{"id":54272,"date":"2026-07-07T18:31:42","date_gmt":"2026-07-07T11:31:42","guid":{"rendered":"https:\/\/ecomobi.com\/?p=54272"},"modified":"2026-07-07T18:31:47","modified_gmt":"2026-07-07T11:31:47","slug":"custom-audience-facebook-ads-la-gi-cach-tao-va-dung-hieu-qua","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/custom-audience-facebook-ads-la-gi-cach-tao-va-dung-hieu-qua\/","title":{"rendered":"Custom Audience Facebook Ads l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o v\u00e0 d\u00f9ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n

Ch\u1ea1y camp 3 ng\u00e0y, budget ti\u00eau g\u1ea7n h\u1ebft m\u00e0 v\u1eabn \u0111ang target m\u1ed9t t\u1ec7p ho\u00e0n to\u00e0n xa l\u1ea1 – ch\u01b0a t\u1eebng v\u00e0o web, ch\u01b0a t\u1eebng th\u1ea3 tim page, ch\u01b0a t\u1eebng nh\u1eafn tin h\u1ecfi gi\u00e1. \u0110\u00e2y l\u00e0 t\u00ecnh hu\u1ed1ng r\u1ea5t quen v\u1edbi d\u00e2n ch\u1ea1y ads: c\u1ee9 m\u1edf Ads Manager l\u00ean l\u00e0 set target theo s\u1edf th\u00edch, \u0111\u1ed9 tu\u1ed5i, khu v\u1ef1c, m\u00e0 qu\u00ean m\u1ea5t m\u1ed9t ngu\u1ed3n data gi\u00e1 tr\u1ecb h\u01a1n nhi\u1ec1u \u0111ang n\u1eb1m s\u1eb5n trong t\u00e0i kho\u1ea3n – ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u00ecnh r\u1ed3i. Custom Audience Facebook Ads sinh ra \u0111\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u00fang b\u00e0i to\u00e1n \u0111\u00f3.<\/p>\n\n\n\n

C\u01a1 ch\u1ebf v\u1eadn h\u00e0nh c\u1ee7a Custom Audience<\/h2>\n\n\n\n

Custom Audience l\u00e0 t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng do b\u1ea1n t\u1ef1 \u0111\u1ecbnh ngh\u0129a, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1eadt m\u00e0 Facebook \u0111\u00e3 ghi nh\u1eadn \u0111\u01b0\u1ee3c v\u1ec1 h\u00e0nh vi c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n – kh\u00f4ng ph\u1ea3i suy \u0111o\u00e1n theo s\u1edf th\u00edch hay nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 targeting truy\u1ec1n th\u1ed1ng. H\u1ec7 th\u1ed1ng s\u1ebd \u0111\u1ed1i chi\u1ebfu d\u1eef li\u1ec7u b\u1ea1n cung c\u1ea5p (email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, l\u01b0\u1ee3t truy c\u1eadp web, l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c) v\u1edbi h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng Facebook \u0111\u1ec3 d\u1ef1ng l\u1ea1i t\u1ec7p kh\u1edbp.<\/p>\n\n\n\n

N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y l\u00e0 c\u00e1ch b\u1ea1n “g\u1ecdi t\u00ean” l\u1ea1i \u0111\u00fang ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng bi\u1ebft \u0111\u1ebfn m\u00ecnh, thay v\u00ec th\u1ea3 ads v\u00e0o m\u1ed9t bi\u1ec3n ng\u01b0\u1eddi ch\u01b0a t\u1eebng nghe t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Custom Audience kh\u00e1c Lookalike \u1edf \u0111i\u1ec3m n\u00e0o<\/h3>\n\n\n\n

Nhi\u1ec1u b\u1ea1n m\u1edbi hay nh\u1ea7m hai kh\u00e1i ni\u1ec7m n\u00e0y. Custom Audience l\u00e0 t\u1ec7p g\u1ed3m ch\u00ednh nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 t\u01b0\u01a1ng t\u00e1c th\u1eadt – t\u1ee9c ngu\u1ed3n g\u1ed1c 100% x\u00e1c th\u1ef1c. Lookalike Audience th\u00ec ng\u01b0\u1ee3c l\u1ea1i, l\u00e0 t\u1ec7p Facebook t\u1ef1 t\u1ea1o ra d\u1ef1a tr\u00ean vi\u1ec7c “soi” \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t Custom Audience g\u1ed1c r\u1ed3i t\u00ecm nh\u1eefng ng\u01b0\u1eddi c\u00f3 h\u00e0nh vi\/\u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng ch\u01b0a h\u1ec1 bi\u1ebft \u0111\u1ebfn b\u1ea1n.<\/p>\n\n\n\n

