For niche content websites, high traffic doesn’t always translate to high revenue. This was the exact challenge facing Manga*** a popular scanlation website for manga enthusiasts in Indonesia. By partnering with Ecomobi, this niche website transformed its monetization strategy, turning its passionate community into a high-value revenue stream without disrupting the user experience. This case study breaks down the strategy that generated $150,000++ in sale and $3,000++ commissions in only 90 days.
Results at a Glance
- Partner: Manga*** (Niche content website – manga website)
- Objective: Monetize a large, niche audience without using intrusive, low-performing ads.
- Solution: A tailored affiliate strategy by Ecomobi, matching the audience with high-converting Shopee and Traveloka campaigns.
- Results (3 Months): $151,000 in totals sale and $3,000++ in commissions significant uplift in CTR & Conversion Rate
About Publisher
Man*** is a website providing free online-reading comic books, primarily Japanese mangas, to a dedicated audience of comic book lovers in Indonesia. While masterful at building an engaged community, the platform struggled to find an effective and non-intrusive way to monetize its significant web traffic.
The Publisher’s challenge: High Traffic, Low Revenue
Before working with Ecomobi, Mangakita’s primary challenge wasn’t about getting visitors – it was about turning engagement into earnings.
Man*** had successfully cultivated a thriving community around a shared passion for manga. Their library of free-to-read comic books attracted hundreds of thousands of visitors, creating a vibrant hub for fans. However, this high volume of traffic didn’t translate into significant revenue.
Before partnering with Ecomobi, Man*** faced critical monetization roadblocks that limited its growth potential. Their challenges were common among niche publishers:
- Failure of traditional ads: Generic banner ads suffered from “banner blindness” resulting in extremely low click-through rates (CTR) and poor conversions.
- Difficulty securing direct deals: As a specialized platform, attracting fixed ad bookings from major brands was a constant struggle.
- Negative user experience: The ads they could secure were often irrelevant to their manga-focused audience, disrupting the reading experience.
>>> The core problem was clear: their existing monetization method was not aligned with their audience’s interests, leading to wasted traffic and lost revenue opportunities.
The Ecomobi Solution: A Data-Driven Affiliate Strategy
Frustrated with the limitations of traditional advertising, Man*** turned to affiliate marketing and partnered with Ecomobi. We didn’t just provide a platform; they delivered a comprehensive, hands-on solution that addressed Mangakita.id’s unique challenges.
The Ecomobi team recognized that the key to monetizing a niche audience is relevance. Instead of a one-size-fits-all approach, they developed a bespoke strategy centered on high-performing campaigns that resonated with the interests of manga fans.
Strategic campaign matching
Instead of generic ads, Ecomobi connected Man*** with affiliate campaigns that aligned with the lifestyle and interests of website’ saudience. Ecomobi’s deep market insights identified two key verticals: e-commerce and travel.
- Shopee campaign: Introduced first to tap into the audience’s general e-commerce and entertainment interests. This campaihn allowed publisher to promote a wide range of products, from tech gadgets to apparel, that appealed to their young, tech-savvy audience.
- Traveloka campaign: The decision to launch the Traveloka campaign was highly strategic. The Traveloka campaign eclipsed Shopee’s performance, driving x10 the sales revenue thanks to its inherently higher-value bookings and superior commission structure.
More information: Indonesia is the engine of this growth and Traveloka’s #1 market, with a massive 88% brand awareness and a user base of primarily mobile-first Millennials and GenZ. Discover more about travel insights here.
Ecomobi’s partnerships with premier travel brands like Qatar Airways, Trip.com, Booking.com, Klook, Agoda Affiliate, Air Asia,… provide access to the most trusted platforms and highest commission rates in the market. Don’t let your traffic go to waste.
Read more:
- 12+ highest paying travel affiliate programs in 2025 (Up to 75% Comm)
- Case study: A Publisher earn $50,000+/month from Travel Affiliate programs
Hands-On optimization and support
Ecomobi provided full-suite support to ensure the campaigns performed at their peak. This included:
- Ad Placement Analysis: Identifying the highest-visibility spots that didn’t interrupt the reading flow.
- Creative A/B Testing: Continuously testing different banner designs and calls-to-action to find the top-performing variations.
- Dedicated account Management: Providing proactive advice and insights to the publisher team. This allowed them to track their performance, understand what was working, and make informed decisions to optimize their campaigns.
“At first, we were unsure if affiliate marketing would fit our manga audience. But after Ecomobi helped us launch the Shopee banners, we quickly saw results. The Ecomobi team’s suggestion to test the Traveloka campaign was a game-changer – it worked even better than we imagined.” – Representative of Manga***
The Results: A 90-day transformation
The shift from traditional ads to a strategic affiliate partnership with Ecomobi delivered immediate and impactful results. Within the first three months, Man*** achieved:
- $151,000 in total sales: By connecting their audience with relevant offers, Mangakita.id drove an impressive $151,000 in total sales for their affiliate partners.
- $3,000++ in commission: This translated into $3,000+ in commission for Manga*** – a significant new revenue stream that far surpassed their previous earnings from display ads.
- Massive boost in engagement: A steady, measurable increase in both Click-Through Rate (CTR) and Conversion Rate (CVR) as the offers became more relevant.
Key to success: The Ecomobi Blueprint
The success of Mangakita.id is not a one-off event; it is a replicable blueprint for niche publishers.
- Relevance over everything: Matching campaigns to your audience’s secondary interests (like shopping and travel) is key to unlocking conversions.
- Performance marketing pays: Affiliate marketing, when supported by data and optimization, delivers a far greater ROI than traditional display advertising.
- Partnership is power: With Ecomobi’s full-suite support – from campaign selection to analytics and creative assistance – any publisher can build a sustainable, high-growth revenue engine.
This case study demonstrates that monetization and user experience are not mutually exclusive. When done right, affiliate marketing can enhance the user experience by providing value-added recommendations that align with the audience’s interests. Mangakita.id successfully created a win-win scenario: their audience gained access to relevant deals and offers, and the publisher unlocked a powerful new revenue stream.
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