{"id":46345,"date":"2025-12-03T22:25:21","date_gmt":"2025-12-03T15:25:21","guid":{"rendered":"https:\/\/ecomobi.com\/?p=46345"},"modified":"2025-12-03T22:28:15","modified_gmt":"2025-12-03T15:28:15","slug":"bao-cao-thuong-mai-dien-tu-viet-nam-2025","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/bao-cao-thuong-mai-dien-tu-viet-nam-2025\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025 &#8211; 2026: Cu\u1ed9c C\u00e1ch M\u1ea1ng Content-to-Commerce"},"content":{"rendered":"\n<p><em>Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t ch\u01b0\u01a1ng m\u1edbi: T\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 nh\u01b0ng \u0111i k\u00e8m v\u1edbi s\u1ef1 thanh l\u1ecdc kh\u1ed1c li\u1ec7t. \u0110\u00e2y kh\u00f4ng c\u00f2n l\u00e0 s\u00e2n ch\u01a1i cho nh\u1eefng tay m\u01a1, m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn tr\u01b0\u1eddng th\u1ef1c th\u1ee5, n\u01a1i ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o (creator) chuy\u00ean nghi\u1ec7p, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c m\u1edbi c\u00f3 th\u1ec3 tr\u1ee5 v\u1eefng v\u00e0 v\u01b0\u01a1n l\u00ean. Trong b\u1ea3n b\u00e1o c\u00e1o sau, <a href=\"https:\/\/ecomobi.com\/vi\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Ecomobi<\/mark><\/strong><\/a> cung c\u1ea5p nh\u1eefng ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u00e0 kim ch\u1ec9 nam h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 b\u1ea1n kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i, m\u00e0 c\u00f2n tr\u1edf th\u00e0nh ng\u01b0\u1eddi chi\u1ebfn th\u1eafng trong cu\u1ed9c \u0111ua 2025 &#8211; 2026.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">M\u1edf \u0111\u1ea7u<\/mark><\/h2>\n\n\n\n<p>Vi\u1ec7t Nam kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u1ebf l\u1ef1c th\u1ef1c s\u1ef1 tr\u00ean b\u1ea3n \u0111\u1ed3 kinh t\u1ebf s\u1ed1 khu v\u1ef1c.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam <strong>t\u0103ng tr\u01b0\u1edfng tr\u00ean 15% YoY<\/strong> v\u00e0 n\u1eb1m trong <strong>Top 3 th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1<\/strong>, ch\u1ec9 sau Indonesia v\u00e0 Th\u00e1i Lan (e-Conomy SEA 2024).<\/li>\n\n\n\n<li>Vi\u1ec7t Nam c\u00f3 t\u1edbi <strong>79,8 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet<\/strong>, chi\u1ebfm 78,8% d\u00e2n s\u1ed1. \u0110\u00e2y l\u00e0 m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3, s\u1eb5n s\u00e0ng chi ti\u00eau v\u00e0 \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn (theo DataReportal \u201cDigital 2025 Vietnam\u201d).<\/li>\n\n\n\n<li>Ch\u1ec9 trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, t\u1ed5ng doanh thu tr\u00ean 4 s\u00e0n TM\u0110T l\u1edbn \u0111\u00e3 ch\u1ea1m m\u1ed1c 305,9 ngh\u00ecn t\u1ef7 VND, t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng <strong>+34,35%<\/strong> so v\u1edbi c\u00f9ng k\u1ef3. [cite: Metric 2025 Market Overview]<\/li>\n\n\n\n<li>D\u00f9 t\u1ed5ng doanh thu t\u0103ng, <strong>th\u1ecb ph\u1ea7n l\u1ea1i \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd<\/strong>. Shopee v\u1eabn d\u1eabn \u0111\u1ea7u, nh\u01b0ng v\u1ecb th\u1ebf \u0111\u00f3 \u0111ang b\u1ecb lung lay d\u1eef d\u1ed9i b\u1edfi &#8220;c\u01a1n s\u00f3ng th\u1ea7n&#8221; mang t\u00ean TikTok Shop.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Social Commerce &#8211; \u0110\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y<\/h3>\n\n\n\n<p>S\u1ef1 b\u00f9ng n\u1ed5 n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c v\u00e0 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam 2025: <strong>Social Commerce &#8211;<\/strong> mua s\u1eafm th\u00f4ng qua n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.&nbsp;<\/p>\n\n\n\n<p><strong><em>\u201cN\u1ebfu 2022 l\u00e0 n\u0103m ng\u01b0\u1eddi Vi\u1ec7t b\u1eaft \u0111\u1ea7u mua online m\u1ecdi th\u1ee9, th\u00ec 2025 &#8211; 2026 l\u00e0 giai \u0111o\u1ea1n h\u1ecd mua v\u00ec n\u1ed9i dung.\u201d<\/em><\/strong><\/p>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam d\u00e0nh trung b\u00ecnh <strong>g\u1ea7n 3 gi\u1edd m\u1ed7i ng\u00e0y ch\u1ec9 \u0111\u1ec3 xem video ng\u1eafn <\/strong>tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, Reels Instagram v\u00e0 Shopee Live (DataReportal 2025). Vi\u1ec7c xem \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u00f3i quen, v\u00e0 t\u1eeb th\u00f3i quen \u0111\u00f3, h\u00e0nh vi &#8220;<strong>xem \u0111\u1ec3 mua<\/strong>&#8221; v\u00e0 \u201c<a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/social-commerce-khi-luot-la-mua-loi-giai-cho-bai-toan-gmv-ben-vung\" target=\"_blank\" rel=\"noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">l<\/mark><\/strong><\/a><strong><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/social-commerce-khi-luot-la-mua-loi-giai-cho-bai-toan-gmv-ben-vung\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\u01b0\u1edbt \u0111\u1ec3 mua<\/mark><\/a><\/strong>\u201d \u0111\u00e3 b\u00f9ng n\u1ed5\u00a0 v\u1edbi <strong>68% <\/strong>\u0111\u00e3 t\u1eebng mua h\u00e0ng sau khi xem video review ho\u1eb7c livestream. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 nh\u1ea5t, n\u01a1i quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 creator trong k\u1ef7 nguy\u00ean m\u1edbi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>B\u1ee9c tranh TM\u0110T Vi\u1ec7t Nam 2025 \u0111\u01b0\u1ee3c kh\u1eafc h\u1ecda b\u1edfi ba gam m\u00e0u ch\u00ednh: T\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 v\u1ec1 quy m\u00f4, c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong cu\u1ed9c t\u00e1i chia th\u1ecb ph\u1ea7n gi\u1eefa Shopee v\u00e0 TikTok Shop, v\u00e0 t\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1edfi m\u1ed9t \u0111\u1ed9ng c\u01a1 duy nh\u1ea5t mang t\u00ean Social Commerce.<\/em><\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"478\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/social-commerce-tro-thanh-dong-luc-thuc-day-trong-nen-kinh-te-so.webp\" alt=\"social-commerce-tro-thanh-dong-luc-thuc-day-trong-nen-kinh-te-so\" class=\"wp-image-46369\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/social-commerce-tro-thanh-dong-luc-thuc-day-trong-nen-kinh-te-so.