Affiliate TikTok Shop is one of the most prominent forms of MMO monetization today, not only loved by creators but also trusted by sellers because of its high efficiency. So how to join the affiliate marketing program on TikTok Shop? How to register and how to make money from Affiliate TikTok Shop? Let’s explore details with Ecomobi through the article below!
What is Affiliate TikTok Shop? What’s different from the old way of doing affiliate marketing?
TikTok Shop Affiliate is an affiliate marketing program implemented by TikTok itself, allowing content creators, KOLs (Key Opinion Leaders), and KOCs (Key Opinion Consumers) to promote products directly on the TikTok platform. When a user purchases a product through these affiliate links and the order is confirmed as successful, the creator receives a commission based on the sale.
TikTok Shop Affiliate is suitable for both Creators (Content Creators) and Sellers (brands).
Why should sellers join Affiliate Tiktok Shop?
As a seller, you will receive the following benefits:
- More ways to sell your products with help from Creators
- Connect with creators who are a good fit for your brand/product
- Easily collect statistics, measure and track the effectiveness and quality of the creator’s affiliate marketing
- Commissions are automatically paid when there are sales.
Conditions to open Tiktok Shop affiliate marketing
To join Affiliate TikTok, content creators, and sellers on TikTok Shop need to meet the following conditions:
For sellers
Sellers need to create a store on TikTok Shop Seller Center. At the same time, the seller account must meet the following conditions:
- Order quantity must be 1000 or more
- Cancellation rate and late delivery rate < 10%
- Return rate <1.5%
- Valid order tracking rate > 95%
- The negative review rate must be < 10%
- The community violation score must be < 12
>>> Affiliate TikTok Shop has many strict regulations to control the quality and reputation of the platform. Therefore, when registering to participate in the Tiktok affiliate marketing system, sellers need to be carefully prepared, including long-term plans, products, and marketing strategies.
For content creators
- TikTok accounts must have at least 1,000 followers and be over 18 years old.
- To receive Vouchers from sellers, your personal TikTok account must not be directly linked to any other shop (including the shop you create yourself or another party’s shop).
- Personal marketing account does not exceed 80% of sales/shop/month when doing affiliate marketing as marketing
- In addition, when earning Affiliate TikTok Shop commissions, content creators need to pay attention to 2 indicators:
- NRR (negative review rate): the higher it is, the lower the engagement on your channel will be.
- PQR (product review rate in live videos): the higher it is, the more reputable your account is.
- The influence of NRR (negative review rate) and PQR (product review rate) in live videos of reputable creators.
Instructions for doing TikTok affiliate marketing for new shops
Types of Affiliate Marketing Models on TikTok Shop
Currently, there are three popular forms of affiliate marketing campaigns that sellers should master to optimize effectiveness:
- Open collaboration: This is a form that allows all content creators to register to promote your products. The seller will create a marketing campaign for the product, and KOCs, KOLs, or Influencers will search for suitable products and register to participate. Once the seller accepts the request, the creator will be able to start marketing the product and receive commissions from successful orders.
- Target Collaboration: The seller has a specific creator they want to work with. This form allows you to invite creators of your choosing. The shop owner will set up a marketing campaign for one or more products and set commission rates for participating creators. Once both parties accept the agreement, marketing of the product will begin and the creator will receive a commission based on sales.
>>> TIPS: For shops that are participating for the first time, you should choose the Open Collaboration method to get acquainted. After running the campaign for a while, you can review and filter out the creators that best suit your product.
How to link the TikTok Shop marketing account
For brands and shops that want to increase brand awareness and cooperate with content creators, follow these steps:
- Visit the TikTok Shop Seller Center.
- Enter your TikTok credentials or create a new account.
- After logging in, you will need to verify information about your business such as Business type and store name.
After successfully registering, you proceed to set up store information such as: store name, product category, and contact information.
Upload products: Make sure your products comply with TikTok Shop policies for content and quality.
- You access the Affiliate Center and click Collaboration on the left-hand menu, and a list of KOLs and KOCs suitable for your brand will appear.
- When you find a creator you want to collaborate with, click the “Invite” button (send up to 1000 collaborations in 24 hours).
- You can press the “Heart” button on the creators you want to collaborate with, it will be saved in the Saved Creators Tab (up to 1000 people) and you can Mass Invite
- You can search for Creators to invite using Username or User ID.
- Or you can enter information such as: Follower age, Gender, Product category,… to be able to search and choose the creator that best suits you.
Set up store, choose products
- Check all the products you have selected and click Add once you are done with your affiliate product list. Note: Carefully check the numbers on selling price, quantity sold, and inventory.
- Next, set the commission level of each product. Make sure the commission is attractive enough to attract the creators’ interest. This commission level will be the basis for Tiktok to automatically calculate the estimated commission value for each product the creator will sell. You can make commission changes in the Collaboration section
- Finally, the shop owner’s job is to share the product link with Tiktoker to exchange sales cooperation.
Manage the TikTok Shop Affiliate program
- Analyze TikTok affiliate marketing products with information on revenue, estimated commissions, products with sales, items sold, refund revenue,…
- Creator Analytics to track performance: In Creator Analytics and Collaboration Analytics, once Target Collaboration is active, you can check each Target Collaboration’s performance at any time. You’ll be able to see how many Creators have accepted invitations and how many of these invited Creators have posted.
