Affiliate marketing has become a popular way to earn money, especially through e-commerce platforms and social media, notably TikTok. The TikTok Affiliate Partner (TAP) program is designed to help sellers and content creators implement affiliate marketing campaigns more effectively. Let’s dive into the TAP model and its standout benefits!
What is TikTok Affiliate Partner (TAP)?
TikTok Affiliate Partner (TAP) is an official collaboration program between TikTok and platform partners like Ecomobi, aimed at supporting sellers in growing their TikTok Shop channels and enabling creators to earn additional income through affiliate marketing campaigns.
TAP enables:
- Creators: Earn commissions by promoting products via videos or livestreams without needing to invest capital or manage inventory.
- Sellers: Connect with a network of KOLs/KOCs to promote products, boost sales, and enhance brand recognition.
Compared to other programs like TikTok Shop Partner (TSP) or MCN TikTok Shop, TAP stands out for its flexibility, allowing creators to collaborate with multiple TAPs and receive accurate commissions based on actual sales.

The model optimizes TikTok Affiliate campaigns and expands earning potential for sellers by collaborating with multiple KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) simultaneously. As a strategic partner of TikTok Shop, Ecomobi provides maximum support in connecting sellers with KOLs and KOCs, ensuring optimal profits from affiliate marketing campaigns.
Learn more:
- How to Affiliate in Tiktok Philippines: 7 step to earning 1000USD/month (Case study)
- How I earn $50,000+/month from Travel Affiliate marketing programs
Ways to Join Tiktok Affiliate Partner
There are two ways to participate in TAP:
- Directly through TikTok
- Through intermediary platforms like Ecomobi
Before choosing a method, consider this: Joining TAP directly through TikTok Shop suits sellers or creators who want to manage the entire process themselves. However, you’ll need to find partners, manage campaigns, and handle issues without intermediary platform support.
Why Join TAP through Ecomobi Passio?
While joining TAP directly via TikTok Shop is straightforward, Ecomobi Passio offers superior value, saving time, optimizing efficiency, and increasing income. Here’s why you should choose Ecomobi Passio:
For Sellers
- Brand Expansion: TAP connects sellers with a vast network of content creators on TikTok, helping to boost brand awareness.
- Performance Analysis: TAP assists sellers in analyzing and selecting the most suitable creators for their marketing campaigns.
- Performance-based Costs: Sellers only pay commissions when creators achieve successful sales results.
For Content Creators:
- Easy Earnings with Attractive Income: TAP via Ecomobi Passio is one of the ways to earn money on TikTok with accounts 1,000 followers, offering commissions of 5 – 26% of order value, depending on the brand. Many creators report earning $1000+ per month from just a few product review videos. With hot brands like Garnier, L’Oréal Makeup, L’Oréal Skincare,… a viral video can generate hundreds of orders and substantial commissions!
- No Capital, No Risk: You don’t need to stock products, manage inventory, or handle shipping. Simply create content and attach product links, and Ecomobi handles the rest. This is a perfect way to earn money online, even for beginners.
- Freedom to Choose Products and TAPs: Unlike MCNs, TAP via Ecomobi allows you to collaborate with multiple brands and TAPs simultaneously, maximizing earning potential. The platform categorizes products (fashion, cosmetics, tech, household goods, etc.) with thousands of options, ensuring you find products that fit your niche. It also highlights trending products or those with high commission rates for easy selection.
- Free Product Samples: An exclusive benefit for creators joining TAP through Ecomobi Passio is access to free product samples upon request, supporting product reviews and affiliate marketing efforts.
- Professional Support: Ecomobi offers 24/7 support, guides, and training sessions to help you run effective campaigns. With direct TAP, you’d need to handle issues like commission disputes or policy violations on your own.
- Fast, Transparent Payments: Commissions are confirmed after 14 days and paid within 21 – 30 days, faster than many other platforms. Ecomobi ensures 100% transparency with detailed reporting systems.
How to Join TAP with Ecomobi
As a strategic partner in the TAP system of TikTok Shop, Ecomobi leads the way in supporting and connecting sellers with a large network of KOLs and KOCs to maximize profits from affiliate marketing campaigns.
For Sellers:
When joining affiliate campaigns with Ecomobi, sellers need to register their product information on the system. They must also establish a clear commission rate for Ecomobi to approve and forward to creators.
For Content Creators:
- Step 1: Sign up for a Passio account to become an Ecomobi KOL/Publisher and receive free product samples + exclusive deal notifications.
- Step 2: On the Passio home screen, find TikTok Affiliate, click “View All,” and add products to your Showcase by clicking “Add” on the product list
- Step 3: Click “Continue” to join Ecomobi’s campaign and earn commissions.
- Step 4: Verify that products have been successfully added to your Showcase.
- Step 5: Create TikTok videos or livestreams. When posting, click “Add Link” > “Product” > select products from your Ecomobi Showcase. Ensure you choose products from Ecomobi’s list.
- Step 6: Use the Ecomobi Dashboard to monitor metrics: views, engagement, and orders. Adjust content based on insights, e.g., the best time to post on Tiktok
Conclusion
TAP is a highly promising solution for sellers to expand their business on TikTok Shop. To achieve optimal results, sellers should choose suitable partners and combine them with smart business strategies. Additionally, staying updated on market trends and TikTok Community Standards violation resolutions is crucial for timely strategy adjustments.
Contact us, Ecomobi:
– Fanpage: https://www.facebook.com/ecomobi.ssp
– Instagram: https://www.instagram.com/ecomobi_ssp
– Tiktok: https://www.tiktok.com/@ecomobipassiovietnam
– Email: info@ecomobi.com