With the explosion of the Shoppertainment trend, making money on YouTube is also increasingly popular, especially recently, YouTube has officially launched YouTube shopping Affiliate program. However, making money on YouTube is not simply creating content and waiting to earn money. To be successful, you need a clear strategy and in-depth knowledge of how the platform works. In this article, Ecomobi will guide you in detail on how to make money on YouTube to maximize your income.
What is YouTube Monetization?
Making money on YouTube is the process of generating income from the content you post. There are many different ways to make money, including enabling ads, affiliate marketing, and receiving donations from viewers through Super Chat or Membership.
Why is YouTube an attractive platform to make money?
Among the myriad of somewhat “younger” entertainment platforms such as Instagram or TikTok that are developing rapidly with short content and strong viral capabilities, YouTube still has many outstanding advantages in terms of income generation for content creators.
Huge User Base – Unlimited Reach
Currently, YouTube is one of the most popular platforms in the world and the second most visited website in the world. With more than 2.5 billion monthly users worldwide, YouTube provides a vast playground where anyone can build their own audience. Vietnam has the second highest rate of YouTube users in Southeast Asia, after Indonesia (139 million users), and is in the top 9 countries with the most YouTube users in the world with 63 million people.
According to Google, YouTube Shorts has over 1 billion hours of video watched every day, which means you have unlimited opportunities to reach millions of viewers with just one click.
Popular YouTubers like PewDiePie with over 110 million followers or Mr Beast have proven the power of the platform to build a personal media empire. That means, even if you are starting from zero, if your content is engaging and consistent, your earning potential is limitless.
Diversify your income streams
YouTube doesn’t stop at paying for ads through the YouTube Partner Program (YPP). When you qualify for YPP, you’ll have up to 6 ways to make money on YouTube: earning income from views, advertising money, Super Chat and Super Stickers, Membership, Affiliate Marketing:
Creative Freedom – No Limits in Content Approach
Entertainment platforms today encourage content creators to deploy a variety of content types. The more attractive, unique, and quality the content is, the more likely it is to go viral. From lifestyle vlogs, product/location/food reviews,… DIY tutorials to educational or humorous videos – everything has a place on YouTube.
Optimal support for personal and brand development
Optimal support for personal and brand development requires not only combining self-improvement strategies but also applying effective branding techniques. First of all, building a strong personal foundation—such as skills, mindset, and values—not only enhances credibility but also boosts authenticity. Moreover, leveraging tools like social media, networking, and storytelling ensures that your brand remains consistent and impactful. Therefore, this synergy maximizes growth opportunities while also fostering long-term success.
YouTube is not only a place for entertainment but also an effective money-making platform.
YouTube Monetization Requirements [Latest Update]
Before you can make money through YouTube, you need to meet some conditions set by the platform. In 2024, YouTube updated its regulations, especially with the emergence of YouTube Shorts.
To join the YouTube Partner Program (YPP) and enable monetization on YouTube, you need to meet the following requirements:
- Comply with all YouTube monetization policies, including: Advertiser-friendly content guidelines, YouTube Terms of Service and Copyright Policy, Community Guidelines, and Google AdSense Program Policies.
- 1,000 subscribers and 4,000 valid public watch hours within the last 12 months Or, for YouTube Shorts, you need to have 10 million Shorts views within the last 90 days.
- You need to have an AdSense account linked to your YouTube channel.
- Live in a region where the YouTube Partner Program is available.
>>> You can check if you meet these requirements by going to YouTube Studio, under Monetization. Here, YouTube will display your channel’s current status and notify you if your channel is eligible for monetization.
How to make money on YouTube?
Make money through YouTube by views
This is one of the simplest ways to make money through YouTube and almost every YouTuber participates. Each country will have different prices, determined by the advertising price in that country.
Advertising through YouTube Partner Program (YPP)
This is the most popular method of making money on YouTube and is chosen by many creators. When participating in YPP, you can make money through YouTube from ads displayed before, during, and after your videos. There are 2 important indicators that you need to know when advertising on YouTube:
- CPM (Cost Per Mille): The value you get paid for every 1,000 ad views.
