The “Golden Quarter” is officially here. From the frenetic energy of Black Friday and Cyber Monday to the extended gift-giving window of December, this period remains the absolute peak for the global ecommerce industry. Ecomobi has broken down the critical Black Friday shopping trends 2025, behavior shifts, and winning strategies you need to dominate this season.
The 2025 Landscape: It’s a marathon, not a sprint
Forget the old idea of a 24-hour sales dash. One of the most defining Black Friday shopping trends in 2025 is the transformation of the season into a three-month endurance race.
According to Google Search & Shopping Insights, the customer journey now stretches from October right through to January. The distinctions between events like 11.11, Black Friday, and 12.12 have blurred into a continuous “Mega Season” of consumption.
- The “early bird” surge: A staggering 60% of shoppers in the APAC region start hunting for keywords and potential gifts as early as mid-October.
- Quality over “Cheap”: The modern shopper isn’t just looking for the lowest price tag; they are hunting for the “best value.” They are armed with AI tools to verify that a discount is genuine, filtering out fake price markups.
- The omnichannel maze: The path to purchase is no longer a straight line. With an average of 8 to 12 touchpoints – from watching a TikTok review to checking prices on Google and finding codes on an App – your presence needs to be everywhere..
6 shopping trends to boost affiliate revenue
2025 presents a unique landscape. While economic shifts are making consumers more calculated with their spending, the data is clear: the opportunity for massive affiliate revenue has not disappeared – it has simply evolved. To truly maximize your affiliate revenue, you must align your strategy with these 6 core shopping trends.
The shift to “Long-Game” shopping
The concept of a “sale day” has shifted effectively to a “checkout day.” The actual decision-making happens weeks in advance.
- 51% of consumers begin product discovery in October.
- 45% of consumers start holiday shopping before Novembe
- By mid-November, 75% have their Wishlist ready. The season extends into December, with 62% of customers continuing to make purchases throughout the month (Experian).
The shift: The battle for consumer attention is fought and won before the sale begins.
Action:
- “Warm-Up” strategy: Don’t wait until the last minute. Starting from October, share “Save the Date” teasers or “Sneak Peeks” of upcoming deals from major platforms like Lazada and Shopee to build anticipation.
- Content refresh: Don’t waste your old assets. Look back at last year’s top-performing posts or videos, update them with new products, check your affiliate links, and add 2025 pricing. This is the fastest way to drive high-quality traffic.
- Prepare your customers early: Create articles or videos like “Top 5 tech items worth waiting for this Black Friday” to embed products in customers’ minds even a month before the sale.
The era of information ownership (UGC is King)
For Gen Z and Gen Alpha, social platforms like TikTok and Instagram have effectively replaced Google. They crave authenticity over polished brand messaging. .
A user discovers a product via User Generated Content (UGC) on social media → Validation via deep-dive reviews → Checks prices using AI tools → Purchase via Creator’s link.
Action Recommendations for Publishers/Creators:
- Invest in your content: Don’t just create “Show-and-tell” content. Create “Value-proving” content. Your content needs not only a strong hook to capture attention, but also real value so users trust you and convert.
- Diversify your formats: Combine short-form TikTok videos to attract traffic with in-depth analysis articles, comparisons,…. Comparison content, in particular, often has the highest conversion rate (CR) because it directly addresses users’ need for validation.
- Optimize SEO for TikTok/Instagram channel: Turn your TikTok channel into a real search engine.
- Engage with comments: Respond to audience questions immediately. The comments section is one of the most effective places to close sales.
- Optimize SEO for final purchase decisions: Target long-tail keywords with clear buying intent. Answer the specific questions that appear in search queries, such as safety concerns or durability tests.
The Cross-Border hunting trend
Shoppers are no longer afraid of buying from overseas. A key aspect of Black Friday trends 2025 is the willingness to buy directly from overseas platforms (AliExpress, Alibaba, and Global Stores on Shopee/Lazada) for products that are cheaper or unique to the market.
They are willing to wait 5 – 10 days for shipping if it means accessing unique “niche” items or saving 30 – 40% compared to local resellers.
Action: Don’t ignore the international goldmine. Promote specific niches like desk setup accessories or smart Chinese tech gadgets. Content themes like “Unboxing Strange $1 Finds” tend to drive incredible Click-Through Rates (CTR).
Smart deal hunting & exclusive codes
We are seeing a rise in “Basket Stacking.” Users fill carts weeks in advance but wait for two triggers: Free Shipping and Exclusive Codes. 61% of buyers will checkout immediately if a KOL provides a branded exclusive code.
Action: Contact your Ecomobi AM to get exclusive vouchers. Highlight “Free Shipping” in your headlines to trigger immediate action.