Hi\u1ec3u \u0111\u01a1n gi\u1ea3n: Custom Audience \u0111\u1ec3 gi\u1eef ch\u00e2n v\u00e0 target l\u1ea1i ng\u01b0\u1eddi c\u0169, Lookalike \u0111\u1ec3 m\u1edf r\u1ed9ng sang ng\u01b0\u1eddi m\u1edbi c\u00f3 “gu” gi\u1ed1ng ng\u01b0\u1eddi c\u0169. Camp remarketing g\u1ea7n nh\u01b0 lu\u00f4n c\u1ea7n Custom Audience l\u00e0m g\u1ed1c tr\u01b0\u1edbc khi build Lookalike.<\/p>\n\n\n\n

C\u00e1c lo\u1ea1i Custom Audience ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n
Lo\u1ea1i Custom Audience<\/th>Ngu\u1ed3n d\u1eef li\u1ec7u<\/th>Ph\u00f9 h\u1ee3p cho<\/th><\/tr><\/thead>
Customer List<\/td>File email\/S\u0110T kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3<\/td>Remarketing kh\u00e1ch c\u0169, upsell<\/td><\/tr>
Website Traffic<\/td>Pixel\/CAPI ghi nh\u1eadn ng\u01b0\u1eddi v\u00e0o web<\/td>Target ng\u01b0\u1eddi xem s\u1ea3n ph\u1ea9m ch\u01b0a mua<\/td><\/tr>
Engagement<\/td>T\u01b0\u01a1ng t\u00e1c v\u1edbi Fanpage, video, Instagram<\/td>Ng\u01b0\u1eddi \u0111\u00e3 th\u1ea3 tim, cmt, xem video<\/td><\/tr>
App Activity<\/td>H\u00e0nh vi trong app<\/td>Ng\u00e0nh c\u00f3 app ri\u00eang (\u00edt g\u1eb7p v\u1edbi SME)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

V\u1edbi ph\u1ea7n l\u1edbn SME v\u00e0 shop online t\u1ea1i Vi\u1ec7t Nam, ba lo\u1ea1i \u0111\u1ea7u l\u00e0 d\u00f9ng nhi\u1ec1u nh\u1ea5t. Website Traffic v\u00e0 Engagement g\u1ea7n nh\u01b0 l\u00e0 “must-have” n\u1ebfu b\u1ea1n \u0111\u00e3 ch\u1ea1y Pixel ho\u1eb7c CAPI \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n

C\u00e1ch t\u1ea1o Custom Audience t\u1eebng b\u01b0\u1edbc<\/h2>\n\n\n\n
    \n
  1. V\u00e0o Ads Manager > Audiences > Create Audience > Custom Audience.<\/li>\n\n\n\n
  2. Ch\u1ecdn ngu\u1ed3n d\u1eef li\u1ec7u: Customer list (upload file), Website (c\u1ea7n Pixel\/CAPI \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng), ho\u1eb7c Engagement (ch\u1ecdn Fanpage\/Instagram\/video).<\/li>\n\n\n\n
  3. V\u1edbi Website Traffic: ch\u1ecdn kho\u1ea3ng th\u1eddi gian (7-180 ng\u00e0y) v\u00e0 \u0111i\u1ec1u ki\u1ec7n – v\u00ed d\u1ee5 ng\u01b0\u1eddi xem trang s\u1ea3n ph\u1ea9m nh\u01b0ng kh\u00f4ng v\u00e0o trang thanh to\u00e1n.<\/li>\n\n\n\n
  4. V\u1edbi Customer List: chu\u1ea9n h\u00f3a file theo \u0111\u1ecbnh d\u1ea1ng Facebook y\u00eau c\u1ea7u (email, S\u0110T kh\u00f4ng kho\u1ea3ng tr\u1eafng, \u0111\u00fang chu\u1ea9n hashing) r\u1ed3i upload.<\/li>\n\n\n\n
  5. \u0110\u1eb7t t\u00ean t\u1ec7p r\u00f5 r\u00e0ng theo quy t\u1eafc n\u1ed9i b\u1ed9 (v\u00ed d\u1ee5: CA_Website_30D_AddToCart) \u0111\u1ec3 d\u1ec5 qu\u1ea3n l\u00fd khi c\u00f3 nhi\u1ec1u campaign ch\u1ea1y song song.<\/li>\n\n\n\n
  6. \u0110\u1ee3i Facebook x\u1eed l\u00fd (th\u01b0\u1eddng v\u00e0i gi\u1edd \u0111\u1ebfn 1 ng\u00e0y) tr\u01b0\u1edbc khi d\u00f9ng \u0111\u1ec3 target.<\/li>\n<\/ol>\n\n\n\n

