{"id":47930,"date":"2026-01-07T15:24:11","date_gmt":"2026-01-07T08:24:11","guid":{"rendered":"https:\/\/ecomobi.com\/?p=47930"},"modified":"2026-03-05T10:21:47","modified_gmt":"2026-03-05T03:21:47","slug":"toan-canh-thi-truong-du-lich-dong-nam-a-2025-co-hoi-phat-trien-affiliate-du-lich","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/toan-canh-thi-truong-du-lich-dong-nam-a-2025-co-hoi-phat-trien-affiliate-du-lich\/","title":{"rendered":"To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng du l\u1ecbch \u0110\u00f4ng Nam \u00c1 2025: C\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n Affiliate du l\u1ecbch"},"content":{"rendered":"\n<p><em>N\u0103m 2025 m\u1edf ra chu k\u1ef3 t\u0103ng tr\u01b0\u1edfng m\u1edbi cho du l\u1ecbch \u0110\u00f4ng Nam \u00c1, \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd t\u1eeb m\u00f4 h\u00ecnh t\u00ecm ki\u1ebfm (Search-driven) sang d\u1eabn d\u1eaft b\u1edfi x\u00e3 h\u1ed9i (Social-driven). S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Gen Z, s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a video ng\u1eafn v\u00e0 xu h\u01b0\u1edbng <strong>&#8216;Travel + Commerce<\/strong>&#8216; \u0111ang t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i t\u1ef7 \u0111\u00f4 nh\u01b0ng c\u0169ng \u0111\u1ea7y th\u00e1ch th\u1ee9c. B\u00e1o c\u00e1o d\u01b0\u1edbi \u0111\u00e2y, <a href=\"https:\/\/ecomobi.com\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Ecomobi<\/mark><\/strong><\/a> cung c\u1ea5p m\u1ed9t t\u1ea5m b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n: t\u1eeb vi\u1ec7c gi\u1ea3i m\u00e3 h\u00e0nh vi th\u1ebf h\u1ec7 du kh\u00e1ch m\u1edbi, ph\u00e2n t\u00edch c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m t\u1ea1i SEA.<\/em><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">T\u00f3m t\u1eaft<\/mark><\/strong><\/p>\n\n\n\n<p>N\u0103m 2025 \u0111\u00e1nh d\u1ea5u s\u1ef1 k\u1ebft th\u00fac c\u1ee7a giai \u0111o\u1ea1n &#8220;ph\u1ee5c h\u1ed3i h\u1eadu COVID-19&#8221; v\u00e0 m\u1edf ra chu k\u1ef3 t\u0103ng tr\u01b0\u1edfng c\u1ea5u tr\u00fac m\u1edbi cho du l\u1ecbch \u0110\u00f4ng Nam \u00c1. B\u00e1o c\u00e1o ghi nh\u1eadn ba xu h\u01b0\u1edbng c\u1ed1t l\u00f5i \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a Gen Z:<\/strong> Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y hi\u1ec7n chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong d\u00f2ng kh\u00e1ch lu\u00e2n chuy\u1ec3n n\u1ed9i v\u00f9ng, v\u1edbi h\u00e0nh vi du l\u1ecbch \u0111\u1eb7c th\u00f9: ng\u1eabu h\u1ee9ng, ng\u1eafn ng\u00e0y v\u00e0 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng tuy\u1ec7t \u0111\u1ed1i b\u1edfi n\u1ed9i dung s\u1ed1 (Social-first).<\/li>\n\n\n\n<li><strong>Th\u00e1i Lan gi\u1eef ng\u00f4i v\u01b0\u01a1ng, Vi\u1ec7t Nam t\u0103ng t\u1ed1c<\/strong>: Trong khi Th\u00e1i Lan ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u v\u1ec1 l\u01b0\u1ee3ng kh\u00e1ch (h\u01a1n 35 tri\u1ec7u l\u01b0\u1ee3t), Vi\u1ec7t Nam \u0111ang b\u00e1m \u0111u\u1ed5i quy\u1ebft li\u1ec7t v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng (g\u1ea7n 18 tri\u1ec7u l\u01b0\u1ee3t), \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba.<\/li>\n\n\n\n<li><strong>Affiliate Marketing l\u00e0 \u0111\u00f2n b\u1ea9y: <\/strong>V\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh 20%\/n\u0103m t\u1ea1i \u0110NA, Affiliate kh\u00f4ng c\u00f2n l\u00e0 k\u00eanh ph\u1ee5 tr\u1ee3 m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u0169i nh\u1ecdn chuy\u1ec3n \u0111\u1ed5i s\u1ed1, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng tr\u1ebb th\u00f4ng qua KOC\/KOL.<\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">D\u1ef1 b\u00e1o 2026<\/mark><\/strong><\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng s\u1ebd ch\u1ee9ng ki\u1ebfn s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a xu h\u01b0\u1edbng &#8220;<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Travel + Commerce<\/mark><\/strong>&#8220;. H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean phi tuy\u1ebfn t\u00ednh. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 ho\u00e0n t\u1ea5t \u0111\u1eb7t v\u00e9 ch\u1ec9 trong v\u00f2ng 48 gi\u1edd sau khi xem m\u1ed9t video ng\u1eafn. C\u00e1c doanh nghi\u1ec7p v\u00e0 Publisher kh\u00f4ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111i\u1ec3m ch\u1ea1m &#8220;c\u1ea3m x\u00fac&#8221; n\u00e0y \u0111\u1ec3 th\u00e0nh c\u00f4ng. &gt;&gt;&gt; <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Xem th\u00eam: <a href=\"https:\/\/ecomobi.com\/vi\/affiliate-du-lich\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1eeb \u0111am m\u00ea th\u00e0nh thu nh\u1eadp &gt;20 tri\u1ec7u\/th\u00e1ng v\u1edbi affiliate du l\u1ecbch<\/a><\/mark><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Ph\u1ea7n 1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng du l\u1ecbch \u0110\u00f4ng Nam \u00c1<\/mark><\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o e-Conomy SEA 2025 (Google, Temasek &amp; Bain), l\u0129nh v\u1ef1c Du l\u1ecbch tr\u1ef1c tuy\u1ebfn (Online Travel) ti\u1ebfp t\u1ee5c l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1 khu v\u1ef1c, v\u1edbi T\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a (GMV) t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng: <\/strong>T\u1ed5ng l\u01b0\u1ee3ng kh\u00e1ch \u0111\u00e3 ch\u1ea1m m\u1ee9c <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">94% <\/mark><\/strong>so v\u1edbi n\u0103m 2019 (theo <a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Research-Updates\/2026\/Travel-Forward-Data-Insights-and-Trends-for-2026?utm_source=pcwi&amp;utm_medium=banner&amp;utm_campaign=homepage\" target=\"_blank\" rel=\"noreferrer noopener\">Phocuswright<\/a>). Online Travel chi\u1ebfm 74% th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/li>\n\n\n\n<li><strong>\u0110\u00f3ng g\u00f3p c\u1ee7a Affiliate: <\/strong>Affiliate \u0111\u00f3ng g\u00f3p <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">4 &#8211; 10%<\/mark><\/strong> doanh thu trong t\u1ed5ng th\u1ecb tr\u01b0\u1eddng 33.85 t\u1ef7 USD (Statista), d\u1eabn d\u1eaft b\u1edfi OTAs nh\u01b0 Traveloka v\u00e0 Agoda.