Affiliate marketing has become an increasingly popular way to earn money, especially through e-commerce platforms and social media networks like TikTok. The TikTok Affiliate Partner (TAP) program is designed to help sellers and content creators execute affiliate marketing campaigns more effectively. Let’s explore the details of this model and the key benefits it offers!

What is TikTok Affiliate Partner (TAP)?

TikTok Affiliate Partner (TAP) is an official partner of TikTok Shop, connecting sellers with content creators on the platform. The primary goal of TAP is to build affiliate marketing campaigns that help sellers boost sales and enhance business performance.

TAP operates as a flexible partnership model, benefiting both sellers and creators. Sellers can join short-term campaigns organized by TAP, connecting with numerous top creators on TikTok without having to search and contact them individually.

This model also optimizes TikTok Affiliate campaigns and expands sellers’ earning potential by allowing collaboration with multiple Key Opinion Consumers (KOCs) simultaneously. As a TikTok Shop partner, Ecomobi maximizes support by connecting sellers with KOCs, ensuring optimal profits from affiliate campaigns.

Benefits of Joining TAP

Becoming a TAP partner offers various attractive benefits for both sellers and content creators.

a. For Sellers:

• Brand Expansion: TAP connects sellers with a vast network of content creators on TikTok, helping to boost brand awareness.
• Performance Analysis: TAP assists sellers in analyzing and selecting the most suitable creators for their marketing campaigns.
• Performance-based Costs: Sellers only pay commissions when creators achieve successful sales results.

b. For Content Creators:

• Transparent Commissions: Creators are guaranteed to receive commissions based on the number of products sold.
• Freedom to Collaborate: Unlike TikTok Shop’s MCN, creators can work with multiple TAP partners.
• Opportunity for High-Reward Campaigns: Creators can join multiple campaigns with high commission rates while gaining access to diverse products and brands.
• Comprehensive Support: TAP provides technical and strategic support for affiliate marketing on TikTok.

Steps to Join TAP

Joining the TikTok Affiliate Partner program brings you closer to business success and offers long-term benefits. Below are the steps to become a TAP partner.

a. For Sellers:

• Step 1: Provide Necessary Information:

1. Store Code: This is the unique identifier for the TikTok Shop store, facilitating easy connection and management of marketing campaigns.
2. Commission Rate: The percentage commission that the seller will pay to the creator upon a successful sale. Offering attractive commission rates will draw in more creators, enhancing campaign effectiveness.
3. Product SKU: SKU (Stock Keeping Unit) is the product management code used in inventory. Providing a list of SKUs helps track sales performance and optimize marketing costs by focusing on high-potential products.

• Step 2: Receive TAP Participation Code
  After providing all the necessary information, the seller will receive a code to join the TAP program.

• Step 3: Register Products
  Once enrolled in TAP, sellers can access the Seller Center – Partner Campaigns to search for and register their products in marketing campaigns. Campaign details are displayed to help sellers select and register the most suitable products.

• Step 4: Send Sample Products to Creators
  Once creators accept the collaboration offer, sellers will send sample products to them, enabling them to start the affiliate marketing campaign.

b. For Content Creators:

Eligibility Requirements: Creators must have at least 1,000 TikTok followers, with channel content focused on product reviews. Additionally, the TikTok account must have the Affiliate feature enabled.

• Step 1: Confirm the Collaboration Offer
  Upon receiving an invitation from an affiliate partner, creators can check their inbox in TikTok Shop. The offer will include company name, services, product category, and contact details. If interested, creators can click “I’m Interested” to proceed with the collaboration.

• Step 2: Add Products to the Cart
  After receiving the product link from the affiliate partner, creators should follow these steps:

1. Copy the product URL provided.
2. Open the product marketplace, click the icon in the top-right corner.
3. Paste the product link and add it to the showcase. From there, creators can promote the product through livestreams, short videos, and receive commissions based on the agreed terms.

• Step 3: Receive Products from Sellers
  Upon receiving the products, creators should inspect them thoroughly to ensure quality and confirm with the seller.

• Step 4: Launch the Affiliate Campaign
  Creators begin promoting the products by creating engaging content such as product review videos, livestream sales on TikTok Shop, and sharing posts. They should use appropriate hashtags and provide purchase links or discount codes to encourage viewers to buy the products.
  Creators should monitor campaign performance through metrics like views, interactions, and the number of orders. This data will help refine content and strategies for better sales outcomes.

How to Join TAP with Ecomobi

As a strategic partner in the TAP system of TikTok Shop, Ecomobi leads the way in supporting and connecting sellers with a large network of KOLs and KOCs to maximize profits from affiliate marketing campaigns.

a. For Sellers:

When joining affiliate campaigns with Ecomobi, sellers need to register their product information on the system. They must also establish a clear commission rate for Ecomobi to approve and forward to creators.

b. For Content Creators:

• Step 1: Sign up for a Passio account to become a KOL/Publisher of Ecomobi.
• Step 2: On the Passio home screen, find TikTok Affiliate and click “See All.” In the product list, click “Add” to add products to your showcase.
• Step 3: Click “Continue” to join Ecomobi’s campaign and earn commissions.
• Step 4: Check the products successfully added to the showcase.
• Step 5: Start a live video on TikTok, click the product, and add it to the showcase from your live stream.
  Note: Ensure you select the correct product list from Ecomobi.
• Step 6: Go live! When someone clicks the product link from that list and makes a successful purchase, creators will earn corresponding commissions.

Conclusion

In conclusion, TAP is a promising solution that supports sellers in expanding their business on TikTok Shop. To achieve high efficiency, sellers need to select the right partners and implement smart business strategies. Additionally, they must keep up with market trends and TikTok Shop’s policies to adjust their strategies accordingly.