{"id":54527,"date":"2026-07-27T16:58:23","date_gmt":"2026-07-27T09:58:23","guid":{"rendered":"https:\/\/ecomobi.com\/?p=54527"},"modified":"2026-07-27T17:02:09","modified_gmt":"2026-07-27T10:02:09","slug":"bao-cao-video-commerce-ai-video-statistics","status":"publish","type":"post","link":"https:\/\/ecomobi.com\/vi\/bao-cao-video-commerce-ai-video-statistics\/","title":{"rendered":"B\u00e1o c\u00e1o Video Commerce &amp; AI Video 2026: 50+ s\u1ed1 li\u1ec7u \u0111\u00e1ng ch\u00fa \u00fd"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Video Commerce t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 t\u0103ng g\u1ea5p 5 l\u1ea7n ch\u1ec9 trong 3 n\u0103m, hi\u1ec7n chi\u1ebfm kho\u1ea3ng 25% GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khu v\u1ef1c. <a href=\"https:\/\/ecomobi.com\/vi\/bao-cao-video-commerce-ai-video-statistics\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">B\u00e1o c\u00e1o Video Commerce &amp; AI Video<\/mark><\/strong><\/a> t\u1ed5ng h\u1ee3p h\u01a1n 50 s\u1ed1 li\u1ec7u t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u h\u00e0ng \u0111\u1ea7u (Grand View Research, Google \u00d7 Temasek \u00d7 Bain, Wyzowl, Momentum Works,&#8230;) \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1ch Video Commerce \u0111ang thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chi\u1ebfn l\u01b0\u1ee3c n\u1ec1n t\u1ea3ng v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Highlight:<\/mark><\/strong> Kho\u1ea3ng c\u00e1ch chi ph\u00ed gi\u1eefa video AI v\u00e0 video truy\u1ec1n th\u1ed1ng hi\u1ec7n nay kh\u00f4ng ph\u1ea3i 2 l\u1ea7n hay 5 l\u1ea7n m\u00e0 l\u00e0 ~1.600 l\u1ea7n (Fortune Business Insights). \u0110\u00e2y kh\u00f4ng ph\u1ea3i m\u1ed9t c\u1ea3i ti\u1ebfn hi\u1ec7u su\u1ea5t nh\u1ecf. Nh\u01b0ng n\u1ebfu ch\u1ec9 nh\u00ecn v\u00e0o con s\u1ed1 \u0111\u00f3 m\u00e0 k\u1ebft lu\u1eadn &#8220;video truy\u1ec1n th\u1ed1ng s\u1eafp bi\u1ebfn m\u1ea5t&#8221; th\u00ec l\u1ea1i sai (th\u1ecb tr\u01b0\u1eddng s\u1ea3n xu\u1ea5t video truy\u1ec1n th\u1ed1ng v\u1eabn t\u0103ng tr\u01b0\u1edfng, \u0111\u1ea1t 222,6 t\u1ef7 USD n\u0103m 2025).<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/image2-6a670eac8d368.webp\" alt=\"\" class=\"wp-image-54567\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/image2-6a670eac8d368.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/image2-6a670eac8d368-300x200.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/image2-6a670eac8d368-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng Video Commerce t\u1ea1i \u0110\u00f4ng Nam \u00c1<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video Commerce \u0111ang chuy\u1ec3n t\u1eeb m\u1ed9t xu h\u01b0\u1edbng m\u1edbi n\u1ed5i th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u. C\u00e1c b\u00e1o c\u00e1o t\u1eeb Grand View Research, Google \u00d7 Temasek \u00d7 Bain v\u00e0 Fortune Business Insights \u0111\u1ec1u cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111ang m\u1edf r\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 v\u01b0\u1ee3t xa nhi\u1ec1u ph\u00e2n kh\u00fac th\u01b0\u01a1ng m\u1ea1i s\u1ed1 kh\u00e1c, \u0111\u1eb7c bi\u1ec7t t\u1ea1i khu v\u1ef1c Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 \u0110\u00f4ng Nam \u00c1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Video commerce chi\u1ebfm 25% GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed SEA 2025 &#8211; t\u0103ng g\u1ea5p 5 l\u1ea7n trong 3 n\u0103m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quy m\u00f4 Video Commerce t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 t\u0103ng g\u1ea5p 5 l\u1ea7n k\u1ec3 t\u1eeb n\u0103m 2022, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ph\u00e2n kh\u00fac t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1 khu v\u1ef1c (B\u00e1o c\u00e1o e-Conomy SEA 2025).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xu h\u01b0\u1edbng n\u00e0y c\u0169ng x\u1ea3y ra tr\u00ean to\u00e0n c\u1ea7u. Theo Grand View Research, th\u1ecb tr\u01b0\u1eddng Live Commerce to\u00e0n c\u1ea7u \u0111\u1ea1t 230,3 t\u1ef7 USD trong n\u0103m 2026 v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o \u0111\u1ea1t 2,55 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2033, t\u01b0\u01a1ng \u1ee9ng CAGR 41,0%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao h\u01a1n c\u1ea3 Video Commerce n\u00f3i chung, Live Commerce \u0111ang tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh giao d\u1ecbch \u0111\u1ed9c l\u1eadp, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng mobile-first nh\u01b0 Ch\u00e2u \u00c1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng chi\u1ebfm 66,8% doanh thu Live Commerce to\u00e0n c\u1ea7u<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khu v\u1ef1c Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) chi\u1ebfm<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"> 66,8%<\/mark><\/strong> t\u1ed5ng doanh thu th\u1ecb tr\u01b0\u1eddng Live Commerce to\u00e0n c\u1ea7u trong n\u0103m 2025 v\u00e0 ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong giai \u0111o\u1ea1n d\u1ef1 b\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ef7 tr\u1ecdng g\u1ea7n 2\/3 th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u cho th\u1ea5y APAC kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i Live Commerce ph\u00e1t tri\u1ec3n s\u1edbm m\u00e0 c\u00f2n \u0111ang d\u1eabn d\u1eaft qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi c\u1ee7a m\u00f4 h\u00ecnh mua s\u1eafm d\u1ef1a tr\u00ean video. