng kinh ng\u1ea1c l\u00e0 Livestream Commerce \u0111\u00f3ng g\u00f3p t\u1eeb 35 &#8211; 40% v\u00e0o con s\u1ed1 kh\u1ed5ng l\u1ed3 n\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110\u1eb7c tr\u01b0ng v\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng<\/h4>\n\n\n\n<p>S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a livestream \u0111\u1ebfn t\u1eeb kh\u1ea3 n\u0103ng t\u00e1i t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c ti\u1ebfp trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u1ec7u \u1ee9ng &#8220;Mua s\u1eafm t\u1ee9c th\u1eddi&#8221; (Instant Purchase): <\/strong>Livestream t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch v\u00e0 FOMO (s\u1ee3 b\u1ecf l\u1ee1) th\u00f4ng qua c\u00e1c \u01b0u \u0111\u00e3i c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian. Vi\u1ec7c nh\u00ecn th\u1ea5y s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c demo tr\u1ef1c ti\u1ebfp, k\u1ebft h\u1ee3p v\u1edbi t\u01b0\u01a1ng t\u00e1c Q&amp;A v\u00e0 hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng t\u1eeb c\u00e1c b\u00ecnh lu\u1eadn, \u0111\u00e3 r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 qu\u00e1 tr\u00ecnh c\u00e2n nh\u1eafc v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/li>\n\n\n\n<li><strong>M\u00f4 h\u00ecnh d\u1eabn d\u1eaft b\u1edfi Creator: <\/strong>D\u1eef li\u1ec7u cho th\u1ea5y c\u00e1c phi\u00ean livestream do creator d\u1eabn d\u1eaft c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">cao h\u01a1n 2.3 l\u1ea7n<\/mark> <\/strong>so v\u1edbi c\u00e1c phi\u00ean live do th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 t\u1ed5 ch\u1ee9c. L\u00fd do l\u00e0 creator mang \u0111\u1ebfn s\u1ef1 tin t\u01b0\u1edfng v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1n gi\u1ea3. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">78%<\/mark> ng\u01b0\u1eddi d\u00f9ng TikTok t\u1ea1i SEA t\u1eebng t\u01b0\u01a1ng t\u00e1c ho\u1eb7c mua s\u1ea3n ph\u1ea9m trong m\u1ed9t phi\u00ean live.<\/li>\n\n\n\n<li><strong>Top ng\u00e0nh h\u00e0ng: <\/strong>C\u00e1c ng\u00e0nh h\u00e0ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb livestream (chi\u1ebfm h\u01a1n <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">60% GMV<\/mark><\/strong> live) l\u00e0 nh\u1eefng ng\u00e0nh c\u00f3 th\u1ec3 demo tr\u1ef1c quan, bao g\u1ed3m S\u1eafc \u0111\u1eb9p &amp; Ch\u0103m s\u00f3c C\u00e1 nh\u00e2n, Th\u1eddi trang, FMCG, v\u00e0 \u0110\u1ed3 gia d\u1ee5ng.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/so-lieu-ve-tiktok-commerce-tai-sea-1024x1024.webp\" alt=\"Livestream &amp; Live Commerce tr\u00ean TikTok t\u1ea1i SEA\" class=\"wp-image-46238\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/so-lieu-ve-tiktok-commerce-tai-sea-1024x1024.webp 1024w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/so-lieu-ve-tiktok-commerce-tai-sea-300x300.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/so-lieu-ve-tiktok-commerce-tai-sea-150x150.webp 150w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/so-lieu-ve-tiktok-commerce-tai-sea-768x768.webp 768w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/so-lieu-ve-tiktok-commerce-tai-sea-600x600.webp 600w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/so-lieu-ve-tiktok-commerce-tai-sea.