Affiliate marketing is the ultimate way to skyrocket your income online in 2025! But between TikTok Affiliate vs Shopee Affiliate, which platform will help you cash in faster in Southeast Asia’s e-commerce boom? Ecomobi’s action-packed guide compares these powerhouse programs across Indonesia, the Philippines, and beyond, packed with fresh 2023 – 2024 data, to help you master affiliate marketing and choose the perfect platform. Ready to dive in?
Overview of TikTok Affiliate and Shopee Affiliate
In the battle of TikTok Affiliate vs Shopee Affiliate, both platforms dominate Southeast Asia’s e-commerce landscape. Here’s the big picture:
- Southeast Asia E-commerce Market (2023): $114.6 billion GMV, with Shopee at 48% market share ($55.1 billion GMV) and TikTok Shop at 14.2% ($16.3 billion GMV, or 28.4% with Tokopedia in Indonesia).
- Key Markets: Indonesia (46.9% of GMV) and the Philippines (fast-growing).
- Growth Trends: TikTok Shop’s GMV quadrupled from $4.4 billion (2022) to $16.3 billion (2023), while Shopee grew by $7.2 billion.
TikTok Shop
Launched in 2021 across Southeast Asia, TikTok Shop is the region’s fastest-growing e-commerce platform, with its GMV quadrupling from $4.4 billion in 2022 to $16.3 billion in 2023. In 2024, it hit an estimated $25 – 30 billion GMV in 2024, overtaking Lazada to become #2. Indonesia leads with $6 billion GMV in 2023, while the Philippines shows strong growth. Its “shoppertainment” model, powered by live commerce (30% penetration), drives sales in beauty and fashion, making TikTok Affiliate vs Shopee Affiliate a hot topic for creators.
TikTok’s “shoppertainment” model blends fun and commerce, driving sales via livestreaming dominance.
- Key categories: Women’s clothing, beauty, personal care.
- User base: Gen Z-focused, with 58% shopping via TikTok Shop.
Shopee
Shopee Affiliate powers Southeast Asia’s largest e-commerce platform, with a $55.1 billion GMV in 2023 and projected $83.4 billion in 2024. Indonesia contributes 26.5% of its GMV, with the Philippines as a fast-growing market. Shopee’s killer logistics, gamified app, and free shipping deals make it a top choice in TikTok Affiliate vs Shopee Affiliate comparisons.
- Key categories: Fashion, electronics, home appliances.
- User base: 295 million users, 60% in Southeast Asia.
TikTok Affiliate and Shopee Affiliate battle for Southeast Asia’s e-commerce crown. TikTok Affiliate’s GMV soared by $11.9 billion from 2022 to 2023, outpacing Shopee Affiliate’s $7.2 billion gain. Shopee holds a 48% market share, while TikTok Shop’s 14.2% (28.4% with Tokopedia) signals fierce competition, especially in Indonesia and the Philippines.
Comparison of TikTok Affiliate vs Shopee Affiliate
Let’s compare TikTok Affiliate and Shopee Affiliate across key factors to help you decide which platform suits your goals.
Participation requirements
| TikTok Affiliate | Shopee Affiliate |
| Needs a TikTok account with 1,000+ followers. Register for TikTok Affiliate Partner with Ecomobi, verify identity, and use Seller Center to pick products. Requires video or livestream skills. | No follower minimum. Sign up via Shopee or Ecomobi. Perfect for blogs, YouTube, or social media (except TikTok). |
Note: Cross – platform affiliate links are prohibited. Sharing Shopee Affiliate links on TikTok risks penalties. Violated TikTok’s rules? Appeal violations in 2 ways to unban Tiktok Account (Effective 100%).
Target Audience
- TikTok Affiliate: Targets Gen Z, hooked on short videos and swayed by trends, KOLs, and influencers, especially in Indonesia and the Philippines.
- Shopee Affiliate: Serves everyone – students, professionals, homemakers – with diverse products and deals across Southeast Asia.
