Founder – Chief Executive Officer
We are Ecomobi
The Borderless Creator & Commerce Ecosystem
From Southeast Asia to the world – we empower brands and creators to grow together through performance-first technology.
Trusted by global brands
Our Journey
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2016
Founding & Early Beginnings
March: Established the company in Singapore, aiming to connect brands with KOLs/Influencers to boost sales performance.
First Product: Mobile app distribution platform, achieving 1.5M installs in Indonesia and Vietnam within just 9 months.
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2017
Pivot to Affiliate Marketing
Shifted focus to Affiliate Marketing with a pay-per-sale model, becoming a leading partner for major e-commerce platforms.
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2018
Market Expansion & Fundraising
August: Expanded into Thailand through a strategic partnership with Lazada.
December: Secured Series A funding from ESP Capital and Nextrans to scale products and enter new markets.
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2019
Growth & Recognition
May: 2nd Place at Echelon Asia Summit 2019.
September: Received strategic investments from VinaCapital Ventures, Naver, GS Shop, and Line Ventures.
Expanded operations into Malaysia.
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2020
Launch of Social Selling Platform (SSP)
July: Introduced an AI/ML-powered SSP, enabling partners to generate USD 650M in sales.
September: Winner of Audience Choice Award – Facebook Accelerator.
November: Winner – SK Startup Fellowship.
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2021
Record-Breaking Growth
December: 17M orders fulfilled, GMV reaching nearly USD 170M, a network of 150,000+ KOLs, and operations across 5 countries.
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2022
Launch of Passio
December: Launched Ecomobi Passio app, empowering KOLs/KOCs to build bio pages and monetize multiple revenue streams.
Partnered with global brands including L’Oréal, Unilever, P&G, and international e-commerce platforms.
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2024
International Recognition
May: Awarded Best Partner of the Year by Shopee Thailand.
September: Featured in Forbes Asia – Asia 100 to Watch.
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2025
New Milestones
May: Named Affiliate of the Year at Lazada SEA Awards in the Philippines, alongside multiple recognitions across Vietnam, Malaysia, and Thailand.
Core Values
CEO Talk
Ecomobi was born from a shared ambition – to redefine how brands grow in the era of social commerce. What began as a bold idea has evolved into a performance-first, creator-powered growth engine, serving some of the most dynamic markets across the globe.
Our strategic expansions from Southeast Asia – including Vietnam, Indonesia, Thailand, the Philippines, and Malaysia – to high-potential markets such as Brazil and Japan, have been fueled by a hybrid of in-house technology, regional creator networks, and an unwavering commitment to measurable results. Even in the face of economic and global health challenges, we have stood resilient – guided by innovation, speed, and a relentless focus on delivering impact.
We are deeply grateful for the trust of our people, our creators, our clients, and our investors. Together, we are building more than a company – we are shaping the future of commerce, where brands and creators grow side by side, unlocking the full potential of this borderless economy.
Mr. Truong Cong Thanh
Chief Executive Officer
Meet The Team
Board of Directors
Executive Leadership
Board of Directors
Co-founder – Chief Revenue Officer
Head of Human Resource & Legal
Chief Financial Officer
Executive Leadership
Regional Business Development Manager
Regional Marketing Manager
Social Seller Optimization Manager
Regional Chief Accountant
Management Accounting Manager
Product Owner
Business Analyst & Tester Manager
Technical Leader
Engineering Manager
Ecomobi in Numbers
A fast-growing ecosystem of people, creativity, and performance across Asia
Countries
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Team members
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Creators network
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M+
Life at Ecomobi
Where performance meets creativity - across borders
Built to perform
Everything we create is designed to deliver measurable results.
Dare to grow
We embrace change, innovate fast, and never settle.
Empower all
We enable both brands and creators to unlock their potential.
Deliver value, not vanity
We focus on impact, not noise.