    M\u1ed9t l\u1ed7i hay g\u1eb7p: t\u1ea1o xong nh\u01b0ng t\u1ec7p qu\u00e1 nh\u1ecf, kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 ch\u1ea1y \u1ed5n \u0111\u1ecbnh. N\u1ebfu Facebook b\u00e1o t\u1ec7p d\u01b0\u1edbi ng\u01b0\u1ee1ng kh\u1edbp, n\u00ean g\u1ed9p nhi\u1ec1u ngu\u1ed3n l\u1ea1i (v\u00ed d\u1ee5 Website Traffic 30 ng\u00e0y + Engagement 90 ng\u00e0y) \u0111\u1ec3 \u0111\u1ee7 \u0111\u1ed9 l\u1edbn.<\/p>\n\n\n\n

    Khi n\u00e0o n\u00ean d\u00f9ng Custom Audience thay v\u00ec target ngu\u1ed9i<\/h2>\n\n\n\n

    N\u1ebfu b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n camp \u0111\u00e3 ch\u1ea1y \u0111\u01b0\u1ee3c \u00edt nh\u1ea5t v\u00e0i tu\u1ea7n v\u00e0 c\u00f3 traffic v\u00e0o web ho\u1eb7c t\u01b0\u01a1ng t\u00e1c tr\u00ean Fanpage, \u0111\u00e2y l\u00e0 l\u00fac n\u00ean t\u00e1ch ri\u00eang ng\u00e2n s\u00e1ch cho remarketing b\u1eb1ng Custom Audience thay v\u00ec d\u1ed3n h\u1ebft v\u00e0o cold audience. V\u1edbi t\u00e0i kho\u1ea3n m\u1edbi toanh ch\u01b0a c\u00f3 traffic, Custom Audience g\u1ea7n nh\u01b0 ch\u01b0a c\u00f3 d\u1eef li\u1ec7u \u0111\u1ec3 d\u00f9ng – l\u00fac n\u00e0y vi\u1ec7c c\u00e0i \u0111\u1eb7t Pixel<\/a> \u0111\u00fang chu\u1ea9n ngay t\u1eeb \u0111\u1ea7u quan tr\u1ecdng h\u01a1n, \u0111\u1ec3 d\u1eef li\u1ec7u b\u1eaft \u0111\u1ea7u t\u00edch l\u0169y c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n

    M\u1ed9t \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd: hi\u1ec7u qu\u1ea3 remarketing ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng traffic g\u1ed1c v\u00e0 creative \u0111i k\u00e8m, kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c “c\u1ee9 b\u1eadt Custom Audience l\u00e0 ra \u0111\u01a1n” \u00e1p d\u1ee5ng chung cho m\u1ecdi ng\u00e0nh h\u00e0ng.<\/p>\n\n\n\n

    N\u1ebfu t\u00e0i kho\u1ea3n \u0111ang g\u1eb7p t\u00ecnh tr\u1ea1ng die acc ho\u1eb7c b\u1ecb h\u1ea1n ch\u1ebf gi\u1eefa ch\u1eebng, d\u1eef li\u1ec7u Custom Audience t\u00edch l\u0169y tr\u00ean t\u00e0i kho\u1ea3n c\u0169 c\u00f3 th\u1ec3 b\u1ecb gi\u00e1n \u0111o\u1ea1n ho\u00e0n to\u00e0n – \u0111\u00e2y c\u0169ng l\u00e0 l\u00fd do nhi\u1ec1u SME chuy\u1ec3n sang thu\u00ea t\u00e0i kho\u1ea3n \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c lu\u1ed3ng d\u1eef li\u1ec7u li\u00ean t\u1ee5c thay v\u00ec ph\u1ea3i l\u00e0m l\u1ea1i t\u1eeb \u0111\u1ea7u m\u1ed7i l\u1ea7n \u0111\u1ed5i acc.<\/p>\n\n\n\n

    Ecomobi Ads Agency h\u1ed7 tr\u1ee3 nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\n\n\n

    Ecomobi Ads Agency cung c\u1ea5p t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Facebook v\u1edbi SLA cam k\u1ebft b\u1eb1ng v\u0103n b\u1ea3n v\u1ec1 th\u1eddi gian c\u1ea5p ph\u00e1t, t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd s\u1ef1 c\u1ed1 v\u00e0 h\u1ea1n m\u1ee9c chi ti\u00eau r\u00f5 r\u00e0ng – gi\u00fap d\u1eef li\u1ec7u Pixel v\u00e0 Custom Audience c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u00edch l\u0169y li\u00ean t\u1ee5c m\u00e0 kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n v\u00ec die acc gi\u1eefa ch\u1eebng. V\u1edbi g\u00f3i qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o tr\u1ecdn g\u00f3i, \u0111\u1ed9i ng\u0169 Ecomobi Ads Agency tr\u1ef1c ti\u1ebfp build v\u00e0 t\u1ed1i \u01b0u c\u1ea5u tr\u00fac Custom Audience\/Lookalike theo t\u1eebng giai \u0111o\u1ea1n c\u1ee7a t\u00e0i kho\u1ea3n, thay v\u00ec \u0111\u1ec3 b\u1ea1n t\u1ef1 m\u00f2 t\u1eebng b\u01b0\u1edbc. To\u00e0n b\u1ed9 quy tr\u00ecnh \u0111\u1ec1u c\u00f3 h\u00f3a \u0111\u01a1n VAT \u0111\u1ea7y \u0111\u1ee7 v\u00e0 h\u1ed7 tr\u1ee3 24\/7 khi ph\u00e1t sinh v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt.<\/p>\n\n\n\n