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/social-commerce-tro-thanh-dong-luc-thuc-day-trong-nen-kinh-te-so-300x179.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/social-commerce-tro-thanh-dong-luc-thuc-day-trong-nen-kinh-te-so-768x459.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Social Commerce &#8211; mua s\u1eafm th\u00f4ng qua n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi cho Ecommerce<\/figcaption><\/figure>\n<\/div>\n\n\n<p style=\"height: 20px;\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">C\u00e1c s\u1ed1 li\u1ec7u n\u1ed5i b\u1eadt v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/mark><\/h2>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 doanh thu<\/h3>\n\n\n\n<p>Theo nh\u1eefng d\u1ef1 b\u00e1o m\u1edbi nh\u1ea5t t\u1eeb c\u00e1c b\u00e1o c\u00e1o uy t\u00edn nh\u01b0 Google\u2013Temasek\u2013Bain, n\u1ec1n kinh t\u1ebf s\u1ed1 Vi\u1ec7t Nam \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, v\u00e0 TM\u0110T ch\u00ednh l\u00e0 \u0111\u1ed9ng c\u01a1 ch\u1ee7 l\u1ef1c.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd c\u00e1n m\u1ed1c <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">32 t\u1ef7 USD<\/mark><\/strong> v\u00e0o n\u0103m 2025, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u1eefng ch\u1eafc trong n\u1ec1n kinh t\u1ebf s\u1ed1.<\/li>\n\n\n\n<li>T\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) c\u1ee7a 4 s\u00e0n l\u1edbn ch\u1ec9 trong n\u1eeda \u0111\u1ea7u n\u0103m 2025 \u0111\u00e3 <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\u0111\u1ea1t 222,1 ngh\u00ecn t\u1ef7 VND<\/mark><\/strong>, t\u0103ng v\u1ecdt <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">34,35%<\/mark><\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. (Metric H1 2025)<\/li>\n\n\n\n<li>G\u1ea7n <strong>2 t\u1ef7 \u0111\u01a1n h\u00e0ng<\/strong> \u0111\u01b0\u1ee3c giao th\u00e0nh c\u00f4ng. (Metric 2025 Market Overview).<\/li>\n\n\n\n<li><strong>Th\u1ecb ph\u1ea7n c\u00e1c s\u1ea3n TM\u0110T qu\u00fd III\/2025:<\/strong> Shopee d\u1eabn \u0111\u1ea7u (~56%), ti\u1ebfp theo l\u00e0 Tiktok (~41%) v\u00e0 Lazada (3%).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/quy-mo-thi-truong-va-doanh-thu-cua-cac-nen-tang-tmdt-tai-viet-nam-2025.webp\" alt=\"quy-mo-thi-truong-va-doanh-thu-cua-cac-nen-tang-tmdt-tai-viet-nam-2025\" class=\"wp-image-46368\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/quy-mo-thi-truong-va-doanh-thu-cua-cac-nen-tang-tmdt-tai-viet-nam-2025.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/quy-mo-thi-truong-va-doanh-thu-cua-cac-nen-tang-tmdt-tai-viet-nam-2025-300x225.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/quy-mo-thi-truong-va-doanh-thu-cua-cac-nen-tang-tmdt-tai-viet-nam-2025-768x576.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 doanh thu c\u1ee7a c\u00e1c n\u1ec1n t\u1eb3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Gi\u00e1 tr\u1ecb giao d\u1ecbch trung b\u00ecnh\/s\u1ea3n ph\u1ea9m t\u0103ng<\/h3>\n\n\n\n<p>Gi\u00e1 tr\u1ecb m\u1ed7i \u0111\u01a1n h\u00e0ng n\u00f3i l\u00ean r\u1ea5t nhi\u1ec1u v\u1ec1 <strong>chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eebng s\u00e0n<\/strong> v\u00e0<strong> t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi mua<\/strong>. Vi\u1ec7c Gi\u00e1 tr\u1ecb giao d\u1ecbch trung b\u00ecnh\/s\u1ea3n ph\u1ea9m t\u0103ng hay gi\u1ea3m h\u00e9 l\u1ed9 ch\u00ednh x\u00e1c cu\u1ed9c chi\u1ebfn ng\u1ea7m \u0111ang di\u1ec5n ra ph\u00eda sau: cu\u1ed9c chi\u1ebfn gi\u00e0nh gi\u1eadt nh\u1eefng ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng &#8220;m\u1edf v\u00ed&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"428\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/gia-tri-giao-dich-trung-binh-tren-moi-san-pham.webp\" alt=\"gia-tri-giao-dich-trung-binh-tren-moi-san-pham\" class=\"wp-image-46366\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/gia-tri-giao-dich-trung-binh-tren-moi-san-pham.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/gia-tri-giao-dich-trung-binh-tren-moi-san-pham-300x161.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/gia-tri-giao-dich-trung-binh-tren-moi-san-pham-768x411.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Gi\u00e1 tr\u1ecb giao d\u1ecbch trung b\u00ecnh tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m ph\u1ea3n \u00e1nh h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Tiktok Shop<\/strong><\/p>\n\n\n\n<p>M\u1ee9c t\u0103ng<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"> <strong>g\u1ea7n 10%<\/strong><\/mark> cho th\u1ea5y TikTok Shop \u0111ang d\u1ea7n tho\u00e1t kh\u1ecfi c\u00e1i m\u00e1c &#8220;ch\u1ec9 b\u00e1n \u0111\u1ed3 r\u1ebb, \u0111\u1ed3 trend&#8221;. N\u1ec1n t\u1ea3ng n\u00e0y \u0111ang ng\u00e0y c\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u0169ng s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n &#8211; \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c video review ch\u00e2n th\u1ef1c v\u00e0 c\u00e1c phi\u00ean livestream h\u1ea5p d\u1eabn, k\u1ebft h\u1ee3p hi\u1ec7u \u1ee9ng &#8220;Bundling&#8221; (t\u1ea1o ra c\u00e1c combo\/bundle s\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 ch\u00edn mu\u1ed3i c\u1ee7a m\u00f4 h\u00ecnh Social Commerce v\u00e0 shoppertainment v\u1eabn ch\u01b0a h\u1ea1 nhi\u1ec7t. Ni\u1ec1m tin v\u00e0o ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111ang \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh s\u1ee9c mua cho c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Shopee<\/strong><\/p>\n\n\n\n<p>Vi\u1ec7c gi\u00e1 tr\u1ecb trung b\u00ecnh\/\u0111\u01a1n gi\u1ea3m cho th\u1ea5y Shopee \u0111\u00e3 \u0111\u01b0\u1ee3c \u201c\u0111\u1ecbnh h\u00ecnh\u201d trong t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 n\u01a1i mua c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb, \u201c\u0111\u1ed1t\u201d voucher v\u1eabn \u0111ang ch\u00ecm s\u00e2u trong cu\u1ed9c chi\u1ebfn v\u1ec1 gi\u00e1 v\u00e0 &#8220;\u0111\u1ed1t&#8221; voucher \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n<p>V\u1edbi Shopee, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 h\u00ecnh th\u00e0nh t\u00e2m l\u00fd r\u00f5 r\u00e0ng: t\u00ecm ki\u1ebfm deal h\u1eddi, \u00e1p m\u00e3 gi\u1ea3m gi\u00e1, v\u00e0 mua c\u00e1c s\u1ea3n ph\u1ea9m nh\u1ecf l\u1ebb. \u0110i\u1ec1u n\u00e0y v\u00f4 h\u00ecnh trung k\u00e9o gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed7i gi\u1ecf h\u00e0ng \u0111i xu\u1ed1ng. C\u00f9ng v\u1edbi s\u1ef1 \u201cb\u00e3o h\u00f2a\u201d tr\u00ean n\u1ec1n t\u1ea3ng, c\u00e1c nh\u00e0 b\u00e1n bu\u1ed9c <strong>ph\u1ea3i gi\u1ea3m gi\u00e1 \u0111\u1ec3 t\u0103ng s\u1ef1 c\u1ea1nh tranh.