Affiliate Marketing has emerged as a prominent business model in the digital marketing landscape, allowing individuals to generate additional income by promoting products or services from other brands. In addition to participating in affiliate marketing of businesses, Affiliates can also perform affiliate marketing activities directly on e-commerce platforms.
Lazada is one of the biggest e-commerce platforms in Southeast Asia, offering a wide range of product categories for browsing and shopping online. Online shoppers may access over 32,000 prominent international and local brands, as well as customize their experiences through direct connection with brands and sellers. In this article, let’s find out with Ecomobi how you can register and start your Lazada Affiliate journey!
What is Lazada Affiliate?
Lazada Affiliate Program is an Affiliate Marketing program provided by Lazada, where users can advertise and sell any product through Affiliate links provided by Lazada. KOLs and Publishers will receive commissions from the Lazada Affiliate program when customers make purchases through the link they share. This program was created to help the Lazada e-commerce platform promote and sell through affiliates and help affiliates increase revenue from selling their products.
Advantages and Disadvantages of Lazada Affiliate
The Lazada Affiliate Program is a popular choice for those looking to monetize their online presence by promoting products from one of Southeast Asia’s largest e-commerce platforms. As a member of the program, affiliates can earn commissions by sharing customized links and driving traffic to Lazada’s marketplace. Joining Lazada affiliate can bring many benefits to users, however, there are still some difficulties when using this platform. So what are the strengths and weaknesses of the Lazada affiliate program?
Advantages
High Commission
The Lazada Affiliate Program offers competitive commissions to partners, with a rate of up to 10% for each successful order. Commission percentages can vary depending on the specific product category and industry, ensuring that affiliates are compensated fairly for the value they bring. This tiered commission system ensures that your efforts in driving traffic and sales will be rewarded, making the program more attractive.
Wide range of products
Lazada offers a wide range of products spanning many categories, including electronics, home appliances, women’s fashion, mother and baby products, etc; along with a variety of commission rates, to maximize the earning potential of affiliates. This rich product selection gives KOLs and Publishers flexibility and convenience, allowing them to choose items that suit their area of expertise.
However, publishers should choose products that are suitable for the audience on their channel to ensure higher engagement and conversion rates. Promoting products that align with your audience’s interests not only builds trust but also increases the likelihood of a successful sale.
Cookie retention period is up to 30 days
Lazada’s order tracking time is also one of the significant benefits of the program. This e-commerce platform does not require buyers to place an order the first time they click on the product marketing link, but within the next 30 days for orders on the website and 7 days for orders on the app. For successfully traded orders during this time, affiliates will still receive commissions.
Enthusiastic support team
Lazada’s support team is highly dedicated and enthusiastic, providing affiliates with comprehensive guidance and assistance, especially during their initial experience with the Lazada Affiliate Program. From the moment you join, the support team ensures that you have all the necessary tools and knowledge to succeed. They offer personalized advice on how to create engaging and compelling content that not only resonates with your audience but also encourages them to click on affiliate links.
Disadvantages
High competitive
With the popularity of Lazada Affiliates, competition in this field is also relatively high. Many other Lazada Affiliates are competing to attract customers and generate sales. This means you have to create unique and quality marketing strategies to stand out and attract your customers’ attention.
Too dependent on Lazada’s policies
Another disadvantage when joining Lazada Affiliate is that it depends on Lazada’s policies. This means you must comply with the regulations and restrictions that Lazada applies to this program. You need to regularly update and adjust your strategy to adapt to changes, if any, otherwise, your successful orders may be considered invalid and commissions will not be calculated.
How to start the Lazada Affiliate Program?
Step 1: Access the Lazada Affiliate Program page through the website or download it from the App Store or Google Play. And then, Fill in your personal information completely in the registration form.
Step 2: After completing your registration, verify your account using the email or text message you received. Once confirmed, Lazada will assess your application, which may take several days depending on the volume of registrations.
Step 3: In the Lazada affiliate registration form section, users should take note of a few things:
- User type: Users must select as individual or business. If you are running a business and want to take advantage of the opportunity to make money from Lazada, you should choose a business membership type to receive appropriate incentives and support.
- Residence: Your residential location will help you participate in Lazada affiliate marketing activities in that market more easily and conveniently.
Step 4: After finishing registration, users can navigate to Lazada’s product list and select products that are relevant to your target audience for the greatest results.
Step 5: Earn a commission every time someone makes a purchase using your affiliate link.
3 simple methods to do Lazada Affiliate effectively
With the Lazada Affiliate Program, whether you are an experienced marketer or just beginning, the program provides flexibility and the potential for steady income. By leveraging Lazada’s vast product catalog and easy-to-use affiliate tools, you can tailor your promotions to match your audience’s interests and increase engagement. This makes Lazada Affiliate an ideal choice for those looking to monetize their online presence efficiently.
Grow your social media channels
One of the most effective ways to kickstart your Lazada Affiliate journey is by growing your social media presence. Social media platforms like Facebook, Instagram, TikTok, and YouTube offer excellent opportunities to reach a wide audience and promote affiliate products, especially with the booming of short-form videos, the ability to reach more customers becomes easier. To leverage this, you can:
- Focus on creating engaging, relevant content that resonates with your followers.
- Regularly posting quality content helps build trust and encourages followers to click on your affiliate links.
- Interacting with your audience through comments and messages can foster stronger connections, increasing your chances of driving traffic and earning commissions.
Build a community
If you have social media community management skills, you can take it a step further by building a specialized group around a specific field or topic that interests you. For example, you could create a Facebook group or a TikTok community focused on fashion, electronics, or parenting, and share Lazada products that align with that theme. This approach allows you to engage directly with like-minded individuals who are more likely to trust your recommendations and purchase through your affiliate links.
To keep your community active and engaged, consistently post valuable content like product reviews, tutorials, or personal experiences with the items. You can also create articles, share high-quality images, or produce videos that showcase the products in action. Engaging regularly with your community and responding to feedback also strengthens relationships, enhancing trust and credibility in your recommendations.
Leverage tools
Using support tools is also a way to make your money-making process simpler. KOLs and Publishers can use Social Media Management tools to ensure consistency in content production and manage posting schedules. Those management tools also help track engagement levels to adjust their content if needed. In addition, publishers can also use traffic analysis tools to determine traffic sources, conversion rates, and audience behavior.
How to generate Lazada Affiliate links?
You can generate links from the Lazada Affiliate program by following the below steps:
Step 1: Log in to your Lazada Affiliate account and select “Product Promo” in the website interface.
Step 2: Enter the name of the product you want to promote in the search box and press the “Search” button to search for that product on Lazada.
Step 3: Select the product you want to market and click the “Get Link” button to receive the Affiliate link of that product.
Step 4: If you want to track the effectiveness of your advertising campaign, you can add an Affiliate Sub to the Affiliate link. However, this step can be skipped if the user feels it is not necessary.
Step 5: Next, copy and use the link to promote on your marketing channels such as fanpage, group, TikTok, blog, website, email marketing, and many other places to start earning.
Conclusion
Lazada Affiliate is an excellent chance for people who want to make money online through affiliate marketing. You can earn money without having to manage inventory or delivery by advertising Lazada products and sharing personalized affiliate links on sites such as blogs or social media. It is crucial to understand the policies of the platform to make sure you do not violate any regulations to avoid potential penalties.
