In the context of increasingly fierce competition, TikTok Shop’s SEO strategy not only helps increase product visibility but also improves conversion rates. So how to effectively SEO TikTok Shop? Let’s explore important strategies and tips with Ecomobi in this article!
Is it necessary to do SEO for TikTok shop?
Digital platform activities are witnessing a reversal. While the YouTube algorithm has changed, increasingly focusing on video quality and user experience, YouTube SEO is no longer the “holy grail” way to increase recommendations and attract views (like in 2020 and before). On the contrary, the “young” but strongly developing platform Tiktok is paying more attention to SEO activities. So why is SEO TikTok necessary?
TikTok is transforming into a search engine
TikTok is still primarily an entertainment platform where users can quickly discover interesting and trending content, but as mentioned above, it is also gradually developing into an extremely useful search platform – even “looking” at the traditional search engine Google.
Searching for restaurant reviews, recipes, lists of cafes by district, places to eat and play, or products like bedroom projectors and pet care tools, … are just a few of the many, many things people are searching for on TikTok.
According to an internal study from Google, nearly 40% of young people in the US (ages 18-24) choose TikTok instead of Google Maps or Search when looking for places to eat.
In today’s social media landscape, traditional search engines like Google are losing their appeal to younger consumers (Gen Z, Millennials). Short video content on TikTok is popular for its ability to provide quick answers, real-time updates, and especially the authenticity of user-generated content.
Diversify your unpaid approach
TikTok’s growing user base coupled with its search engine features makes it an effective way to generate organic traffic.
- For brands: SEO TikTok shop helps build brand awareness, increase store visits, and improve product promotion effectiveness.
- For creators: optimizing content helps increase interactions, attract new followers, and create a competitive advantage with channels in the same field.
Advertising on Tiktok is more accessible to everyone
Getting a new brand to appear on the YouTube results page is not easy. It takes a lot of time (at least 3-6 months) and a fair amount of money (including content writing and SEO), if your field is highly competitive, this is really difficult.
The reason is that Google often values websites with high domain authority and reputation.
But in TikTok advertising, past performance doesn’t have much of an impact on content rankings. So a brand can appear in TikTok FYP and search results right after posting its first video. Of course, if that brand uses a smart SEO TikTok shop strategy.
Why is it necessary to design a TikTok store with SEO standards?
The ultimate goal of any brand or seller on TikTok or any other platform is to create an effective, stable, and sustainable sales channel. SEO TikTok Shop is the key to achieving these goals. Implementation Implementing SEO Tiktok shop is like “hitting many targets with one arrow”:
- Increasing internal keyword rankings ⮕ improves product visibility even without running ads and increases clicks to the store (attracted by other products)
- Improve brand recognition ⮕ increase frequency of appearance in search results
- Increase customer trust ⮕ Top position creates prestige, customers easily access and trust
Optimize your platform experience When you follow SEO practices properly, your videos and shops will be prioritized in recommendations and ads.
The secret to choosing extremely profitable Tiktok SEO keywords for businesses
Take time to research this section because keywords are the clearest representation of customer needs. If you build a good set of product-related keywords, you will have an 80% advantage over others. Depending on your business goals and brand development stage, you can apply the following methods to optimize your keyword strategy:
Funnel 1: Keywords to identify and increase product coverage
These are popular keywords with high search volume but low conversion rate. They are often general and help products reach more people.
For example: men’s sports shoes, women’s running shoes, cheap sneakers, etc.
Funnel 2: Detailed keywords, focusing on product features
This group of SEO Tiktok Shop keywords goes deeper into the characteristics or needs of customers, helping to stimulate them to interact such as commenting and texting to ask for product details.
For example: anti-slip men’s running shoes, women’s white thick-soled sneakers, good price trekking shoes,…
Funnel 3: Specialized, highly branded keywords
This group of keywords targets customers who have a clear need and are ready to buy. Keywords often have lower search volume but higher conversion rates.
For example: Nike Pegasus 40 men’s running shoes, Converse high-top shoes, and genuine white Adidas Ultraboost sneakers.
SEO TikTok shop Strategy Exclusively for Sellers
To sell sustainably on TikTok Shop, SEO is an important factor to help you attract customers and optimize business efficiency. Here are 3 simple but necessary tips:
Comply with TikTok’s content guidelines
TikTok has strict content rules that can result in channel restrictions or deletion if violated. Avoid posting content such as:
- Content that may be emotionally charged (child exploitation, harmful behavior, images of death or accidents, blood, open wounds, fighting, physical violence, etc.)
- Adult content, bullying, harassment, or spam.
- Copyright or trademark infringement (use free music).
- Content that the algorithm identifies as spam (including videos that “artificially increase views”)
Optimize product information
- Product name: The product name must be at least 25 characters, and contain the main keyword; avoid some words to avoid being rejected by TikTok. A small tip is to test on Tiktok Shop, the more keywords the product name contains, the faster it will reach the top!
- Product Description: Both caption and hashtag, Tiktok allows 71 characters to be displayed.
- Product classification: Choose the correct category to increase customer reach.
- Hashtag: When choosing a hashtag for a TikTok video, focus on 5 hashtags that accurately reflect the content. For TikTok campaign hashtags such as #LearnOnTikTok, you can also use them if the video content is suitable for the video theme.
>>> Discover more Tiktok hashtag Insights at Tiktok for Business
Standardize image and video illustrations
High-quality images and videos not only add professionalism but also improve the shopping experience:
- Images: Ensure resolution from 600×600 px, 1:1 ratio, capacity under 5MB. Each product will not post more than 9 images. Images do not have any logos.
- Videos: Use ratios such as 1:1, 9:16, or 16:9, with capacity under 20MB to meet TikTok Shop standards.
Use trending sounds
It sounds weird, but this is actually how the latest TikTok algorithm works and how it affects TikTok SEO. As mentioned above, TikTok also shows audio searches, so the sounds you hear while watching TikTok also act as hashtags and keywords.
When you hear a few videos with the same catchy beat or funny voiceover, TikTok tends to serve more videos that use the same sound. Plus, you can search for content based on their common sound, just like with hashtags.
Post on schedule and at the right time
When you post regularly, you will have more opportunities to go viral. There is no specific number on how many posts are enough. If possible, try to post 2-3 videos/week and especially, always ensure the video quality is the best, providing values that people want to see.
The time frame to post TikTok videos also depends on many other factors such as target audience, and industry, … You can use the TikTok Analytics tool to track and analyze the most suitable time to post.