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Tiktok Commerce \u0111ang b\u00f9ng n\u1ed5 t\u1ea1i SEA, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf 3 th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m l\u00e0 Vi\u1ec7t Nam, Philippines, Indonesia<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Xu h\u01b0\u1edbng AI livestream, AI video &amp; Short Video t\u1ea1i SEA<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m<\/h4>\n\n\n\n<p>T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, AI Host\/Avatar hay n\u1ed9i dung video do AI t\u1ea1o \u0111\u00e3 b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n trong live commerce &#8211; v\u1edbi t\u00ednh ch\u1ea5t th\u1eed nghi\u1ec7m v\u00e0 \u00e1p d\u1ee5ng s\u1edbm. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c agency c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.&nbsp;<\/p>\n\n\n\n<p>Thay v\u00ec m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng to\u00e0n di\u1ec7n, AI \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai theo t\u1eebng ph\u1ea7n, t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n c\u1ee5 th\u1ec3 v\u1ec1 hi\u1ec7u su\u1ea5t v\u00e0 quy m\u00f4. V\u00ed d\u1ee5, Ecomobi gi\u1edbi thi\u1ec7u n\u1ec1n t\u1ea3ng <a href=\"https:\/\/ai.passio.eco\/home-page\" target=\"_blank\" rel=\"noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Passio AI<\/mark><\/strong><\/a> \u0111\u1ec3 t\u1ea1o stream 24\/7 b\u1eb1ng Avatar AI, GenAI v\u1edbi t\u00ednh n\u0103ng t\u1ea1o script livestream, caption,&#8230; d\u1ef1a theo c\u00e1c y\u00eau c\u1ea7u. T\u01b0\u01a1ng t\u1ef1, AnyMind gi\u1edbi thi\u1ec7u n\u1ec1n t\u1ea3ng AI-live (AnyLive).<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00f2n kh\u00e1 m\u1edbi m\u1ebb \u1edf SEA, nh\u01b0ng c\u00e1c case study t\u1eeb th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edfng th\u00e0nh h\u01a1n nh\u01b0 Trung Qu\u1ed1c \u0111\u00e3 cho th\u1ea5y t\u00edn hi\u1ec7u t\u00edch c\u1ef1c. V\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u Brother b\u00e1o c\u00e1o <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">doanh s\u1ed1 t\u0103ng 30%<\/mark><\/strong> trong m\u1ed9t chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m s\u1eed d\u1ee5ng AI avatar (theo Wired). Con s\u1ed1 n\u00e0y cho th\u1ea5y AI host c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng kinh doanh th\u1ef1c s\u1ef1 n\u1ebfu \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">R\u1ee7i ro v\u00e0 c\u00e2n nh\u1eafc<\/h4>\n\n\n\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng AI kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng c\u00f3 th\u00e1ch th\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i m\u1ed9t khu v\u1ef1c \u0111\u1ec1 cao s\u1ef1 k\u1ebft n\u1ed1i nh\u01b0 \u0110\u00f4ng Nam \u00c1.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u1ee7i ro v\u1ec1 t\u00ednh ch\u00e2n th\u1ef1c (Authenticity Risk):<\/strong> \u0110\u00e2y l\u00e0 r\u1ee7i ro l\u1edbn nh\u1ea5t. N\u1ec1n t\u1ea3ng c\u1ee7a Social Commerce \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean s\u1ef1 tin t\u01b0\u1edfng v\u00e0 k\u1ebft n\u1ed1i con ng\u01b0\u1eddi. M\u1ed9t host AI, d\u00f9 tinh vi \u0111\u1ebfn \u0111\u00e2u v\u1eabn s\u1ebd t\u1ea1o ra c\u1ea3m gi\u00e1c gi\u1ea3 t\u1ea1o v\u00e0 xa c\u00e1ch. Ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c.<\/li>\n\n\n\n<li><strong>Ch\u00ednh s\u00e1ch v\u00e0 ph\u00e1p l\u00fd:<\/strong> Tiktok li\u00ean t\u1ee5c c\u1eadp nh\u1eadt ch\u00ednh s\u00e1ch, y\u00eau c\u1ea7u ph\u1ea3i <strong>g\u1eafn nh\u00e3n r\u00f5 r\u00e0ng \u0111\u1ed1i v\u1edbi n\u1ed9i dung do AI t\u1ea1o ra (AI-generated content)<\/strong> \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch. C\u00e1c h\u00e0nh vi nh\u01b0 s\u1eed d\u1ee5ng video livestream ph\u00e1t l\u1ea1i (replay) m\u00e0 kh\u00f4ng c\u00f3 t\u01b0\u01a1ng t\u00e1c th\u1eadt c\u0169ng b\u1ecb c\u1ea5m. T\u1ea1i Indonesia, ch\u00ednh ph\u1ee7 c\u0169ng \u0111\u00e3 \u0111\u01b0a ra y\u00eau c\u1ea7u c\u00e1c livestream c\u00f3 y\u1ebfu t\u1ed1 AI ph\u1ea3i \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n &#8220;virtual host&#8221;.