<\/li>\n\n\n\n<li><strong>Online booking chi\u1ebfm t\u1ef7 tr\u1ecdng \u00e1p \u0111\u1ea3o<\/strong>, trong \u0111\u00f3 mobile booking l\u00e0 n\u1ec1n t\u1ea3ng ch\u1ee7 \u0111\u1ea1o. <strong>T\u1ef7 l\u1ec7 Mobile Booking: <\/strong>\u0110\u1ea1t m\u1ee9c 68 &#8211; 72% t\u1ed5ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn t\u1ea1i SEA.\n<ul class=\"wp-block-list\">\n<li>Vi\u1ec7t Nam: D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng &#8220;Mobile-First&#8221; v\u1edbi <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">72.2%<\/mark><\/strong> booking qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n\n\n\n<li>Th\u00e1i Lan: <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">89% <\/mark><\/strong>ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm du l\u1ecbch h\u00e0ng th\u00e1ng tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng (Theo <a href=\"http:\/\/rakutenadvertising.\" target=\"_blank\" rel=\"noreferrer noopener\">Rakuten Advertising<\/a>)\u200b<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>N\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a qua TikTok\/Instagram th\u00fac \u0111\u1ea9y 80% l\u01b0\u1ee3ng \u0111\u1eb7t ch\u1ed7.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Nh\u1eadn \u0111\u1ecbnh:<\/mark> Du l\u1ecbch \u0110\u00f4ng Nam \u00c1 \u0111ang chuy\u1ec3n d\u1ecbch r\u00f5 r\u1ec7t t\u1eeb m\u00f4 h\u00ecnh Search-driven &amp; Brand-led sang <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Social-driven &amp; Creator-led<\/mark>.<\/strong><\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"544\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Ty-le-dat-cho-online-qua-cac-OTA-du-lich-tai-Dong-Nam-A.webp\" alt=\"Ty le dat cho online qua cac OTA du lich tai Dong Nam A\" class=\"wp-image-48042\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Ty-le-dat-cho-online-qua-cac-OTA-du-lich-tai-Dong-Nam-A.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Ty-le-dat-cho-online-qua-cac-OTA-du-lich-tai-Dong-Nam-A-300x204.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Ty-le-dat-cho-online-qua-cac-OTA-du-lich-tai-Dong-Nam-A-768x522.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">D\u1eef li\u1ec7u cho th\u1ea5y s\u1ef1 d\u1ecbch chuy\u1ec3n quy\u1ec1n l\u1ef1c m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c k\u00eanh \u0111\u1eb7t tour truy\u1ec1n th\u1ed1ng sang c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o n\u1ed9i dung (Creator Economy)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Cu\u1ed9c c\u00e1ch m\u1ea1ng trong h\u00e0nh vi: T\u1eeb &#8220;T\u00ecm ki\u1ebfm&#8221; \u0111\u1ebfn &#8220;\u0110\u01b0\u1ee3c g\u1ee3i \u00fd&#8221;<\/h3>\n\n\n\n<p>S\u1ef1 thay \u0111\u1ed5i l\u1edbn nh\u1ea5t n\u0103m 2025 kh\u00f4ng n\u1eb1m \u1edf l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111i, m\u00e0 n\u1eb1m \u1edf c\u00e1ch h\u1ecd \u0111i. Ch\u00fang ta \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch m\u00f4 h\u00ecnh m\u1ea1nh m\u1ebd nh\u1ea5t trong m\u1ed9t th\u1eadp k\u1ef7 qua:<\/p>\n\n\n\n<p><strong>S\u1ef1 thay \u0111\u1ed5i trong m\u00f4 h\u00ecnh ra quy\u1ebft \u0111\u1ecbnh<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tr\u01b0\u1edbc \u0111\u00e2y:<\/strong> Kh\u00e1ch c\u00f3 nhu c\u1ea7u \u2192 L\u00ean Google t\u00ecm ki\u1ebfm \u2192 So s\u00e1nh \u2192 \u0110\u1eb7t ph\u00f2ng.<\/li>\n\n\n\n<li><strong>Hi\u1ec7n nay: <\/strong>Ti\u00eau th\u1ee5 n\u1ed9i dung (TikTok\/Reels) \u2192 B\u1eaft g\u1eb7p video review \u2192 N\u1ea3y sinh nhu c\u1ea7u\/c\u1ea3m h\u1ee9ng \u2192 Click link Bio \u2192 \u0110\u1eb7t ph\u00f2ng (th\u01b0\u1eddng trong v\u00f2ng 48h).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"409\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Hanh-vi-nguoi-dung-thay-doi-khi-quyet-dinh-du-lich.webp\" alt=\"Hanh vi nguoi dung thay doi khi quyet dinh du lich\" class=\"wp-image-48024\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Hanh-vi-nguoi-dung-thay-doi-khi-quyet-dinh-du-lich.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Hanh-vi-nguoi-dung-thay-doi-khi-quyet-dinh-du-lich-300x153.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Hanh-vi-nguoi-dung-thay-doi-khi-quyet-dinh-du-lich-768x393.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u00e3 chuy\u1ec3n d\u1ecbch t\u1eeb chuy\u1ec3n d\u1ecbch t\u1eeb m\u00f4 h\u00ecnh &#8220;T\u00ecm ki\u1ebfm ch\u1ee7 \u0111\u1ed9ng&#8221; sang &#8220;\u0110\u01b0\u1ee3c g\u1ee3i \u00fd th\u1ee5 \u0111\u1ed9ng&#8221;<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">\u201cQuy\u1ec1n l\u1ef1c\u201d c\u1ee7a social review v\u00e0 video ng\u1eafn&nbsp;<\/h3>\n\n\n\n<p>Ni\u1ec1m tin chuy\u1ec3n t\u1eeb qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u sang N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC), v\u1edbi MXH tr\u1edf th\u00e0nh ngu\u1ed3n c\u1ea3m h\u1ee9ng s\u1ed1 1.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">80%<\/mark><\/strong> ng\u01b0\u1eddi ti\u00eau d\u00f9ng SEA tham kh\u1ea3o influencer tr\u01b0\u1edbc chuy\u1ebfn \u0111i<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">83%<\/mark><\/strong> du kh\u00e1ch SEA l\u1ea5y \u00fd t\u01b0\u1edfng t\u1eeb MXH; Ri\u00eang v\u1edbi Gen Z, TikTok (20%) v\u00e0 Instagram (14%) \u0111\u00e3 v\u01b0\u1ee3t qua c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng<\/li>\n\n\n\n<li>Philippines: <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">89%<\/mark><\/strong> du kh\u00e1ch ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn d\u1ef1a tr\u00ean t\u00ednh &#8220;viral&#8221; c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">62%<\/mark><\/strong> kh\u00e1ch du l\u1ecbch cho bi\u1ebft nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 nh\u1eefng l\u1ef1a ch\u1ecdn m\u1edbi, bi\u1ebfn c\u1ea3m h\u1ee9ng th\u00e0nh h\u00e0nh \u0111\u1ed9ng \u0111\u1eb7t ch\u1ed7.