Today, with the strong development of social networks, we see the term “Multi-Channel Network” or “MCN” appearing more and more often. Many content creators nowadays have their channels achieved remarkable achievements with the help of Multi-Channel Networks. The number of social network users is increasing rapidly every day, so the opportunities for creators are greater than ever.
So what is MCN? What is the specific role of MCN? Let’s find out with Ecomobi in this article now!
What is MCN?
Multi-Channel Network is a network that acts as a 3rd party working with social media platforms like YouTube, Facebook, TikTok, etc. to support channel owners in a variety of areas such as content production, programming, fundraising, cross-promotion, partner management, digital rights management, monetization/sales and audience development.
MCN’s main goal is to help content creators grow their channels and monetize their content. In return, MCN will receive a portion of the advertising profits from the content creators’ channels.
The purpose of MCN
A Multi-Channel Network serves as a bridge between content creators and digital platforms, helping creators navigate the complexities of online growth. By partnering with MCNs, creators can focus more on producing content while benefiting from these networks’ professional services. MCNs play a key role in managing various aspects, including:
- Strategic consulting: MCN can help Creators build effective channel development strategies, including target audience identification, content orientation, and production planning.
- Content production and distribution: MCNs can provide content creators with the resources and support to produce high-quality content, and then distribute the content to more viewers through their network of partners and advertising channels
- Data analysis: MCNs offer significant benefits through data analysis, empowering content creators and influencers to optimize their performance. By analyzing viewership patterns, engagement metrics, and audience demographics, MCNs provide insights into which content resonates most, allowing creators to tailor their videos accordingly. This data also helps in identifying the best times to post and the most effective content formats
- Training and development: MCN can provide training and development programs for Creators to help them improve their content creation and channel management skills.
- Collaboration network: MCN can help Creators connect with other content creators to collaborate and share experiences.
- Connect with fans: Organize events, online and offline meetings, and build fan communities.
- Legal support: MCN can provide content creators with legal support related to copyright and other legal issues.
Advantages and disadvantages of MCN
Joining a Multi-Channel Network can have significant impacts on a content creator’s growth and success. While MCNs offer various forms of support and management, creators should carefully consider both the benefits and potential challenges that come with such partnerships.
Advantages
Joining Multi-Channel Networks can bring many benefits to content creators, including:
- Increased visibility: By leveraging multiple platforms and channels through an MCN, content creators can significantly increase their visibility and reach a wider audience. This exposure helps boost brand recognition and attract new followers, leading to greater engagement and potential monetization opportunities.
- Improved creator experience: MCNs enhance the creator experience by offering support across multiple platforms, enabling creators to craft content tailored to various audiences. This approach strengthens relationships with fans and increases overall satisfaction by ensuring that creators’ content reaches the right viewers in an optimized format.
- Customer insights: MCNs provide valuable data analytics, allowing creators to gain deeper insights into audience preferences, engagement habits, and demographics. These insights empower creators to refine their content and marketing strategies, ensuring that their efforts are targeted and effective.
- Save time and resources: MCNs can help content creators save time and resources by handling tasks like production, promotion, and monetization.
Disadvantages
However, joining MCN also has some disadvantages:
- Revenue sharing: One of the biggest disadvantages when participating in an MCN is the revenue sharing fees. MCNs often request a percentage of revenue from participating channels. This means that content creators will receive less from their overall revenue than if they managed their channel independently.
- Content requirements: MCNs may require content creators to comply with specific content requirements. These requirements are typically intended to ensure that the content produced is consistent with MCN standards and policies.
- Lack of independence: When participating in an MCN, content creators may face limitations in their independence and creativity. MCNs often have specific rules and requirements that creators must follow to maintain collaboration. This may include compliance with content, advertising, and video timing regulations.
Top 6 best Multi-Channel Network
The competition among the top Multi-Channel Networks (MCNs) is intensifying as the digital content market expands and more creators seek professional support. Leading MCNs are constantly evolving their services to attract content creators, from offering strategic consulting and data-driven insights to providing access to production tools and brand partnerships.
In the Philippines, MCNs are also growing strongly, playing an important role in helping creators optimize their channels and increase revenue. The development of platforms such as YouTube, Instagram, and TikTok has created conditions for MCNs in this country to expand their influence, with many specific services dedicated to the domestic market and Southeast Asia. With the advancement of content delivery technology and data analytics, MCNs in the Philippines and globally are rapidly adapting to stay competitive and scale their global influence.
Ecomobi
Ecomobi MCN is a leading multi-channel network in Southeast Asia, specializing in connecting influencers with brands across various digital platforms. Ecomobi MCN is particularly known for its strong presence in social commerce, helping influencers leverage their platforms to drive sales and engage audiences effectively. Through its innovative approach, Ecomobi continues to be a key player in the region’s digital marketing and content creation landscape.