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n c\u00f3 doanh thu gi\u1ea3m<\/h3>\n\n\n\n<p>Trong khi doanh thu 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 t\u0103ng g\u1ea7n 23% so v\u1edbi c\u00f9ng k\u1ef3 2024, th\u00ec <strong>s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n c\u00f3 doanh thu l\u1ea1i gi\u1ea3m<\/strong>. S\u1ef1 bi\u1ebfn \u0111\u1ed9ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n c\u00f3 ph\u00e1t sinh doanh thu ch\u00ednh l\u00e0 ch\u1ec9 b\u00e1o r\u00f5 r\u00e0ng nh\u1ea5t cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang &#8220;thay m\u00e1u&#8221; v\u00e0 \u201cs\u1ee9c kh\u1ecfe\u201d c\u1ee7a t\u1eebng s\u00e0n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok Shop:<\/strong> S\u1ed1 nh\u00e0 b\u00e1n t\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">+95,9%,<\/mark><\/strong> \u0111\u1ea1t m\u1ed1c ~267.000.<\/li>\n\n\n\n<li>3 n\u1ec1n t\u1ea3ng c\u00f2n l\u1ea1i l\u00e0 <strong>Tiki, Shopee v\u00e0 Lazada <\/strong>\u0111\u1ec1u ch\u00ecm trong s\u1eafc \u0111\u1ecf, s\u1ed1 nh\u00e0 b\u00e1n c\u00f3 doanh thu s\u1ee5t gi\u1ea3m m\u1ea1nh l\u1ea7n l\u01b0\u1ee3t l\u00e0 <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-59,7%<\/mark><\/strong>,<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"> -32,1%<\/mark><\/strong> v\u00e0 <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-24,7%<\/mark><\/strong> so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Nh\u1eadn \u0111\u1ecbnh:<\/mark> <\/strong><\/p>\n\n\n\n<p>Vi\u1ec7c g\u1ea7n 1\/3 s\u1ed1 nh\u00e0 b\u00e1n t\u1eebng ki\u1ebfm ra ti\u1ec1n tr\u00ean Shopee v\u00e0 1\/4 tr\u00ean Lazada \u0111\u00e3 &#8220;bi\u1ebfn m\u1ea5t&#8221; c\u00e0ng l\u00e0m n\u1ed5i b\u1eadt th\u00eam v\u1ec1 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c seller, trong b\u1ed1i c\u1ea3nh chung th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a. S\u00e2n ch\u01a1i gi\u1edd ch\u1ec9 c\u00f2n d\u00e0nh cho nh\u1eefng &#8220;ng\u01b0\u1eddi chuy\u00ean nghi\u1ec7p&#8221;: ng\u00e2n s\u00e1ch marketing d\u1ed3i d\u00e0o, quy tr\u00ecnh v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u.<\/p>\n\n\n\n<p>S\u1eafc xanh duy nh\u1ea5t l\u1ea1i \u0111\u1ebfn t\u1eeb Tiktok Shop, con s\u1ed1 <strong>t\u0103ng g\u1ea7n +100%<\/strong> c\u1ee7a TikTok Shop ch\u1ee9ng minh s\u1ee9c h\u00fat v\u00e0 s\u1ef1 b\u00e0nh tr\u01b0\u1edbng m\u1ea1nh m\u1ebd c\u1ee7a Tiktok. N\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng <strong>nhanh ch\u00f3ng t\u1ea1o ra doanh thu<\/strong> nh\u1edd v\u00e0o \u201c<strong>s\u1ef1 s\u00e1ng t\u1ea1o n\u1ed9i dung<\/strong>\u201d<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"399\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/so-luong-nha-ban-co-doanh-thu-giam-the-hien-su-canh-tranh-khoc-liet.webp\" alt=\"so-luong-nha-ban-co-doanh-thu-giam-the-hien-su-canh-tranh-khoc-liet\" class=\"wp-image-46370\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/so-luong-nha-ban-co-doanh-thu-giam-the-hien-su-canh-tranh-khoc-liet.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/so-luong-nha-ban-co-doanh-thu-giam-the-hien-su-canh-tranh-khoc-liet-300x150.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/so-luong-nha-ban-co-doanh-thu-giam-the-hien-su-canh-tranh-khoc-liet-768x383.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Bi\u1ec3u \u0111\u1ed3 cho th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n c\u00f3 doanh thu s\u1ee5t gi\u1ea3m m\u1ea1nh, ph\u1ea3n \u00e1nh s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Top 5 ng\u00e0nh h\u00e0ng \u0111\u00f3ng g\u00f3p GMV cao nh\u1ea5t<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u cho th\u1ea5y 5 ng\u00e0nh h\u00e0ng &#8220;x\u01b0\u01a1ng s\u1ed1ng&#8221; c\u1ee7a TM\u0110T Vi\u1ec7t Nam v\u1eabn l\u00e0: <strong>L\u00e0m \u0111\u1eb9p &amp; Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, Th\u1eddi trang, \u0110i\u1ec7n t\u1eed gia d\u1ee5ng, S\u1ee9c kh\u1ecfe, \u0110\u1ed3 gia \u0111\u00ecnh.<\/strong> \u0110\u00e2y l\u00e0 nh\u1eefng ng\u00e0nh h\u00e0ng thi\u1ebft y\u1ebfu, c\u00f3 nhu c\u1ea7u \u1ed5n \u0111\u1ecbnh v\u00e0 \u0111\u00f3ng g\u00f3p GMV cao nh\u1ea5t. <em>(Ngu\u1ed3n: Metric H1 2025 v\u00e0 Younet 2025).<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u1ea3 Shopee v\u00e0 TikTok Shop \u0111\u1ec1u c\u00f3 hai ng\u00e0nh h\u00e0ng L\u00e0m \u0110\u1eb9p (Beauty) v\u00e0 Th\u1eddi Trang (Fashion) n\u1eb1m trong Top 5 ng\u00e0nh \u0111\u00f3ng g\u00f3p GMV cao nh\u1ea5t.<\/li>\n\n\n\n<li>Doanh thu ng\u00e0nh L\u00e0m \u0110\u1eb9p tr\u00ean TikTok Shop<strong> cao g\u1ea5p \u0111\u00f4i so Shopee<\/strong> -> th\u1ec3 hi\u1ec7n<strong> s\u1ee9c m\u1ea1nh c\u1ee7a video content v\u00e0 livestream<\/strong>, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng ng\u00e0nh h\u00e0ng c\u1ee7a c\u1ea3m x\u00fac v\u00e0 th\u1ecb gi\u00e1c, n\u01a1i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u1ebfn t\u1eeb vi\u1ec7c &#8220;th\u1ea5y t\u1eadn m\u1eaft&#8221;.<br><em>(Ngu\u1ed3n: Younet E-commerce Pulse 2025)<\/em><\/li>\n\n\n\n<li>Trong khi Nh\u00e0 C\u1eeda &amp; \u0110\u1eddi S\u1ed1ng c\u00f9ng M\u1eb9 &amp; B\u00e9 l\u00e0 nh\u1eefng &#8220;tr\u1ee5 c\u1ed9t&#8221; v\u1eefng ch\u1eafc trong Top 5 c\u1ee7a Shopee, th\u00ec ch\u00fang l\u1ea1i g\u1ea7n nh\u01b0 v\u1eafng b\u00f3ng trong top \u0111\u1ea7u c\u1ee7a TikTok Shop.