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Nh\u1eadn \u0111\u1ecbnh:<\/mark> <\/strong>S\u1ee9c m\u1ea1nh c\u1ee7a content creator, influencer l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. H\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ngu\u1ed3n cung c\u1ea5p \u00fd t\u01b0\u1edfng m\u00e0 c\u00f2n l\u00e0 \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng th\u00fac \u0111\u1ea9y c\u00e1c quy\u1ebft \u0111\u1ecbnh du l\u1ecbch<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"345\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Mang-xa-hoi-dong-vai-tro-lon-trong-viec-ra-quyet-dinh.webp\" alt=\"Mang xa hoi dong vai tro lon trong viec ra quyet dinh\" class=\"wp-image-48030\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Mang-xa-hoi-dong-vai-tro-lon-trong-viec-ra-quyet-dinh.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Mang-xa-hoi-dong-vai-tro-lon-trong-viec-ra-quyet-dinh-300x129.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Mang-xa-hoi-dong-vai-tro-lon-trong-viec-ra-quyet-dinh-768x331.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">C\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng c\u00e1nh c\u1eeda ch\u00ednh \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">T\u1eeb &#8220;Check-in&#8221; sang &#8220;Deep-dive Experience&#8221; (Tr\u1ea3i nghi\u1ec7m chi\u1ec1u s\u00e2u)<\/h3>\n\n\n\n<p>Th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch du l\u1ecbch SEA \u0111\u00e3 thay \u0111\u1ed5i c\u0103n b\u1ea3n t\u1eeb vi\u1ec7c &#8220;<strong>\u0111i \u0111\u1ec3 th\u1ea5y<\/strong>&#8221; sang &#8220;<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\u0111i \u0111\u1ec3 c\u1ea3m nh\u1eadn<\/mark><\/strong>&#8220;. Du l\u1ecbch kh\u00f4ng c\u00f2n l\u00e0 b\u1ec1 n\u1ed5i, m\u00e0 \u0111i s\u00e2u v\u00e0o v\u0103n h\u00f3a v\u00e0 s\u1ee9c kh\u1ecfe tinh th\u1ea7n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u0103n h\u00f3a &amp; Th\u1ee7 c\u00f4ng:<\/strong> S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c tour workshop (l\u00e0m \u0111\u00e8n l\u1ed3ng H\u1ed9i An, d\u1ec7t v\u1ea3i L\u00e0o) v\u00e0 c\u00e1c h\u00e0nh tr\u00ecnh s\u00f4ng n\u01b0\u1edbc (River-tourism) t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y nhu c\u1ea7u k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi b\u1ea3n \u0111\u1ecba.<\/li>\n\n\n\n<li><strong>Kinh t\u1ebf \u0111\u00eam &amp; \u1ea8m th\u1ef1c: <\/strong>Bangkok v\u00e0 c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn t\u1ea1i Vi\u1ec7t Nam \u0111ang t\u1eadn d\u1ee5ng t\u1ed1t &#8220;Night Economy&#8221; (Kinh t\u1ebf \u0111\u00eam) v\u00e0 &#8220;Street Food Tours&#8221; \u0111\u1ec3 k\u00e9o d\u00e0i th\u1eddi gian l\u01b0u tr\u00fa v\u00e0 chi ti\u00eau c\u1ee7a kh\u00e1ch.<\/li>\n\n\n\n<li><strong>Wellness Tourism (Du l\u1ecbch ch\u1eefa l\u00e0nh): <\/strong>Kh\u00f4ng ch\u1ec9 l\u00e0 Spa, xu h\u01b0\u1edbng 2025 l\u00e0 c\u00e1c g\u00f3i &#8220;Holistic Wellness&#8221; (Ch\u1eefa l\u00e0nh to\u00e0n di\u1ec7n) &#8211; t\u1eeb thi\u1ec1n \u0111\u1ecbnh (\u1ea3nh h\u01b0\u1edfng b\u1edfi m\u00f4 h\u00ecnh Bhutan\/Th\u00e1i Lan) \u0111\u1ebfn c\u00e1c li\u1ec7u tr\u00ecnh y t\u1ebf chuy\u00ean s\u00e2u.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Nh\u1eadn \u0111\u1ecbnh:<\/strong> <\/mark>\u0110\u00e2y l\u00e0 ng\u00e1ch c\u00f3 AOV (Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng) c\u1ef1c cao. Publisher t\u1eadp trung v\u00e0o ng\u00e1ch n\u00e0y c\u00f3 th\u1ec3 nh\u1eadn hoa h\u1ed3ng 12 &#8211; 22% cho c\u00e1c tour Retreat tr\u1ecdn g\u00f3i.<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"565\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Affiliate-du-lich-tai-SEA-tap-trung-vao-cac-tour-trai-nghiem.webp\" alt=\"Affiliate du lich tai SEA tap trung vao cac tour trai nghiem\" class=\"wp-image-47988\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Affiliate-du-lich-tai-SEA-tap-trung-vao-cac-tour-trai-nghiem.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Affiliate-du-lich-tai-SEA-tap-trung-vao-cac-tour-trai-nghiem-300x212.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Affiliate-du-lich-tai-SEA-tap-trung-vao-cac-tour-trai-nghiem-768x542.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i SEA ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn c\u00e1c tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc, t\u00ecm hi\u1ec3u v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng<\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a &#8220;Th\u00e0nh ph\u1ed1 th\u1ee9 c\u1ea5p&#8221;&nbsp;<\/h3>\n\n\n\n<p>Th\u00e0nh ph\u1ed1 th\u1ee9 c\u1ea5p l\u00e0 nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch \u0110\u00f4ng Nam \u00c1 n\u1ed5i b\u1eadt nh\u01b0ng ch\u01b0a ph\u1ea3i l\u00e0 c\u00e1c &#8220;si\u00eau \u0111\u00f4 th\u1ecb&#8221; hay &#8220;c\u1eeda ng\u00f5 qu\u1ed1c t\u1ebf ch\u00ednh&#8221; (nh\u01b0 Bangkok, Bali, H\u00e0 N\u1ed9i, TP.HCM, Phuket,&#8230;). \u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u0111ang tr\u1ed7i d\u1eady, \u0111\u00f3ng vai tr\u00f2 l\u00e0 gi\u1ea3i ph\u00e1p thay th\u1ebf ho\u1eb7c b\u1ed5 tr\u1ee3 \u0111\u1ec3 gi\u1ea3m t\u1ea3i cho c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn \u0111\u00e3 qu\u00e1 t\u1ea3i.&nbsp;<\/p>\n\n\n\n<p>Gen Z\/millennials (67% solo travel) \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c, tr\u00e1nh chen ch\u00fac \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c hidden gems.Theo Agoda v\u00e0 Google Trends, l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u1ec1 c\u00e1c &#8220;Th\u00e0nh ph\u1ed1 th\u1ee9 c\u1ea5p&#8221; v\u00e0 &#8220;Hidden Gems&#8221; t\u0103ng 15% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m \u0111\u1ebfn Th\u1ee9 c\u1ea5p &#8211; C\u01a1 h\u1ed9i Affiliate m\u1edbi:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vi\u1ec7t Nam: Quy Nh\u01a1n, Ninh B\u00ecnh, Phong Nha, Hu\u1ebf, Bu\u00f4n Ma Thu\u1ed9t.<\/li>\n\n\n\n<li>Th\u00e1i Lan: Chiang Rai, Hua Hin, Khao Yai, Krabi, Udon Thani.<\/li>\n\n\n\n<li>Indonesia: Lombok, Padang, Labuan Bajo (\u0111\u1ea3o Komodo), Yogyakarta, Medan.<\/li>\n\n\n\n<li>Philippines: Cebu, Bohol, Siargao, Palawan.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng cho content creator<\/mark><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u1ed9i dung &#8220;Hidden Gem&#8221;:<\/strong> C\u00e1c video review v\u1ec1 th\u00e0nh ph\u1ed1 th\u1ee9 c\u1ea5p d\u1ec5 l\u00ean xu h\u01b0\u1edbng (Viral) tr\u00ean TikTok v\u00ec ng\u01b0\u1eddi xem lu\u00f4n t\u00f2 m\u00f2 v\u1ec1 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m m\u1edbi l\u1ea1, ch\u01b0a nhi\u1ec1u ng\u01b0\u1eddi \u0111i.