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">K\u1ebft lu\u1eadn ph\u1ea7n 1: M\u1ed9t h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i to\u00e0n di\u1ec7n \u0111\u00e3 h\u00ecnh th\u00e0nh<\/mark><\/h2>\n\n\n\n<p>K\u1ebft th\u00fac ph\u1ea7n 1, c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng TikTok kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed, m\u00e0 \u0111\u00e3 ki\u1ebfn t\u1ea1o n\u00ean m\u1ed9t <strong>h\u1ec7 sinh th\u00e1i to\u00e0n di\u1ec7n (Tiktok Commerce) n\u1eb1m trong Social Commcerce<\/strong>, \u0111\u1ecbnh h\u00ecnh l\u1ea1i ho\u00e0n to\u00e0n b\u1ed1i c\u1ea3nh b\u00e1n l\u1ebb k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i \u0110\u00f4ng Nam \u00c1.<\/p>\n\n\n\n<p>S\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 c\u1ee7a h\u1ec7 sinh th\u00e1i n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t<strong> \u0111\u1ed9ng c\u01a1 k\u00e9p<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ea1ng l\u01b0\u1edbi <strong>Ti\u1ebfp th\u1ecb Li\u00ean k\u1ebft (Affiliate)<\/strong> r\u1ed9ng l\u1edbn, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 lan t\u1ecfa s\u1ea3n ph\u1ea9m \u1edf quy m\u00f4 vi m\u00f4 th\u00f4ng qua s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c micro-creator.<\/li>\n\n\n\n<li>N\u1ec1n t\u1ea3ng <strong>Live Commerce<\/strong> s\u1ed1ng \u0111\u1ed9ng, n\u01a1i c\u1ea3m x\u00fac v\u00e0 t\u00ednh c\u1ea5p b\u00e1ch \u0111\u01b0\u1ee3c \u0111\u1ea9y l\u00ean cao tr\u00e0o \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i \u1edf quy m\u00f4 l\u1edbn.<\/li>\n<\/ul>\n\n\n\n<p>S\u1ef1 c\u1ed9ng h\u01b0\u1edfng n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u00e2n ch\u01a1i m\u1edbi, n\u01a1i quy t\u1eafc chi\u1ebfn th\u1eafng kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 t\u1ed1i \u0111a h\u00f3a doanh s\u1ed1 ng\u1eafn h\u1ea1n, m\u00e0 l\u00e0 theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c &#8220;<strong>Brandformance&#8221;<\/strong> b\u1ec1n v\u1eefng &#8211; k\u1ebft h\u1ee3p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e2u d\u00e0i v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng. Trong khi \u0111\u00f3, s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o (AI) trong s\u1ea3n xu\u1ea5t video v\u00e0 livestream h\u1ee9a h\u1eb9n s\u1ebd l\u00e0 l\u00e0n s\u00f3ng \u0111\u1ed9t ph\u00e1 ti\u1ebfp theo, mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u1ec1 hi\u1ec7u su\u1ea5t l\u1eabn th\u00e1ch th\u1ee9c v\u1ec1 t\u00ednh ch\u00e2n th\u1ef1c.<\/p>\n\n\n\n<p>Sau khi \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 c\u00e1c \u0111\u1ed9ng l\u1ef1c v\u00e0 xu h\u01b0\u1edbng ch\u00ednh \u0111ang \u0111\u1ecbnh h\u00ecnh to\u00e0n khu v\u1ef1c, ph\u1ea7n ti\u1ebfp theo s\u1ebd \u0111i s\u00e2u ph\u00e2n t\u00edch c\u00e1ch nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y bi\u1ec3u hi\u1ec7n v\u00e0 t\u1ea1o ra nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang bi\u1ec7t t\u1ea1i ba th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m: Vi\u1ec7t Nam, Philippines v\u00e0 Indonesia.