{"id":47622,"date":"2025-12-19T11:32:41","date_gmt":"2025-12-19T04:32:41","guid":{"rendered":"https:\/\/ecomobi.com\/?p=47622"},"modified":"2026-02-08T17:59:21","modified_gmt":"2026-02-08T10:59:21","slug":"chien-luoc-social-commerce-cho-unilever-home-care","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/chien-luoc-social-commerce-cho-unilever-home-care\/","title":{"rendered":"Case study Unilever x Ecomobi: Chi\u1ebfn l\u01b0\u1ee3c Social Commerce gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng 500% GMV"},"content":{"rendered":"\n<p>B\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 0 \u2013 kh\u00f4ng \u0111\u01a1n h\u00e0ng, thi\u1ebfu traffic t\u1ef1 nhi\u00ean v\u00e0 \u0111\u1ed9 hi\u1ec3n th\u1ecb th\u1ea5p tr\u00ean TikTok Shop, Unilever Home Care \u0111\u00e3 t\u1eebng b\u01b0\u1edbc b\u1ee9t ph\u00e1 nh\u1edd chi\u1ebfn l\u01b0\u1ee3c <strong>Social Commerce k\u1ebft h\u1ee3p UGC, livestream v\u00e0 qu\u1ea3ng c\u00e1o<\/strong> do Ecomobi tri\u1ec3n khai. Ch\u1ec9 sau 5 th\u00e1ng, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap Unilever Home Care <strong>t\u0103ng tr\u01b0\u1edfng 500% GMV<\/strong>, t\u1ea1o n\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng tr\u00ean TikTok Shop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u1ed1i c\u1ea3nh<\/strong><\/h2>\n\n\n\n<p>Giai \u0111o\u1ea1n 2020 &#8211; 2025, Social Commerce t\u1ea1i \u0110\u00f4ng Nam \u00c1 t\u0103ng tr\u01b0\u1edfng nhanh g\u1ea5p 2,5 l\u1ea7n e-commerce truy\u1ec1n th\u1ed1ng. Theo <a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/tiktok-commerce-2025-bao-cao-chuyen-sau-ve-affiliate-livestream-tai-dong-nam-a\" target=\"_blank\" rel=\"noopener\">Momentum Works<\/a>, t\u1ed5ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khu v\u1ef1c \u0111\u1ea1t 263 t\u1ef7 USD, trong \u0111\u00f3 livestream v\u00e0 video ng\u1eafn tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y mua s\u1eafm &#8211; xu h\u01b0\u1edbng c\u0169ng \u0111\u01b0\u1ee3c ghi nh\u1eadn r\u00f5 trong <a href=\"https:\/\/ecomobi.com\/vi\/bao-cao-thuong-mai-dien-tu-viet-nam-2025\/\"><strong>B\u00e1o c\u00e1o Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025<\/strong><\/a>. <\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-b3ae86bd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/Thi\u0323-tru\u031bo\u031b\u0300ng-Do\u0302ng-Nam-A\u0301-SEA-dang-chu\u031b\u0301ng-kie\u0302\u0301n-su\u031b\u0323-bu\u031b\u0301t-pha\u0301-ma\u0323nh-me\u0303-cu\u0309a-Social-Commerce-da\u0302\u0303n-da\u0302\u0300u-bo\u031b\u0309i-TikTok-2.webp ,https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/Thi\u0323-tru\u031bo\u031b\u0300ng-Do\u0302ng-Nam-A\u0301-SEA-dang-chu\u031b\u0301ng-kie\u0302\u0301n-su\u031b\u0323-bu\u031b\u0301t-pha\u0301-ma\u0323nh-me\u0303-cu\u0309a-Social-Commerce-da\u0302\u0303n-da\u0302\u0300u-bo\u031b\u0309i-TikTok-2.webp 780w, https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/Thi\u0323-tru\u031bo\u031b\u0300ng-Do\u0302ng-Nam-A\u0301-SEA-dang-chu\u031b\u0301ng-kie\u0302\u0301n-su\u031b\u0323-bu\u031b\u0301t-pha\u0301-ma\u0323nh-me\u0303-cu\u0309a-Social-Commerce-da\u0302\u0303n-da\u0302\u0300u-bo\u031b\u0309i-TikTok-2.