Influencer Marketing has developed strongly in the past 10 years. Previously, the scope of Influencer Marketing was only celebs and a few famous bloggers in a certain field, but now, influencers have appeared a lot on social networking platforms.
So what is Influencer Marketing? How to become an Influencer? Let’s find out now in this article below with Ecomobi!
What is Influencer Marketing?
Influencer Marketing is a communication method that uses the endorsements and images of influential people to promote certain products or services. These people have large social media followings and are sometimes considered experts in their field.
This marketing works through the influencers’ credibility, which they have built up with large followings. Their words are highly persuasive to their followers, proving the credibility of the brand they are promoting.
Nowadays, with the rise of e-commerce and online shopping, trust has become the key to success for brands, so only advertising them to your customers is not enough, but you must find a way to gain their trust. That is why influencer marketing has become a top trend in the Marketing industry.
According to the above chart, the global influencer marketing market is expected to reach 35.09 USD billions, and is expected to peak in 2027 at 47.8 billions.
Influencer Marketing Classification
Influencer Marketing is usually separated into 4 main categories, which are Mega, Macro, Micro and Nano Influencers.
Mega-Influencers
Mega Influencers is a group of KOLs with more than 1 million followers on their social media channels. These people are usually celebrities like singers, actors or very famous KOLs who have already established their name for a long time.
Usually, due to the image of these people, the price to collaborate with them is very high. That is why most of the time, only big brands are capable of working with these influencers.
Take Jung HoYeon for example. Before the hit show Squid Game, she only had over 400,000 followers, but now she has 18.2 million on Instagram. She was very famous after the series and was selected as the global ambassador of Louis Vuitton.
Macro-Influencer
This influencer group has a number of followers ranging from 100,000 to 1 million. These influencers have already established themselves in their own field. The reputation that they got usually came from the hard work of content creation to gain engagement.
Businesses are more likely to approach this group of influencers as they usually share similar interests, which is to have more sales. However, brands should still consider the insight of these KOLs and see if they are suitable with the company and the budget.
Micro-Influencers
Micro-influencers have about 10,000 to 100,000 followers on their social media accounts. Although they do not have a large number of followers, they still have great influence and are trusted by the youth community. Businesses usually choose this group of influencers since they do not have an expensive price, but are still very professional and dedicated to their content.
Nano-Influencers
This group has the smallest amount of followers among the four, with the number ranging from 1,000 to 10,000. Although this audience does not have many followers, their influence on followers is still relatively high. Because the content they convey on social networks is very honest and natural, it is also very accessible to followers. For this group of influencers, businesses can consider cooperation at an affordable price.
According to Influencer Marketing Hub, 44% of businesses have a preference to work with this influencers group because of the efficiency and cheap cost of Nano Influencer.
The benefits of Influencer Marketing
Influencer Marketing is a very useful tool for businesses in an effort to grow brand and revenue.
According to Sprout Social, nearly half of the customers said that they have made a purchase after seeing an advertisement from the influencers, and 86% said they have made a purchase once a year after watching the promotion from KOLs. So what are the benefits of Influencer Marketing?
Increase brand awareness
According to a study by McKinsey – a global management consulting company, it has been shown that word-of-mouth marketing can generate 2 times more revenue than advertising. traditional pay.
By collaborating with Influencers, your brand will be featured on the posts and video sharing by KOLs, which have many people following them, which makes your brand more visible. And since they have a significant amount of followers, which makes them very trustworthy, which affects the buying decision.
Advertisements will be more natural
Normally, people do not like advertisements and tend to ignore them. However, with influencer marketing, the commercials are more organized, and with a story being told in there, the expression is also more graceful, which is the main reason for keeping the audience interested.
Target the right audience
Influencer Marketing is very effective when targeting the right audience since the KOLs have already built loyal followers and engage with them through a specific niche. By collaborating with influencers who are aligned with the brand’s value and target customers, businesses can reach the audience that they want easily. This approach not only enhances brand credibility but also increases the chances of higher conversion rates, as the audience trusts and values the influencer’s recommendations.
How to choose the right influencer?
If the goal is to increase brand awareness
At this stage, what the business wants to achieve is to have their brand approach to the audience. With this goal, mega influencers or macro influencers are the most suitable as they have big fanbases, and many people already know about their content on social media, so the brand name can easily to reach many people. But you should take into consideration that these influencer groups can be quite expensive to work with.
If the goal is to get attention
When a customer has an interest in a certain product, they will look for information to see which one is the best. When working with an influencer, the product that is being promoted by them can be considered a top choice because of the trustworthiness of the KOLs.
If the goal is to increase sales
At this stage, businesses need to choose influencers that are closely linked to the brand’s positioning, based on several outstanding factors such as personal brand, demographics, content, audience, etc. will usually be macro influencers. Thanks to the influence of this object, consumers will feel secure and make purchasing decisions more quickly.
How to be an Influencer?
Choose Your Area of Expertise and Build Your Image
To become an influencer, the most important thing is to choose your best area. This will help you create the best content to upload and to build a community with the same interest.
Building an image is equally important. This includes not only your appearance but also how you present yourself through your communication style, core values, and attitude when interacting with your followers. Consistency in building your image will help you create your mark, making it easy for followers to identify and remember you.
Create attractive contents
Creating quality, engaging content is an important factor in attracting and retaining followers. To do so, you need to invest time and effort into creating quality, useful, and entertaining content. Here are some tips to have attractive content:
- Creativity and uniqueness: Always find ways to create new content, different from what is already on the market.
- Understand your target audience: Know who your followers are, what they’re interested in, and what content they want to see from you.
- Create value: Your content needs to provide real value, such as new knowledge, solutions to problems, or inspiration.
- Use high-quality images and videos: Beautiful, clear images and videos will make your content more attractive and easier to spread on social platforms.
- Interact with your audience: Interacting is also a very important task to retain the audience. You can talk to them through stories, sharing your personal experiences, doing Q&A, etc.
You also need to post your content regularly and follow the schedule to continuously interact with your audience.
Collaborate with Affiliate Network
Collaborating with Affiliate Networks can be one of the main sources of income for KOLs. By working with these networks, you can easily connect with brands, and companies that are suitable with your insight and start to make money from there.
With the help of Affiliate Networks, you can build a long-term relationship with brands as well. With a strong relationship with other companies, you can have more collaborations with them and expand your network. To do so, remember to stay professional follow through on commitments and stay in touch with the brand even after the campaign has ended.
In addition, you should also continuously learn and update new trends in the Influencer Marketing industry to continuously develop your career. Participating in workshops, courses, and connecting with other influencers are also good ways to improve your skills and expand collaboration opportunities.
Conclusion
Influencer Marketing is not only a modern marketing method but also a powerful platform to build a personal brand and strengthen connections with the community. Participating in Influencer Marketing brings many benefits such as raising awareness, building trust, making attractive content and targeting the right audience.
Many KOLs have successfully worked as Influencers with Ecomobi. If you are looking for a trustworthy network to maximize your earnings, then we are your perfect fit! Let’s collaborate and we will reach for success together!
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