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do nhi\u1ec1u xu h\u01b0\u1edbng nh\u01b0 livestream shopping, creator commerce v\u00e0 AI-powered commerce xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc ti\u00ean t\u1ea1i khu v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Video Commerce l\u00e0 ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t c\u1ee7a Social Commerce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trong b\u00e1o c\u00e1o Social Commerce m\u1edbi nh\u1ea5t, <a href=\"https:\/\/www.grandviewresearch.com\/horizon\/statistics\/social-commerce-market\/platform-sales-channel\/video-commerce-live-stream-prerecorded\/global?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Grand View Research<\/a> x\u00e1c \u0111\u1ecbnh Video Commerce (livestream v\u00e0 video ghi s\u1eb5n) l\u00e0 ph\u00e2n kh\u00fac c\u00f3 doanh thu l\u1edbn nh\u1ea5t trong to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng Social Commerce n\u0103m 2025 &#8211; v\u00e0 APAC chi\u1ebfm 72,3% doanh thu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 d\u1ecbch chuy\u1ec3n t\u1eeb c\u00e1c b\u00e0i \u0111\u0103ng t\u0129nh v\u00e0 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m sang tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c quan. <em>Video Commerce \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n ch\u00ednh th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/quy-mo-thi-truong-video-commerce-tai-sea.webp\" alt=\"Bi\u1ec3u \u0111\u1ed3 t\u0103ng tr\u01b0\u1edfng video commerce trong GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 2022-2025\" class=\"wp-image-54585\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/quy-mo-thi-truong-video-commerce-tai-sea.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/quy-mo-thi-truong-video-commerce-tai-sea-300x200.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/quy-mo-thi-truong-video-commerce-tai-sea-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Video commerce t\u0103ng g\u1ea5p 5 l\u1ea7n trong 3 n\u0103m, chi\u1ebfm 25% GMV TM\u0110T \u0110\u00f4ng Nam \u00c1 n\u0103m 2025 (Ngu\u1ed3n: e-Conomy SEA\/Google Marketing Live 2026)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Video marketing: M\u1ee9c \u0111\u1ed9 \u00e1p d\u1ee5ng v\u00e0 ROI<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">91% doanh nghi\u1ec7p d\u00f9ng video nh\u01b0 c\u00f4ng c\u1ee5 marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Theo kh\u1ea3o s\u00e1t Wyzowl th\u1ef1c hi\u1ec7n tr\u00ean 266 ng\u01b0\u1eddi v\u00e0o cu\u1ed1i 2025 (State of Video Marketing 2026), <strong>91%<\/strong> doanh nghi\u1ec7p s\u1eed d\u1ee5ng video nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 marketing &#8211; quay l\u1ea1i m\u1ee9c \u0111\u1ec9nh m\u1ecdi th\u1eddi \u0111\u1ea1i sau m\u1ed9t giai \u0111o\u1ea1n gi\u1ea3m nh\u1eb9 n\u0103m 2025. <strong>93% <\/strong>marketer coi video l\u00e0 ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">63% marketer video \u0111\u00e3 d\u00f9ng c\u00f4ng c\u1ee5 AI \u0111\u1ec3 t\u1ea1o ho\u1eb7c ch\u1ec9nh s\u1eeda video<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f9ng kh\u1ea3o s\u00e1t Wyzowl 2026 ghi nh\u1eadn c\u00fa nh\u1ea3y \u0111\u00e1ng k\u1ec3 trong v\u00f2ng m\u1ed9t n\u0103m: t\u1eeb 51% l\u00ean 63% marketer s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 AI trong quy tr\u00ecnh s\u1ea3n xu\u1ea5t video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 t\u1ed1c \u0111\u1ed9 \u00e1p d\u1ee5ng nhanh h\u01a1n h\u1ea7u h\u1ebft c\u00f4ng ngh\u1ec7 marketing kh\u00e1c trong l\u1ecbch s\u1eed g\u1ea7n \u0111\u00e2y. \u0110\u1ec3 so s\u00e1nh, trong b\u00e1o c\u00e1o c\u1ee7a Wyzowl \u0111\u00e3 ghi nh\u1eadn s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng AI video \u0111\u00e3 v\u01b0\u1ee3t 124 tri\u1ec7u v\u00e0o th\u00e1ng 1\/2026 &#8211; n\u1ebfu l\u00e0 m\u1ed9t qu\u1ed1c gia, \u0111\u00e2y s\u1ebd l\u00e0 qu\u1ed1c gia \u0111\u00f4ng d\u00e2n th\u1ee9 12 th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chi ph\u00ed s\u1ea3n xu\u1ea5t AI video r\u1ebb h\u01a1n video truy\u1ec1n th\u1ed1ng t\u1edbi kho\u1ea3ng 1.600 l\u1ea7n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ea3n xu\u1ea5t video truy\u1ec1n th\u1ed1ng t\u1ed1n t\u1eeb 1.000 \u0111\u1ebfn 50.000 USD m\u1ed7i ph\u00fat ho\u00e0n thi\u1ec7n, t\u00f9y \u0111\u1ed9 ph\u1ee9c t\u1ea1p v\u00e0 vi\u1ec7c l\u00e0m vi\u1ec7c v\u1edbi freelancer hay agency. C\u00f4ng c\u1ee5 AI video \u0111\u01b0a con s\u1ed1 n\u00e0y xu\u1ed1ng c\u00f2n 2-30 USD\/ph\u00fat tr\u00ean c\u00e1c g\u00f3i subscription (Fortune Business Insights) v\u00e0 th\u1eddi gian s\u1ea3n xu\u1ea5t m\u1ed9t video marketing 60 gi\u00e2y gi\u1ea3m t\u1eeb trung b\u00ecnh 13 ng\u00e0y (truy\u1ec1n th\u1ed1ng) xu\u1ed1ng 27 ph\u00fat (AI).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e0o c\u1ea3n #1 khi \u00e1p d\u1ee5ng AI video kh\u00f4ng ph\u1ea3i chi ph\u00ed m\u00e0 l\u00e0 thi\u1ebfu k\u1ef9 n\u0103ng n\u1ed9i b\u1ed9 (43%)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 s\u1ed1 li\u1ec7u ph\u1ea3n tr\u1ef1c gi\u00e1c nh\u1ea5t trong to\u00e0n b\u1ed9 b\u00e1o c\u00e1o. Theo Wyzowl 2026, r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t khi\u1ebfn marketer ch\u01b0a d\u00f9ng AI video kh\u00f4ng ph\u1ea3i l\u00e0 chi ph\u00ed c\u00f4ng c\u1ee5, m\u00e0 l\u00e0 thi\u1ebfu k\u1ef9 n\u0103ng n\u1ed9i b\u1ed9 (43%) v\u00e0 37% marketer ch\u01b0a l\u00e0m video n\u00f3i r\u1eb1ng h\u1ecd &#8220;kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf, nhi\u1ec1u doanh nghi\u1ec7p SEA \u0111ang d\u1ed3n ng\u00e2n s\u00e1ch mua c\u00f4ng c\u1ee5 AI video \u0111\u1eaft ti\u1ec1n trong khi v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 n\u1eb1m \u1edf vi\u1ec7c \u0111\u1ed9i ng\u0169 kh\u00f4ng bi\u1ebft v\u1eadn h\u00e0nh quy tr\u00ecnh hi\u1ec7u qu\u1ea3. \u0110\u1ea7u t\u01b0 \u0111\u00e0o t\u1ea1o c\u00f3 th\u1ec3 mang l\u1ea1i ROI cao h\u01a1n \u0111\u1ea7u t\u01b0 c\u00f4ng c\u1ee5.