- RPM (Revenue Per Mille): The actual income you receive after YouTube deducts its revenue share.
Factors like content, video length, country, and audience size will greatly impact CPM and RPM. For example, in-depth financial content typically has higher CPMs than general entertainment content.
YouTube Premium
YouTube Premium is a paid subscription service that allows users to watch videos without ads and offers additional features like offline viewing. When Premium users watch your videos, you receive a portion of their subscription fee revenue. This revenue is shared based on how long users watch your videos.
Membership
Another way to make money on YouTube is through the Paid Membership program. When a viewer signs up to become a paid member on your channel, they can receive emojis, badges, special interactions during livestreams, or exclusive content. Additionally, as a channel owner, you can choose the membership benefits and price for each membership level.
Super Chat and Super Stickers
When livestreaming on YouTube, viewers can purchase Super Chats and Super Stickers to send messages that stand out in the chat. Creators will receive money from these purchases.
Make Money from Affiliate Marketing (Youtube Shopping) on YouTube
Like other social media platforms like Instagram, Threads, and TikTok,… you can also do affiliate marketing on YouTube – and this is also a very effective way to make money on YouTube (besides receiving advertising money). You attach promotional links to products or services in your videos and receive commissions from sales through referral links.
Recently, Youtube Shopping Affiliate has officially launched in Vietnam, officially cooperating with Shopee. In particular, YouTube Shopping Affiliate commission is not only calculated on tagged products but also on all products in the shopping cart that viewers buy after accessing the creator’s video, helping to maximize income.
How does YouTube pay?
YouTube pays creators through the Google AdSense system. Here are the conditions for you to receive money from YouTube:
- You need to have a YouTube account and link it to your Google AdSense account.
- Payment threshold: The minimum is $100, which means when your YouTube earnings reach $100 or more, AdSense will make a payment the following month.
- Payment time: YouTube pays monthly. Revenue from the previous month will be summarized on the 10th – 14th of each month and payments will be made around the 21st – 26th of the following month. For example: If you earned $120 in November, you will receive a payment from YouTube around December 21st – 26th.
How to enable monetization on Youtube
Step 1: Create an account and register
Open YouTube, select the profile icon in the upper right corner ⮕ go to YouTube Studio ⮕ click on Monetization in the left column ⮕ If your channel meets the requirements, you will see the Apply for Monetization button ⮕ click Apply Now.
Step 2: Read and agree to YPP terms
- Click the Get Started button to begin the process.
- Read the terms carefully and click I Agree to accept.
Step 3: Link Google AdSense account
To enable monetization on YouTube, you need to link your Google Adsense account. If you already have an Adsense account, select “Yes, I already have an account”. If you don’t have one, select “No, I don’t have an account” and follow the instructions to create a new account.
Step 4: Wait for review
After completing the above steps, YouTube will review your channel. This process can take several weeks, depending on how many channels are waiting for review. You will receive an email notification when your channel is accepted or rejected from the program.
Notes when making money on Youtube
If you are new to the world of making money through YouTube, you will feel quite overwhelmed with the countless different information and strategies. Below are some practical experiences shared by Youtubers who have “fought” for many years:
Customize your channel professionally: To help viewers know more about your channel content and make it easier to find videos. You can pay attention to the following factors:
- Channel description: Briefly describe the channel content and the field you are working in. Don’t forget to add related keywords to help the channel be easily found through search engines.
- Playlist: Arrange your videos into playlists by topic. This helps keep viewers on your channel longer.
Content is the key: To unlock the potential of making money on YouTube, creativity and originality are indispensable, however, quality content that brings value to viewers is the most important thing. Therefore, choose the right topic (niche) that you are passionate about and has the potential for long-term development.
Optimize YouTube SEO: Use keywords wisely in your titles, descriptions, and tags to make your videos more visible to search engines.
Be patient and persistent: Building a successful YouTube channel is not an overnight process. Even the most successful people had to build the first brick with the first videos with only a few dozen views. Be patient and consistent in creating content and interacting with viewers. For example, build a regular posting schedule.
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