- TikTok will automatically calculate commissions for creators based on the amount of successful orders. You just need to make sure that you comply with the payment policies and that there are no errors in the numbers.
Instructions for making a TikTok Shop Affiliate for creators
Compared to conventional forms of affiliate marketing, Affiliate TikTok Shop is different. By attaching product links directly to the video or livestream (instead of attaching links to the Bio Page as before), viewers can buy products directly from the video or livestream. This helps increase conversion rates because customers have a seamless experience from watching videos to shopping.
>>> In addition, from the creator side, you will NOT NEED 1000 followers and an operating time of over 60 days to start working as an affiliate. Joining Affiliate Tiktok Shop is also a way to do Tiktok affiliate marketing when you don’t have 1000 followers!
Step 1: Register a TikTok Shop account
First of all, you need to join TikTok’s affiliate marketing program. You can access it via the TikTok Shop website or download the TikTok Shop Seller Center app.
Step 2: Link your personal TikTok account with your TikTok Shop account
- Go to Settings ⮕ Linked TikTok account ⮕ Link new TikTok account ⮕ Official account. In this section, you enter your Tiktok username – the account you use to post review videos. When the account displays green ⮕ Click “Send invitation”.
- Go to the TikTok app, under Notifications ⮕ , And tap Accept request ⮕ Tap Link account.
- Soon you will be transferred to the TikTok Shop account administration page. Click the “Verify now” button to upload your personal ID and enter other personal information as required.
- Once you sign up for TikTok Shop, you’ll have access to tools to add and manage affiliate products or check commissions.
Step 3: Create an account to receive commissions
Enter your Full Name information corresponding to your bank account and then select Send. Note: Fill in the correct information with the registered name when opening a bank account and confirm the account to receive commissions from TikTok Shop Affiliate.
Step 4: Choose the product you want to promote
Once you join the TikTok Shop Affiliate program, you can choose products from TikTok Shop stores connected to this program. To do this:
- Visit TikTok Shop Seller Center (if you’re a seller) or TikTok Creator Marketplace (if you’re a content creator).
- Here, you can browse the list of products available to promote as an affiliate.
- Once you have chosen the appropriate product, you will receive a special affiliate link to attach to your video.
Step 5: Create a video and attach a product link
- Create videos on the TikTok application (See more instructions on creating viral TikTok videos in the article Tiktok Affiliate Marketing from A-Z: From 0 to Hero.
- From the Post module, click Add link ⮕ Products, click Add to select the product you want to feature in the video.
- Click Add to confirm you have complied with the sales regulations ⮕ Name the product and click Add again.
- Click Post to complete how to attach the TikTok affiliate marketing link. At this point, your product link will appear in the left corner of the video.
Note: When you insert a product link into a video, it will be reviewed one step further by TikTok. Once the product is approved, the product link will appear on your video, located just above the username. Viewers who click this link will be taken to the product detail page where they can learn more and make a purchase.
The information you need to know about Tiktok Shop commissions
- Direct order: an order where the buyer orders a product from the SAME shop/product from an affiliate link
- Indirect orders: orders where the buyer orders products from OTHER shops/products with affiliate links
- The commission level is applied equally to orders from old and new customers
- The maximum commission per account is Unlimited.
>>> See more: The most accurate TikTok Affiliate commission calculation formula
Ecomobi – The optimal solution when creating a TikTok Affiliate Shop for content creators
Ecomobi is a leading technology platform for Affiliate Marketing and Influencer Marketing in Southeast Asia, specializing in providing solutions to support brands and content creators in revenue growth. Belonging to Ecomobi’s ecosystem, Passio is considered an “ALL IN ONE” solution that brings many outstanding benefits:
- Create BioPage for free and quickly
- Warehouse of 100+ templates helps you easily customize according to your personal style
- Integrating a variety of monetization features
- Connect with more than 1,000 large and small brands, and participate in campaigns with huge commissions (For example, join Temu Affiliate with Ecomobi with commissions up to 26% – the highest in the market today).
- Detailed management and reporting system
- Integrate domestic payment gateway
- 1:1 support
6 important notes to know when making a TikTok Affiliate Shop
Here are some important notes when doing TikTok affiliate marketing that shop owners and content creators should know:
- Make sure the product is suitable for the content: Before attaching a product, make sure the product you choose is related/appears in the video, to avoid causing misunderstandings for viewers.
- Name the product briefly: When naming the product, limit it to a maximum of about 30 characters.
- Do not abuse product links: TikTok allows you to add up to 10 products/videos. However, you should not abuse too many products. It is reasonable to only attach 2 – 3 products.
- Choose products from reputable stores: To ensure quality, you should prioritize products from reputable stores (Shops with 5* reviews and good feedback); Ensure professional order processing, and delivery,… -> create satisfaction, increase viewers’ reputation for your reviews -> increase return-to-purchase rate.
- You should also note that there is currently a situation where some shops will automatically reduce their commission percentage when a video becomes trending. Therefore, choosing reputable products and shops is extremely important. You should find a reputable shop that commits to a % commission paid to Affiliates without a % discount (this is really difficult) or should work with a big brand.
TikTok Affiliate Shop not only provides an opportunity to earn extra income but also a platform for you to promote your creativity and connect with the growing TikTok community. Participating in this program not only helps you increase your income but also opens up many opportunities for business cooperation in the future. Let’s start exploring the TikTok affiliate marketing program with Passio to take advantage of this great potential right now!
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