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/muc-do-ap-dung-va-ROI-cua-video-marketing.webp\" alt=\"T\u1ef7 l\u1ec7 doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng video marketing v\u00e0 AI video n\u0103m 2026 theo Wyzowl\" class=\"wp-image-54573\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/muc-do-ap-dung-va-ROI-cua-video-marketing.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/muc-do-ap-dung-va-ROI-cua-video-marketing-300x200.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/muc-do-ap-dung-va-ROI-cua-video-marketing-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">91% doanh nghi\u1ec7p d\u00f9ng video marketing, 63% \u0111\u00e3 d\u00f9ng AI trong s\u1ea3n xu\u1ea5t video<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Short-form video l\u00e0 \u0111\u1ecbnh d\u1ea1ng ROI cao nh\u1ea5t &#8211; 49% marketer b\u00ecnh ch\u1ecdn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot State of Marketing 2026 x\u1ebfp h\u1ea1ng ba \u0111\u1ecbnh d\u1ea1ng ROI cao nh\u1ea5t \u0111\u1ec1u l\u00e0 video: short-form (49%), long-form (29%) v\u00e0 livestream (25%). Kh\u00f4ng c\u00f3 \u0111\u1ecbnh d\u1ea1ng phi-video n\u00e0o l\u1ecdt v\u00e0o top 3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0: n\u1ebfu ph\u1ea3i ch\u1ecdn m\u1ed9t \u0111\u1ecbnh d\u1ea1ng duy nh\u1ea5t \u0111\u1ec3 \u0111\u1ea7u t\u01b0 tr\u01b0\u1edbc, d\u1eef li\u1ec7u ch\u1ec9 r\u00f5 \u0111\u00f3 l\u00e0 short-form video &#8211; kh\u00f4ng ph\u1ea3i v\u00ec n\u00f3 &#8220;hot&#8221; m\u00e0 v\u00ec \u0111\u00e2y l\u00e0 \u0111\u1ecbnh d\u1ea1ng duy nh\u1ea5t \u0111\u01b0\u1ee3c c\u1ea3 marketer B2B l\u1eabn B2C \u0111\u1ed3ng thu\u1eadn v\u1ec1 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/dinh-dang-noi-dung-nguoi-tieu-dung-uu-tien-2026.webp\" alt=\"\u0110\u1ecbnh d\u1ea1ng n\u1ed9i dung ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean khi t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m 2026\" class=\"wp-image-54561\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/dinh-dang-noi-dung-nguoi-tieu-dung-uu-tien-2026.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/dinh-dang-noi-dung-nguoi-tieu-dung-uu-tien-2026-300x200.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/dinh-dang-noi-dung-nguoi-tieu-dung-uu-tien-2026-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">63% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m qua video ng\u1eafn, v\u01b0\u1ee3t xa v\u0103n b\u1ea3n (12%) (Ngu\u1ed3n: Wyzowl 2026)<\/figcaption><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Insight: AI kh\u00f4ng t\u1ea1o ra nhu c\u1ea7u l\u00e0m video m\u00e0 nhu c\u1ea7u v\u1ec1 video \u0111ang th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng AI.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Video hi\u1ec7n di\u1ec7n \u1edf website, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o, livestream v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng creator. Khi s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m ch\u1ea1m t\u0103ng l\u00ean, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n nhi\u1ec1u video h\u01a1n m\u00e0 c\u00f2n ph\u1ea3i s\u1ea3n xu\u1ea5t nhanh h\u01a1n, \u0111a d\u1ea1ng h\u01a1n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, AI tr\u1edf th\u00e0nh m\u1ed9t h\u1ea1 t\u1ea7ng s\u1ea3n xu\u1ea5t n\u1ed9i dung (Production Infrastructure). L\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng c\u00f2n n\u1eb1m \u1edf vi\u1ec7c s\u1edf h\u1eefu c\u00f4ng c\u1ee5 AI, m\u00e0 \u1edf kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng Content Production c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh li\u00ean t\u1ee5c, \u0111\u00e1p \u1ee9ng t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a Video Commerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Th\u1ed1ng k\u00ea v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi Video<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i nhanh h\u01a1n t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng. Thay v\u00ec t\u00ecm ki\u1ebfm th\u00f4ng tin qua v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh, ng\u01b0\u1eddi mua ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng video trong h\u1ea7u h\u1ebft c\u00e1c giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh mua s\u1eafm, t\u1eeb kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m, t\u00ecm hi\u1ec3u t\u00ednh n\u0103ng cho \u0111\u1ebfn \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">96% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 xem video \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Theo kh\u1ea3o s\u00e1t <a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Video Marketing Statistics 2026<\/strong><\/mark><\/a> c\u1ee7a Wyzowl v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 marketer tr\u00ean to\u00e0n c\u1ea7u, 96% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd t\u1eebng xem video gi\u1ea3i th\u00edch (explainer video) \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 cao nh\u1ea5t trong chu\u1ed7i kh\u1ea3o s\u00e1t k\u00e9o d\u00e0i h\u01a1n 10 n\u0103m c\u1ee7a Wyzowl.