Skip to content
Ecomobi logo
  • Platform
    • Passio – Creator Platform
    • Help Center
    • About Us
    • Contact Us
  • Brands
    • Overview
    • Affiliate Marketing
    • Influencer Marketing
    • User Generated Content
    • Booking Service
  • Creators
    • Overview
    • Tools for Creators
    • Campaign Directory
  • Publishers
    • Overview
    • Affiliate
    • Tools for Publishers
    • API Overview
  • Insights
    • Blog
    • Events
    • Success Stories
    • Academy
  • Get started
    For Brands
    Contact us
    For Creators
    Sign up
    Login
  • English
    • Indonesian
Ecomobi logo
  • Platform
    • Passio – Creator Platform
    • Help Center
    • About Us
    • Contact Us
  • Brands
    • Overview
    • Affiliate Marketing
    • Influencer Marketing
    • User Generated Content
    • Booking Service
  • Creators
    • Overview
    • Tools for Creators
    • Campaign Directory
  • Publishers
    • Overview
    • Affiliate
    • Tools for Publishers
    • API Overview
  • Insights
    • Blog
    • Events
    • Success Stories
    • Academy
  • Get started
  • English
    • Indonesian
Menu
  • Platform
    • Passio – Creator Platform
    • Help Center
    • About Us
    • Contact Us
  • Brands
    • Overview
    • Affiliate Marketing
    • Influencer Marketing
    • User Generated Content
    • Booking Service
  • Creators
    • Overview
    • Tools for Creators
    • Campaign Directory
  • Publishers
    • Overview
    • Affiliate
    • Tools for Publishers
    • API Overview
  • Insights
    • Blog
    • Events
    • Success Stories
    • Academy
  • Get started
  • English
    • Indonesian

Case Study: L’Oréal – CeraVe’s Livestream Success with Ecomobi

The partnership between L’Oréal and Ecomobi has delivered a series of livestreams generating revenue in the tens of billions of VND, while also demonstrating the necessity of professional livestreaming services

Background

Since 2021, livestreaming has rapidly emerged as a dominant trend in the e-commerce industry, growing at an astonishing rate. Livestream shopping events have not only become an effective tool for promoting products but also a major revenue stream for many brands. According to a NielsenIQ report from 2024, consumers now spend an average of 13 hours per week watching livestream shopping events, with 95% having made a purchase via livestream within the first three months of the year. The trend of “shoppertainment” (a blend of shopping and entertainment) is gaining traction, with YouNet ECI reporting that around 70% of Vietnamese consumers had made a purchase through livestreams or shoppertainment events in the past six months.

However, to fully capitalize on the potential of livestreaming, major brands like L’Oréal must overcome significant challenges, particularly in providing high-quality viewing experiences while maximizing revenue from each livestream session.

No business can afford to ignore the potential of livestream commerce
No business can afford to ignore the potential of livestream commerce

Challenges

L’Oréal, one of the world’s largest cosmetics groups, with four divisions and over 40 subsidiary brands, recognized the immense potential of livestream selling, especially when its CeraVe brand launched on TikTok Shop in mid-2024. However, the lack of professional partners in the market offering large-scale livestream services posed a challenge. L’Oréal struggled to organize mega livestream events that met the high expectations for visual quality, engaging scripts, and smooth viewing experiences. They needed a comprehensive solution that could handle everything from high-quality production equipment to the seamless management and execution of large-scale livestream sessions with precision and efficiency.

Solutions

Ecomobi was selected as the partner to operate CeraVe’s first mega livestream. Ecomobi provided an end-to-end livestream solution, offering state-of-the-art facilities including 25 small livestream rooms, two 30m² mega rooms, and four 150m² super mega rooms. The setup featured various camera angles, reliable lighting systems, and stable internet connections to ensure a flawless viewing experience.

In addition, Ecomobi offered real-time data on viewer behavior through its dashboard system, enabling the livestream host to adjust content and implement timely promotional strategies. Ecomobi’s technical team closely monitored and reported on key metrics such as the most-added products to carts, enhancing viewer engagement and boosting purchase rates.

Furthermore, Ecomobi handled all aspects of host management, ensuring the selection of hosts who resonated with the brand’s products and target audience. This comprehensive approach ensured that each livestream was seamlessly executed, consistently delivering the brand’s message and product features.

The partnership between L'Oréal and Ecomobi has proven that livestreaming isn't just a passing trend, but a powerful tool helping major brands optimize revenue and enhance brand recognition
The partnership between L’Oréal and Ecomobi has proven that livestreaming isn’t just a passing trend, but a powerful tool helping major brands optimize revenue and enhance brand recognition

Results

The results from CeraVe’s first mega livestream exceeded expectations, with the gross merchandise volume (GMV) reaching 130-150% of the target. This success was attributed not only to the superior visual quality and engaging content but also to the close collaboration between Ecomobi and L’Oréal in leveraging real-time data to optimize performance.