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2025\/12\/Thi\u0323-tru\u031bo\u031b\u0300ng-Do\u0302ng-Nam-A\u0301-SEA-dang-chu\u031b\u0301ng-kie\u0302\u0301n-su\u031b\u0323-bu\u031b\u0301t-pha\u0301-ma\u0323nh-me\u0303-cu\u0309a-Social-Commerce-da\u0302\u0303n-da\u0302\u0300u-bo\u031b\u0309i-TikTok-2.webp\" alt=\"Th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 (SEA) \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd c\u1ee7a Social Commerce, d\u1eabn \u0111\u1ea7u b\u1edfi TikTok.\" class=\"uag-image-47783\" width=\"800\" height=\"800\" title=\"Thi\u0323 tru\u031bo\u031b\u0300ng \u0110o\u0302ng Nam A\u0301 (SEA) \u0111ang chu\u031b\u0301ng kie\u0302\u0301n su\u031b\u0323 bu\u031b\u0301t pha\u0301 ma\u0323nh me\u0303 cu\u0309a Social Commerce, da\u0302\u0303n \u0111a\u0302\u0300u bo\u031b\u0309i TikTok.\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p>Tr\u01b0\u1edbc s\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y, ngay c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u FMCG h\u00e0ng \u0111\u1ea7u c\u0169ng ch\u1ecbu \u00e1p l\u1ef1c t\u00e1i c\u1ea5u tr\u00fac k\u00eanh b\u00e1n h\u00e0ng \u0111\u1ec3 th\u00edch nghi. Trong khi \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c Social Commerce kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c ch\u01a1i c\u1ee7a gian h\u00e0ng hay qu\u1ea3ng c\u00e1o \u0111\u01a1n thu\u1ea7n, m\u00e0 l\u00e0 cu\u1ed9c \u0111ua c\u1ee7a creator, n\u1ed9i dung v\u00e0 livestream. V\u00e0 Unilever Home Care b\u01b0\u1edbc v\u00e0o cu\u1ed9c \u0111ua n\u00e0y\u2026 g\u1ea7n nh\u01b0 \u201ctay tr\u1eafng\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u00e1ch th\u1ee9c l\u1edbn c\u1ee7a Unilever Home Care&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u1ede th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc khi h\u1ee3p t\u00e1c v\u1edbi Ecomobi, Unilever Home Care \u0111\u1ed1i m\u1eb7t v\u1edbi 3 b\u00e0i to\u00e1n l\u1edbn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Danh m\u1ee5c SKU ch\u01b0a c\u00f3 d\u1eef li\u1ec7u b\u00e1n h\u00e0ng<\/li>\n\n\n\n<li><strong>Kh\u00f4ng c\u00f3 traffic t\u1ef1 nhi\u00ean<\/strong>, thu\u1eadt to\u00e1n kh\u00f4ng ph\u00e2n ph\u1ed1i d\u1eabn \u0111\u1ebfn vi\u1ec7c g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 \u0111\u1ed9 hi\u1ec3n thih<\/li>\n\n\n\n<li><strong>Ch\u01b0a k\u1ebft h\u1ee3p v\u1edbi creator, kh\u00f4ng c\u00f3 video UGC, video affiate b\u00e1n h\u00e0ng.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Trong khi \u0111\u00f3, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i r\u00f5 r\u1ec7t. Ng\u01b0\u1eddi mua kh\u00f4ng c\u00f2n t\u00ecm s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, m\u00e0 mua h\u00e0ng d\u1ef1a theo \u201cd\u00f2ng ch\u1ea3y gi\u1ea3i tr\u00ed\u201d t\u1eeb Tiktok (Shoppertaintment) c\u00f9ng v\u1edbi review t\u1eeb nh\u1eefng KOCs\/KOLs. Creator tr\u1edf th\u00e0nh trung t\u00e2m c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng &#8211; t\u1eeb kh\u01a1i g\u1ee3i nhu c\u1ea7u, so s\u00e1nh s\u1ea3n ph\u1ea9m \u0111\u1ebfn ch\u1ed1t \u0111\u01a1n v\u00e0 t\u00e1i mua.