The travel industry is booming, with over 1.4 billion international travelers each year, creating a golden opportunity for marketers and publishers. The Traveloka Affiliate Program offers a chance to tap into this lucrative market and boost your income. This guide shares proven strategies to boost your earnings with Traveloka affiliate in Indonesia, tailored for bloggers, website owners, and digital marketers.
Understanding the Traveloka Affiliate Program
The Traveloka Affiliate Program is a partnership that lets you earn money by promoting a leading online travel agency (OTA) with millions of monthly visitors. You can promote a wide range of services, including flights (domestic and international), hotels, car rentals, airport transfers, attractions, tours, and activities (Xperience) – all backed by Traveloka’s strong reputation.
Key benefits (via Ecomobi Passio)
- High commissions: Earn up to 4.2% via Ecomobi Passio (compared to 3% directly with Traveloka). Especially earn up to 5.6% for Travel Affiliate Indonesia – the highest on the market.
- Bonus commissions for Top publishers: Additional rewards for high-performing partners who drive significant sales
- Exclusive Coupons for your audience: Get access to special discounts and promo codes to boost conversions
- Real-time tracking of clicks and conversions: Affiliates can monitor performance metrics like clicks, conversion rate, sales amount, and commissions earned via the dashboard.
- Ongoing support and exclusive promotions: Advanced Insights & Tips, Gain valuable data, strategies, and recommendations to optimize your promotions, Creative materials (banners, codes), insights on best-performing product categories.
Did you know? 53% of travelers in Indonesia and Singapore use digital platforms like Traveloka for trip planning, with 83% trusting their security and reliability.
Top-selling Traveloka products in Indonesia convert well
With an extremely diverse product catalog, you will have many choices to promote to customers. But which choice is the most optimal – meaning it has the highest commission and the best conversion rate? Not all travel services convert equally. This depends on customer insights, affiliate performance data and seasonal trends.
To maximize your earnings with Traveloka Affiliate in Indonesia, focus on products that resonate with local travelers. Based on Traveloka – YouGov survey data, Indonesian travelers show strong preferences and behaviors classified by age groups, travel motivation, and values.
Young travelers (18 – 30 years old)
- Motivation: Adventure seekers (47% prefer nature, mountains, national parks) (source: Traveloka Study Unveils Shifting Travel Trends in APAC).
- Top Traveloka products:
- Xperience: Outdoor adventures (rafting, hiking), festival tickets, urban photography tours.
- Domestic budget hotels: Backpacker and homestay accommodations near active destinations like Bandung, Yogyakarta.
Families & Mid-Age adults (31 – 50 years old)
- Motivation: Convenience and safety; emphasis on affordability (46% choose based on price)
- Top products:
- Family-friendly domestic hotels with pools and amenities.
- Flight + Hotel combo packages for school holiday travels to Bali or Bintan.
- Xperience attractions: water parks, wildlife tours, train excursions.
Mature couples & Premium travelers
- Motivation: Wellness, cultural comfort, and sustainable travel .
- Top products:
- Upscale hotel stays in Yogyakarta or Ubud with spa/wellness inclusions.
- Eco-friendly hotels or sustainable tourism options (filtered by GSTC labels).
- Airport transfer & insurance add-ons for safe travel packages.
Hotels
Hotels dominate with 65.9% of orders so you should focus on accommodation products like hotels to increase earnings with Traveloka Affiliate Popular cities include Jakarta Pusat, Surabaya, and Bandung:
| Age group | Preferred hotels | Why they convert |
| Gen Z (18-24) | ibis budget Jakarta Cikini | Affordable, trendy short stays |
| Millennials (25-34) | HARRIS Hotel & Conventions Gubeng | Family-friendly, value deals |
| Gen X (35-44) | Sahid Raya Hotel Yogyakarta | Comfort, business amenities |
| Baby Boomers (45+) | Grand Tjokro Jakarta | Luxury, service-focused |
Flights
Flights make up 26.7% of orders, with routes like CGK (Jakarta) to DPS (Bali) leading. 70% of travellers in markets like Thailand, Indonesia choose to explore within their home countries. In Thailand and Indonesia, affordability and convenience are the primary drivers. Average commission: $1.49 per $76.4 order.
>>> Target Gen Z with social media campaigns for attractions, Millennials with family packages, Gen X with business travel deals, and Baby Boomers with luxury options. Focus on high-traffic routes like CGK to DPS during peak seasons like Lebaran.