<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi d\u00f9ng \u01b0a chu\u1ed9ng mua \u0111\u1ed3 c\u00f4ng ngh\u1ec7 qua Lazada v\u00e0 Tiki &#8211; th\u1ec3 hi\u1ec7n \u0111\u1ed9 uy t\u00edn c\u1ee7a 2 s\u00e0n.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"465\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/top-nganh-hang-duoc-ua-chuong-tren-thuong-mai-dien-tu-viet-nam-2025-2026.webp\" alt=\"top-nganh-hang-duoc-ua-chuong-tren-thuong-mai-dien-tu-viet-nam-2025-2026\" class=\"wp-image-46371\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/top-nganh-hang-duoc-ua-chuong-tren-thuong-mai-dien-tu-viet-nam-2025-2026.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/top-nganh-hang-duoc-ua-chuong-tren-thuong-mai-dien-tu-viet-nam-2025-2026-300x174.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/top-nganh-hang-duoc-ua-chuong-tren-thuong-mai-dien-tu-viet-nam-2025-2026-768x446.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">L\u00e0m \u0111\u1eb9p v\u00e0 Th\u1eddi trang v\u1eabn l\u00e0 nh\u1eefng ng\u00e0nh ch\u1ee7 l\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Gian h\u00e0ng ch\u00ednh h\u00e3ng (Mall) l\u00ean ng\u00f4i<\/h3>\n\n\n\n<p>T\u1ef7 tr\u1ecdng doanh thu t\u1eeb gian h\u00e0ng ch\u00ednh h\u00e3ng t\u0103ng t\u1eeb 25.2% (Q1\/2024) l\u00ean 31.6% (Q1\/2025).  \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean s\u1ef1 uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Shopee, Lazada, TikTok Shop v\u00e0 cu\u1ed9c chi\u1ebfn \u201c\u0111\u1ed5i ng\u00f4i\u201d<\/mark><\/h2>\n\n\n\n<p>Th\u1ecb ph\u1ea7n TM\u0110T Vi\u1ec7t Nam hi\u1ec7n l\u00e0 cu\u1ed9c \u0111ua &#8220;tam m\u00e3&#8221; gi\u1eefa ba th\u1ebf l\u1ef1c, m\u1ed7i s\u00e0n theo \u0111u\u1ed5i m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ri\u00eang \u0111\u1ec3 chinh ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"357\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/ty-trong-gmv-cua-shopee-tiktok-lazada-tiki-co-su-thay-doi.webp\" alt=\"ty-trong-gmv-cua-shopee-tiktok-lazada-tiki-co-su-thay-doi\" class=\"wp-image-46372\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/ty-trong-gmv-cua-shopee-tiktok-lazada-tiki-co-su-thay-doi.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/ty-trong-gmv-cua-shopee-tiktok-lazada-tiki-co-su-thay-doi-300x134.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/ty-trong-gmv-cua-shopee-tiktok-lazada-tiki-co-su-thay-doi-768x343.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Shopee &#8211; &#8220;k\u1ebb th\u1ed1ng tr\u1ecb&#8221; t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn<\/h3>\n\n\n\n<p>Shopee v\u1eabn v\u1eefng v\u00e0ng \u1edf Top 1 c\u1ea3 v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) l\u1eabn t\u1ed5ng doanh thu (GMV), l\u00e0 &#8220;si\u00eau th\u1ecb&#8221; \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u (Metric Q3 2025).&nbsp;<\/p>\n\n\n\n<p>V\u1edbi AOV th\u1ea5p nh\u1ea5t th\u1ecb tr\u01b0\u1eddng (107,077 VN\u0110), Shopee l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn m\u1eb7c \u0111\u1ecbnh cho c\u00e1c <strong>nhu c\u1ea7u mua s\u1eafm h\u00e0ng ng\u00e0y<\/strong>, <strong>h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG)<\/strong> v\u00e0 c\u00e1c <strong>s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng<\/strong>. H\u1ecd chi\u1ebfn th\u1eafng b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng tuy\u1ec7t \u0111\u1ed1i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, v\u1ecb th\u1ebf c\u1ee7a Shopee \u0111ang b\u1ecb th\u00e1ch th\u1ee9c nghi\u00eam tr\u1ecdng. Ch\u1ec9 trong v\u00f2ng 6 th\u00e1ng \u0111\u1ea7u n\u0103m, Shopee \u0111\u00e3 &#8220;\u0111\u00e1nh r\u01a1i&#8221; 6 \u0111i\u1ec3m ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n v\u00e0o tay TikTok Shop. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">X\u00e9t v\u1ec1 doanh thu tuy\u1ec7t \u0111\u1ed1i trong n\u1eeda \u0111\u1ea7u n\u0103m 2025, cu\u1ed9c \u0111ua song m\u00e3 \u0111\u00e3 h\u00ecnh th\u00e0nh: Shopee \u0111\u1ea1t <strong>~93 ngh\u00ecn t\u1ef7 (42%)<\/strong>, trong khi TikTok Shop \u0111\u00e3 b\u1ee9t t\u1ed1c ngay ph\u00eda sau v\u1edbi <strong>~91,8 ngh\u00ecn t\u1ef7 (41%)<\/strong><\/mark> (Metric Market Share 2025).<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c di\u1ec5n gi\u1ea3i qua 2 nguy\u00ean nh\u00e2n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ef1 b\u00e0o m\u00f2n t\u1eeb cu\u1ed9c chi\u1ebfn v\u1ec1 gi\u00e1:<\/strong> Vi\u1ec7c AOV gi\u1ea3m -7.2% cho th\u1ea5y Shopee \u0111ang ph\u1ea3i &#8220;\u0111\u1ed1t&#8221; voucher v\u00e0 tr\u1ee3 gi\u00e1 nhi\u1ec1u h\u01a1n \u0111\u1ec3 gi\u1eef traffic, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a c\u1ea3 s\u00e0n v\u00e0 nh\u00e0 b\u00e1n.<\/li>\n\n\n\n<li><strong>Seller r\u1eddi s\u00e0n:<\/strong> G\u1ea7n 1\/3 s\u1ed1 nh\u00e0 b\u00e1n t\u1eebng ki\u1ebfm ra ti\u1ec1n \u0111\u00e3 &#8220;b\u1ed1c h\u01a1i&#8221; kh\u1ecfi b\u1ea3n \u0111\u1ed3 doanh thu ( -32.1% YoY). \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u00e2n ch\u01a1i Shopee \u0111\u00e3 tr\u1edf n\u00ean qu\u00e1 kh\u1ed1c li\u1ec7t.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"385\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/bao-cao-tong-quan-ve-shopee-2025.webp\" alt=\"bao-cao-tong-quan-ve-shopee-2025\" class=\"wp-image-46360\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/bao-cao-tong-quan-ve-shopee-2025.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/bao-cao-tong-quan-ve-shopee-2025-300x144.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/bao-cao-tong-quan-ve-shopee-2025-768x370.