TikTok changes and develops every day, so you need to understand how the algorithm works to achieve high coverage. Here are some tips from Ecomobi to help you get better results while doing TikTok Affiliate.
What is Viral Tiktok? What is For Your Page?
Viral TikTok is a phenomenon when a video on TikTok spreads widely, attracting hundreds of thousands, even millions of views, likes, and shares in a short time. A “viral” video often has appeal thanks to its creative content, attracting attention or meeting user trends and psychology on the platform.
For You Page (FYP) is the first page TikTok users see when opening the app. This is where videos selected by the TikTok algorithm are displayed based on the user’s interests, video viewing habits, and previous interactions. If your video appears on FYP, the likelihood that it will be viewed and interacted with by many people will be very high, this is also one of the factors that can make the video go viral.
>>> The goal of Titktok creators is to put their videos on the For You Page to have the opportunity to become viral, thereby building name and influence on this platform.
Take advantage of TikTok algorithm – 11 Formulas to make your TikTok Affiliate videos trending
Grab attention from the start
One of the important factors that the TikTok 2024 algorithm evaluates is video watch time. Therefore, your videos need to attract viewers from the first few seconds and be interesting enough to keep them watching until the end. Keep your viewer’s thumb from swiping upward by adding a strong, catchy hook. You can apply a number of ways such as:
- Make a shocking statement.
- Ask engaging questions.
- Share surprising information or reveal a secret.
SEO TikTok
The TikTok 2024 algorithm also places more emphasis on keyword searches. TikTok is not only a video platform but also serves as a search engine. Even Google itself admits that TikTok is becoming the most popular search engine today. That’s true because topics like buying gifts for your lover, addresses of cafes, restaurants, etc. are even searched for more on TikTok (because they stay up to date with trends and are contributed by countless users).
Therefore, keywords in captions, hashtags, and descriptions need to be optimized. You can do keyword research using TikTok’s search bar to find popular keywords related to the content you create.
Create niche content
With the explosion of TikTok and the participation of millions of creators, the level of competition is also increasing. The 2024 algorithm encourages creators to create content in smaller niches to easily reach specific audiences.
By focusing on a small branch of a popular topic, you will have less competition in the race for FYP. It will also make your content more relevant to your specific audience – something the TikTok algorithm always prioritizes.
>>> Understand what your target audience wants and create content that hits their interests and needs.
Incorporate hashtags
Using hashtags on TikTok is like a way to “teach” the Titkok algorithm to understand the content of the video, helping to distribute videos to users with similar interests. In addition, hashtags also help users easily find related content. When your video has the right hashtag, it can appear in users’ search results, thereby increasing its chances of reaching a larger audience. When a video is viewed by many people, TikTok will push it to more users with similar interests.
>>> Creators can discover trending hashtags through the TikTok Creative Center.
Some tips for using hashtags:
- Find rare trending hashtags at Tiktok for Business
- Do not overuse hashtags: 1-4 hashtags are enough to avoid the video looking like spam.
- Diversify your hashtags: Use brand-specific, topic-specific, popular, and niche hashtags to optimize reach and relevancy.
- Take advantage of seasonal and holiday hashtags: Hashtags based on events and festivals such as #Christmas2024 or #Thanksgiving2024 can help you increase the likelihood of going viral on special occasions.
Using captions
Many TikTok users watch videos without turning on the sound, so adding subtitles makes the video easier to follow and increases interaction with viewers. Furthermore, captions provide additional data to the TikTok algorithm, helping the platform better understand the content of the video. This can help your video appear more in user recommendations.
Monitor and take advantage of trends
One of the effective ways to attract views is to catch and participate in current trends on TikTok. A trend can be a song, a dance, or a challenge that is attracting community interest. When TikTok users engage with a particular trend, the platform delivers more videos related to that trend. Therefore, participating in hot trends will give your content a better chance of being shown on FYP.
Create content suitable for the platform
A video source can be posted on many different platforms. This is a smart strategy that helps you optimize your content creation time and synchronize content across platforms. But you need to note: each different platform will have a different content standard. When creating TikTok video content, you need to pay attention to the following:
- Create vertical, full-screen videos with a 9:16 ratio.
- Video length is short, TikTok recommends the optimal length should be from 24 – 31 seconds. Although the new TikTok algorithm favors longer content, it’s best to keep videos under 60 seconds. If the video is longer, you can divide it into several parts.
- To give your TikTok videos the best chance of going viral, keep a positive tone. According to Semrush’s research on a large collection of viral TikTok videos, videos with a humorous, positive, cheerful vibe tend to trend more easily.
- Avoid violating TikTok’s policies to avoid having your distribution reduced or even having your channel blocked.
Encourage users’ interactions
TikTok’s algorithm is highly appreciated in the engagement level per video, including the number of likes, shares, and comments. In order to make your video go viral, you can encourage audience engagement by asking questions or specific calls to action in your content:
- Monitor trending content
- Answer hot questions or suggestions
- Variations on popular ideas with other creatives
- Duet, stitch, and video reply to comments.
Know where to stop
It sounds a bit strange, but actually trying doesn’t always bring good results. Especially with a fast-changing platform like TikTok. If your account has been active for weeks but the view count is consistently below 100 and shows no signs of improvement, you should consider creating a new account and changing the direction of your content. That is why continuing to maintain an account that isn’t growing is a waste of time. A new strategy with creative and differentiated content can yield better results.
Post at the right time and regularly
The TikTok algorithm doesn’t care too much about when you post, but post-post engagement time is important. If within the first 30 minutes, your video attracts a large amount of interaction, then that video will be distributed to a larger audience – a spillover effect. Therefore, you should post when the majority of your audience is active. You can use TikTok Analytics to determine the time your audience is online and post before that time to optimize initial views.
Remain consistent in contents
When you are building a channel on TikTok, it is important to maintain consistency and connection among the videos. This makes it easier for the algorithm to identify the audience community you are targeting. Instead of producing too many low-quality videos, focus on creating valuable, relevant, and thematically consistent content to increase the chances of your videos being distributed to the right viewers.
With the continuous development of TikTok, the platform’s algorithm is constantly updated to optimize user experience. With the sharing of the trending Tiktok Affiliate video-making recipes above, Ecomobi hopes to help Tiktok creators be more successful on the MMO money-making path.