CeraVe’s success paved the way for a long-term partnership between Ecomobi and L’Oréal. Ecomobi went on to successfully host a livestream for La Roche-Posay, broadcasted on both a KOL’s (Key Opinion Leader) account and the brand’s official account. The event reaching nearly 20 billion VND in GMV, with 5 billion VND coming from the brand’s own account, making it one of the highest-grossing TikTok livestreams of the month.

Additionally, Ecomobi managed a series of livestreams for L’Oréal, spanning over 4,000 hours across 2,000 sessions, running continuously over 30 days across all four divisions. This demonstrated Ecomobi’s ability to handle large-scale, complex livestream events. The series resulted in a 161% increase in total merchandise value compared to the same period the previous year, along with a 319% increase in livestream hours, reaffirming the success and scalability of Ecomobi’s livestreaming services.

The collaboration between L'Oréal and Ecomobi has produced results that exceeded expectations
The collaboration between L’Oréal and Ecomobi has produced results that exceeded expectations

Contact us, Ecomobi:
– Fanpage: https://www.facebook.com/ecomobi.ssp
– Instagram: https://www.instagram.com/ecomobi_ssp
– Tiktok: https://www.tiktok.com/@ecomobipassiovietnam
– Email: info@ecomobi.com

Read more:

Read more

On This Page

  1. Background
  2. Challenges
  3. Solutions
  4. Results
Get Ecomobi monthly newsletter right in your inbox.
Loading

Related Success Stories

How to enable 2-step verification for TikTok

How to Enable 2-Step Verification for TikTok: A Complete Guide

Imagine the panic: one morning, you can’t log into your TikTok. Your tens of thousands of followers, your hard-earned income

Read More »
15 high commission affiliate program

20+ Best high paying & high commission affiliate programs (2025 Guide)

Are you tired of earning pennies from your affiliate links? It’s a common frustration, and it’s what separates struggling affiliates

Read More »
Ecomobi x Lazada Affiliate kick off campaign 9.9

Powering Success: Lazada and Ecomobi Partner for Exclusive 9.9 Category Camp

As the countdown to the year’s biggest shopping event begins, Ecomobi, recognized as the “Affiliate of the Year 2024” in

Read More »
How to affiliate marketing Philippines guide

How to Affiliate Marketing Philippines: A Beginner’s guide to earning online (2025)

Among the myriad of options, affiliate marketing has emerged as a powerful and accessible revenue stream for content creators, bloggers,

Read More »
Top 15 legit paying apps Philippines to earn money

15+ Legit paying apps to earn real money (2025 Update)

Looking for a reliable way to earn extra income in the Philippines using just your smartphone? You’re in the right

Read More »
Success story Earning million with Tiktok Affiliate Ecomobi

How 1K Followers earns IDR 8M/month with Livestream TikTok & Ecomobi

For Regina, affiliate marketing started as a simple experiment. But who would have thought that this small step would lead

Read More »
Ecomobi UGC marketing solution for brand

How UGC Marketing builds trust and drives conversions

Consumers see through polished ads. What they trust are people: real customers sharing real experiences. That is why user-generated content

Read More »
SEA Is the Perfect Ground for Livestream Commerce

Livestream Commerce in Southeast Asia: A Brand’s guide to winning

Livestream commerce in Southeast Asia is far more than a passing trend – it now defines how brands sell and

Read More »
Introducing the Klook Affiliate Program – one of the most competitive commission structures in the market

Klook Affiliate Program: Commission up to 5% (+ Ultimate 2025 Guide)

The world of online travel is booming, creating a massive opportunity for travel bloggers, influencers, and content creators to monetize

Read More »
Ecomobi logo

Platform

  • Passio – Creator Platform
  • Help Center
  • About Us
  • Contact Us
  • Passio – Creator Platform
  • Help Center
  • About Us
  • Contact Us

For Brands

  • Overview
  • Affiliate Marketing
  • Influencer Marketing
  • User Generated Content
  • Booking Service
  • Overview
  • Affiliate Marketing
  • Influencer Marketing
  • User Generated Content
  • Booking Service

For Creators

  • Overview
  • Creator Campaigns
  • Tools for Creators
  • Idol Program
  • Overview
  • Creator Campaigns
  • Tools for Creators
  • Idol Program

For Publishers

  • Overview
  • Affiliate
  • Tools for Publishers
  • API Overview
  • Overview
  • Affiliate
  • Tools for Publishers
  • API Overview

Insights

  • Blog
  • Events
  • Success Stories
  • Academy
  • Blog
  • Events
  • Success Stories
  • Academy
Ecomobi logo
Copyright © 2023 Passio. All Rights Reserved.
  • Privacy Policy
  • Terms of Use
  • Privacy Policy
  • Terms of Use
  • Privacy Policy
  • Terms of Use
  • Privacy Policy
  • Terms of Use
For Brands
Contact us
For Creators
Sign up
Login

Are you ready to connect and maximize your revenue with Ecomobi today?

Loading