<\/li>\n\n\n\n<li><strong>T\u0103ng th\u1eddi gian l\u01b0u tr\u00fa: <\/strong>Kh\u00e1ch th\u01b0\u1eddng k\u1ebft h\u1ee3p \u0111i Th\u00e0nh ph\u1ed1 C\u1ea5p 1 + Th\u00e0nh ph\u1ed1 Th\u1ee9 c\u1ea5p trong c\u00f9ng 1 chuy\u1ebfn \u0111i (v\u00ed d\u1ee5: \u0110\u1ebfn \u0110\u00e0 N\u1eb5ng r\u1ed3i \u0111i t\u00e0u h\u1ecfa ra Hu\u1ebf ho\u1eb7c v\u00e0o H\u1ed9i An). Publisher c\u00f3 th\u1ec3 b\u00e1n ch\u00e9o (Cross-sell) v\u00e9 t\u00e0u, xe di chuy\u1ec3n gi\u1eefa c\u00e1c th\u00e0nh ph\u1ed1 n\u00e0y.<\/li>\n\n\n\n<li><strong>B\u00e1n tr\u1ea3i nghi\u1ec7m, \u0111\u1eebng b\u00e1n ph\u00f2ng:<\/strong> Thay v\u00ec ch\u1ec9 \u0111\u1eb7t link Agoda\/Booking (hoa h\u1ed3ng th\u1ea5p ~5 &#8211; 7%), h\u00e3y \u0111\u1ea9y m\u1ea1nh link affiliate c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1n Tour tr\u1ea3i nghi\u1ec7m nh\u01b0 Klook, Traveloka Xperience, Viator (hoa h\u1ed3ng 10 &#8211; 15%) cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng workshop, v\u00e9 tham quan, tour \u0111\u00eam<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Xem th\u00eam:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ecomobi.com\/vi\/kiem-tien-voi-tiep-thi-lien-ket-du-lich\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Ki\u1ebfm ti\u1ec1n v\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft du l\u1ecbch: C\u00e1ch \u0111\u1ec3 c\u00f3 thu nh\u1eadp 8 con s\u1ed1<\/mark><\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ecomobi.com\/vi\/top-10-chuong-trinh-affiliate-du-lich-co-hoa-hong-cao-nhat\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Top 10+ ch\u01b0\u01a1ng tr\u00ecnh affiliate du l\u1ecbch c\u00f3 hoa h\u1ed3ng cao nh\u1ea5t 2025<\/mark><\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ecomobi.com\/vi\/du-lich-viet-nam-co-hoi-kiem-tien-tu-affiliate-cho-koc-du-lich\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Du l\u1ecbch Vi\u1ec7t Nam b\u00f9ng n\u1ed5: KOC du l\u1ecbch ki\u1ebfm thu nh\u1eadp kh\u1ee7ng t\u1eeb affiliate du l\u1ecbch<\/mark><\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/ecomobi.com\/vi\/6-xu-huong-du-lich-ma-publishers-va-kocs-can-biet\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">6 xu h\u01b0\u1edbng du l\u1ecbch m\u00e0 Publishers v\u00e0 KOCs c\u1ea7n bi\u1ebft<\/mark><\/a><\/strong><\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Ph\u1ea7n 2: Ph\u00e2n t\u00edch chuy\u00ean s\u00e2u t\u1eebng th\u1ecb tr\u01b0\u1eddng<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Vi\u1ec7t Nam: Th\u1ecb tr\u01b0\u1eddng &#8220;Mobile-First&#8221; v\u00e0 ti\u1ec1m n\u0103ng n\u1ed9i \u0111\u1ecba<\/h3>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">T\u1ed5ng quan:<\/mark><\/strong><\/p>\n\n\n\n<p>N\u0103m 2024 &#8211; 2025, du l\u1ecbch Vi\u1ec7t Nam ghi nh\u1eadn nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng. T\u1ed5ng thu t\u1eeb du l\u1ecbch \u0111\u1ea1t x\u1ea5p x\u1ec9 840 ngh\u00ecn t\u1ef7 VND, \u0111\u00f3ng g\u00f3p h\u01a1n 7% v\u00e0o t\u1ed5ng th\u1ec3 n\u1ec1n kinh t\u1ebf. L\u01b0\u1ee3ng kh\u00e1ch qu\u1ed1c t\u1ebf \u0111\u1ea1t kho\u1ea3ng 18 tri\u1ec7u l\u01b0\u1ee3t, ti\u1ec7m c\u1eadn m\u1ee9c \u0111\u1ec9nh cao tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, trong khi kh\u00e1ch n\u1ed9i \u0111\u1ecba v\u01b0\u1ee3t m\u1ed1c <strong>110 tri\u1ec7u<\/strong> l\u01b0\u1ee3t.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">H\u00e0nh vi &amp; Insight n\u1ed5i b\u1eadt:<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u1ed1ng tr\u1ecb b\u1edfi thi\u1ebft b\u1ecb di \u0111\u1ed9ng: <\/strong>Vi\u1ec7t Nam c\u00f3 t\u1ef7 l\u1ec7 \u0111\u1eb7t d\u1ecbch v\u1ee5 qua Smartphone cao nh\u1ea5t khu v\u1ef1c (~72 &#8211; 75%).<\/li>\n\n\n\n<li><strong>S\u0103n Deal &amp; Combo: <\/strong>T\u1eeb kh\u00f3a &#8220;Combo du l\u1ecbch&#8221;, &#8220;Voucher kh\u00e1ch s\u1ea1n&#8221; lu\u00f4n n\u1eb1m trong Top t\u00ecm ki\u1ebfm. Xu h\u01b0\u1edbng \u0111\u1eb7t Combo V\u00e9 m\u00e1y bay + Kh\u00e1ch s\u1ea1n t\u0103ng tr\u01b0\u1edfng 25% do ti\u1ec7n l\u1ee3i v\u00e0 r\u1ebb h\u01a1n.<\/li>\n\n\n\n<li><strong>Thanh to\u00e1n s\u1ed1 l\u00ean ng\u00f4i:<\/strong> V\u00ed \u0111i\u1ec7n t\u1eed chi\u1ebfm 45.51% th\u1ecb ph\u1ea7n thanh to\u00e1n du l\u1ecbch online. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c chi\u1ebfn d\u1ecbch Affiliate li\u00ean k\u1ebft v\u1edbi App thanh to\u00e1n ho\u1eb7c Super-app.<\/li>\n\n\n\n<li><strong>Gen Z Vi\u1ec7t Nam:<\/strong> 68% \u01b0u ti\u00ean c\u00e1c chuy\u1ebfn \u0111i ng\u1eafn ng\u00e0y, linh ho\u1ea1t k\u1ebft h\u1ee3p l\u00e0m vi\u1ec7c (&#8220;workcation&#8221;). 54% tin t\u01b0\u1edfng v\u00e0o video review h\u01a1n l\u00e0 th\u00f4ng tin tr\u00ean website ch\u00ednh th\u1ed1ng.<\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">C\u01a1 h\u1ed9i cho Publisher\/Creator<\/mark>:<\/strong> T\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch C\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng (CPI) v\u00e0 \u0110\u1eb7t ph\u00f2ng qua App (Agoda, Traveloka, <a href=\"http:\/\/booking.com\" target=\"_blank\" rel=\"noopener\">Booking.com<\/a>).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-du-lich-tai-Viet-Nam.webp\" alt=\"B\u00e1o c\u00e1o du l\u1ecbch t\u1ea1i SEA cho th\u1ea5y Vi\u1ec7t Nam c\u00f3 ti\u1ec1m n\u0103ng n\u1ed9i \u0111\u1ecba l\u1edbn v\u00e0 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng smartphone cao, ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a reivew l\u00e0 c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 l\u00e0m affiliate du l\u1ecbch\" class=\"wp-image-47994\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-du-lich-tai-Viet-Nam.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-du-lich-tai-Viet-Nam-300x300.