    Mu\u1ed1n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n target \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng cho ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n?<\/strong> \u0110\u1eb7t l\u1ecbch t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed<\/a> v\u1edbi Ecomobi Ads Agency ngay h\u00f4m nay.<\/p>\n\n\n\n

    Website: https:\/\/adsagency.ecomobi.com\/<\/a>
    Facebook page:     https:\/\/www.facebook.com\/ecomobi.adsagency<\/a>
    Hotline: 097.149.3095<\/pre>\n\n\n\n
    C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n
    1. Custom Audience c\u00f3 c\u1ea7n Pixel m\u1edbi t\u1ea1o \u0111\u01b0\u1ee3c kh\u00f4ng?<\/strong> Ch\u1ec9 Website Traffic Custom Audience m\u1edbi b\u1eaft bu\u1ed9c c\u1ea7n Pixel ho\u1eb7c CAPI ho\u1ea1t \u0111\u1ed9ng. Customer List (upload file) v\u00e0 Engagement Audience th\u00ec kh\u00f4ng c\u1ea7n Pixel.<\/p>\n\n\n\n
    2. T\u1ec7p Custom Audience bao l\u00e2u th\u00ec c\u1eadp nh\u1eadt l\u1ea1i?<\/strong> Facebook c\u1eadp nh\u1eadt g\u1ea7n nh\u01b0 li\u00ean t\u1ee5c theo th\u1eddi gian th\u1ef1c \u0111\u1ed1i v\u1edbi ngu\u1ed3n Website\/Engagement, mi\u1ec5n l\u00e0 b\u1ea1n ch\u1ecdn \u0111\u00fang khung th\u1eddi gian (rolling window) khi t\u1ea1o t\u1ec7p.<\/p>\n\n\n\n
    3. Upload Customer List c\u00f3 vi ph\u1ea1m ch\u00ednh s\u00e1ch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/strong> Facebook y\u00eau c\u1ea7u d\u1eef li\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c hash tr\u01b0\u1edbc khi upload v\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u00e3 c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng theo quy \u0111\u1ecbnh hi\u1ec7n h\u00e0nh.<\/p>\n\n\n\n
    4. Custom Audience qu\u00e1 nh\u1ecf th\u00ec camp c\u00f3 ch\u1ea1y \u0111\u01b0\u1ee3c kh\u00f4ng?<\/strong> Facebook th\u01b0\u1eddng khuy\u1ebfn ngh\u1ecb t\u1ec7p t\u1ed1i thi\u1ec3u v\u00e0i ngh\u00ecn ng\u01b0\u1eddi \u0111\u1ec3 h\u1ecdc m\u00e1y ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh; t\u1ec7p qu\u00e1 nh\u1ecf d\u1ec5 b\u1ecb gi\u1edbi h\u1ea1n hi\u1ec3n th\u1ecb ho\u1eb7c chi ph\u00ed bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh.<\/p>\n\n\n\n
    5. C\u00f3 th\u1ec3 lo\u1ea1i tr\u1eeb (exclude) Custom Audience kh\u1ecfi camp kh\u00e1c kh\u00f4ng?<\/strong> C\u00f3. \u0110\u00e2y l\u00e0 k\u1ef9 thu\u1eadt ph\u1ed5 bi\u1ebfn \u0111\u1ec3 tr\u00e1nh ch\u1ed3ng ch\u00e9o ng\u00e2n s\u00e1ch – v\u00ed d\u1ee5 lo\u1ea1i tr\u1eeb ng\u01b0\u1eddi \u0111\u00e3 mua h\u00e0ng kh\u1ecfi camp \u0111ang ch\u1ea1y \u0111\u1ec3 t\u00ecm kh\u00e1ch m\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"
    Custom Audience gi\u00fap target l\u1ea1i \u0111\u00fang ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft b\u1ea1n thay v\u00ec \u0111\u1ed1t ti\u1ec1n v\u00e0o t\u1ec7p l\u1ea1nh. C\u01a1 ch\u1ebf v\u1eadn h\u00e0nh, c\u00e1c lo\u1ea1i ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch t\u1ea1o t\u1eebng 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