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">85% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft video \u0111\u00e3 thuy\u1ebft ph\u1ee5c h\u1ecd mua h\u00e0ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">85% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eebng quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 sau khi xem video c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi, 80% cho bi\u1ebft h\u1ecd \u0111\u00e3 t\u1ea3i xu\u1ed1ng ho\u1eb7c mua \u1ee9ng d\u1ee5ng sau khi xem video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c s\u1ed1 li\u1ec7u n\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh: Thay v\u00ec ch\u1ec9 t\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, video \u0111ang t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">63% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m th\u00f4ng qua video ng\u1eafn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 c\u00e1ch mu\u1ed1n t\u00ecm hi\u1ec3u m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, 63% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t l\u1ef1a ch\u1ecdn video ng\u1eafn. Trong khi \u0111\u00f3, ch\u1ec9 12% \u01b0u ti\u00ean b\u00e0i vi\u1ebft d\u1ea1ng v\u0103n b\u1ea3n, 7% ch\u1ecdn infographic v\u00e0 4% l\u1ef1a ch\u1ecdn ebook ho\u1eb7c t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kho\u1ea3ng c\u00e1ch l\u1edbn gi\u1eefa video v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung kh\u00e1c cho th\u1ea5y h\u00e0nh vi ti\u1ebfp nh\u1eadn th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">84% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t nhi\u1ec1u video h\u01a1n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Theo Wyzowl, 84% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n \u0111\u01b0\u1ee3c xem nhi\u1ec1u video h\u01a1n t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2026. T\u1ef7 l\u1ec7 n\u00e0y duy tr\u00ec \u1edf m\u1ee9c tr\u00ean 80% trong nhi\u1ec1u n\u0103m li\u00ean ti\u1ebfp, cho th\u1ea5y nhu c\u1ea7u ti\u00eau th\u1ee5 video v\u1eabn ti\u1ebfp t\u1ee5c t\u0103ng thay v\u00ec ch\u1eefng l\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u0103ng nhanh h\u01a1n kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t n\u1ed9i dung c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n th\u00fac \u0111\u1ea9y vi\u1ec7c \u1ee9ng d\u1ee5ng AI v\u00e0o quy tr\u00ecnh s\u1ea3n xu\u1ea5t video, n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u1edf ph\u1ea7n sau.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/Video-quyet-dinh-den-hanh-vi-mua-hang.webp\" alt=\"Th\u1ed1ng k\u00ea v\u1ec1 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi Video \" class=\"wp-image-54591\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/Video-quyet-dinh-den-hanh-vi-mua-hang.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/Video-quyet-dinh-den-hanh-vi-mua-hang-300x200.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/Video-quyet-dinh-den-hanh-vi-mua-hang-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Video \u0111ang th\u1ec3 hi\u1ec7n s\u1ef1 t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng v\u00e0 ROI tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Video \u0111ang tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y GMV tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu h\u00e0nh vi mua s\u1eafm \u0111ang chuy\u1ec3n d\u1ecbch sang video, c\u00e2u h\u1ecfi ti\u1ebfp theo l\u00e0: <strong>n\u1ec1n t\u1ea3ng n\u00e0o \u0111ang h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t?<\/strong> C\u00e1c s\u1ed1 li\u1ec7u GMV t\u1eeb TikTok Shop, Shopee v\u00e0 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam cho th\u1ea5y video kh\u00f4ng c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 marketing, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok Shop t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n to\u00e0n th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>64,3 t\u1ef7 USD<\/strong> GMV to\u00e0n c\u1ea7u n\u0103m 2025 (+94% YoY).<\/li>\n\n\n\n<li><strong>45,6 t\u1ef7 USD<\/strong> GMV t\u1ea1i \u0110\u00f4ng Nam \u00c1, chi\u1ebfm <strong>71%<\/strong> t\u1ed5ng GMV to\u00e0n c\u1ea7u.<\/li>\n\n\n\n<li>GMV TikTok Shop SEA <strong>t\u0103ng g\u1ea5p \u0111\u00f4i<\/strong>, trong khi t\u1ed5ng GMV TM\u0110T khu v\u1ef1c ch\u1ec9 t\u0103ng <strong>22,8%<\/strong>.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">TikTok Shop kh\u00f4ng ch\u1ec9 h\u01b0\u1edfng l\u1ee3i t\u1eeb t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng m\u00e0 \u0111ang <strong>li\u00ean t\u1ee5c gi\u00e0nh th\u1ecb ph\u1ea7n nh\u1edd m\u00f4 h\u00ecnh Video Commerce v\u00e0 Creator Commerce.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng Video Commerce s\u00f4i \u0111\u1ed9ng nh\u1ea5t \u0110\u00f4ng Nam \u00c1<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopee chi\u1ebfm <strong>56%<\/strong> GMV, TikTok Shop chi\u1ebfm <strong>41%<\/strong>.<\/li>\n\n\n\n<li>Hai n\u1ec1n t\u1ea3ng n\u00e0y n\u1eafm <strong>97%<\/strong> GMV TM\u0110T Vi\u1ec7t Nam.<\/li>\n\n\n\n<li>GMV to\u00e0n th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t kho\u1ea3ng <strong>16 t\u1ef7 USD<\/strong>, t\u0103ng <strong>35% YoY<\/strong>.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Khi g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng t\u1eadp trung v\u00e0o hai n\u1ec1n t\u1ea3ng l\u1ea5y <strong>video v\u00e0 livestream<\/strong> l\u00e0m \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng, \u0111\u1ea7u t\u01b0 Video Commerce kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Livestream \u0111ang tr\u1edf th\u00e0nh k\u00eanh b\u00e1n h\u00e0ng ch\u1ee7 l\u1ef1c<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u1ea7n 50%<\/strong> ng\u01b0\u1eddi Vi\u1ec7t t\u1eebng mua h\u00e0ng qua livestream.