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-du-lich-tai-Viet-Nam-150x150.webp 150w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-du-lich-tai-Viet-Nam-768x768.webp 768w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-du-lich-tai-Viet-Nam-600x600.webp 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">C\u00e1c \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 th\u1ecb tr\u01b0\u1eddng du l\u1ecbch t\u1ea1i Vi\u1ec7t Nam<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Philippines: Th\u1ecb tr\u01b0\u1eddng &#8220;Social-First&#8221; (\u01afu ti\u00ean m\u1ea1ng x\u00e3 h\u1ed9i)<\/h3>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">T\u1ed5ng quan:<\/mark><\/strong><\/p>\n\n\n\n<p>Philippines \u0111ang tr\u00ean \u0111\u00e0 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd v\u1edbi kho\u1ea3ng 14.7 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf. \u0110\u00e1ng ch\u00fa \u00fd, chi ti\u00eau du l\u1ecbch n\u1ed9i \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng n\u00f3ng (~16.4%), cho th\u1ea5y s\u1ee9c mua l\u1edbn t\u1eeb ng\u01b0\u1eddi d\u00e2n trong n\u01b0\u1edbc.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">H\u00e0nh vi &amp; Insight n\u1ed5i b\u1eadt:<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quy\u1ec1n l\u1ef1c c\u1ee7a &#8220;Viral&#8221;<\/strong>: \u0110\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ea1ng x\u00e3 h\u1ed9i m\u1ea1nh nh\u1ea5t khu v\u1ef1c. 89% ng\u01b0\u1eddi Philippines ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn ch\u1ec9 v\u00ec th\u1ea5y n\u00f3 &#8220;ph\u1ed5 bi\u1ebfn&#8221; ho\u1eb7c &#8220;viral&#8221; tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (cao h\u01a1n m\u1ee9c trung b\u00ecnh khu v\u1ef1c l\u00e0 79%) (Theo <a href=\"https:\/\/www.klook.com\/newsroom\/travelpulse-2025-ultimatetherapy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Klook Travel Pulse \/ GrabAds SEA Travel Insights 2025<\/a>).<\/li>\n\n\n\n<li><strong>N\u1ec1n t\u1ea3ng ch\u1ee7 \u0111\u1ea1o:<\/strong> Trong khi Facebook v\u1eabn gi\u1eef v\u1ecb th\u1ebf l\u1edbn, TikTok \u0111ang tr\u1ed7i d\u1eady m\u1ea1nh m\u1ebd v\u1edbi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c (engagement) cho n\u1ed9i dung du l\u1ecbch \u0111\u1ea1t 69%, cao g\u1ea5p \u0111\u00f4i so v\u1edbi m\u1ee9c trung b\u00ecnh khu v\u1ef1c.<\/li>\n\n\n\n<li><strong>L\u00ean k\u1ebf ho\u1ea1ch s\u1edbm:<\/strong> Kh\u00e1c v\u1edbi xu h\u01b0\u1edbng &#8220;ph\u00fat ch\u00f3t&#8221; c\u1ee7a Gen Z Vi\u1ec7t Nam, ng\u01b0\u1eddi Philippines th\u01b0\u1eddng l\u00ean k\u1ebf ho\u1ea1ch s\u1edbm cho c\u00e1c k\u1ef3 ngh\u1ec9 d\u00e0i (long weekends).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Tong-quan-thi-truong-du-lich-tai-Philippines.webp\" alt=\"Tong quan thi truong du lich tai Philippines\" class=\"wp-image-48036\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Tong-quan-thi-truong-du-lich-tai-Philippines.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Tong-quan-thi-truong-du-lich-tai-Philippines-300x300.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Tong-quan-thi-truong-du-lich-tai-Philippines-150x150.webp 150w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Tong-quan-thi-truong-du-lich-tai-Philippines-768x768.webp 768w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Tong-quan-thi-truong-du-lich-tai-Philippines-600x600.webp 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a viral s\u1ebd l\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 chi\u1ebfn th\u1eafng  ng\u00e1ch affiiliate du l\u1ecbch t\u1ea1i Philippines<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Th\u00e1i Lan: Trung t\u00e2m du l\u1ecbch &amp; \u201cSmart Tourism Hub\u201d c\u1ee7a \u0110\u00f4ng Nam \u00c1<\/h3>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">T\u1ed5ng quan:<\/mark><\/strong><\/p>\n\n\n\n<p>Th\u00e1i Lan ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf &#8220;anh c\u1ea3&#8221; v\u1edbi h\u01a1n 35 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf, doanh thu \u0111\u1ea1t 1.8 ngh\u00ecn t\u1ef7 Baht (~52.8 t\u1ef7 USD). Chuy\u1ec3n d\u1ecbch t\u1eeb &#8220;S\u1ed1 l\u01b0\u1ee3ng&#8221; sang &#8220;Ch\u1ea5t l\u01b0\u1ee3ng&#8221; khi t\u1eadp trung v\u00e0o kh\u00e1ch MICE, Wellness v\u00e0 Digital Nomads. Ngo\u00e0i ra, Th\u00e1i Lan ch\u00ednh s\u00e1ch mi\u1ec5n Visa cho c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn (Trung, \u1ea4n) t\u1ea1o ra d\u00f2ng kh\u00e1ch \u1ed5n \u0111\u1ecbnh quanh n\u0103m.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">H\u00e0nh vi &amp; Insight n\u1ed5i b\u1eadt:<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00e1ch chi ti\u00eau cao:<\/strong> Th\u00e1i Lan \u0111ang d\u1ecbch chuy\u1ec3n tr\u1ecdng t\u00e2m sang thu h\u00fat kh\u00e1ch du l\u1ecbch cao c\u1ea5p (High-value travelers) v\u00e0 kh\u00e1ch l\u01b0u tr\u00fa d\u00e0i h\u1ea1n (Long-haul) t\u1eeb \u00c2u &#8211; M\u1ef9.<\/li>\n\n\n\n<li><strong>X\u00e3 h\u1ed9i kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t:<\/strong> Th\u00e1i Lan c\u00f3 t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn thanh to\u00e1n QR code c\u1ef1c cao, du kh\u00e1ch \u00edt d\u00f9ng ti\u1ec1n m\u1eb7t -&gt; Th\u00fac \u0111\u1ea9y h\u00e0nh vi mua v\u00e9 online tr\u01b0\u1edbc khi \u0111\u1ebfn \u0111i\u1ec3m tham quan.<\/li>\n\n\n\n<li><strong>H\u1ea1 t\u1ea7ng s\u1ed1 ph\u00e1t tri\u1ec3n: <\/strong>Ng\u01b0\u1eddi d\u00f9ng Th\u00e1i Lan r\u1ea5t r\u00e0nh c\u00f4ng ngh\u1ec7 (&#8220;Digital-savvy&#8221;): 89% s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng, 61.5% qu\u00e9t m\u00e3 QR th\u01b0\u1eddng xuy\u00ean.<\/li>\n\n\n\n<li>N\u1ec1n t\u1ea3ng \u0111\u1eb7t ch\u1ed7: Agoda v\u00e0 Booking.com chi\u1ebfm h\u01a1n 75% th\u1ecb ph\u1ea7n OTA qu\u1ed1c t\u1ebf t\u1ea1i Th\u00e1i Lan (theo SimilarWeb).<\/li>\n\n\n\n<li><strong>Xu h\u01b0\u1edbng Wellness &amp; Eco: <\/strong>Chi ti\u00eau b\u00ecnh qu\u00e2n m\u1ed7i chuy\u1ebfn \u0111i t\u0103ng 15% do s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a c\u00e1c g\u00f3i du l\u1ecbch s\u1ee9c kh\u1ecfe (Medical\/Wellness Tourism).<strong> <\/strong>Nhu c\u1ea7u \u0111\u1eb7t c\u00e1c g\u00f3i Spa, Retreat, kh\u00e1m s\u1ee9c kh\u1ecfe k\u1ebft h\u1ee3p du l\u1ecbch t\u0103ng 20%.