<\/p>\n\n\n\n<p>S\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u00edt ki\u00ean nh\u1eabn, vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n, thu h\u00fat ng\u01b0\u1eddi mua v\u00e0 t\u1ea1o doanh thu ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn ch\u01b0a t\u1eebng c\u00f3. Do \u0111\u00f3, Ecomobi c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Social Commerce to\u00e0n di\u1ec7n \u0111\u1ec3 gi\u1ea3i quy\u1ebft to\u00e0n b\u1ed9 c\u00e1c b\u00e0i to\u00e1n tr\u00ean, nh\u1eb1m nhanh ch\u00f3ng mang l\u1ea1i l\u1ee3i nhu\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u1ee5c ti\u00eau<\/strong><\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc b\u00e0i to\u00e1n \u201c0 \u0111\u01a1n \u2013 0 traffic \u2013 0 \u0111\u1ed9 hi\u1ec3n th\u1ecb\u201d, Ecomobi kh\u00f4ng ti\u1ebfp c\u1eadn Unilever Home Care b\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch ng\u1eafn h\u1ea1n, m\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t <strong>m\u00f4 h\u00ecnh v\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Social Commerce cho Unilever theo \u0111\u1ecbnh h\u01b0\u1edbng Brandformance<\/strong>.<\/p>\n\n\n\n<p>Trong \u0111\u00f3, 2 tr\u1ecdng t\u00e2m ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0: Thi\u1ebft k\u1ebf h\u1ec7 sinh th\u00e1i creator &#8211; n\u1ed9i dung \u2013 livestream c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 k\u1ebft h\u1ee3p <strong>Affiliate \u2013 Livestream \u2013 Ads<\/strong> theo \u0111\u1ecbnh h\u01b0\u1edbng <strong>Brandformance, <\/strong>v\u1eeba gia t\u0103ng \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u, v\u1eeba th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c thi c\u1ee7a Ecomobi<\/strong><\/h2>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i b\u00e1n h\u00e0ng tr\u00ean TikTok Shop, trong \u0111\u00f3 <strong>creator l\u00e0 trung t\u00e2m<\/strong>, <strong>livestream l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng<\/strong>, v\u00e0 <strong>ads l\u00e0 \u0111\u00f2n b\u1ea9y t\u1ed1i \u0111a GMV<\/strong>.<\/p>\n\n\n\n<p>Thay v\u00ec v\u1eadn h\u00e0nh r\u1eddi r\u1ea1c t\u1eebng k\u00eanh, Ecomobi thi\u1ebft k\u1ebf m\u1ed9t h\u1ec7 th\u1ed1ng kh\u00e9p k\u00edn, n\u01a1i <strong>Affiliate \u2013 Livestream \u2013 Ads<\/strong> \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd, c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng, t\u1ed1i \u01b0u v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 theo th\u1eddi gian. To\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c tri\u1ec3n khai xoay quanh 3 tr\u1ee5 c\u1ed9t ch\u00ednh d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Creator-led Growth: L\u1ea5y creator l\u00e0m trung t\u00e2m t\u0103ng tr\u01b0\u1edfng<\/strong><\/h3>\n\n\n\n<p>Trong chi\u1ebfn l\u01b0\u1ee3c Social Commerce, creator l\u00e0 \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng. Theo Momentum Works, c\u00e1c chi\u1ebfn d\u1ecbch <em>creator-led livestream<\/em> c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n <strong>2,3 l\u1ea7n<\/strong> so v\u1edbi livestream do th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 v\u1eadn h\u00e0nh. V\u00ec v\u1eady, Ecomobi l\u1ef1a ch\u1ecdn x\u00e2y d\u1ef1ng t\u0103ng tr\u01b0\u1edfng cho Unilever Home Care xoay quanh h\u1ec7 sinh th\u00e1i creator thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o gian h\u00e0ng hay qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p><strong>Giai \u0111o\u1ea1n 1 \u2013 X\u00e2y n\u1ec1n t\u1ea3ng b\u1eb1ng video