TikTok isn’t just for fun anymore – it’s a goldmine for anyone wondering how to monetize TikTok. The app’s algorithm loves creativity and engagement, meaning even small accounts can hit it big and start earning. Whether you’re dreaming of some extra cash or a full-blown career, this guide’s got you covered with the freshest 2025 tricks to TikTok earn money.
What’s new with TikTok monetization in 2025?
Unlike other platforms with sky-high barriers, TikTok offers tons of ways to make money—think in-app perks like the Creator Rewards Program or outside gigs like brand deals. Plus, with updates in 2025, it’s easier than ever to jump into TikTok monetization.
Content ID System Implementation (January 2025)
TikTok launched a Content ID system in January 2025, similar to make money on YouTube, enabling creators to:
- TikTok App ID claim ad revenue when others use their original audio or sounds
- Earn compensation for viral sounds that lead to trends ⮕ This is a big win for how to monetize TikTok creatively!
- Protect intellectual property, while still allowing remixes and duets under fair use or shared terms.
TikTok Pulse expansion (February 2025)
The TikTok Pulse program – which allows creators to earn 50% of ad revenue from ads shown alongside their content – has broadened eligibility:
- Previous requirement: Minimum of 100,000 followers ⮕ New requirement: Only 10,000 followers and at least 50,000 video views in the past 30 days
- Newly eligible content categories: Cooking, DIY, and educational content ⮕ more chances to TikTok earn money
How to monetize Tiktok – Creator Fund restructuring (March 2025)
The new program addresses creator complaints about the original Creator Fund launched in 2020. Despite TikTok’s $1 billion commitment, many creators reported earning just a few dollars for videos with millions of views, leading to widespread criticism of the payment model. The new system, officially launched in March 2025, pays creators based on:
- Watch-to-End Vibes: Videos watched 80%+ earn way more.
- Engagement depth: Comments that spark conversation threads are weighted more heavily than simple likes or short replies.
- Geographic revenue adjustment: Payout rates now vary based on ad revenue generated in the viewer’s region.
- Content category bonuses: Educational and tutorial content now receives a 15 – 30% higher payout rate.
Creators are seeing $0.50-$1 per 1,000 views—up to 20x more than before. It’s a game-changer for TikTok monetization!
Updated payment processing
TikTok has also upgraded its payment infrastructure with more creator-friendly changes:
- Direct deposits now available in 45+ countries (up from 23 in 2024)
- Minimum payout threshold reduced from $50 to $25 in most regions
- Processing time shortened from 30 days to 15 days
TikTok algorithm changes: What creators must know to win the feed and monetize TikTok
In March 2025, TikTok rolled out its biggest algorithm update in over a year – Project Phoenix. This update has redefined how content is discovered, ranked, and promoted across the platform. Here’s what you need to know to win the feed and boost your TikTok monetization:
Video completion prioritization
TikTok now prioritizes content that holds viewer attention until the end, placing 2.3x more weight on completion rate over other metrics.
- The “watch time percentage” metric has replaced total watch time as the primary ranking factor
- Videos between 42 – 67 seconds now perform best (a shift from the 21 – 34 second in 2024)
- Loop-worthy endings and strong hooks in the first 3 seconds are now critical for virality.
Topical authority recognition
TikTok’s algorithm now recognizes creators with expertise in specific topics:
- Posting regularly within a single niche can increase your visibility by up to 48%.
- TikTok has introduced “SME (Subject Matter Expert)” tags – internally assigning authority to accounts that show consistency, credibility, and depth in a topic area.
- SME-tagged accounts receive priority distribution for trending topics in their field.
Engagement quality metrics
- Comment quality now matters more than quantity. Meaningful interactions (comments over 10 characters) carry 3x the weight of emoji reactions
- The “Save” button has been given a major boost – saves now weigh more heavily than likes in video ranking.
- Sharing and commenting during the first 24 hours are now strong virality indicators.
Tip: Ask open-ended questions, encourage saves (“save this for later“), and foster real discussion in your captions.
Content freshness factor
TikTok has extended the discovery window for new content, giving creators a longer chance to break out:
- The distribution window for new content has expanded from 48 hours to 96 hours
- Posting during peak hours (now redefined as 7-9 PM local time) increases initial reach by up to 27%. This article the best time to post on Tiktok based on region (analyzed based on data provided by Tiktok).
- Sunday and Wednesday have become the highest-performing days (replacing Friday and Saturday).
How to monetize Tiktok in 2025 – make money on Tiktok with 1,000 followers
Ready to cash in? Here are the top strategies to monetize TikTok, blending TikTok’s tools with outside hustles:
Join the TikTok Creator Rewards Program
The Creator Rewards Program is a direct way to earn in TikTok. Focus on creating engaging, original content over one minute long. It pays creators for high-performing, original content over one minute long. Creators report earning $0.50 to $1 per 1,000 qualified views – up to 20x more than the old Creator Fund – depending on engagement and watch time.
Tip: Use the TikTok monetization app features (like analytics) to spot trending topics and nail that 80% completion rate.
