With over 1.6 billion monthly active users and 78% of them purchasing products after seeing them in videos, TikTok is a goldmine for content creators. TikTok affiliate marketing lets beginners earn passive income by promoting products to a massive audience. In this guide, Ecomobi will cover the meaning, requirements, and expert tips for TikTok affiliate marketing for beginners to help you go from zero to hero!
What is TikTok Affiliate Marketing?
TikTok Affiliate meaning: TikTok affiliate marketing is a process where creators (KOCs, KOLs, or influencers) promote products or services through TikTok videos or bio links, earning commissions for each sale or action generated. Unlike traditional advertising, it leverages TikTok’s engaging, short-form video format and powerful algorithm to drive sales without needing a large following.
For example, a beauty creator might post a 15-second video reviewing a skincare product, linking to it in their bio. When viewers purchase through the link, the creator earns a commission. It’s one of a sweet way to monetize TikTok with minimal followers.
What’s special about TikTok is its entertainment and high interaction, helping videos easily spread. With TikTok’s algorithm, even new accounts can easily gain thousands or millions of views if the content engages enough.
UPDATE: TikTok’s own affiliate program, integrated with TikTok Shop, simplifies the process for creators. Learn how to set up a TikTok Shop affiliate account here.
Why choose Tiktok Affiliate Marketing?
Even if you are not a content creator or have never created any professional content, it doesn’t mean you CAN NOT be an affiliate.
Unlimited revenue potential
TikTok’s 1.6 billion monthly active users span diverse niches, from fashion to tech. The rise of Shoppertainment (online shopping via entertainment) is projected to drive $9.1 billion in sales by 2025.
Success stories like Mommy Hieds, Eryan,… who earned $5,000 in commissions promoting baby products through unboxing videos or case study G*** – who earning 1000USD/month in Affiliate in Tiktok Philippines, show how creators can turn passion into profit with platforms like Ecomobi.
TikTok has a diverse community with users of many different ages and interests. You can easily find a niche suitable for the product you want to promote. With a global user base of more than 1.2 billion people/month and especially the strong boom of “Shoppertainment” (a form of online shopping through entertainment activities).
No capital is needed, just creativity
One of the big advantages of affiliate marketing is that it does not require capital investment, and TikTok affiliate marketing is no exception. You don’t need to import goods, don’t worry about inventory or transportation. Your main task is creating engaging videos that drive clicks to affiliate links. Tools like Passio make it easy to manage multiple links and track performance.
Passive income from the viewer community
Just one viral video – you can make money regularly from it for several months! A viral video will continue to attract viewers for weeks, even months after posting. This creates a passive income stream if you have an affiliate link attached. When viewers click and make purchases through your link, you will receive a commission without having to continuously sell directly. It’s no exaggeration to say that, with Tiktok Affiliate, you can make money even while you sleep!
Take advantage of the TikTok algorithm
TikTok does not prioritize larger accounts but focuses on content quality. This means that if your video is interesting and of good quality, it can reach a large number of users without investing much in advertising. Read more how to go viral Tiktok with TikTok algorithm secrets.
TikTok Affiliate Requirements
To start TikTok affiliate marketing, you need to meet specific platform requirements:
- Minimum followers: A TikTok account needs to have at least 1,000 followers to enable the link feature in the bio. In case you don’t have enough followers, you can ask viewers to go to the comment section to check out the product you are promoting. Beside, you can do a TikTok Affiliate without 1000 followers with this way.
- Account type: Switch to a Business or Creator account to access analytics and bio link features.
- Compliance: Accounts must not be linked to another shop (e.g., your own or a third-party shop) to receive affiliate vouchers. Sales from a single shop shouldn’t exceed 80% of your monthly revenue.
- Content Guidelines: Adhere to TikTok’s Community Guidelines and avoid brand logos in videos to prevent suppression. In case you think there is a mistake about the violation, you can do 2 ways to unban Tiktok account (Effective 100%)
TikTok Affiliate is one of the most popular ways to make money online today.
You can also use tools like Passio to display multiple affiliate links at once. With Passio, you can create a Biopage for free and quickly; Customize the look and feel to express your personal touch; Quickly create shortened links with just 1 click, and report performance,…
How to start TikTok Affiliate Marketing for Beginners
Create a business Tiktok account and add a Bio Link
To attach a Bio link, you need to have a Tiktok account and transfer from a Personal Account to a Business Account.
On the Personal page, click “3 dots sign” ⮕ Manage account ⮕ Switch to Business Account
Next, select a specific field and click “Next” ⮕ “Edit Profile”:
- “Website” section: add Biolink (the page link you created in Passio in the step below)
- “Biography” section: write a short description about yourself or a CTA for viewers to click on the biolink
- Email section: Add a contact email address.