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Shopee t\u1eadp trung \u1edf c\u00e1c danh m\u1ee5c ch\u00ednh nh\u01b0 Th\u1eddi trang, L\u00e0m \u0111\u1eb9p v\u00e0 FMCG<\/figcaption><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Nh\u1eadn \u0111\u1ecbnh:<\/strong> <\/mark>Shopee l\u00e0 s\u00e2n ch\u01a1i c\u1ee7a s\u1ef1 hi\u1ec7u qu\u1ea3 (efficiency). \u0110\u1ec3 chi\u1ebfn th\u1eafng tr\u00ean Shopee, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n m\u1ed9t c\u01a1 c\u1ea5u gi\u00e1 c\u1ef1c k\u1ef3 c\u1ea1nh tranh v\u00e0 ph\u1ea3i s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o, affiliate c\u1ee7a s\u00e0n. \u0110\u00e2y l\u00e0 n\u01a1i \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh s\u1ed1 v\u00e0 ph\u1ee7 s\u00f3ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 n\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok Shop &#8211; &#8220;K\u1ebb Thay \u0110\u1ed5i Cu\u1ed9c Ch\u01a1i&#8221;<\/h3>\n\n\n\n<p>Tiktok \u0111ang tr\u1edf th\u00e0nh \u0111\u1ed9ng c\u01a1 t\u0103ng tr\u01b0\u1edfng m\u1edbi c\u1ee7a to\u00e0n th\u1ecb tr\u01b0\u1eddng, chi\u1ebfm l\u0129nh 41% th\u1ecb ph\u1ea7n v\u00e0 v\u01b0\u1ee3t Shopee v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n ho\u1ea1t \u0111\u1ed9ng. <strong><em>TikTok Shop c\u00f3 th\u1ec3 kh\u00f4ng d\u1eabn \u0111\u1ea7u v\u1ec1 traffic truy c\u1eadp tr\u1ef1c ti\u1ebfp, nh\u01b0ng \u0111ang d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng GMV v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra xu h\u01b0\u1edbng.<\/em><\/strong><\/p>\n\n\n\n<p>V\u1edbi \u201cv\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng\u201d l\u00e0 video ng\u1eafn, ch\u00ednh Tiktok \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m v\u00e0 h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. TikTok Shop kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u00e0n TM\u0110T c\u00f3 th\u00eam t\u00ednh n\u0103ng video. N\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed c\u00f3 ch\u1ee9c n\u0103ng mua s\u1eafm. S\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng s\u00e1p nh\u1eadp ph\u1ec5u marketing l\u00e0m m\u1ed9t: <strong><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">ng\u01b0\u1eddi d\u00f9ng Kh\u00e1m ph\u00e1 -> Y\u00eau th\u00edch -> Tin t\u01b0\u1edfng -> Mua h\u00e0ng ch\u1ec9 trong m\u1ed9t v\u00f2ng l\u1eb7p 60 gi\u00e2y<\/mark><\/em><\/strong>.<\/p>\n\n\n\n<p>V\u1edbi GMV t\u0103ng h\u01a1n 120% so v\u1edbi c\u00f9ng k\u1ef3, TikTok Shop ch\u1ee9ng minh s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c bi\u1ebfn n\u1ed9i dung th\u00e0nh doanh thu (Younet E-commerce Pulse 2025). Vi\u1ec7c <strong>\u0111\u1ed9c chi\u1ebfm ng\u00e0nh L\u00e0m \u0110\u1eb9p v\u00e0 d\u1eabn \u0111\u1ea7u Th\u1eddi Trang<\/strong> cho th\u1ea5y m\u00f4 h\u00ecnh n\u00e0y c\u00f3 hi\u1ec7u qu\u1ea3 g\u1ea7n nh\u01b0 tuy\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u1ebfn s\u1ef1 tr\u1ef1c quan, review ch\u00e2n th\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y mua s\u1eafm b\u1ed1c \u0111\u1ed3ng.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Nh\u1eadn \u0111\u1ecbnh:<\/mark><\/strong> TikTok Shop l\u00e0 s\u00e2n ch\u01a1i c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u1ed1c \u0111\u1ed9 (creativity &amp; speed). \u0110\u00e2y l\u00e0 n\u01a1i \u0111\u1ec3<strong> t\u1ea1o trend<\/strong>, b\u00f9ng n\u1ed5 <strong>nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 <strong>\u0111\u1ea1t t\u0103ng tr\u01b0\u1edfng doanh thu \u0111\u1ed9t ph\u00e1<\/strong> trong th\u1eddi gian ng\u1eafn. Doanh nghi\u1ec7p th\u00e0nh c\u00f4ng tr\u00ean TikTok Shop l\u00e0 nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u r\u1eb1ng, \u1edf \u0111\u00e2y, n\u1ed9i dung kh\u00f4ng ph\u1ea3i l\u00e0 vua, n\u1ed9i dung ch\u00ednh l\u00e0 s\u1ea3n ph\u1ea9m.<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"379\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/bao-cao-tong-quan-ve-tiktok-tai-viet-nam-2025.webp\" alt=\"bao-cao-tong-quan-ve-tiktok-tai-viet-nam-2025\" class=\"wp-image-46361\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/bao-cao-tong-quan-ve-tiktok-tai-viet-nam-2025.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/bao-cao-tong-quan-ve-tiktok-tai-viet-nam-2025-300x142.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/bao-cao-tong-quan-ve-tiktok-tai-viet-nam-2025-768x364.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Tiktok c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i \u1edf g\u1ea7n nh\u01b0 m\u1ecdi ng\u00e0nh h\u00e0ng<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>K\u1ebft lu\u1eadn:<\/strong><\/h3>\n\n\n\n<p>Shopee v\u1eabn l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u, nh\u01b0ng v\u1ecb th\u1ebf \u0111\u00f3 \u0111ang b\u1ecb lung lay d\u1eef d\u1ed9i. TikTok Shop kh\u00f4ng ch\u1ec9 t\u0103ng tr\u01b0\u1edfng, m\u00e0 \u0111ang th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c &#8220;so\u00e1n ng\u00f4i&#8221; ngo\u1ea1n m\u1ee5c, l\u1ea5y \u0111i th\u1ecb ph\u1ea7n tr\u1ef1c ti\u1ebfp t\u1eeb tay &#8220;\u00f4ng l\u1edbn&#8221; Shopee.<\/p>\n\n\n\n<p style=\"height: 20px;\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Ch\u00e2n dung ng\u01b0\u1eddi mua h\u00e0ng 2025: Gi\u1ea3i m\u00e3 th\u1ebf h\u1ec7 &#8220;Xem \u0110\u1ec3 Mua&#8221;<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Xu h\u01b0\u1edbng &#8220;Video-First&#8221; &#8211; Mua h\u00e0ng v\u00ec video ti\u1ebfp t\u1ee5c lan t\u1ecfa<\/h3>\n\n\n\n<p>H\u00e0nh vi &#8220;\u0111\u1ecdc \u0111\u1ec3 mua&#8221; \u0111ang d\u1ea7n l\u1ed7i th\u1eddi. Gi\u1edd l\u00e0 k\u1ef7 nguy\u00ean c\u1ee7a &#8220;xem \u0111\u1ec3 mua&#8221;. Video ng\u1eafn v\u00e0 livestream kh\u00f4ng c\u00f2n l\u00e0 k\u00eanh tham kh\u1ea3o, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u1eef li\u1ec7u t\u1eeb Google SEA Video Impact 2024 Survey cho bi\u1ebft: <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">7 tr\u00ean 10 ng\u01b0\u1eddi Vi\u1ec7t Nam<\/mark><\/strong> cho bi\u1ebft \u0111\u00e3 mua m\u1ed9t s\u1ea3n ph\u1ea9m sau khi xem clip review ho\u1eb7c livestream.\u00a0<\/li>\n\n\n\n<li>T\u1ea7m \u1ea3nh h\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp v\u00e0o doanh thu. Theo b\u00e1o c\u00e1o e-Conomy SEA 2024, th\u01b0\u01a1ng m\u1ea1i qua video (Video-commerce) hi\u1ec7n \u0111\u00e3 \u0111\u00f3ng g\u00f3p t\u1edbi <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">~20% t\u1ed5ng GMV c\u1ee7a TM\u0110T khu v\u1ef1c<\/mark><\/strong>, m\u1ed9t b\u01b0\u1edbc nh\u1ea3y v\u1ecdt \u0111\u00e1ng kinh ng\u1ea1c t\u1eeb m\u1ee9c ch\u01b0a t\u1edbi 5% v\u00e0o n\u0103m 2022.