TikTok is a powerhouse for content creators and businesses, with over 1 billion active users worldwide in 2025. To stand out, you need data-driven insights to fine-tune your strategy. That’s where TikTok Analytics comes in. Whether you’re a new creator or a brand, this guide will show you how to use TikTok Analytics to boost engagement, optimize content, and grow your channel like a pro.
What is TikTok Analytics?
TikTok Analytics is a free, built-in tool that tracks your account’s performance and provided by TikTok. It gives you detailed data on how your videos perform, who your audience is, and where your traffic comes from. Think of it as your roadmap to creating content that resonates and grows your following.
TikTok Analytics not only provides an overview of content performance but also opens up important insights into customer behavior. Through it, users can measure, evaluate, and adjust strategies for maximum effectiveness. Here are the important information that TikTok Analytics provides:
Why TikTok Analytics matters?
- Understand your audience: Provides details on the demographic characteristics of the target audience, including age, gender, and geographic location. This is an important basis for shaping the content strategy.
- Track content performance: Provides detailed data for each video, including views, likes, comments, shares, and specific engagement metrics.
- Optimize posting times: Know when users are most active, post at that time to maximize reach and increase Tiktok views.
- Trending videos: Displays a list of the best-performing videos on the channel in a specific period of time. This tool helps creators quickly grasp trends to produce appropriate content.
Pro Tip: Switch to a TikTok Business account for deeper insights like reach and conversion metrics, perfect for e-commerce brands.
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How to access TikTok Analytics
Getting to your TikTok Analytics is simple, whether you’re on your phone or desktop. Here’s how:
Access TikTok Analytics on mobile
- Open the TikTok app and tap Profile (bottom right).
- Tap the three horizontal lines (top right)
- Select “Creator Tools” (or “Business Suite” if you have a business account) from the menu
On desktop
- Go to tiktok.com/analytics or tiktok.com/tiktokstudio
- Log in to your account.
- Hover over your profile picture and click Business Suite > Analytics.
Note: You need a TikTok Business or Creator account to access Analytics. Personal accounts must upgrade (free) via Settings > Switch to Business Account.
4 key TikTok Analytics metrics to track
Whether you’re on mobile or desktop, TikTok Analytics organizes your data into key sections: Overview, Content, Followers, and LIVE. Each section offers unique insights crucial for understanding your audience and refining your strategy.
Overview
This section gives a snapshot of your account’s performance over 7, 28, or 60 days (or a custom range).
- Video Views: Total views across all videos. High views signal strong content appeal. Based on this data, you can analyze the effectiveness of your content and viewer behavior. This helps identify potential audiences and build a more suitable content strategy to grow your channel.
- Profile Views: Number of times your personal page was visited within a specific period of time (7 or 28 days).
- Engagement Metrics: Likes, comments, and shares show how your audience interacts with your content.
Content
The “Content” section provides detailed insight into the performance of each video posted on your TikTok channel, including:
- Video posts: Shows your nine most recent videos, ordered chronologically. Use this to assess posting frequency. If the results are not as expected, you should consider adjusting the number of posts and the time of posting videos to optimize the ability to reach the target audience.
- Trending videos: List of up to 9 videos with the highest growth rate in views within the last 7 days. Analyze these to spot trends. Based on these videos, you can identify success factors, and apply the latest Tiktok algorithms to the next videos. This is an opportunity to improve the quality of content and increase the appeal to viewers.
- Key Metrics:
- Total play time: Total hours viewers spent watching your video.
- Average watch time: How long viewers stay engaged. A higher time means captivating content.
- Video complete views: Percentage of viewers who watched the entire video.
- Traffic sources: Where views come from (e.g., For You Page, hashtags, profile).
At the same time, in this section, TikTok Analytics also provides a detailed analysis of each video. To access analytical information for each video, you just need to: Select the video you want to view analytics for ⮕ Tap the three dots icon ⮕ Select Analytics.
Viewers
- Total Viewers: Number of accounts that have viewed the video.
- Gender: Percentage of male and female viewers
- Age: TikTok categorizes viewers into different age groups.
- Top Location: Statistics of geographic areas with the largest number of viewers.
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Followers
The “Followers” section in TikTok Analytics not only helps you track your follower count but also provides deep insights into their demographics and activity patterns, essential for creating an effective content strategy.
- Total Followers: Current total number of followers, with a graph illustrating growth trends over time.
