With the increasingly strong development of e-commerce and online shopping trends, the YouTube Shopping Affiliate program has become a main income channel for creators. In this article, Ecomobi will provide detailed instructions for newbies on how to start their Affiliate Marketing journey on YouTube.
What is YouTube Shopping Affiliate?
YouTube Shopping Affiliate or Shopee x Youtube Affiliate Marketing Program is a new YouTube affiliate marketing program that allows content creators to tag products in their videos. The program operates similarly to “attaching a shopping cart” to TikTok Shop but only accepts products from Shopee. Accordingly, when viewers click on product tags and make purchases, creators will receive commissions from those transactions. This is an effective and less annoying way to monetize videos for viewers, while also creating revenue opportunities for content creators.
Benefits of YouTube Shopping Affiliate for Viewers
- Seamless shopping experience: YouTube Shopping affiliate aims to bring viewers a smooth, seamless shopping experience. Viewers can easily find a list of related products in the Description section below or the “Products” section right in the video.
>>> When a user watches YouTube on a computer, after clicking to view the product, the Shopee website will automatically open for the customer to make a purchase. On the phone, if the app is already installed, it will launch automatically. In particular, the video will continue to play as a floating window even when the user switches to the shopping page (even when not using the Premium service).
- When they choose a product, they will be immediately redirected to the shopping page, making the purchasing process smooth and quick, with just a few clicks. This optimizes the shopping experience without having to leave YouTube.
- High credibility: When products are recommended by influencers they trust, viewers tend to make purchases more easily, especially when they are familiar with that creator’s content.
For YouTube content creators
This Shopee x Youtube affiliate marketing program aims to empower creators and small and medium businesses.
- Increase your income source: YouTube Shopping affiliate program is the latest feature added to existing ways to make money on YouTube, including: Advertising Revenue, YouTube Premium Revenue, Channel Membership, Super Chat, Super Thanks, and Super Stickers, providing a comprehensive set of tools for content creators to grow stronger on the platform.
- Channels with a large number of followers can attract cooperation from many brands, increasing income through affiliate marketing campaigns.
- Easy access to tools and support features: YouTube offers many support features like YouTube Shorts, helping creators showcase their products more creatively and easily, thereby enhancing the shopping conversion rate.
- The YouTube Shopping feature helps creators flexibly tag Shopee products in posted and new videos, and fix affiliate links during livestream sessions => generating additional revenue without having to Do another type of content on the channel.
YouTube Shopping Affiliate – Great opportunity to increase income
In the past few years, the e-commerce market has developed strongly thanks to the increase in internet users and the increasingly popular trend of online shopping. Today’s major commercial platforms are not out of the game: Shopee Affiliate, TikTok Affiliate, Lazada Affiliate, and recently the Temu Affiliate wave has stirred up the market, creating fierce competition between platforms. “YouTube Shopping Affiliate” – this handshake between YouTube and Shopee has made the battle between e-commerce platforms even more exciting.
YouTube is a dominant force in the Philippines’ digital landscape, boasting over 58 million users as of early 2024. The platform has fostered a vibrant community of content creators, with numerous channels surpassing the million subscribers milestone. This surge in content creation not only highlights YouTube’s widespread appeal but also presents abundant opportunities for creators to monetize their content and build personal brands in a dynamic and competitive environment.
SPECIAL: YouTube Shopping affiliate commissions are not only calculated on tagged products but also on every product in the shopping cart that viewers purchase after accessing the creator’s video, helping to maximize earnings.
Detailed instructions on how to do YouTube Affiliate Marketing for beginners
Step 1: Sign up for the YouTube Partner Program
To join YouTube Shopping Affiliate, you need to meet the following criteria:
- Your channel is in the YouTube Partner Program
- Your channel must have at least 10,000 subscribers.
- You are located in the United States, South Korea, Indonesia, India, Thailand, and Vietnam
- Your channel is not an Official Artist Channel, a channel affiliated with a music partner, or a music channel. Music partners can include labels, publishers, distributors, or VEVO.
- Your channel’s audience is not set to Made for Kids, and the channel does not have a significant number of videos set to Made for Kids.
Step 2: Create product-related content
- Choose a niche: Choose a field that you have a deep understanding and passion for, such as beauty, technology, home appliances, fashion, etc. Then focus on a smaller niche to target a specific audience. Build trust and a quality audience by producing valuable, engaging content.
- Produce quality videos: Focus on creating high-quality video content that provides detailed information, authentic product reviews, and clear instructions on how to use the product. This increases trust and the ability to convert viewers into buyers.
In the step of choosing a niche, you can combine it with keyword research. Take advantage of Google Search to find suitable sub-keywords, keywords that bring the highest efficiency, and keywords with low competition.
Step 3: Tag products in videos
- How to tag: Once you join YouTube Shopping Affiliate, you can tag related products in your videos. When viewers click on the tag and make a purchase, you will receive a commission from the transaction.
- Choose the right products: Choose products that you truly believe in and that are relevant to your channel content. This helps maintain trust with viewers.
Viewers can browse and buy your products on YouTube in the following places:
- In the channel store
- In the video description
- In the product shelf below the video
- Through the Shopping pane on your content
Step 4: Monitor and optimize performance
- Data analysis: YouTube provides analytics tools (YouTube Studio) that help you track the performance of your videos, thereby understanding viewer behavior and optimizing your product marketing strategy.
- Optimize SEO: Don’t forget to use product-related keywords in your title, description, and tags to help your videos show up in search results. You can also consider adding your videos to a Playlist. Grouping videos with similar content together creates consistency. When users watch a video in your playlist, YouTube will suggest other videos in the same Playlist about the topic they’re interested in.
Step 5: Increase engagement with viewers
- Direct engagement: Replying to comments, hosting giveaways, and engaging with your community helps you build relationships with your audience, which increases conversions.
- Encourage purchases: You can encourage your audience to make purchases through your affiliate links by highlighting product benefits, special promotions, etc.
Joining YouTube Shopping Affiliate not only brings in a significant passive income but also helps creators expand their influence and build their personal brand. Get started today and harness the power of video to connect with millions of users online. Don’t forget to follow Ecomobi for the latest updates.
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