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">&#8220;Th\u1ebf l\u1ef1c&#8221; mua s\u1eafm m\u1edbi: Gen Z &amp; Millennial&nbsp;<\/h3>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng \u0111ang \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi m\u1ed9t th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t. Gen Z (sinh sau n\u0103m 1997) v\u00e0 Millennial (sinh t\u1eeb 1981-1996) l\u00e0 hai l\u1ef1c l\u01b0\u1ee3ng mua s\u1eafm ch\u1ee7 ch\u1ed1t, nh\u01b0ng h\u00e0nh vi c\u1ee7a h\u1ecd l\u1ea1i c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t.<\/p>\n\n\n\n<p><strong>Gen Z v\u00e0 Gen Alpha &#8211; Th\u1ebf h\u1ec7 c\u1ee7a Trend v\u00e0 s\u1ef1 b\u1ed1c \u0111\u1ed3ng<\/strong>:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u1ecd l\u00e0 nh\u1eefng &#8220;digital natives&#8221; (c\u00f4ng d\u00e2n th\u1eddi \u0111\u1ea1i s\u1ed1), l\u1edbn l\u00ean c\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u1ef1c k\u1ef3 nh\u1ea1y b\u00e9n v\u1edbi c\u00e1c xu h\u01b0\u1edbng.\u00a0<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">54%<\/mark> <\/strong>Gen Z th\u1eeba nh\u1eadn b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c xu h\u01b0\u1edbng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n\n\n\n<li>H\u1ecd c\u00f3<strong> <\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p<\/strong>,<\/mark> mua s\u1eafm theo c\u1ea3m t\u00ednh, d\u1ec5 b\u1ecb thu h\u00fat b\u1edfi c\u00e1c review ch\u00e2n th\u1ef1c t\u1eeb KOC\/KOL, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 nh\u1eefng g\u00ec \u0111ang &#8220;viral&#8221;.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/chan-dung-nguoi-mua-hang-2025.webp\" alt=\"chan-dung-nguoi-mua-hang-2025\" class=\"wp-image-46364\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/chan-dung-nguoi-mua-hang-2025.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/chan-dung-nguoi-mua-hang-2025-300x225.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/chan-dung-nguoi-mua-hang-2025-768x576.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Ch\u00e2n d\u00f9ng ng\u01b0\u1eddi mua h\u00e0ng th\u1ebf h\u1ec7 m\u1edbi &#8211; quy\u1ebft \u0111\u1ecbnh s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Trong khi \u0111\u00f3, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Millennial l\u1ea1i l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb<\/mark><\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1ebf h\u1ec7 n\u00e0y (ch\u1ee7 y\u1ebfu l\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng c\u00f3 thu nh\u1eadp trung b\u00ecnh tr\u1edf l\u00ean) c\u00f3 s\u1ee9c mua l\u1edbn h\u01a1n v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u00f3 t\u00ednh c\u00e2n nh\u1eafc h\u01a1n.<\/li>\n\n\n\n<li>H\u1ecd s\u1eb5n s\u00e0ng chi tr\u1ea3 cho c\u00e1c gi\u1ecf h\u00e0ng gi\u00e1 tr\u1ecb cao v\u00e0 \u0111\u00f2i h\u1ecfi cao h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/chan-dung-khach-hang-thuong-mai-dien-tu-2025-2026.webp\" alt=\"\" class=\"wp-image-46363\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/chan-dung-khach-hang-thuong-mai-dien-tu-2025-2026.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/chan-dung-khach-hang-thuong-mai-dien-tu-2025-2026-300x225.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/chan-dung-khach-hang-thuong-mai-dien-tu-2025-2026-768x576.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">(Ngu\u1ed3n: Q&#038;Me Vietnam E-commerce 2025 Report; Metric.vn H1 2025 Category Data)<\/figcaption><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">D\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/mark><\/h2>\n\n\n\n<p>B\u1ed1n xu h\u01b0\u1edbng d\u01b0\u1edbi \u0111\u00e2y kh\u00f4ng c\u00f2n l\u00e0 d\u1ef1 b\u00e1o xa v\u1eddi, ch\u00fang \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i to\u00e0n b\u1ed9 lu\u1eadt ch\u01a1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shoppertainment tr\u1edf th\u00e0nh &#8220;Ti\u00eau chu\u1ea9n m\u1edbi\u201d<\/strong>: Mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c. Ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 Gen Z, kh\u00f4ng ch\u1ec9 mu\u1ed1n mua m\u1ed9t s\u1ea3n ph\u1ea9m, h\u1ecd mu\u1ed1n m\u1ed9t tr\u1ea3i nghi\u1ec7m. B\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00f4ng th\u1ec3 bi\u1ebfn vi\u1ec7c mua s\u1eafm tr\u1edf n\u00ean th\u00fa v\u1ecb, t\u01b0\u01a1ng t\u00e1c v\u00e0 mang t\u00ednh gi\u1ea3i tr\u00ed qua video ng\u1eafn v\u00e0 livestream, n\u1ec1n t\u1ea3ng \u0111\u00f3 s\u1ebd b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.<\/li>\n\n\n\n<li><strong>AI &amp; Si\u00eau c\u00e1 nh\u00e2n h\u00f3a (Hyper-Personalization):<\/strong> Cu\u1ed9c chi\u1ebfn gi\u00e0nh s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd chuy\u1ec3n t\u1eeb &#8220;ai qu\u1ea3ng c\u00e1o to h\u01a1n&#8221; sang &#8220;ai hi\u1ec3u t\u00f4i h\u01a1n&#8221;. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng s\u00e2u r\u1ed9ng \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi, l\u1ecbch s\u1eed mua s\u1eafm v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m, n\u1ed9i dung v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i &#8220;\u0111o ni \u0111\u00f3ng gi\u00e0y&#8221;. Tr\u1ea3i nghi\u1ec7m mua s\u1eafm s\u1ebd tr\u1edf n\u00ean \u0111\u1ed9c nh\u1ea5t cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng.<\/li>\n\n\n\n<li><strong>S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a C\u1ed9ng \u0111\u1ed3ng Ng\u00e1ch (Niche Communities): <\/strong>Khi th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a v\u1edbi c\u00e1c &#8220;\u0111\u1ea1i KOL&#8221;, ni\u1ec1m tin s\u1ebd d\u1ecbch chuy\u1ec3n v\u1ec1 c\u00e1c c\u1ed9ng \u0111\u1ed3ng nh\u1ecf h\u01a1n, n\u01a1i quy t\u1ee5 nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng s\u1edf th\u00edch v\u00e0 \u0111am m\u00ea. C\u00e1c Micro-influencer v\u00e0 KOC (Key Opinion Consumer), nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n s\u00e2u trong m\u1ed9t l\u0129nh v\u1ef1c h\u1eb9p (v\u00ed d\u1ee5: chuy\u00ean gia v\u1ec1 c\u00e0 ph\u00ea, chuy\u00ean gia v\u1ec1 \u0111\u1ed3 skincare cho da d\u1ea7u&#8230;), s\u1ebd c\u00f3 ti\u1ebfng n\u00f3i v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n bao gi\u1edd h\u1ebft.