Read more:
Tech-enabled affordability (AI & BNPL)
Technology isn’t just helping people find products; it’s helping them afford High-Ticket items – a crucial insight for holiday shopping trends 2025.
- AI Assistants: 46% of Gen Z and Millennials are using AI tools (like ChatGPT, Gemini) to summarize reviews and compare prices instantly.
- Buy Now, Pay Later: 32% of shoppers are relying on installment services (SPayLater, LazPayLater, Momo, VnPay, Kredivo,…) to manage their cash flow for larger purchases.
Action:
- Optimize SEO for AI: Write clear titles and descriptions for your videos/articles so AI search engines can understand and recommend your content to users.
- Promote High-Ticket purchases: When reviewing expensive tech (Laptops, Phones), always mention the BNPL option (e.g., “Own this for just $20/month“). This lowers the psychological price barrier and boosts affiliate revenue.
Ecomobi currently offers financial campaigns (like Kredivo – a buy-now-pay-later platform) and various commerce affiliate campaigns (TikTok LinkShare, Shopee, Lazada, Blibli, AliExpress,…), allowing you to combine them into revenue-boosting combos for the year-end shopping season.
The “Me-Commerce” Revolution
This is perhaps the most overlooked of the Black Friday shopping trends. A massive 44% of year-end budgets are not dedicated to gifts for others, but to “Treating Yourself”.
This is driven by a “Compensation Mindset” – the feeling that one deserves a reward after a hard year working. The holiday shopping trends 2025 show a massive surge in year-end travel bookings.
Action:
- Pivot your content angles: Instead of generic gift guides, create content around “The Top 5 Upgrades You Deserve”. Focus on lifestyle improvements like gaming gear, skincare routines, or ergonomic office furniture.
- Travel Campaigns: Help your followers book their dream getaway with Klook, Trip.com, Booking.com, Traveloka. High basket values = Massive commissions for you.
- Tech Upgrades: For the tech-savvy crowd in Indonesia, promote the latest gadgets via Blibli Affiliate – the trusted choice for authentic electronics.
Read more:
High-Growth categories to watch in 2025
To see the best returns, focus your content efforts on these explosive sectors:
- Consumer Electronics: This remains the king of the season. Look for AI-integrated laptops, next-gen noise-canceling earbuds, smart home ecosystems.
- Fashion & Accessories: The “Gorpcore” trend (functional outdoor wear used as fashion) is huge, as is the hunt for affordable “Dupes” of luxury items.
- Beauty & Wellness: The focus is on “Beauty Tech” (like LED masks) and “Beauty from Within” (supplements), as buyers look to stock up on bundles during sales.
The Winning Strategy: The “3T” Framework
To turn these insights into income, implement this three-part strategy:
Timing (Be Early)
- Teasing Phase (Oct – Mid-Nov): Publish “Top 10” lists and guide users on how to collect vouchers. Goal: Drive traffic and drop cookies early.
- D-Day (Cyber Week): Shift to high-urgency content. Post hourly Flash Sale alerts. Goal: Maximize conversion volume.
- After Party (Dec): Pivot to “Clearance” finds and digital gifts.
Trust (Be Transparent)
- Transparency builds loyalty. Clearly disclose your affiliate links.
- Focus on comparison content (Product A vs. Product B). This helps indecisive buyers make the final leap.
Tool (Be Efficient)
- Leverage automation like Chatbots to send links instantly via DM.
- Optimize your Bio Link (Passio Page) by creating curated collections, such as “My Top AliExpress Finds Under $10” or “Lazada 50% Off Beauty Picks”.
FAQ: Dominating the 2025 Holiday Season
When does holiday shopping start in 2025?
Holiday shopping trends 2025 indicate a “marathon” season starting as early as mid-October, with 60% of shoppers researching early, peaking during Cyber Week, and continuing through January.
What are the top Black Friday trends 2025?
Key Black Friday trends 2025 include “Me-Commerce” (self-gifting), Cross-border shopping for better value, and the heavy use of AI for price comparison.
How can creators increase affiliate revenue this season?
To boost affiliate revenue, creators should focus on early “warm-up” content, utilize exclusive discount codes, promote High-Ticket items with Buy Now Pay Later (BNPL) options, and tap into the “Treat Yourself” psychology.
Final Thoughts
The 2025 shopper is smarter, faster, and more value-driven than ever before. To see a significant surge in your affiliate revenue, you cannot simply post a link and hope for the best. From top-tier ecommerce giants (Lazada, Shopee, TikTok) to global travel leaders (Booking.com, Klook), Ecomobi connects you to the brands your followers already love.]
Ready to break your revenue records? The 2025 shopper is smarter and faster. Start your marathon today, and let Ecomobi support you in making this your most profitable season yet.
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