Skip to content
Ecomobi logo
  • Platform
    • Passio – Creator Platform
    • Help Center
    • About Us
    • Contact Us
  • Brands
    • Overview
    • Affiliate Marketing
    • Influencer Marketing
    • User Generated Content
    • Booking Service
  • Creators
    • Overview
    • Tools for Creators
    • Campaign Directory
  • Publishers
    • Overview
    • Affiliate
    • Tools for Publishers
    • API Overview
  • Insights
    • Blog
    • Events
    • Success Stories
    • Academy
  • Get started
    For Brands
    Contact us
    For Creators
    Sign up
    Login
  • English
    • Vietnamese
Ecomobi logo
  • Platform
    • Passio – Creator Platform
    • Help Center
    • About Us
    • Contact Us
  • Brands
    • Overview
    • Affiliate Marketing
    • Influencer Marketing
    • User Generated Content
    • Booking Service
  • Creators
    • Overview
    • Tools for Creators
    • Campaign Directory
  • Publishers
    • Overview
    • Affiliate
    • Tools for Publishers
    • API Overview
  • Insights
    • Blog
    • Events
    • Success Stories
    • Academy
  • Get started
  • English
    • Vietnamese
Menu
  • Platform
    • Passio – Creator Platform
    • Help Center
    • About Us
    • Contact Us
  • Brands
    • Overview
    • Affiliate Marketing
    • Influencer Marketing
    • User Generated Content
    • Booking Service
  • Creators
    • Overview
    • Tools for Creators
    • Campaign Directory
  • Publishers
    • Overview
    • Affiliate
    • Tools for Publishers
    • API Overview
  • Insights
    • Blog
    • Events
    • Success Stories
    • Academy
  • Get started
  • English
    • Vietnamese

TikTok Affiliate vs Shopee Affiliate: Which wins in Southeast Asia 2025?

Affiliate marketing is the ultimate way to skyrocket your income online in 2025! But between TikTok Affiliate vs Shopee Affiliate, which platform will help you cash in faster in Southeast Asia’s e-commerce boom? Ecomobi’s action-packed guide compares these powerhouse programs across Indonesia, the Philippines, and beyond, packed with fresh 2023 – 2024 data, to help you master affiliate marketing and choose the perfect platform. Ready to dive in?

Overview of TikTok Affiliate and Shopee Affiliate

In the battle of TikTok Affiliate vs Shopee Affiliate, both platforms dominate Southeast Asia’s e-commerce landscape. Here’s the big picture:

  • Southeast Asia E-commerce Market (2023): $114.6 billion GMV, with Shopee at 48% market share ($55.1 billion GMV) and TikTok Shop at 14.2% ($16.3 billion GMV, or 28.4% with Tokopedia in Indonesia).
  • Key Markets: Indonesia (46.9% of GMV) and the Philippines (fast-growing).
  • Growth Trends: TikTok Shop’s GMV quadrupled from $4.4 billion (2022) to $16.3 billion (2023), while Shopee grew by $7.2 billion.
Infographic comparing TikTok Affiliate and Shopee Affiliate market share in Southeast Asia 2023
Overview about GMV of TikTok Affiliate and Shopee Affiliate in Southeast Asia 2023

TikTok Shop

Launched in 2021 across Southeast Asia, TikTok Shop is the region’s fastest-growing e-commerce platform, with its GMV quadrupling from $4.4 billion in 2022 to $16.3 billion in 2023. In 2024, it hit an estimated $25 – 30 billion GMV in 2024, overtaking Lazada to become #2. Indonesia leads with $6 billion GMV in 2023, while the Philippines shows strong growth. Its “shoppertainment” model, powered by live commerce (30% penetration), drives sales in beauty and fashion, making TikTok Affiliate vs Shopee Affiliate a hot topic for creators.

TikTok’s “shoppertainment” model blends fun and commerce, driving sales via livestreaming dominance.  

  • Key categories: Women’s clothing, beauty, personal care.
  • User base: Gen Z-focused, with 58% shopping via TikTok Shop.
comparison TikTok Affiliate vs Shopee Affiliate_1
Tiktok Shop is growing rapidly and taking a large market share especially in Southeast Asia
Start earning with Ecomobi Join Us ›

Shopee

Shopee Affiliate powers Southeast Asia’s largest e-commerce platform, with a $55.1 billion GMV in 2023 and projected $83.4 billion in 2024. Indonesia contributes 26.5% of its GMV, with the Philippines as a fast-growing market. Shopee’s killer logistics, gamified app, and free shipping deals make it a top choice in TikTok Affiliate vs Shopee Affiliate comparisons.

  • Key categories: Fashion, electronics, home appliances.
  • User base: 295 million users, 60% in Southeast Asia.
potential of Shopee Affiliate
TikTok Affiliate thrives on viral vibes, while Shopee Affiliate offers unmatched stability. 
Uunlock Shopee Affiliate’s potential!! Join Us ›

TikTok Affiliate and Shopee Affiliate battle for Southeast Asia’s e-commerce crown. TikTok Affiliate’s GMV soared by $11.9 billion from 2022 to 2023, outpacing Shopee Affiliate’s $7.2 billion gain. Shopee holds a 48% market share, while TikTok Shop’s 14.2% (28.4% with Tokopedia) signals fierce competition, especially in Indonesia and the Philippines.

Comparing shopping demand of Tiktok Affiliate vs Shopee Affiliate
TikTok Affiliate grows faster, but Shopee Affiliate dominates with scale.

Comparison of TikTok Affiliate vs Shopee Affiliate

Let’s compare TikTok Affiliate and Shopee Affiliate across key factors to help you decide which platform suits your goals.