<\/li>\n\n\n\n<li><strong>H\u01a1n 40%<\/strong> giao d\u1ecbch TM\u0110T di\u1ec5n ra qua livestream.<\/li>\n\n\n\n<li>Livestream \u0111\u1ea1t <strong>20 &#8211; 30%<\/strong> t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>50%<\/strong> phi\u00ean livestream \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1edfi <strong>t\u00e0i kho\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong>, v\u01b0\u1ee3t influencer.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Livestream \u0111ang chuy\u1ec3n t\u1eeb ho\u1ea1t \u0111\u1ed9ng ph\u1ee5 thu\u1ed9c KOL sang <strong>n\u0103ng l\u1ef1c b\u00e1n h\u00e0ng n\u1ed9i b\u1ed9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong>, cho th\u1ea5y c\u00e1c brand c\u1ea7n \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng livestream song song v\u1edbi Creator Marketing.<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/video-thuc-day-gmv-tren-cac-nen-tang-TMDT.webp\" alt=\"\" class=\"wp-image-54597\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/video-thuc-day-gmv-tren-cac-nen-tang-TMDT.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/video-thuc-day-gmv-tren-cac-nen-tang-TMDT-300x200.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/video-thuc-day-gmv-tren-cac-nen-tang-TMDT-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">S\u1ed1 li\u1ec7u Livestream commerce t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">M\u1ee9c \u0111\u1ed9 ch\u1ea5p nh\u1eadn AI trong E-commerce t\u1ea1i \u0110\u00f4ng Nam \u00c1 v\u00e0 Vi\u1ec7t Nam<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Vi\u1ec7t Nam v\u00e0 Indonesia d\u1eabn \u0111\u1ea7u SEA v\u1edbi 42% ng\u01b0\u1eddi b\u00e1n d\u00f9ng AI trong v\u1eadn h\u00e0nh<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Theo b\u00e1o c\u00e1o &#8220;<a href=\"https:\/\/www.prnewswire.com\/apac\/news-releases\/three-in-four-southeast-asian-ecommerce-sellers-require-additional-support-in-their-ai-adoption-lazada-report-reveals-302422986.html\" target=\"_blank\" rel=\"noreferrer noopener\">Bridging the AI Gap<\/a>&#8221; c\u1ee7a Lazada, h\u1ee3p t\u00e1c v\u1edbi Kantar, c\u00f4ng b\u1ed1 th\u00e1ng 4\/2025, Vi\u1ec7t Nam v\u00e0 Indonesia d\u1eabn \u0111\u1ea7u khu v\u1ef1c v\u1edbi 42% ng\u01b0\u1eddi b\u00e1n d\u00f9ng AI trong v\u1eadn h\u00e0nh kinh doanh, v\u01b0\u1ee3t Singapore v\u00e0 Th\u00e1i Lan (39%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u1ede c\u1ea5p khu v\u1ef1c, 68% ng\u01b0\u1eddi b\u00e1n SEA &#8220;quen thu\u1ed9c&#8221; v\u1edbi AI, nh\u01b0ng ch\u1ec9 37% th\u1ef1c s\u1ef1 t\u00edch h\u1ee3p v\u00e0o quy tr\u00ecnh. Ri\u00eang Vi\u1ec7t Nam, 77% ng\u01b0\u1eddi b\u00e1n quen thu\u1ed9c v\u1edbi AI (cao h\u01a1n m\u1ee9c khu v\u1ef1c) nh\u01b0ng ch\u1ec9 42% s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf so v\u1edbi 53% c\u1ea3m nh\u1eadn l\u00e0 \u0111\u00e3 d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kho\u1ea3ng c\u00e1ch <strong>t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn th\u1ef1c thi<\/strong> n\u00e0y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c \u0111\u01a1n v\u1ecb v\u1eadn h\u00e0nh\/agency. Ng\u01b0\u1eddi b\u00e1n Vi\u1ec7t Nam kh\u00f4ng thi\u1ebfu ni\u1ec1m tin v\u00e0o AI m\u00e0 thi\u1ebfu m\u1ed9t l\u1ed9 tr\u00ecnh tri\u1ec3n khai c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">83% ng\u01b0\u1eddi Vi\u1ec7t d\u00f9ng AI \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m, 42% s\u1eb5n s\u00e0ng \u0111\u1ec3 AI mua h\u1ed9<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>83% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam hi\u1ec7n d\u00f9ng AI \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m, d\u1ef1 ki\u1ebfn t\u0103ng l\u00ean 93%. 42% ng\u01b0\u1eddi Vi\u1ec7t s\u1eb5n s\u00e0ng \u0111\u1ec3 AI agent mua h\u00e0ng thay m\u00ecnh, ngang b\u1eb1ng \u1ea4n \u0110\u1ed9, m\u1ee9c cao nh\u1ea5t to\u00e0n khu v\u1ef1c ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/li>\n\n\n\n<li>76% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t mua s\u1eafm online 2 &#8211; 3 l\u1ea7n\/th\u00e1ng, t\u0103ng 19 \u0111i\u1ec3m ph\u1ea7n tr\u0103m so v\u1edbi 2024 &#8211; m\u1ee9c t\u0103ng nhanh nh\u1ea5t trong c\u00e1c ch\u1ec9 s\u1ed1 h\u00e0nh vi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t.&nbsp;<\/li>\n\n\n\n<li>39% bi\u1ebft v\u1ec1 tokenization (cao th\u1ee9 2 khu v\u1ef1c) v\u00e0 37% \u0111\u00e3 d\u00f9ng one-click checkout (Theo State of Digital Commerce in Asia Pacific 2025).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Visa d\u00f9ng \u0111\u00fang c\u1ee5m &#8220;Vietnam and India lead the region&#8221; cho ch\u1ec9 s\u1ed1 agentic commerce. \u0110\u00e2y l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u hi\u1ebfm khi Vi\u1ec7t Nam d\u1eabn \u0111\u1ea7u m\u1ed9t ch\u1ec9 s\u1ed1 c\u00f4ng ngh\u1ec7 ti\u00eau d\u00f9ng \u1edf c\u1ea5p ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, kh\u00f4ng ch\u1ec9 \u0110\u00f4ng Nam \u00c1.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/muc-do-chap-nhan-AI-ecommerce-trong-nguoi-ban-tai-Vietnam.webp\" alt=\"T\u1ef7 l\u1ec7 ng\u01b0\u1eddi b\u00e1n \u1ee9ng d\u1ee5ng AI trong v\u1eadn h\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed theo qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1\" class=\"wp-image-54579\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/muc-do-chap-nhan-AI-ecommerce-trong-nguoi-ban-tai-Vietnam.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/muc-do-chap-nhan-AI-ecommerce-trong-nguoi-ban-tai-Vietnam-300x200.