Set up TikTok profile (create Biolink)
Setting up a TikTok profile is an important step in making a first impression with viewers. Among them, there is a term called Biolink that is used a lot on TikTok and Instagram. That means you create your own profile page (BioPage) and the link to that page is the Biolink.
- Use a professional profile picture.
- Write a clear bio description, describing who you are and what you do.
- Add product links to the bio or use tools like Passio to freely adjust the layout, attach multiple product links, and track (clicks, orders, total commissions,…)
With Passio, you can create a completely free Biolink page, and click “Start” to create an account. Click HERE.
>>> Below is an example Bio Page created with Passio
Choose the right niche
Select a niche you’re passionate about to create authentic content. Popular niches include in 10+ Best TikTok niches 2025 for affiliate Tiktok and viral video.
Tips:
- Avoid oversaturated niches unless you can offer a unique angle. Research competitors using TikTok’s Discover page or tools like Metricool.
- You should just focus on the industry and products you are truly passionate about and knowledgeable about, this will help you create more authentic and engaging content
Creating engaging TikTok content: 4 Tips to go Viral
This is the most important step that determines the success or failure of the Titkok Affiliate Marketing process. Your main job will be to choose products to make video reviews.
Highlight key points
When starting any video, you must determine the key points of the video: TikTok is an entertainment platform, so instead of just creating simple product promotion content, you should make a video with a combination of entertainment and practical value. The most important thing to attract and retain viewers on TikTok is to create unique content. Here are a few ideas:
- Unboxing: Showcase a product with a detailed review
- How-to: Instructions on how to use a specific product.
- Before and After: Show results, like a skincare transformation (for example, before and after using a beauty product)
- Challenges: Participate or create new challenges, integrating products in a subtle way.
Leverage Trends
TikTok has an extremely rich and constantly changing trend ecosystem. Participating in popular trends Tiktok is the fastest way for your videos to reach more people thanks to the TikTok algorithm. Some simple and effective ways to find Tiktok trends that are most commonly used by top creators such as: follow the Discover section, explore trending music, research on popular Hashtag,…
Read more:
Engage with viewers
- Drop a heart or reply to the comments below your video to build a relationship with your viewers.
- You can also make videos responding to comments, creating intimacy, and encouraging viewers to interact more.
Optimize videos according to TikTok algorithm
- TikTok allows videos up to 10 minutes long, but research shows that short videos (about 15 – 30 seconds) are often more effective in retaining viewers. Try to create attraction within the first 5-7 seconds. So make sure your introduction is impressive.
- TikTok often suppresses interaction (even locks the channel) with videos that have brand logos attached, so you need to pay attention when reviewing.
- Strategic hashtags: Hashtags not only help your videos be found, but they also help TikTok identify your content and distribute it to the right audience. Combine popular hashtags (eg #fyp, #tiktokmademebuyit) with product-related hashtags, etc. Note: Do not overuse hashtags. Ideally, you should only use about 3-5 related hashtags.
- For instructional videos, you can divide them into several parts so that viewers can easily follow and look forward to the next part.
Scaling TikTok Affiliate earnings
To maximize income:
- Experiment with Ads: Test TikTok Ads to check if is it worth the investment? Promote your bio link or article for targeted reach.
- Track performance: Use Google Search Console for article traffic and Metricool for TikTok analytics.
- Promote thearticle: Share on TikTok, X, and email newsletters with a teaser video.
- Build backlinks: Pitch to blogs like Shopify or collaborate with creators to link to your article.
If you want to join a reputable Affiliate Marketing platform to improve your income, sign up for an account right here!
FAQs
Can I join TikTok Affiliate Marketing without followers?
Yes, but you’ll need at least 1,000 followers to add a clickable bio link. In the meantime, direct users to links in the comments or your profile description.
How do I get paid?
You earn a commission for every completed purchase made through your affiliate links. Payout methods depend on the affiliate platform (e.g., PayPal, bank transfer).
Is this available worldwide?
TikTok Shop and affiliate features are not yet available in every country. Platforms like Ecomobi can help bridge the gap for creators in unsupported regions.
Can I use the same affiliate link on other platforms?
Yes! Previously, TikTok only allowed creators to earn commissions from links used within the TikTok platform. However, with the launch of the new TikTok Linkshare program, affiliate links can now be shared across other platforms (such as YouTube, Instagram, or personal blogs), allowing creators to earn commissions beyond TikTok itself.
TikTok affiliate marketing is a powerful way for beginners to earn passive income with no capital and minimal experience. By understanding the meaning, meeting the requirements, and applying our proven tips, you can turn your TikTok passion into profit. Ready to start? Join Ecomobi’s affiliate platform today and create your first viral video!
Contact us, Ecomobi:
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