When joining MCN Ecomobi, KOLs and KOCs will receive benefits such as:
- Will always update the best-selling products and have the highest commissions.
- Help provide stores with sample products for creators for their content production.
- There is a 1-1 support team that can discuss and resolve any issues directly from the dedicated team.
- The team helps take care of the back-end and analyze data to ensure creators have good performance every month.
- The data reporting system is transparent, clear, and safe.
If you are a content creator you should not miss the opportunity to earn great income with ECOMOBI MCN.
OKASUMI
With its headquarters in Manila, the Philippines, OKASUMI is a leading digital media group focused on providing e-commerce services and digital entertainment. Its business operations span China and the Philippine market, covering the main new and traditional e-commerce and social media platforms, with the ultimate goal of becoming a global pioneer.
Deeply ingrained in the Philippine market is OKASUMI. It is centered on online shopping. For more than 700 businesses on Lazada and Shopee, it offers a variety of services such as local warehousing, shipping, shop operations, and live broadcasting.
With more than 900 contracted content creators and influencers in the Philippines, OKASUMI is also TIKTOK’s local MCN and TikTok Shop Partner.
Benefits from OKASUMI:
- Okasumi provides channel management support services from A to Z, helping creators focus on content creation without worrying about technical aspects or development strategies.
- By using modern analytics tools, Okasumi helps creators better understand audience behavior, thereby optimizing content production strategies for efficiency.
- Okasumi connects creators with major regional and international brands, creating valuable advertising and collaboration opportunities, and increasing income from media campaigns.
Iconify
Iconify is an outstanding MCN with specialized services in helping creators develop their personal brands and expand their influence on many social networking platforms. Iconify places special emphasis on optimizing content, marketing strategies, and audience engagement, helping creators build strong fan communities.
Benefits of working with Iconify:
- Iconify provides systematic strategic consulting services, from analyzing market trends to shaping the style and content suitable for creators. This helps them position themselves better in the competitive market.
- By providing innovative marketing solutions, Iconify helps creators build strong personal brands, not only through content but also through multi-channel media campaigns, combined with big brands.
- Iconify integrates channel management tools that provide insights into video performance, helping creators optimize content and increase monetization.
Klaiya
Klaiya is one of the leading Multi-Channel Network in the Philippines, supporting content creators in various fields. Klaiya has a diverse ecosystem of services, including video production, channel optimization, and brand partnership opportunities. To help creators achieve global influence, Klaiya continuously innovates its services, meeting the increasingly diverse needs of creators in the Philippine and regional markets.
The benefits Klaiya Philippines offers are:
- Klaiya provides video production tools and services, from equipment to technical support, helping creators produce high-quality videos while ensuring their creativity is special.
- Klaiya’s system helps creators easily manage content, and optimize SEO and algorithms across platforms, making their videos more accessible to audiences.
- Klaiya opens up opportunities to cooperate with major brands in Southeast Asia, helping creators not only develop content but also increase income through advertising campaigns.
Unbox Diaries
Unbox Diaries is a famous MCN in the Philippines, especially in the field of technology and product “unboxing” content. With many years of experience, Unbox Diaries has attracted the trust of many technology creators and major technology brands. This network focuses on introducing the latest products and providing authentic review information to consumers.
Benefits of partnering with Unbox Diaries:
- Creators have the opportunity to cooperate with leading brands in the technology field, being provided with the latest products to evaluate and introduce to the audience.
- Unbox Diaries not only provides “unboxing” content but also helps creators build technology-related content strategies, from product reviews to technology trends new.
- Through advertising campaigns and brand partnerships, creators can significantly increase income from videos introducing technology products.
QQ English
QQ English is an MCN specializing in educational content, especially in the field of online English teaching. This MCN supports education creators in developing high-quality educational content and courses, targeting international learners. With a system of global partners, QQ English helps creators not only limit their content to the domestic market but also expand their influence internationally.
Benefits QQ English offers to creators:
- QQ English provides training courses for educational content creators, helping them develop teaching skills and create high-quality online educational content.
- QQ English supports the optimization of educational content on platforms like YouTube, helping creators grow their channels and increase revenue from advertising and tuition.
Conclusion
Today’s leading Multi-Channel Networks not only bring reliability and reputation but also provide rich and professional services. When choosing an MCN, you should consider factors such as alignment with your goals, customer service and support, and the ability to connect with strategic partners.
To take advantage of the opportunity to cooperate with a leading MCN and optimize your presence, join Ecomobi now! We are committed to providing you with dedicated support and effective solutions to help you achieve your marketing and communications goals. Don’t hesitate – contact Ecomobi today and start your journey to success!