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/muc-do-chap-nhan-AI-ecommerce-trong-nguoi-ban-tai-Vietnam-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Vi\u1ec7t Nam v\u00e0 Indonesia d\u1eabn \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1 v\u1edbi 42% ng\u01b0\u1eddi b\u00e1n d\u00f9ng AI trong v\u1eadn h\u00e0nh<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Product Video &amp; Conversion Benchmarks<\/mark><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Product Video \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 vai tr\u00f2 ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a Product Video. Thay v\u00ec ch\u1ec9 hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh v\u00e0 m\u00f4 t\u1ea3, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang t\u00edch h\u1ee3p video tr\u1ef1c ti\u1ebfp v\u00e0o trang s\u1ea3n ph\u1ea9m \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n tr\u01b0\u1edbc khi mua.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trang s\u1ea3n ph\u1ea9m c\u00f3 video \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh 4,8%, cao h\u01a1n 65% so v\u1edbi trang kh\u00f4ng c\u00f3 video (2,9%). M\u1ee9c ch\u00eanh l\u1ec7ch n\u00e0y \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u00ean nhi\u1ec1u ng\u00e0nh h\u00e0ng kh\u00e1c nhau, cho th\u1ea5y Product Video c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng khi \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o h\u00e0nh tr\u00ecnh mua s\u1eafm. (GoDAM Research)<\/li>\n\n\n\n<li>75% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch xem video h\u01a1n h\u00ecnh \u1ea3nh ho\u1eb7c v\u0103n b\u1ea3n khi t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m. (GoDAM Research)<\/li>\n\n\n\n<li>90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft video gi\u00fap h\u1ecd t\u1ef1 tin h\u01a1n khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. (GoDAM Research)<\/li>\n\n\n\n<li>85% x\u00e1c nh\u1eadn video \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. (GoDAM Research)<\/li>\n\n\n\n<li>Shoppable Video gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i to\u00e0n website t\u1eeb 17% &#8211; 33%: K\u1ebft qu\u1ea3 t\u1eeb c\u00e1c th\u1eed nghi\u1ec7m A\/B n\u00e0y \u0111\u00e3 minh ch\u1ee9ng r\u00f5 r\u00e0ng nh\u1ea5t cho th\u1ea5y video c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 kinh doanh khi \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi Shoppable Video c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n t\u1eeb 50% \u0111\u1ebfn 500%.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t c\u1ee7a<strong> Product Video<\/strong> kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c &#8220;\u0111\u1eb9p h\u01a1n h\u00ecnh \u1ea3nh&#8221;, m\u00e0 \u1edf kh\u1ea3 n\u0103ng gi\u1ea3m s\u1ef1 do d\u1ef1 tr\u01b0\u1edbc khi mua. Trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi mua kh\u00f4ng th\u1ec3 c\u1ea7m, th\u1eed ho\u1eb7c tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp. <strong>Video tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 thay th\u1ebf cho tr\u1ea3i nghi\u1ec7m \u0111\u00f3 b\u1eb1ng c\u00e1ch m\u00f4 ph\u1ecfng c\u00e1ch s\u1eed d\u1ee5ng, k\u00edch th\u01b0\u1edbc, ch\u1ea5t li\u1ec7u ho\u1eb7c hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong>. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u th\u00f4ng tin h\u01a1n, r\u1ee7i ro c\u1ea3m nh\u1eadn gi\u1ea3m xu\u1ed1ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng l\u00ean.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Xem th\u00eam: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ecomobi.com\/vi\/bao-cao-thuong-mai-dien-tu-viet-nam-2025\/\"><strong>Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2025 \u2013 2026: Cu\u1ed9c C\u00e1ch M\u1ea1ng Content-to-Commerce<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ecomobi.com\/vi\/xu-huong-thi-truong-ai-video\/\"><strong>Xu h\u01b0\u1edbng AI Video Creation 2026: Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n bi\u1ebft g\u00ec?<\/strong><\/a><\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Th\u1ed1ng k\u00ea v\u1ec1 Short-form Video <\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trong nhi\u1ec1u n\u0103m, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee7a h\u00e0nh tr\u00ecnh mua s\u1eafm. Tuy nhi\u00ean, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a TikTok, YouTube Shorts v\u00e0 Instagram Reels \u0111ang t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh m\u1edbi, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua n\u1ed9i dung \u0111\u01b0\u1ee3c thu\u1eadt to\u00e1n \u0111\u1ec1 xu\u1ea5t thay v\u00ec ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>81%<\/strong> ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0110\u00f4ng Nam \u00c1 kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi th\u00f4ng qua video. (Google \u00d7 Kantar)<\/li>\n\n\n\n<li><strong>87%<\/strong> ng\u01b0\u1eddi ti\u00eau d\u00f9ng APAC xem video tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. (Think with Google APAC)<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi d\u00f9ng TikTok d\u00e0nh trung b\u00ecnh g\u1ea7n 35 gi\u1edd m\u1ed7i th\u00e1ng tr\u00ean n\u1ec1n t\u1ea3ng, thu\u1ed9c nh\u00f3m cao nh\u1ea5t trong c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. (DataReportal 2026)<\/li>\n\n\n\n<li><strong>98%<\/strong> ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eebng xem video \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi mua. (Wyzowl 