<\/li>\n\n\n\n<li><strong>Th\u01b0\u01a1ng m\u1ea1i \u0111a k\u00eanh li\u1ec1n m\u1ea1ch (Seamless Omnichannel)<\/strong>: Ranh gi\u1edbi gi\u1eefa online v\u00e0 offline s\u1ebd b\u1ecb x\u00f3a nh\u00f2a ho\u00e0n to\u00e0n. H\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 m\u1ed9t d\u00f2ng ch\u1ea3y li\u00ean t\u1ee5c: th\u1ea5y qu\u1ea3ng c\u00e1o tr\u00ean TikTok, xem review chi ti\u1ebft tr\u00ean YouTube, \u0111\u1eb7t h\u00e0ng tr\u00ean Shopee v\u00e0 c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m, nh\u1eadn h\u00e0ng ho\u1eb7c \u0111\u1ed5i tr\u1ea3 t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0o t\u1ea1o ra \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t v\u00e0 kh\u00f4ng g\u00e2y &#8220;g\u00e3y&#8221; tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m s\u1ebd chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/du-bao-xu-huong-thi-truong-thuong-mai-dien-tu-viet-nam-2025-2026.webp\" alt=\"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam s\u1ebd c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i th\u00edch nghi\" class=\"wp-image-46365\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/du-bao-xu-huong-thi-truong-thuong-mai-dien-tu-viet-nam-2025-2026.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/du-bao-xu-huong-thi-truong-thuong-mai-dien-tu-viet-nam-2025-2026-300x225.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/du-bao-xu-huong-thi-truong-thuong-mai-dien-tu-viet-nam-2025-2026-768x576.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">C\u00e1c xu h\u01b0\u1edbng \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2026<\/figcaption><\/figure>\n<\/div>\n\n\n<p>V\u1edbi nh\u1eefng th\u00f4ng tin tr\u00ean, c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0: &#8220;V\u1eady ch\u00fang ta ph\u1ea3i l\u00e0m g\u00ec ti\u1ebfp theo?&#8221;. Giai \u0111o\u1ea1n 2025 &#8211; 2026 s\u1ebd kh\u00f4ng c\u00f3 ch\u1ed7 cho nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c l\u1ed7i th\u1eddi. K\u1ebb chi\u1ebfn th\u1eafng s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng v\u00e0 h\u00e0nh \u0111\u1ed9ng quy\u1ebft li\u1ec7t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Khuy\u1ebfn ngh\u1ecb d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u<\/mark><\/h2>\n\n\n\n<p><strong>T\u01b0 duy l\u1ea1i &#8220;K\u00eanh B\u00e1n&#8221;: T\u1eeb Marketplace \u0111\u1ebfn m\u1ecdi \u0111i\u1ec3m ch\u1ea1m<\/strong><\/p>\n\n\n\n<p>\u0110\u1eebng ch\u1ec9 coi Shopee, Lazada l\u00e0 &#8220;c\u1eeda h\u00e0ng&#8221;. H\u00e3y bi\u1ebfn m\u1ecdi n\u1ec1n t\u1ea3ng b\u1ea1n c\u00f3 m\u1eb7t &#8211; t\u1eeb Fanpage Facebook, k\u00eanh TikTok, Zalo OA \u0111\u1ebfn website &#8211; th\u00e0nh m\u1ed9t \u0111i\u1ec3m b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng. T\u00edch h\u1ee3p gi\u1ecf h\u00e0ng v\u00e0 quy tr\u00ecnh thanh to\u00e1n tr\u1ef1c ti\u1ebfp ngay tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111\u1ec3 b\u1eaft tr\u1ecdn h\u00e0nh vi mua s\u1eafm b\u1ed1c \u0111\u1ed3ng.<\/p>\n\n\n\n<p><strong>\u0110\u1ea7u t\u01b0 v\u00e0o &#8220;T\u00e0i s\u1ea3n S\u00e1ng t\u1ea1o&#8221; thay v\u00ec ch\u1ec9 &#8220;Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o&#8221;<\/strong><\/p>\n\n\n\n<p>Thay v\u00ec d\u1ed3n ti\u1ec1n mua qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, h\u00e3y \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 in-house ho\u1eb7c h\u1ee3p t\u00e1c s\u00e2u v\u1edbi c\u00e1c creator, KOCs \u0111\u1ec3 s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t video content ch\u1ea5t l\u01b0\u1ee3ng. M\u1ed9t video review ch\u00e2n th\u1ef1c t\u1eeb KOC c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng ch\u1ea1y ads. &#8220;T\u00e0i s\u1ea3n&#8221; n\u00e0y s\u1ebd t\u1ed3n t\u1ea1i v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng \u201cNi\u1ec1m tin\u201d Th\u01b0\u01a1ng hi\u1ec7u tr\u00ean s\u00e0n<\/strong><\/p>\n\n\n\n<p>D\u00f9 Social Commerce b\u00f9ng n\u1ed5, s\u00e0n TM\u0110T v\u1eabn l\u00e0 n\u01a1i &#8220;ch\u1ed1t h\u1ea1&#8221;. H\u00e3y chuy\u00ean nghi\u1ec7p h\u00f3a gian h\u00e0ng c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng (Mall). T\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o l\u1ee3i \u00edch, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a s\u00e0n \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd.<\/p>\n\n\n\n<p><strong>T\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi micro-influencers t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c<\/strong><\/p>\n\n\n\n<p>\u0110\u1eebng ch\u1ec9 book KOC\/KOL cho m\u1ed9t b\u00e0i \u0111\u0103ng. H\u00e3y x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, d\u00e0i h\u1ea1n. T\u1eeb \u0111\u00f3 bi\u1ebfn m\u1ed7i c\u00e1 nh\u00e2n \u0111\u01a1n l\u1ebb th\u00e0nh nh\u1eefng &#8220;\u0111\u1ea1i s\u1ee9&#8221; th\u1ef1c th\u1ee5, c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c <a href=\"https:\/\/ecomobi.com\/social-commerce-solution\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\u0111\u01a1n v\u1ecb chuy\u00ean nghi\u1ec7p v\u1ec1 booking<\/mark><\/strong><\/a> v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch UGC \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/khuyen-nghi-hanh-dong-danh-cho-thuong-hieu-de-tang-truong-trong-tmdt.webp\" alt=\"khuyen-nghi-hanh-dong-danh-cho-thuong-hieu-de-tang-truong-trong-tmdt\" class=\"wp-image-46367\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/khuyen-nghi-hanh-dong-danh-cho-thuong-hieu-de-tang-truong-trong-tmdt.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/khuyen-nghi-hanh-dong-danh-cho-thuong-hieu-de-tang-truong-trong-tmdt-300x225.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/khuyen-nghi-hanh-dong-danh-cho-thuong-hieu-de-tang-truong-trong-tmdt-768x576.