Tips to maximize earnings with Traveloka Affiliate
Ready to turn your travel passion into profit? Here are some proven strategies to boost your Traveloka affiliate income:
- Niche down: While Traveloka offers a wide range of products, focusing on a specific niche (e.g., budget travel in Southeast Asia, luxury family vacations, adventure tours in Vietnam) can help you attract a highly engaged audience and become a go-to resource.
- Create authentic & engaging content:
- Reviews: Write honest and detailed reviews of hotels, flights, or experiences you’ve personally tried (or thoroughly researched). Include high-quality photos and videos.
- Itineraries: Craft guides like “3 Days in Bali with Traveloka” with affiliate links.
- Seasonal travel content: Write about Lebaran or Christmas travel, like “Top 5 Destinations for Lebaran with Traveloka”
- Comparison: Compare different hotels, airlines, or activities, highlighting the pros and cons and linking to the best options on Traveloka.
- “How-to” Guides: Create guides on “How to Book the Cheapest Flights on Traveloka” or “Finding the Best Hotel Deals.”
- Leverage peak travel seasons: To maximize earnings with Traveloka Affiliate, publisher should promote Traveloka aggressively during major sales events (11.11, 12.12), holidays, and peak travel seasons. Traveloka frequently runs promotions, so stay updated and share them with your audience.
- Focus on VALUE: Indonesians are price-sensitive; headlines with cost-focused keywords like “mulai dari IDR 300 ribu” (starting from 300k IDR) attract attention
- Understand your audience: Tailor your recommendations to your audience’s preferences. Are they budget travelers? Luxury seekers? Families? Backpackers? This will help you choose the most suitable Traveloka products to promote.
- Utilize SEO: Optimize your blog posts and website content with relevant keywords to rank higher in search engine results and drive organic traffic to your affiliate links.
- Build trust: Your audience is more likely to click your links if they trust your recommendations. Be transparent about your affiliate relationship and always prioritize providing valuable information.
- Monitor and optimize: Regularly check your performance metrics. See which links are converting best, which content resonates most with your audience, and adjust your strategy accordingly. A/B test different approaches to find what works best.
- Consider affiliate networks: Platforms like Ecomobi Passio and Admitad can simplify the process by providing a single dashboard to manage multiple affiliate campaigns, advanced tracking, and timely payouts. They may also offer higher commission rates as “Hot Partners.”
Read more:
FAQ – Traveloka Affiliate & How to maximize earnings with Traveloka affiliate
What is the Traveloka Affiliate Program and how does it work?
The Traveloka Affiliate Program allows you to promote Traveloka products – such as hotels, flights, airport transfers, and Xperience attractions – through unique affiliate links. You earn a commission every time someone completes a booking via your link, within 14 day tracking window.
How much i can earn with Traveloka affiliate?
Commission rates vary by product and campaign. Standard rates are:
Earnings vary based on traffic and conversions. With Ecomobi Passio, you can earn up to 5.6% commission on bookings in Indonesia, potentially making $100 – $1,000+ monthly with a small audience, or $500 – $2,000 during peak seasons like Lebaran.
How do I join the Traveloka Affiliate Program?
Sign up via Ecomobi Passio or the Traveloka App (version 3.97.0+). On Ecomobi, search for “Traveloka Indonesia,” select the campaign, and get your links. On the Traveloka App, go to the Affiliate section, fill in your details, and submit. Read more in: How to joining with Traveloka Affiliate on Ecomobi Passio
How quickly can I expect to earn steady income?
Affiliate income usually grows over time:
– Month 1: Little to no income (learning curve)
– Month 2: $10 – $100 range if strategies are applied
– Month 3+: Higher potential with seasonal campaigns, consistent traffic, and content scaling
Success depends on your content quality, traffic volume, and campaign relevance.
What are common mistakes that affiliates make?
– Using expired or broken links
– Spamming without adding content value
– Ignoring analytics or failing to optimize top-performing pages
– Unrealistic income expectations (many affiliates earn little at first)
– Not segmenting content for different user demographics
What should i do If i have issues with my account?
Contact Ecomobi’s 24/7 support for assistance with link issues or payments.
Ready to boost your earnings with Traveloka affiliate? Join the program, create engaging content, and tap into Indonesia’s booming travel market. With the right strategies, you can turn clicks into consistent income. Start promoting now and watch your earnings grow!
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