<\/li>\n\n\n\n<li><strong>Digital Nomad: <\/strong>Th\u00e1i Lan li\u00ean t\u1ee5c l\u1ecdt Top 3 \u0111i\u1ec3m \u0111\u1ebfn t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi cho &#8220;L\u00e0m vi\u1ec7c t\u1eeb xa&#8221;, th\u00fac \u0111\u1ea9y nhu c\u1ea7u l\u01b0u tr\u00fa d\u00e0i h\u1ea1n (Long-stay) (theo Nomad List &amp; BBC Travel Reports).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-tai-Thai-Lan.webp\" alt=\"Bao cao thi truong du lich tai Thai Lan\" class=\"wp-image-48012\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-tai-Thai-Lan.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-tai-Thai-Lan-300x300.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-tai-Thai-Lan-150x150.webp 150w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-tai-Thai-Lan-768x768.webp 768w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-tai-Thai-Lan-600x600.webp 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Th\u00e1i Lan ti\u1ebfp t\u1ee5c n\u1eafm gi\u1eef v\u1ecb tr\u00ed top \u0111\u1ea7u du l\u1ecbch t\u1ea1i SEA<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Indonesia &#8211; Ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 v\u00e0 \u201cDu l\u1ecbch 5.0\u201d<\/h3>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">T\u1ed5ng quan: <\/mark><\/strong>Th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba l\u1edbn nh\u1ea5t \u0110NA. Chi\u1ebfn l\u01b0\u1ee3c &#8220;5 Super Priority Destinations\u201d (Ph\u00e1t tri\u1ec3n 5 \u0111i\u1ec3m \u0111\u1ebfn m\u1edbi ngo\u00e0i Bali) \u0111ang ph\u00e1t huy hi\u1ec7u qu\u1ea3. T\u1ea7ng l\u1edbp trung l\u01b0u t\u0103ng nhanh, nhu c\u1ea7u \u0111i du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i (Outbound) c\u1ee7a ng\u01b0\u1eddi Indo sang Vi\u1ec7t Nam\/Th\u00e1i\/Sing\/Malaysia t\u0103ng m\u1ea1nh.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">H\u00e0nh vi &amp; Insight:<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u00f3i quen Super-App<\/strong>: Ng\u01b0\u1eddi Indo quen d\u00f9ng m\u1ed9t \u1ee9ng d\u1ee5ng cho m\u1ecdi th\u1ee9 (Traveloka l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1edbi h\u01a1n 50% th\u1ecb ph\u1ea7n \u0111\u1eb7t v\u00e9 tr\u1ef1c tuy\u1ebfn t\u1ea1i Indonesia) (theo Ministry of Tourism and Creative Economy (MoTCE) Indonesia)<\/li>\n\n\n\n<li><strong>Halal Tourism: <\/strong>Indonesia \u0111\u1ee9ng s\u1ed1 1 th\u1ebf gi\u1edbi v\u1ec1 \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi H\u1ed3i gi\u00e1o (Global Muslim Travel Index), m\u1edf ra ng\u00e1ch Affiliate chuy\u00ean bi\u1ec7t (Halal Food\/Hotel)<\/li>\n\n\n\n<li><strong>Work from Bali:<\/strong> Bali ti\u1ebfp t\u1ee5c l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn s\u1ed1 1 to\u00e0n c\u1ea7u cho xu h\u01b0\u1edbng &#8220;Bleisure&#8221; (Business + Leisure), thu h\u00fat kh\u00e1ch l\u01b0u tr\u00fa trung b\u00ecnh 24 ng\u00e0y\/chuy\u1ebfn.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-tai-Indonesia.webp\" alt=\"Bao cao thi truong du lich tai Indonesia\" class=\"wp-image-48006\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-tai-Indonesia.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-tai-Indonesia-300x300.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-tai-Indonesia-150x150.webp 150w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-tai-Indonesia-768x768.webp 768w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-tai-Indonesia-600x600.webp 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Indonesia hi\u1ec7n \u0111ang c\u00f3 nhu c\u1ea7u du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i r\u1ea5t cao, t\u1ea7ng l\u01b0u trung l\u01b0u t\u0103ng nhanh v\u1edbi s\u1ee9c chi ti\u00eau l\u1edbn<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Ph\u1ea7n 3: H\u00e0nh vi kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 m\u1edbi (Gen X v\u00e0 Milleniials)<\/mark><\/h2>\n\n\n\n<p>S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi s\u1ed1 l\u01b0\u1ee3ng chuy\u1ebfn bay hay ph\u00f2ng kh\u00e1ch s\u1ea1n, m\u00e0 b\u1edfi h\u00e0nh vi v\u00e0 t\u01b0 duy c\u1ee7a th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng m\u1edbi. T\u1ea1i \u0110\u00f4ng Nam \u00c1, Gen X, Millennials v\u00e0 Gen Z \u0111ang t\u00e1i \u0111\u1ecbnh ngh\u0129a c\u00e1ch con ng\u01b0\u1eddi t\u00ecm c\u1ea3m h\u1ee9ng, l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 chi ti\u00eau cho du l\u1ecbch. Hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t trong h\u00e0nh vi gi\u1eefa c\u00e1c th\u1ebf h\u1ec7 n\u00e0y ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u, publisher v\u00e0 creator x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong giai \u0111o\u1ea1n 2026 v\u00e0 xa h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Du l\u1ecbch l\u00e0 s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n (Travel as Identity)<\/h3>\n\n\n\n<p>Gen Z &amp; Millennials xem du l\u1ecbch l\u00e0 ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a l\u1ed1i s\u1ed1ng, h\u1ecd kh\u00f4ng ch\u1ec9 \u0111i du l\u1ecbch \u0111\u1ec3 ngh\u1ec9 &#8211; m\u00e0 \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>73% <\/strong>Gen Z coi du l\u1ecbch l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 cho b\u1ea3n th\u00e2n ch\u1ee9 kh\u00f4ng ph\u1ea3i ti\u00eau s\u1ea3n. H\u1ecd \u0111i \u0111\u1ec3 &#8220;ch\u1eefa l\u00e0nh&#8221;, t\u00ecm l\u1ea1i c\u00e2n b\u1eb1ng ho\u1eb7c h\u1ecdc k\u1ef9 n\u0103ng m\u1edbi (workshop v\u0103n h\u00f3a).&nbsp;<\/li>\n\n\n\n<li><strong>Xu h\u01b0\u1edbng &#8220;JOMO&#8221; (Joy of Missing Out):<\/strong> Thay v\u00ec check-in 10 \u0111i\u1ec3m\/ng\u00e0y nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, h\u1ecd \u01b0u ti\u00ean &#8220;Slow Travel&#8221; v\u00e0 c\u00e1c tr\u1ea3i nghi\u1ec7m chi\u1ec1u s\u00e2u (Deep-dive Experience). D\u1eef li\u1ec7u t\u1eeb Agoda 2025 cho th\u1ea5y th\u1eddi gian l\u01b0u tr\u00fa trung b\u00ecnh t\u1ea1i m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a Gen Z \u0111\u00e3 t\u0103ng t\u1eeb 2.5 ng\u00e0y l\u00ean 4 ng\u00e0y \u0111\u1ec3 c\u00f3 tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc h\u01a1n.