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">C\u00e1c doanh nghi\u1ec7p c\u1ea7n nhanh ch\u00f3ng th\u00edch nghi v\u00e0 thay \u0111\u1ed5i  \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Khuy\u1ebfn ngh\u1ecb d\u00e0nh cho nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung<\/mark><\/h2>\n\n\n\n<p><strong>Chuy\u00ean gia h\u00f3a, kh\u00f4ng &#8220;T\u1ea1p h\u00f3a&#8221;<\/strong><\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 h\u1ebft ch\u1ed7 cho nh\u1eefng reviewer &#8220;c\u00e1i g\u00ec c\u0169ng bi\u1ebft&#8221;. H\u00e3y ch\u1ecdn m\u1ed9t ng\u00e1ch th\u1eadt s\u00e2u m\u00e0 b\u1ea1n \u0111am m\u00ea v\u00e0 c\u00f3 ki\u1ebfn th\u1ee9c. H\u00e3y tr\u1edf th\u00e0nh c\u00e1i t\u00ean &#8220;top-of-mind&#8221; m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u00ecm \u0111\u1ebfn \u0111\u1ea7u ti\u00ean khi c\u00f3 nhu c\u1ea7u trong l\u0129nh v\u1ef1c \u0111\u00f3.<\/p>\n\n\n\n<p><strong>Bi\u1ebfn uy t\u00edn th\u00e0nh &#8220;c\u1ed7 m\u00e1y in ti\u1ec1n&#8221;<\/strong><\/p>\n\n\n\n<p>Uy t\u00edn l\u00e0 t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi nh\u1eefng ng\u01b0\u1eddi ki\u1ebfm ti\u1ec1n t\u1eeb s\u1ef1 ch\u00e2n th\u1ef1c. H\u00e3y minh b\u1ea1ch v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadn qu\u1ea3ng c\u00e1o. Ch\u1ec9 review nh\u1eefng g\u00ec b\u1ea1n th\u1ef1c s\u1ef1 tr\u1ea3i nghi\u1ec7m v\u00e0 tin t\u01b0\u1edfng. X\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh (qua Group Facebook, Zalo&#8230;) s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1ec1n v\u1eefng, kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c video viral nh\u1ea5t th\u1eddi.<\/p>\n\n\n\n<p><strong>N\u00e2ng c\u1ea5p k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng qua Livestream<\/strong><\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 k\u1ef9 n\u0103ng mang l\u1ea1i thu nh\u1eadp cao nh\u1ea5t trong k\u1ef7 nguy\u00ean Shoppertainment. Livestream kh\u00f4ng ch\u1ec9 l\u00e0 n\u00f3i chuy\u1ec7n. \u0110\u00f3 l\u00e0 m\u1ed9t bu\u1ed5i tr\u00ecnh di\u1ec5n b\u00e1n h\u00e0ng. H\u00e3y h\u1ecdc c\u00e1c k\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n, d\u1eabn d\u1eaft c\u1ea3m x\u00fac, t\u1ea1o s\u1ef1 kh\u1ea9n c\u1ea5p (urgency), t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00ecnh lu\u1eadn v\u00e0 x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng t\u1eeb ch\u1ed1i.&nbsp;<\/p>\n\n\n\n<p><strong>\u0110a d\u1ea1ng h\u00f3a ngu\u1ed3n thu: \u0110\u1eebng b\u1ecf h\u1ebft tr\u1ee9ng v\u00e0o gi\u1ecf TikTok<\/strong><\/p>\n\n\n\n<p>\u0110\u1eebng ph\u1ee5 thu\u1ed9c v\u00e0o thu\u1eadt to\u00e1n c\u1ee7a m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t. H\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t ph\u1ec5u \u0111a k\u00eanh: d\u00f9ng TikTok \u0111\u1ec3 thu h\u00fat traffic ban \u0111\u1ea7u, k\u00e9o kh\u00e1n gi\u1ea3 v\u1ec1 YouTube \u0111\u1ec3 xem n\u1ed9i dung s\u00e2u h\u01a1n, v\u00e0 ch\u0103m s\u00f3c c\u1ed9ng \u0111\u1ed3ng trong nh\u00f3m Facebook\/Zalo. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ef1 ch\u1ee7 v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/cac-giai-phap-danh-cho-nha-sang-tao-noi-dung-cho-tmdt.webp\" alt=\"cac-giai-phap-danh-cho-nha-sang-tao-noi-dung-cho-tmdt\" class=\"wp-image-46362\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/cac-giai-phap-danh-cho-nha-sang-tao-noi-dung-cho-tmdt.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/cac-giai-phap-danh-cho-nha-sang-tao-noi-dung-cho-tmdt-300x170.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/cac-giai-phap-danh-cho-nha-sang-tao-noi-dung-cho-tmdt-768x434.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">B\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 m\u1edbi c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam, c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung c\u1ea7n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng \u0111\u1ec3 d\u1eabn \u0111\u1ea7u cu\u1ed9c ch\u01a1i<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>K\u1ebft lu\u1eadn<\/strong><\/p>\n\n\n\n<p>Cu\u1ed9c ch\u01a1i <a href=\"https:\/\/ecomobi.com\/vi\/bao-cao-thuong-mai-dien-tu-viet-nam-2025\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/mark><\/strong><\/a> \u0111\u00e3 ch\u00ednh th\u1ee9c b\u01b0\u1edbc sang m\u1ed9t ch\u01b0\u01a1ng m\u1edbi. Kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c \u0111ua thu\u1ea7n t\u00fay v\u1ec1 gi\u00e1 hay quy m\u00f4, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t tr\u1eadn chi\u1ebfn th\u1ef1c th\u1ee5 v\u1ec1 s\u1ef1 s\u00e1ng t\u1ea1o, t\u1ed1c \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc. Th\u00e0nh c\u00f4ng trong giai \u0111o\u1ea1n 2025 &#8211; 2026 s\u1ebd kh\u00f4ng c\u00f2n thu\u1ed9c v\u1ec1 ng\u01b0\u1eddi c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn nh\u1ea5t, m\u00e0 thu\u1ed9c v\u1ec1 ng\u01b0\u1eddi l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c c\u00f4ng th\u1ee9c chi\u1ebfn th\u1eafng m\u1edbi: D\u1eef li\u1ec7u (Data) \u0111\u1ec3 th\u1ea5u hi\u1ec3u, N\u1ed9i dung (Content) \u0111\u1ec3 k\u1ebft n\u1ed1i, v\u00e0 Tr\u1ea3i nghi\u1ec7m (Experience) \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Contact us, <strong>Ecomobi<\/strong>:<br>&#8211; <strong>Fanpage<\/strong>:\u00a0<a href=\"https:\/\/www.facebook.com\/ecomobi.ssp\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/ecomobi.ssp<\/a><br>&#8211; <strong>Instagram<\/strong>:\u00a0<a href=\"https:\/\/www.instagram.com\/ecomobi_ssp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/ecomobi_ssp<\/a><br>&#8211; <strong>Tiktok<\/strong>:\u00a0<a href=\"https:\/\/www.tiktok.com\/@ecomobipassiovietnam\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.tiktok.com\/@ecomobipassiovietnam<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t ch\u01b0\u01a1ng m\u1edbi: T\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 nh\u01b0ng \u0111i k\u00e8m v\u1edbi s\u1ef1 thanh l\u1ecdc kh\u1ed1c li\u1ec7t. \u0110\u00e2y kh\u00f4ng c\u00f2n l\u00e0 s\u00e2n ch\u01a1i cho nh\u1eefng tay m\u01a1, m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn tr\u01b0\u1eddng th\u1ef1c th\u1ee5, n\u01a1i ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o (creator) 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