affiliate<\/strong><strong><br><\/strong>Ecomobi kh\u1edfi \u0111\u1ed9ng gian h\u00e0ng b\u1eb1ng c\u00e1ch ph\u1ee7 video b\u00e1n h\u00e0ng \u0111\u1ec1u \u0111\u1eb7n t\u1eeb creator, t\u1ea1o traffic t\u1ef1 nhi\u00ean \u1ed5n \u0111\u1ecbnh m\u1ed7i ng\u00e0y. N\u1ed9i dung \u0111\u01b0\u1ee3c \u0111a d\u1ea1ng theo t\u1eebng SKU, nhu c\u1ea7u thay th\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 ng\u00e0nh h\u00e0ng con, gi\u00fap thu\u1eadt to\u00e1n ph\u00e2n ph\u1ed1i v\u00e0 h\u00ecnh th\u00e0nh n\u1ec1n t\u1ea3ng chuy\u1ec3n \u0111\u1ed5i b\u1ec1n v\u1eefng cho shop.<\/p>\n\n\n\n<p><strong>Giai \u0111o\u1ea1n 2 \u2013 B\u00f9ng n\u1ed5 doanh s\u1ed1 b\u1eb1ng livestream creator<\/strong><\/p>\n\n\n\n<p>Khi traffic \u0111\u00e3 \u1ed5n \u0111\u1ecbnh, Ecomobi \u0111\u1ea9y m\u1ea1nh livestream do <strong>nano v\u00e0 micro creators<\/strong> d\u1eabn d\u1eaft \u2013 nh\u00f3m \u0111\u01b0\u1ee3c ch\u1ee9ng minh mang l\u1ea1i hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c Social Commerce. Theo b\u00e1o c\u00e1o TikTok Commerce 2025, nh\u00f3m n\u00e0y chi\u1ebfm t\u1edbi <strong>70% c\u00e1c phi\u00ean livestream hi\u1ec7u qu\u1ea3<\/strong> t\u1ea1i \u0110\u00f4ng Nam \u00c1.<\/p>\n\n\n\n<p>T\u1eeb \u0111\u00f3, Ecomobi thi\u1ebft k\u1ebf <strong>Creator Funnel<\/strong> ri\u00eang cho Unilever Home Care:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Micro\/Nano influencers<\/strong> gi\u00fap ng\u01b0\u1eddi d\u00f9ng so s\u00e1nh, \u0111\u00e1nh gi\u00e1 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua nh\u1edd chuy\u00ean m\u00f4n ng\u00e1ch v\u00e0 \u0111\u1ed9 tin c\u1eady cao.<\/li>\n\n\n\n<li><strong>Creator partners\/KOC<\/strong> chia s\u1ebb link affiliate, m\u00e3 \u01b0u \u0111\u00e3i v\u00e0 tr\u1ef1c ti\u1ebfp ch\u1ed1t \u0111\u01a1n, t\u1ea1o v\u00f2ng l\u1eb7p referral ti\u1ebfp theo.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y b\u00e1m s\u00e1t c\u00e1c <a href=\"https:\/\/ecomobi.com\/vi\/6-xu-huong-mua-sam-cuoi-nam-giup-thang-hang-doanh-thu-affliate-mua-sale\/\"><strong>xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi trong affiliate<\/strong><\/a>, n\u01a1i n\u1ed9i dung t\u1eeb creator \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed5i. B\u00ean c\u1ea1nh \u0111\u00f3, Ecomobi h\u1ed7 tr\u1ee3 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung v\u00e0 cung c\u1ea5p deal \u0111\u1ed9c quy\u1ec1n \u0111\u1ec3 creator t\u1ed1i \u01b0u doanh thu v\u00e0 g\u1eafn b\u00f3 l\u00e2u d\u00e0i. Ti\u00eau bi\u1ec3u l\u00e0 k\u00eanh <em>xuanquynh_me2dua<\/em>, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n t\u1eeb k\u00eanh nh\u1ecf l\u00ean phi\u00ean Mega Live v\u00e0 ch\u1ed1t h\u01a1n <strong>6.000 \u0111\u01a1n<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3: <\/strong>ch\u1ec9 ri\u00eang th\u00e1ng 11, h\u1ec7 th\u1ed1ng ghi nh\u1eadn h\u01a1n <strong>4.000 video<\/strong>, g\u1ea7n <strong>4.500 phi\u00ean livestream<\/strong>, g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y GMV t\u0103ng tr\u01b0\u1edfng <strong>500% trong n\u1eeda cu\u1ed1i H2\/2025<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chu\u1ea9n h\u00f3a v\u1eadn h\u00e0nh \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/strong><\/h3>\n\n\n\n<p>V\u1edbi Unilever Home