2026)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a Discovery Commerce &#8211; n\u01a1i th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n ch\u1ec9 c\u1ea1nh tranh tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm m\u00e0 c\u00f2n c\u1ea1nh tranh \u0111\u1ec3 xu\u1ea5t hi\u1ec7n trong d\u00f2ng n\u1ed9i dung h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/video-tro-thanh-cong-cu-ban-hang-truc-tiep.webp\" alt=\"Th\u1ed1ng k\u00ea v\u1ec1 s\u1ed1 li\u1ec7u c\u1ee7a Short-form video\" class=\"wp-image-54603\" srcset=\"https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/video-tro-thanh-cong-cu-ban-hang-truc-tiep.webp 800w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/video-tro-thanh-cong-cu-ban-hang-truc-tiep-300x200.webp 300w, https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/video-tro-thanh-cong-cu-ban-hang-truc-tiep-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Th\u1ed1ng k\u00ea v\u1ec1 s\u1ed1 li\u1ec7u c\u1ee7a Short-form video<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">B\u00e1o c\u00e1o e-Conomy SEA ghi nh\u1eadn quy m\u00f4 Video Commerce t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 t\u0103ng g\u1ea5p 5 l\u1ea7n trong ba n\u0103m, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1 khu v\u1ef1c. \u0110\u00e2y l\u00e0 d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong b\u00e1o c\u00e1o n\u0103m 2025.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Th\u1eddi \u0111\u1ea1i \u201cvideo commerce\u201d kh\u00f4ng c\u00f2n xa v\u1eddi. Khi ng\u01b0\u1eddi d\u00f9ng \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi video (YouTube, TikTok\u2026) v\u00e0 h\u00e0nh vi mua s\u1eafm d\u1ecbch chuy\u1ec3n qua c\u00e1c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n, \u0111\u1ed9i ng\u0169 marketing c\u1ea7n coi video l\u00e0 \u201cm\u1ea1ch m\u00e1u\u201d chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fa tr\u1ecdng s\u1ea3n xu\u1ea5t n\u1ed9i dung li\u00ean t\u1ee5c, \u0111o l\u01b0\u1eddng s\u00e1t sao v\u00e0 k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 (AI, livestream) s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111i tr\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng. Video gi\u1edd kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng m\u00e0 l\u00e0 <\/em><strong><em>c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng<\/em><\/strong><em> tr\u1ef1c ti\u1ebfp.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\u00dd ngh\u0129a chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c s\u1ed1 li\u1ec7u trong b\u00e1o c\u00e1o kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Video Commerce m\u00e0 c\u00f2n cho th\u1ea5y m\u1ed9t s\u1ef1 thay \u0111\u1ed5i s\u00e2u h\u01a1n trong c\u00e1ch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eadn h\u00e0nh. Khi t\u1ed5ng h\u1ee3p c\u00e1c d\u1eef li\u1ec7u t\u1eeb Google, Wyzowl, HubSpot, Grand View Research, Momentum Works v\u00e0 nhi\u1ec1u t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u kh\u00e1c, c\u00f3 th\u1ec3 r\u00fat ra b\u1ed1n xu h\u01b0\u1edbng ch\u00ednh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Video \u0111ang tr\u1edf th\u00e0nh giao di\u1ec7n mua s\u1eafm m\u1eb7c \u0111\u1ecbnh<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb vi\u1ec7c kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m, t\u00ecm hi\u1ec3u th\u00f4ng tin \u0111\u1ebfn ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, video xu\u1ea5t hi\u1ec7n \u1edf h\u1ea7u h\u1ebft c\u00e1c giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh mua s\u1eafm. Thay v\u00ec chuy\u1ec3n \u0111\u1ed5i qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng k\u1ef3 v\u1ecdng c\u00f3 th\u1ec3 xem, t\u01b0\u01a1ng t\u00e1c v\u00e0 mua h\u00e0ng trong c\u00f9ng m\u1ed9t tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u1ee3i th\u1ebf c\u1ea1nh tranh chuy\u1ec3n t\u1eeb ng\u00e2n s\u00e1ch sang t\u1ed1c \u0111\u1ed9 s\u1ea3n xu\u1ea5t n\u1ed9i dung<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a video ng\u1eafn, livestream v\u00e0 creator economy khi\u1ebfn nhu c\u1ea7u n\u1ed9i dung t\u0103ng nhanh h\u01a1n kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t theo ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng. Th\u00e1ch th\u1ee9c c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng c\u00f2n l\u00e0 &#8220;c\u00f3 n\u00ean l\u00e0m video hay kh\u00f4ng&#8221;, m\u00e0 l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 duy tr\u00ec s\u1ea3n l\u01b0\u1ee3ng n\u1ed9i dung \u1edf quy m\u00f4 l\u1edbn v\u00e0 li\u00ean t\u1ee5c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI xu\u1ea5t hi\u1ec7n v\u00ec nhu c\u1ea7u s\u1ea3n xu\u1ea5t n\u1ed9i dung t\u0103ng nhanh<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 AI Video cho th\u1ea5y doanh nghi\u1ec7p \u0111ang \u1ee9ng d\u1ee5ng AI ch\u1ee7 y\u1ebfu \u0111\u1ec3 r\u00fat ng\u1eafn th\u1eddi gian s\u1ea3n xu\u1ea5t, m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung. AI kh\u00f4ng thay th\u1ebf \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o m\u00e0 gi\u00fap gi\u1ea3i quy\u1ebft n\u00fat th\u1eaft v\u1ec1 n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t trong b\u1ed1i c\u1ea3nh nhu c\u1ea7u video ng\u00e0y c\u00e0ng l\u1edbn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Operations s\u1ebd tr\u1edf th\u00e0nh n\u0103ng l\u1ef1c c\u1ea1nh tranh m\u1edbi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi video hi\u1ec7n di\u1ec7n tr\u00ean website, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, TikTok Shop, YouTube, Facebook v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c, doanh nghi\u1ec7p c\u1ea7n qu\u1ea3n l\u00fd n\u1ed9i dung nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh thay v\u00ec c\u00e1c chi\u1ebfn d\u1ecbch ri\u00eang l\u1ebb. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi quy tr\u00ecnh s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng theo t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1785144485985\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Video commerce chi\u1ebfm bao nhi\u00eau % GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 n\u0103m 2025?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Kho\u1ea3ng 25%, theo Google Marketing Live SEA 2026, t\u0103ng g\u1ea5p 5 l\u1ea7n so v\u1edbi d\u01b0\u1edbi 5% n\u0103m 2022 (e-Conomy SEA<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785144501059\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>R\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t khi \u00e1p d\u1ee5ng AI video trong TM\u0110T l\u00e0 g\u00ec?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Thi\u1ebfu k\u1ef9 n\u0103ng n\u1ed9i b\u1ed9, kh\u00f4ng ph\u1ea3i chi ph\u00ed (Wyzowl 2026) \u2014 d\u00f9 chi ph\u00ed AI video \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 so v\u1edbi truy\u1ec1n th\u1ed1ng<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785144521516\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>N\u01b0\u1edbc n\u00e0o \u1edf \u0110\u00f4ng Nam \u00c1 d\u1eabn \u0111\u1ea7u \u1ee9ng d\u1ee5ng AI trong TM\u0110T?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Vi\u1ec7t Nam v\u00e0 Indonesia d\u1eabn \u0111\u1ea7u v\u1edbi 42% ng\u01b0\u1eddi b\u00e1n d\u00f9ng AI trong v\u1eadn h\u00e0nh (Lazada-Kantar). Vi\u1ec7t Nam c\u00f2n d\u1eabn \u0111\u1ea7u APAC c\u00f9ng \u1ea4n \u0110\u1ed9 v\u1ec1 s\u1eb5n s\u00e0ng cho AI agentic commerce (Visa\/YouGov)<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785144533512\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>AI video c\u00f3 thay th\u1ebf video s\u1ea3n xu\u1ea5t truy\u1ec1n th\u1ed1ng kh\u00f4ng?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ch\u01b0a. Th\u1ecb tr\u01b0\u1eddng s\u1ea3n xu\u1ea5t truy\u1ec1n th\u1ed1ng v\u1eabn t\u0103ng, \u0111\u1ea1t 222,6 t\u1ef7 USD n\u0103m 2025 (Business Research Insights). AI video m\u1edf r\u1ed9ng t\u1ed5ng dung l\u01b0\u1ee3ng n\u1ed9i dung thay v\u00ec thay th\u1ebf ho\u00e0n to\u00e0n<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Li\u00ean h\u1ec7 v\u1edbi Ecomobi:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013 Fanpage:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/ecomobi.ssp\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/ecomobi.ssp<\/a><br><strong>\u2013 Tiktok:<\/strong>&nbsp;<a href=\"https:\/\/www.tiktok.com\/@ecomobipassiovietnam\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.tiktok.com\/@ecomobipassiovietnam<\/a><br>\u2013&nbsp;<strong>Instagram<\/strong>:&nbsp;<a href=\"https:\/\/www.instagram.com\/ecomobi.vietnam\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/ecomobi.vietnam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video Commerce t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 t\u0103ng g\u1ea5p 5 l\u1ea7n ch\u1ec9 trong 3 n\u0103m, hi\u1ec7n chi\u1ebfm kho\u1ea3ng 25% GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khu v\u1ef1c. B\u00e1o c\u00e1o Video Commerce &amp; AI Video t\u1ed5ng h\u1ee3p h\u01a1n 50 s\u1ed1 li\u1ec7u t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u h\u00e0ng \u0111\u1ea7u (Grand View Research, Google \u00d7 Temasek \u00d7 Bain, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":54555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[452],"tags":[549,585],"class_list":["post-54527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-giai-phap-social-commerce","tag-ai-video","tag-video-commerce","entry","has-media"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/bao-cao-video-commerce-ai-video-2026-6a670eb5f26e3.webp",1280,720,false],"thumbnail":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/bao-cao-video-commerce-ai-video-2026-6a670eb5f26e3-150x150.webp",150,150,true],"medium":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/bao-cao-video-commerce-ai-video-2026-6a670eb5f26e3-300x169.webp",300,169,true],"medium_large":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/bao-cao-video-commerce-ai-video-2026-6a670eb5f26e3-768x432.webp",768,432,true],"large":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/bao-cao-video-commerce-ai-video-2026-6a670eb5f26e3-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/bao-cao-video-commerce-ai-video-2026-6a670eb5f26e3.webp",1280,720,false],"2048x2048":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/bao-cao-video-commerce-ai-video-2026-6a670eb5f26e3.webp",1280,720,false],"ocean-thumb-m":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/bao-cao-video-commerce-ai-video-2026-6a670eb5f26e3-600x600.webp",600,600,true],"ocean-thumb-ml":["https:\/\/ecomobi.com\/wp-content\/uploads\/2026\/07\/bao-cao-video-commerce-ai-video-2026-6a670eb5f26e3-800x450.webp",800,450,true],"ocean-thumb-l":["https:\/\/ecomobi.com\/wp-conte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Do","author_link":"https:\/\/ecomobi.com\/vi\/author\/linhdo\/"},"uagb_comment_info":0,"uagb_excerpt":"Video Commerce t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 t\u0103ng g\u1ea5p 5 l\u1ea7n ch\u1ec9 trong 3 n\u0103m, hi\u1ec7n chi\u1ebfm kho\u1ea3ng 25% GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khu v\u1ef1c. 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