TikTok LIVE Gifts
With 1,000 followers, you qualify for TikTok’s LIVE feature where viewers can send you virtual gifts. These gifts convert to Diamonds, which you can cash out as real money ((think roses or a TikTok Universe worth $562). To maximize earnings, host regular LIVE sessions during peak hours, engage directly with viewers, and create themed LIVE events that encourage gifting.
Affiliate Marketing
As soon as your Tiktok account has 1000 followers, you can do Tiktok affiliate marketing. Create honest reviews or tutorials, pop a link in your bio, and earn commissions – it’s a sweet way to monetize TikTok with minimal followers. Focus on products highly relevant to your niche for the best conversion rates.
Read more about the success story of G*** – a niche Mommy and Beauty content creator on Tiktok who has earned thousands of dollars per month with full support from Ecomobi – Southeast Asia’s leading affiliate marketing network. From newcomer to top earner
Brand Partnerships (Micro-Brand Deals)
While major brand partnerships typically require larger followings, many smaller businesses and startups specifically seek micro-influencers with high engagement. Reach out to brands aligned with your content, or join micro-influencer platforms like Ecomobi that connect creators with smaller followings to relevant campaigns.
Open a TikTok Shop
Business owners and e-commerce stores can create a TikTok shop for direct in-app sales. TikTok partnered with multiple e-commerce platforms like Ecomobi, Squarespace, Wix, and more, so now you can sell directly through the app.
As a creator, you can do affiliate in TikTok Shop – it’s a low-effort way how to monetize Tiktok. Check out guides The ultimate guide for creators earn $1000+ monthly with Tiktok Shop Affiliate for pro tips.
How to earn in Tiktok – Sell digital products or services
Leverage your TikTok presence to sell your own products or services. Whether it’s digital downloads (Presets and filters, Digital courses and tutorials, Templates and design assets E-books and guides,…), handmade items, coaching services, or custom content, use your videos to showcase what you offer and direct followers to purchasing options through your bio link.
Tiktok monetization – Tip Jars and support platforms
Add links to Ko-fi, Buy Me a Coffee, or similar platforms in your bio where followers who enjoy your content can support you directly. Create occasional videos mentioning how these contributions help you continue making content they enjoy.
How to monetize Tiktok – UGC (User-Generated Content) creation
Many brands seek authentic content for their own channels without necessarily requiring you to post on your account. Create high-quality sample videos showcasing your content creation skills, then offer UGC services to brands where they pay you for content they can use on their own channels.
Read more:
How to get monetized on Tiktok with new Tiktok’s algorithm update?
The days of random virality are fading. TikTok’s algorithm in 2025 is smarter, more personalized, and more strategic. To grow your audience and your earnings, you need to:
- Hook early (The first 3 seconds matter most)
- Be strategic with keywords (is mean include your key topic or niche phrases in the first 15 seconds of your audio; and add on-screen text with your target keywords,…)
- Focus on formats that monetize well
- Drive real, valuable engagement.
- Real talk > random emojis. The better the comments, the stronger the signal to TikTok that your video deserves more reach.
Find out more in the article TikTok algorithm: How to win and make viral video?
TikTok monetization app hacks
Did you know the TikTok app itself is packed with tools to help you get monetized on TikTok? Here’s how to use it like a pro:
- Creative Center: Find trending sounds and keywords to boost your TikTok monetization potential.
- Analytics Tab: Track watch time and engagement to tweak your strategy. Find more in How to use TikTok Analytics to build and grow your TikTok channel
- TikTok Studio: Apply for monetization programs and manage earnings – all in one spot.
FAQs
How much do TikTok creators earn in 2025?
Based on the latest data from TikTok’s Creator Economy Report (Q1 2025):
- 10K – 100K followers: $500 – $2,000/month.
- 100K – 500K followers: $2,000 – $10,000/month.
- 500K+ followers: $10,000 – $50,000+/month.
These figures represent combined income from multiple monetization sources. The highest – earning TikTok creators typically derive income from at least 4 different revenue streams. Use Tiktok money calculator to discover your income from views and engagement.
How to make money on TikTok without followers?
- Create User-Generated Content (UGC) for Brands: You don’t need followers since the videos are not posted on your profile. You can find UGC opportunities on platforms like Fiverr, Upwork, or creator marketing agencies.
- Participate in TikTok challenges and hashtag campaigns: Join viral challenges or trending hashtag campaigns to create content that brands might sponsor or feature.
- Offer Freelance TikTok Account Management: you manage TikTok accounts for businesses that lack expertise in creating engaging content. Do create viral videos, respond to comments, and handle account growth strategies.
- Sell Products via TikTok Shop: Use TikTok Shop to sell physical or digital products directly to consumers without needing followers
- Affiliate Marketing: you can earn money on Tiktok through affiliate without 1000 followers.
Figuring out how to monetize TikTok in 2025 is all about riding the wave of new updates. Whether you’re curious about how to get monetized on TikTok or ready to scale your TikTok earn money game, start with one idea – like a killer video or a Live session – and build from there.
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