Care, livestream kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng ng\u1eafn h\u1ea1n m\u00e0 l\u00e0 <strong>tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n<\/strong> tr\u00ean TikTok Shop. To\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng livestream \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ea1i <strong>EcoLive<\/strong> \u2013 m\u00f4 h\u00ecnh t\u1eebng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u FMCG l\u1edbn nh\u01b0 <a href=\"https:\/\/cafef.vn\/ecomobi-va-loreal-hanh-trinh-tao-nen-nhung-phien-livestream-tien-ty-188241104094306168.chn\" target=\"_blank\" rel=\"noopener\">L\u2019Or\u00e9al trong c\u00e1c phi\u00ean livestream<\/a> doanh thu h\u00e0ng t\u1ef7 \u0111\u1ed3ng. V\u1edbi h\u01a1n 30 ph\u00f2ng livestream, n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh 5.000 gi\u1edd\/th\u00e1ng v\u00e0 h\u1ec7 th\u1ed1ng backup to\u00e0n di\u1ec7n (\u0111\u01b0\u1eddng truy\u1ec1n, ngu\u1ed3n \u0111i\u1ec7n), EcoLive gi\u00fap th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n li\u00ean t\u1ee5c, \u1ed5n \u0111\u1ecbnh tr\u00ean TikTok Shop.<\/p>\n\n\n\n<p>K\u1ebft h\u1ee3p kinh nghi\u1ec7m g\u1ea7n 10 n\u0103m trong l\u0129nh v\u1ef1c affiliate marketing, Ecomobi khai th\u00e1c d\u1eef li\u1ec7u real-time \u0111\u1ec3 t\u1ed1i \u01b0u k\u1ecbch b\u1ea3n livestream, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 b\u00e1n, tung m\u00e3 \u01b0u \u0111\u00e3i \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u01b0u ti\u00ean hi\u1ec3n th\u1ecb c\u00e1c SKU ch\u1ee7 l\u1ef1c ngay trong phi\u00ean live. C\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y gi\u00fap t\u1ed1i \u0111a h\u00f3a GMV v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i \u1edf t\u1eebng phi\u00ean livestream.<\/p>\n\n\n\n<p>Nh\u1edd \u0111\u00f3, Unilever Home Care kh\u00f4ng ch\u1ec9 duy tr\u00ec t\u1ea7n su\u1ea5t livestream \u1ed5n \u0111\u1ecbnh v\u1edbi \u0111\u1ed9 ph\u1ee7 cao, m\u00e0 c\u00f2n t\u1eebng b\u01b0\u1edbc c\u1ee7ng c\u1ed1 l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u tr\u00ean TikTok Shop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. GMV-driven Ads: Qu\u1ea3ng c\u00e1o ph\u1ee5c v\u1ee5 tr\u1ef1c ti\u1ebfp doanh thu<\/strong><\/h3>\n\n\n\n<p>Trong m\u00f4 h\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c <strong>Social Commerce cho Unilever<\/strong>, qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n d\u1eebng \u1edf vai tr\u00f2 t\u1ea1o nh\u1eadn bi\u1ebft m\u00e0 tr\u1edf th\u00e0nh \u0111\u00f2n b\u1ea9y tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y doanh thu. V\u1edbi Unilever Home Care, Ecomobi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c <strong>GMV Max tr\u00ean TikTok Shop<\/strong>, h\u1ee3p nh\u1ea5t to\u00e0n b\u1ed9 t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o \u2014 t\u1eeb video UGC c\u1ee7a creator, n\u1ed9i dung affiliate \u0111\u1ebfn c\u00e1c SKU b\u00e1n ch\u1ea1y \u2014 v\u00e0o m\u1ed9t chi\u1ebfn d\u1ecbch tr\u1ea3 ph\u00ed t\u1ef1 \u0111\u1ed9ng, t\u1ed1i \u01b0u theo m\u1ee5c ti\u00eau GMV.