<\/li>\n\n\n\n<li><strong>C\u01a1 c\u1ea5u chi ti\u00eau: <\/strong>64% s\u1eb5n s\u00e0ng chi t\u1edbi 50% ng\u00e2n s\u00e1ch cho ho\u1ea1t \u0111\u1ed9ng\/tr\u1ea3i nghi\u1ec7m (Tours, Workshops), cao h\u01a1n chi ph\u00ed v\u00e9 m\u00e1y bay hay l\u01b0u tr\u00fa.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">H\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm: T\u1eeb \u201cSearch\u201d sang \u201cDiscovery loop\u201d<\/h3>\n\n\n\n<p>Google kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u. H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng 2025 b\u1ecb ph\u00e2n m\u1ea3nh v\u00e0 ch\u1ecbu s\u1ef1 chi ph\u1ed1i c\u1ee7a thu\u1eadt to\u00e1n g\u1ee3i \u00fd (Recommendation Engine). Social media, \u0111\u1eb7c bi\u1ec7t l\u00e0 video ng\u1eafn, l\u00e0 ngu\u1ed3n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 s\u1ed1 m\u1ed9t trong h\u00e0nh tr\u00ecnh \u0111\u1eb7t d\u1ecbch v\u1ee5 cho Gen Z v\u00e0 Millennials:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">64%<\/mark> <\/strong>Gen Z b\u1eaft \u0111\u1ea7u k\u1ebf ho\u1ea1ch du l\u1ecbch b\u1eb1ng vi\u1ec7c xem video ng\u1eafn (Short-form video) ch\u1ee9 kh\u00f4ng ph\u1ea3i g\u00f5 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm. TikTok v\u00e0 Instagram Reels \u0111\u00f3ng vai tr\u00f2 l\u00e0 &#8220;C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u1ecb gi\u00e1c&#8221; (Theo Google &amp; Temasek 2025).<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">79%<\/mark><\/strong> ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t c\u00e1c ho\u1ea1t \u0111\u1ed9ng, ch\u1ed7 \u1edf v\u00e0 tr\u1ea3i nghi\u1ec7m (Ngu\u1ed3n <a href=\"https:\/\/www.ttgasia.com\/2025\/03\/03\/social-media-budget-main-factors-in-travel-decision-making-for-millennials-and-gen-z-klook-survey\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Klook survey<\/a>).<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng tr\u1ebb kh\u00f4ng tin \u1ea3nh ch\u1ee5p kh\u00e1ch s\u1ea1n \u0111\u00e3 qua ch\u1ec9nh s\u1eeda (photoshop). H\u1ecd t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a &#8220;Review [T\u00ean kh\u00e1ch s\u1ea1n] ch\u00e2n th\u1eadt&#8221; tr\u00ean TikTok \u0111\u1ec3 xem video quay th\u1ef1c t\u1ebf (POV).<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t chuy\u1ec3n d\u1ecbch l\u1edbn: <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Social content \u2192 Inspiration \u2192 Booking<\/mark><\/strong> thay v\u00ec t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Hanh-trinh-tim-kiem-va-ra-quyet-dinh-du-lich-cua-khach-hang.webp\" alt=\"Hanh trinh tim kiem va ra quyet dinh du lich cua khach hang\" class=\"wp-image-48018\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Hanh-trinh-tim-kiem-va-ra-quyet-dinh-du-lich-cua-khach-hang.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Hanh-trinh-tim-kiem-va-ra-quyet-dinh-du-lich-cua-khach-hang-300x300.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Hanh-trinh-tim-kiem-va-ra-quyet-dinh-du-lich-cua-khach-hang-150x150.webp 150w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Hanh-trinh-tim-kiem-va-ra-quyet-dinh-du-lich-cua-khach-hang-768x768.webp 768w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Hanh-trinh-tim-kiem-va-ra-quyet-dinh-du-lich-cua-khach-hang-600x600.webp 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng 2025 b\u1ecb ph\u00e2n m\u1ea3nh v\u00e0 ch\u1ecbu s\u1ef1 chi ph\u1ed1i c\u1ee7a thu\u1eadt to\u00e1n g\u1ee3i \u00fd<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">\u0110\u1eb7c \u0111i\u1ec3m chi ti\u00eau &amp; L\u1eadp k\u1ebf ho\u1ea1ch<\/h3>\n\n\n\n<p>\u0110\u1eebng nh\u1ea7m l\u1eabn Gen Z l\u00e0 nh\u00f3m kh\u00e1ch &#8220;\u00edt ti\u1ec1n&#8221;. H\u1ecd l\u00e0 nh\u00f3m kh\u00e1ch &#8220;bi\u1ebft ti\u00eau ti\u1ec1n c\u00f3 ch\u1ecdn l\u1ecdc&#8221;.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Last-minute Booking:<\/strong> <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">20%<\/mark><\/strong> Gen Z \u0111\u1eb7t v\u00e9 m\u00e1y bay \u00edt h\u01a1n 1 tu\u1ea7n tr\u01b0\u1edbc khi kh\u1edfi h\u00e0nh -&gt; C\u01a1 h\u1ed9i cho c\u00e1c chi\u1ebfn d\u1ecbch Flash Sale\/Last-minute Deals (t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao g\u1ea5p 3 l\u1ea7n \u0111\u1ed1i v\u1edbi t\u1ec7p kh\u00e1ch n\u00e0y).<\/li>\n\n\n\n<li><strong>S\u0103n deal th\u00f4ng minh: <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">65%<\/mark><\/strong> ng\u01b0\u1eddi d\u00f9ng s\u1ebd click v\u00e0o link affiliate n\u1ebfu c\u00f3 m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n t\u1eeb KOL nh\u01b0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 th\u00eam 20% cho c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o<\/li>\n\n\n\n<li><strong>Thanh to\u00e1n linh ho\u1ea1t: <\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>75 &#8211; 78%<\/strong><\/mark> ng\u01b0\u1eddi d\u00f9ng BNPL &#8211; Buy Now Pay Later (Mua tr\u01b0\u1edbc tr\u1ea3 sau) t\u1ea1i SEA thu\u1ed9c nh\u00f3m Gen Z v\u00e0 Millennials.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Ph\u1ea7n 4: K\u1ebft lu\u1eadn v\u00e0 khuy\u1ebfn ngh\u1ecb h\u00e0nh \u0111\u1ed9ng<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e0nh cho Publisher &amp; Content Creator<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chuy\u1ec3n \u0111\u1ed5i \u0111a k\u00eanh: Kh\u00f4ng ch\u1ec9 l\u00e0m video ng\u1eafn, h\u00e3y c\u00f3 m\u1ed9t Landing Page ho\u1eb7c Blog \u0111\u1ec3 t\u1ed5ng h\u1ee3p link booking, l\u1ecbch tr\u00ecnh chi ti\u1ebft (SEO b\u1ec1n v\u1eefng).<\/li>\n\n\n\n<li>\u0110a d\u1ea1ng h\u00f3a ngu\u1ed3n thu: Kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o booking ph\u00f2ng (hoa h\u1ed3ng 5 &#8211; 7%), c\u1ea7n m\u1edf r\u1ed9ng sang b\u00e1n tr\u1ea3i nghi\u1ec7m (Tours, V\u00e9 tham quan &#8211; hoa h\u1ed3ng 10 &#8211; 15%) v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ng\u00e1ch (SIM du l\u1ecbch, B\u1ea3o hi\u1ec3m).<\/li>\n\n\n\n<li>C\u00e1 nh\u00e2n h\u00f3a: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n g\u1eafn li\u1ec1n v\u1edbi m\u1ed9t ng\u00e1ch c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: &#8220;Chuy\u00ean gia du l\u1ecbch b\u1ee5i&#8221;, &#8220;Review homestay ch\u1eefa l\u00e0nh&#8221;, &#8220;S\u0103n v\u00e9 m\u00e1y bay 0 \u0111\u1ed3ng&#8221;).