Commission Rates and Policies
How much does Shopee affiliate pay or What percentage is TikTok affiliate?
| Feature | TikTok Affiliate | Shopee Affiliate |
| Commission | 5 – 20%, up to 25% for TikTok Mall products. | 3% – 10%, 1 – 2% for low-value items. |
| Platform Fees | 2% fixed + 4% commission (regular sellers) or 6.05 – 7.7% (Mall shops) from April 1, 2025. | Sellers pay 2 – 5% transaction fees, not impacting your commission. |
| Payments | Confirmed after 21 – 30 days. Low minimum withdrawal threshold. | Monthly via Shopee, low minimum balance. |
| Return Rate | ~10 – 15% (Southeast Asia average). | ~5 – 8% (more stable). |
Summary: In TikTok Affiliate vs Shopee Affiliate, TikTok offers higher commissions but higher returns, while Shopee ensures stability.
Promotion Methods
Unsure how to master promotion for TikTok Affiliate or Shopee Affiliate in Southeast Asia? Don’t worry if you’re camera-shy or lack a blog – here’s what works best!
- TikTok Affiliate: Short videos and livestreams (30% market penetration) are king in Indonesia and the Philippines. No acting skills? No problem – authenticity wins. Try unboxing, honest reviews, quick tutorials, tips, or funny skits. Over 55% of social shoppers regret impulse buys, so build trust with value-driven content. Stay trend-savvy to create viral hits.
- Shopee Affiliate: Share links with images/videos, but detailed content boosts conversions. Write or film in-depth reviews, compare products, suggest outfits (fashion), or demo recipes (appliances). Blogs are gold for SEO-optimized reviews with affiliate links across Southeast Asia.
Mix-and-match outfit posts with affiliate links are a creator’s secret weapon. Learn More with Ecomobi!
Pros and Cons of TikTok Affiliate vs Shopee Affiliate
Tiktok Affiliate have high commissions, viral potential, Gen Z engagement, livestream power while Shopee Affiliate’s cons is: No follower minimum, stable earnings, diverse products, trusted logistics.
Which platform suits you?
Take Our Quiz to find your perfect affiliate match! Answer 5 quick questions to discover if TikTok Affiliate or Shopee Affiliate is your path to profits in Southeast Asia.
Choose TikTok Affiliate if you’re a content creator targeting Gen Z with trendy products (fashion, beauty). Its 30.1% micro-influencer engagement and high commissions make it ideal for viral campaigns, but you’ll need strong video skills.
Choose Shopee Affiliate if you want stability and a broad audience. Its diverse products and trusted logistics shine during mega-sales, but lower commissions require strategic timing.
Read more:
FAQ: TikTok Affiliate and Shopee Affiliate Answered
How many followers do I need for TikTok Affiliate?
You need 1,000+ followers and a policy-compliant account. Short on followers? Check out How to Do TikTok Affiliate Without 1,000 Followers.
What are Shopee Affiliate requirements?
**No follower minimum**. Sign up via Shopee or Ecomobi. Works for blogs, YouTube, or social media (except TikTok).
Which platform earns money faster?
**TikTok Affiliate** shines with viral videos and livestreams, landing orders in 2 – 7 days . **Shopee Affiliate** takes 2 – 4 weeks but offers long-term stability (GoAffPro data).
How do I avoid order tracking errors on Shopee?
Track orders via Ecomobi and contact support for issues. Use approved link shorteners or landing pages to secure commissions.
What’s livestreaming’s role in TikTok Affiliate?
Livestreaming drives $1 million+ GMV/session in Southeast Asia, especially in Indonesia and the Philippines. Live demos skyrocket engagement and sales.
What are TikTok Affiliate risks?
Algorithm reliance and 55% impulse buy regrets can hurt. Use TikTok Analytics to trend and build trust.
Whether you’re Team TikTok or Team Shopee, Ecomobi’s Affiliate Program unlocks the tools and support you need to succeed in Southeast Asia’s e-commerce boom. Join today and turn clicks into cash!
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