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh k\u1ebft h\u1ee3p UGC v\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u GMV n\u00e0y tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c Ecomobi ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 qua nhi\u1ec1u chi\u1ebfn d\u1ecbch l\u1edbn, ti\u00eau bi\u1ec3u l\u00e0 <a href=\"https:\/\/ecomobi.com\/vi\/3ce-x-ecomobi-chien-dich-ugc-tao-ra-700-trieu-gmv\/\"><strong>case study 3CE x Ecomobi t\u1ea1o ra 700 t\u1ef7 GMV t\u1eeb UGC<\/strong><\/a>. Nh\u1edd c\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i, qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u00fang n\u1ed9i dung, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u00fang nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng mua cao, \u0111\u00f3ng g\u00f3p tr\u1ef1c ti\u1ebfp v\u00e0o m\u1ee9c t\u0103ng tr\u01b0\u1edfng <strong>GMV 500% trong n\u1eeda cu\u1ed1i n\u0103m 2025<\/strong>.<\/p>\n\n\n\n<p>V\u1edbi v\u1ecb th\u1ebf lu\u00f4n n\u1eb1m trong <strong>Top 3 TikTok Affiliate Partner (TAP)<\/strong>, Ecomobi \u00e1p d\u1ee5ng nh\u1ea5t qu\u00e1n t\u01b0 duy <strong>Brandformance<\/strong> \u2014 n\u01a1i qu\u1ea3ng c\u00e1o v\u1eeba t\u1ed1i \u01b0u doanh thu ng\u1eafn h\u1ea1n, v\u1eeba x\u00e2y d\u1ef1ng \u0111\u1ed9 hi\u1ec7n di\u1ec7n v\u00e0 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n cho Unilever Home Care tr\u00ean TikTok Shop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u1ebft qu\u1ea3<\/strong><\/h2>\n\n\n\n<p>Sau 5 th\u00e1ng tri\u1ec3n khai, m\u00f4 h\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Social Commerce cho Unilever do Ecomobi x\u00e2y d\u1ef1ng \u0111\u00e3 t\u1ea1o ra b\u01b0\u1edbc ngo\u1eb7t r\u00f5 r\u1ec7t cho Unilever Home Care, \u0111\u1ed3ng th\u1eddi gi\u00fap <a href=\"https:\/\/ecomobi.com\/\"><strong>Ecomobi <\/strong><\/a><strong>ch\u00ednh th\u1ee9c chinh ph\u1ee5c danh hi\u1ec7u Top 1 TikTok Affiliate ng\u00e0nh Home Care<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1eeb \u0111i\u1ec3m xu\u1ea5t ph\u00e1t <strong>0 \u0111\u01a1n h\u00e0ng \u2013 0 traffic \u2013 g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 \u0111\u1ed9 hi\u1ec3n th\u1ecb<\/strong>, Ecomobi x\u00e2y d\u1ef1ng l\u1ea1i to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i b\u00e1n h\u00e0ng cho Unilever Home Care tr\u00ean TikTok Shop, \u0111\u1ea1t GMV t\u0103ng tr\u01b0\u1edfng 500% trong n\u1eeda cu\u1ed1i n\u0103m 2025<\/li>\n\n\n\n<li><strong>Ecomobi \u0111\u1ea1t Top 1 TikTok Affiliate ng\u00e0nh Home Care<\/strong><\/li>\n\n\n\n<li><strong>H\u01a1n 4.000 video affiliate<\/strong> \u0111\u01b0\u1ee3c creator s\u1ea3n xu\u1ea5t ch\u1ec9 ri\u00eang trong th\u00e1ng 11, t\u1ea1o d\u00f2ng traffic t\u1ef1 nhi\u00ean \u1ed5n \u0111\u1ecbnh cho gian h\u00e0ng<\/li>\n\n\n\n<li><strong>G\u1ea7n 4.500 phi\u00ean livestream<\/strong> \u0111\u01b0\u1ee3c tri\u1ec3n khai, gi\u00fap duy tr\u00ec \u0111\u1ed9 ph\u1ee7 li\u00ean t\u1ee5c v\u00e0 kh\u1ea3 n\u0103ng scale doanh thu theo th\u1eddi gian<\/li>\n\n\n\n<li>Quan tr\u1ecdng h\u01a1n, Unilever Home Care \u0111\u00e3 s\u1edf h\u1eefu <strong>m\u1ed9t m\u00f4 h\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Social Commerce ho\u00e0n ch\u1ec9nh<\/strong>, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, t\u1ed1i \u01b0u v\u00e0 m\u1edf r\u1ed9ng l\u00e2u d\u00e0i &#8211; thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch ng\u1eafn h\u1ea1n<\/li>\n<\/ul>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch Ecomobi x Unilever Home Care l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho n\u0103ng l\u1ef1c tri\u1ec3n khai <a href=\"https:\/\/ecomobi.com\/social-commerce-solution\/\"><strong>Ecomobi Social Commerce Solution<\/strong><\/a> theo \u0111\u1ecbnh h\u01b0\u1edbng Brandformance, n\u01a1i t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u song song.