<\/p>\n\n\n\n<p>(C\u00f2n ti\u1ebfp)<\/p>\n\n\n\n<p>Contact us, <strong>Ecomobi<\/strong>:<br>&#8211; <strong>Fanpage<\/strong>:\u00a0<a href=\"https:\/\/www.facebook.com\/ecomobi.ssp\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/ecomobi.ssp<\/a><br>&#8211; <strong>Instagram<\/strong>:\u00a0<a href=\"https:\/\/www.instagram.com\/ecomobi_ssp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/ecomobi_ssp<\/a><br>&#8211; <strong>Tiktok<\/strong>:\u00a0<a href=\"https:\/\/www.tiktok.com\/@ecomobipassiovietnam\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.tiktok.com\/@ecomobipassiovietnam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 (SEA), v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) \u0111\u1ea1t 263 t\u1ef7 USD v\u00e0o n\u0103m 2024 (theo e-Conomy SEA 2024), \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi Social Commerce. Livestream v\u00e0 video ng\u1eafn hi\u1ec7n chi\u1ebfm h\u01a1n 20% t\u1ed5ng GMV, v\u00e0 TikTok \u0111\u00e3 n\u1ed5i [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":46222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[192],"tags":[424,279,425],"class_list":["post-46214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perfomance-marketing","tag-social-commerce-2","tag-tiktok-affiliate","tag-tiktok-commerce","entry","has-media"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Bao-cao-Tiktok-Commerce-2025-Ecomobi.webp",1280,720,false],"thumbnail":["https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Bao-cao-Tiktok-Commerce-2025-Ecomobi-150x150.webp",150,150,true],"medium":["https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Bao-cao-Tiktok-Commerce-2025-Ecomobi-300x169.webp",300,169,true],"medium_large":["https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Bao-cao-Tiktok-Commerce-2025-Ecomobi-768x432.webp",768,432,true],"large":["https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Bao-cao-Tiktok-Commerce-2025-Ecomobi-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Bao-cao-Tiktok-Commerce-2025-Ecomobi.webp",1280,720,false],"2048x2048":["https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Bao-cao-Tiktok-Commerce-2025-Ecomobi.webp",1280,720,false],"ocean-thumb-m":["https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Bao-cao-Tiktok-Commerce-2025-Ecomobi-600x600.webp",600,600,true],"ocean-thumb-ml":["https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Bao-cao-Tiktok-Commerce-2025-Ecomobi-800x450.webp",800,450,true],"ocean-thumb-l":["https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/11\/Bao-cao-Tiktok-Commerce-2025-Ecomobi-1200x700.webp",1200,700,true]},"ua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Do","author_link":"https:\/\/ecomobi.com\/vi\/author\/linhdo\/"},"uagb_comment_info":0,"uagb_excerpt":"Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 (SEA), v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) \u0111\u1ea1t 263 t\u1ef7 USD v\u00e0o n\u0103m 2024 (theo e-Conomy SEA 2024), \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi Social Commerce. Livestream v\u00e0 video ng\u1eafn hi\u1ec7n chi\u1ebfm h\u01a1n 20% t\u1ed5ng GMV, v\u00e0 TikTok \u0111\u00e3 n\u1ed5i&hellip;","_links":{"self":[{"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/posts\/46214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/comments?post=46214"}],"version-history":[{"count":3,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/posts\/46214\/revisions"}],"predecessor-version":[{"id":46239,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/posts\/46214\/revisions\/46239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/media\/46222"}],"wp:attachment":[{"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/media?parent=46214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/categories?post=46214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/tags?post=46214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}