<\/li>\n\n\n\n<li>T\u1eadn d\u1ee5ng AI: S\u1eed d\u1ee5ng AI \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a (keywords) v\u00e0 t\u1ea1o khung n\u1ed9i dung nhanh ch\u00f3ng, d\u00e0nh th\u1eddi gian trau chu\u1ed1t c\u1ea3m x\u00fac th\u1eadt.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e0nh cho Advertiser (Nh\u00e3n h\u00e0ng\/OTA)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u1ee3p t\u00e1c s\u00e2u v\u1edbi Micro-KOL: Thay v\u00ec ch\u1ec9 booking KOL l\u1edbn \u0111\u1ec3 l\u1ea5y th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi h\u00e0ng ngh\u00ecn Micro-KOL v\u1edbi c\u01a1 ch\u1ebf tr\u1ea3 th\u01b0\u1edfng theo hi\u1ec7u qu\u1ea3 (CPA).<\/li>\n\n\n\n<li>Cung c\u1ea5p v\u0169 kh\u00ed cho Publisher: T\u1ea1o ra c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n, landing page t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 Publisher d\u1ec5 d\u00e0ng &#8220;b\u00e1n h\u00e0ng&#8221; gi\u00fap b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<div>\n    <style>\n        .earning-container {\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            background-color: white;\n            border: 1px solid rgba(0, 0, 0, 0.06);\n            border-radius: 10px;\n            padding: 20px\n        }\n            \n        .earning-text {\n            font-size: 24px;\n            color: black;\n            margin-right: 10px;\n            margin-left: 10px;\n        }\n            \n        .earning-button {\n            background-color: #ee3244;\n            color: white !important;\n            font-weight: bold;\n            font-size:16px;\n            text-decoration: none;\n            padding: 10px 30px;\n            border-radius: 50px;\n            display: inline-block;\n            margin-left: 10px;\n            margin-right: 10px;\n        }\n    <\/style>\n    <div class=\"earning-container\">\n        <span class=\"earning-text\">Tham gia m\u1ea1ng l\u01b0\u1edbi Affiliate h\u00e0ng \u0111\u1ea7u APAC<\/span>\n        <a class=\"earning-button\" href=\"https:\/\/account.passio.eco\/register?utm_source=MKT_SEO&amp;utm_medium=Blog&amp;utm_campaign=Button\" target=\"_blank\" rel=\"noopener\">Tham gia ngay &rsaquo;\n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<p style=\"height: 20px;\"><\/p>\n\n\n\n<p>Contact us, <strong>Ecomobi<\/strong>:<br>&#8211; <strong>Fanpage<\/strong>:\u00a0<a href=\"https:\/\/www.facebook.com\/ecomobi.ssp\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/ecomobi.ssp<\/a><br>&#8211; <strong>Instagram<\/strong>:\u00a0<a href=\"https:\/\/www.instagram.com\/ecomobi_ssp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/ecomobi_ssp<\/a><br>&#8211; <strong>Tiktok<\/strong>:\u00a0<a href=\"https:\/\/www.tiktok.com\/@ecomobipassiovietnam\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.tiktok.com\/@ecomobipassiovietnam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u0103m 2025 m\u1edf ra chu k\u1ef3 t\u0103ng tr\u01b0\u1edfng m\u1edbi cho du l\u1ecbch \u0110\u00f4ng Nam \u00c1, \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd t\u1eeb m\u00f4 h\u00ecnh t\u00ecm ki\u1ebfm (Search-driven) sang d\u1eabn d\u1eaft b\u1edfi x\u00e3 h\u1ed9i (Social-driven). S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Gen Z, s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a video ng\u1eafn v\u00e0 xu h\u01b0\u1edbng &#8216;Travel + Commerce&#8216; [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":48049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[276],"tags":[311],"class_list":["post-47930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-su-kien","tag-affiliate-du-lich","entry","has-media"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-Dong-Nam-A-1.webp",1280,720,false],"thumbnail":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-Dong-Nam-A-1-150x150.webp",150,150,true],"medium":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-Dong-Nam-A-1-300x169.webp",300,169,true],"medium_large":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-Dong-Nam-A-1-768x432.webp",768,432,true],"large":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-Dong-Nam-A-1-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-Dong-Nam-A-1.webp",1280,720,false],"2048x2048":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-Dong-Nam-A-1.webp",1280,720,false],"ocean-thumb-m":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-Dong-Nam-A-1-600x600.webp",600,600,true],"ocean-thumb-ml":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-Dong-Nam-A-1-800x450.webp",800,450,true],"ocean-thumb-l":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/01\/Bao-cao-thi-truong-du-lich-Dong-Nam-A-1-1200x700.webp",1200,700,true]},"uagb_author_info":{"display_na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Do","author_link":"https:\/\/ecomobi.com\/vi\/author\/linhdo\/"},"uagb_comment_info":0,"uagb_excerpt":"N\u0103m 2025 m\u1edf ra chu k\u1ef3 t\u0103ng tr\u01b0\u1edfng m\u1edbi cho du l\u1ecbch \u0110\u00f4ng Nam \u00c1, \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd t\u1eeb m\u00f4 h\u00ecnh t\u00ecm ki\u1ebfm (Search-driven) sang d\u1eabn d\u1eaft b\u1edfi x\u00e3 h\u1ed9i (Social-driven). S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Gen Z, s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a video ng\u1eafn v\u00e0 xu h\u01b0\u1edbng &#8216;Travel + Commerce&#8216;&hellip;","_links":{"self":[{"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/posts\/47930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/comments?post=47930"}],"version-history":[{"count":4,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/posts\/47930\/revisions"}],"predecessor-version":[{"id":48671,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/posts\/47930\/revisions\/48671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/media\/48049"}],"wp:attachment":[{"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/media?parent=47930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/categories?post=47930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomobi.com\/vi\/wp-json\/wp\/v2\/tags?post=47930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}