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<p><strong>1. Chi\u1ebfn l\u01b0\u1ee3c Social Commerce kh\u00e1c g\u00ec so v\u1edbi E-commerce truy\u1ec1n th\u1ed1ng?<br><\/strong>Chi\u1ebfn l\u01b0\u1ee3c Social Commerce  l\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, n\u01a1i creator, n\u1ed9i dung v\u00e0 livestream d\u1eabn d\u1eaft quy\u1ebft \u0111\u1ecbnh mua \u2013 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i c\u1ee7a <strong>social commerce cho Unilever<\/strong>.<\/p>\n\n\n\n<p><strong>2. TikTok Affiliate mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho th\u01b0\u01a1ng hi\u1ec7u?<br><\/strong>TikTok Affiliate gi\u00fap th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng qua creator v\u00e0 ch\u1ec9 tr\u1ea3 chi ph\u00ed khi c\u00f3 \u0111\u01a1n, ph\u00f9 h\u1ee3p \u0111\u1ec3 scale chi\u1ebfn l\u01b0\u1ee3c <strong>social commerce cho Unilever<\/strong>.<\/p>\n\n\n\n<p><strong>3. Brandformance trong chi\u1ebfn l\u01b0\u1ee3c Social Commerce l\u00e0 g\u00ec?<br><\/strong>Brandformance k\u1ebft h\u1ee3p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ed1i \u01b0u doanh thu, trong \u0111\u00f3 qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y GMV.<\/p>\n\n\n\n<p><strong>4. V\u00ec sao creator gi\u1eef vai tr\u00f2 trung t\u00e2m trong Social Commerce?<br><\/strong>Creator t\u1ea1o ni\u1ec1m tin v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, gi\u00fap r\u00fat ng\u1eafn h\u00e0nh tr\u00ecnh mua v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p><strong>5. V\u00ec sao nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0m Social Commerce nh\u01b0ng v\u1eabn kh\u00f4ng ra k\u1ebft qu\u1ea3 nh\u01b0 k\u1ef3 v\u1ecdng?<\/strong><\/p>\n\n\n\n<p>Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1ea5t b\u1ea1i v\u00ec thi\u1ebfu <strong>Chi\u1ebfn l\u01b0\u1ee3c social commerce<\/strong> t\u1ed5ng th\u1ec3: ch\u1ec9 t\u1eadp trung b\u00e1n h\u00e0ng ng\u1eafn h\u1ea1n m\u00e0 ch\u01b0a k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c creator, n\u1ed9i dung, livestream v\u00e0 qu\u1ea3ng c\u00e1o th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng th\u1ed1ng nh\u1ea5t \u0111\u1ec3 v\u1eeba x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eeba t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh thu b\u1ec1n v\u1eefng<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 0 \u2013 kh\u00f4ng \u0111\u01a1n h\u00e0ng, thi\u1ebfu traffic t\u1ef1 nhi\u00ean v\u00e0 \u0111\u1ed9 hi\u1ec3n th\u1ecb th\u1ea5p tr\u00ean TikTok Shop, Unilever Home Care \u0111\u00e3 t\u1eebng b\u01b0\u1edbc b\u1ee9t ph\u00e1 nh\u1edd chi\u1ebfn l\u01b0\u1ee3c Social Commerce k\u1ebft h\u1ee3p UGC, livestream v\u00e0 qu\u1ea3ng c\u00e1o do Ecomobi tri\u1ec3n khai. Ch\u1ec9 sau 5 th\u00e1ng, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap Unilever 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