- Net Followers: Net increase in followers, calculated as: Net Followers = New Followers – Unfollowers.
Followers insight
- Age: Divided into popular groups
- Gender: Graph of the percentage of your followers by gender.
- Top Countries: Top 5 countries with the most followers, supporting international content positioning.
- Follower Activity: Statistics on the time and day frames when your followers are most active, from which you determine the optimal time to post videos.
- Videos watched by followers: Shows which other KOLs, KOCs, or Influencers your followers are watching, suggesting collaboration opportunities or creative inspiration.
- Popular Sounds: Suggests sounds or songs that are popular with followers, this is one of the most effective ways to trend TikTok.
LIVE
If you have live-streamed in the past 7 to 28 days, you can see some metrics in the Live Analytics section as follows:
- Total views: The number of people watching your LIVE.
- Total time: The time you were live-streaming
- New followers: The number of new followers you gained during your Livestream
- Top viewers: The highest number of people watching your live video at a specific time.
- Unique viewers: Viewers who watched your live video at least once (even if they replay, they only count once).
- Diamonds: Virtual gifts that users can send you – a great way to monetize your TikTok.
- Viewer Rank: This shows which viewers have shared the most gifts and watched the most of your live streams.
Creator vs. Business account analytics: Which should you choose?
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How to use TikTok Analytics to grow your channel
Here’s a step-by-step plan to leverage TikTok Analytics for growth in 2025:
- Analyze video performance:
- Check Average Watch Time to identify engaging content. If a video has a high watch time, replicate its format (e.g., humor, tutorials).
- Use Traffic Sources to see if your views come from the For You Page or hashtags. Double down on high-performing hashtags.
- Understand your audience:
- Tailor content to your audience’s demographics. For example, if most followers are 18 – 24, focus on trendy, youthful content.
- Use geographic data to localize content (e.g., mention local events for viewers in top countries).
- Optimize posting times
- Post when your followers are most active (check Follower Activity). Popular times in 2025 include 7:00 AM – 8:00 AM PST, 5:00 PM – 7:00 PM PST. Weekends (Best time to post on Tiktok Philippines Saturday & Sunday) is 10:00 AM – 2:00 PM PST.
- Experiment with posting 3 – 5 times per week to find the sweet spot. In addition, you can refer to information about Tiktok posting time by topic/field.
- Leverage trending content:
- Use the Trending Videos section to identify what’s resonating. For example, if a dance video goes viral, create similar content with trending sounds.
- Check Popular Sounds in the Followers tab to incorporate trending audio.
>>> You can use this information when setting up ads to target the right customers, SEO Tiktok Shop and thereby improving customer interaction, increasing efficiency, and minimizing TikTok advertising costs.
Best TikTok Analytics Tools for 2025
While TikTok’s native Analytics is powerful, third-party tools offer deeper insights and cross-platform comparisons. Here are the top tools to consider:
- Sprout Social:
- Features: Tracks video views, engagement, and audience growth. Offers lifetime data (beyond TikTok’s 60 – day limit).
- Best for: Brands managing multiple social platforms.
- Hootsuite:
- Features: Schedules posts, analyzes performance, and compares TikTok to other channels.
- Best for: Marketers seeking a unified dashboard.
- MaveKite:
- Features: Free engagement calculator for profiles, hashtags, and videos.
- Best for: Budget-conscious creators.
Pro tips for advanced TikTok Analytics users
To truly master your TikTok growth, consider these advanced strategies:
- Correlation, not just causation: Don’t just look at numbers in isolation. For example, a video might have high views but low average watch time – indicating it grabbed attention but didn’t hold it. Conversely, lower views with high completion rates suggest highly engaged niche content. Always ask “why?” when looking at the data.
- Segmenting data for campaigns: If you run specific campaigns (promoting a product, collaborating with another creator), use unique hashtags or video series to easily filter and analyze their performance within the Content section. This allows for precise ROI measurement.
- Integrating with other platforms: How does your TikTok content drive traffic or conversions on other platforms (your website, other social media)? Use UTM parameters in your links to track clicks originating from TikTok within your website analytics (Google Analytics). This provides a holistic view of your content’s impact.
Through the above article, Ecomobi has provided the necessary information about Tiktok Analytics to help channel owners improve the performance of their Tiktok channel, help videos trend faster, and reach more users. Don’t forget to follow the Ecomobi Blog to quickly update all knowledge about Marketing!
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