Participation requirements

TikTok AffiliateShopee Affiliate
Needs a TikTok account with 1,000+ followers. Register for TikTok Affiliate Partner with Ecomobi, verify identity, and use Seller Center to pick products. Requires video or livestream skills.No follower minimum. Sign up via Shopee or Ecomobi. Perfect for blogs, YouTube, or social media (except TikTok).

Note: Cross – platform affiliate links are prohibited. Sharing Shopee Affiliate links on TikTok risks penalties. Violated TikTok’s rules? Appeal violations in 2 ways to unban Tiktok Account (Effective 100%).

Target Audience

  • TikTok Affiliate: Targets Gen Z, hooked on short videos and swayed by trends, KOLs, and influencers, especially in Indonesia and the Philippines.
  • Shopee Affiliate: Serves everyone – students, professionals, homemakers – with diverse products and deals across Southeast Asia.
Comparison of TikTok Affiliate vs Shopee Affiliate for make money online
TikTok Affiliate livestream in Indonesia and Shopee Affiliate product page in the Philippines 2025

Commission Rates and Policies

How much does Shopee affiliate pay or What percentage is TikTok affiliate?

FeatureTikTok AffiliateShopee Affiliate
Commission5 – 20%, up to 25% for TikTok Mall products.3% – 10%, 1 – 2% for low-value items.
Platform Fees2% fixed + 4% commission (regular sellers) or 6.05 – 7.7% (Mall shops) from April 1, 2025.Sellers pay 2 – 5% transaction fees, not impacting your commission.
PaymentsConfirmed after 21 – 30 days. Low minimum withdrawal threshold.Monthly via Shopee, low minimum balance.
Return Rate~10 – 15% (Southeast Asia average).~5 – 8% (more stable).

Summary: In TikTok Affiliate vs Shopee Affiliate, TikTok offers higher commissions but higher returns, while Shopee ensures stability.

Promotion Methods

Unsure how to master promotion for TikTok Affiliate or Shopee Affiliate in Southeast Asia? Don’t worry if you’re camera-shy or lack a blog – here’s what works best!

  • TikTok Affiliate: Short videos and livestreams (30% market penetration) are king in Indonesia and the Philippines. No acting skills? No problem – authenticity wins. Try unboxing, honest reviews, quick tutorials, tips, or funny skits. Over 55% of social shoppers regret impulse buys, so build trust with value-driven content. Stay trend-savvy to create viral hits.
  • Shopee Affiliate: Share links with images/videos, but detailed content boosts conversions. Write or film in-depth reviews, compare products, suggest outfits (fashion), or demo recipes (appliances). Blogs are gold for SEO-optimized reviews with affiliate links across Southeast Asia.
@mommychyle

Tiktok Affiliate Partner by ECOMOBI! Try niyo na! 🥰 #ecomobiph #tiktokaffiliate #freesamples

♬ original sound – Mommy Chyle & Bb Sab🧿 – Mommy Chyle & Sunny🧿

Mix-and-match outfit posts with affiliate links are a creator’s secret weapon. Learn More with Ecomobi!

Pros and Cons of TikTok Affiliate vs Shopee Affiliate

Tiktok Affiliate have high commissions, viral potential, Gen Z engagement, livestream power while Shopee Affiliate’s cons is: No follower minimum, stable earnings, diverse products, trusted logistics.

pros and cons of TikTok Affiliate vs Shopee Affiliate
TikTok Affiliate is high-risk, high-reward; Shopee Affiliate is steady and reliable.
pros and cons of Shopee Affiliate
TikTok Affiliate and Shopee Affiliate pros and cons icon graphic for Southeast Asia 2025

Which platform suits you?

Take Our Quiz to find your perfect affiliate match! Answer 5 quick questions to discover if TikTok Affiliate or Shopee Affiliate is your path to profits in Southeast Asia.

Choose TikTok Affiliate if you’re a content creator targeting Gen Z with trendy products (fashion, beauty). Its 30.1% micro-influencer engagement and high commissions make it ideal for viral campaigns, but you’ll need strong video skills.

Choose Shopee Affiliate if you want stability and a broad audience. Its diverse products and trusted logistics shine during mega-sales, but lower commissions require strategic timing.

comparison TikTok Affiliate vs Shopee Affiliate
Choosing Tiktok Affiliate or Shopee Affiliate depends on your wishes and available resources.

Read more:

  • TikTok Affiliate vs Lazada Affiliate: Which is better for creators in 2025
  • Comparing making money through YouTube and TikTok: Which platform is better?

FAQ: TikTok Affiliate and Shopee Affiliate Answered

How many followers do I need for TikTok Affiliate?

You need 1,000+ followers and a policy-compliant account. Short on followers? Check out How to Do TikTok Affiliate Without 1,000 Followers.

What are Shopee Affiliate requirements?

**No follower minimum**. Sign up via Shopee or Ecomobi. Works for blogs, YouTube, or social media (except TikTok).

Which platform earns money faster?

**TikTok Affiliate** shines with viral videos and livestreams, landing orders in 2 – 7 days . **Shopee Affiliate** takes 2 – 4 weeks  but offers long-term stability (GoAffPro data).

How do I avoid order tracking errors on Shopee?

Track orders via Ecomobi and contact support for issues. Use approved link shorteners or landing pages to secure commissions.

What’s livestreaming’s role in TikTok Affiliate?

Livestreaming drives $1 million+ GMV/session in Southeast Asia, especially in Indonesia and the Philippines. Live demos skyrocket engagement and sales.

What are TikTok Affiliate risks?

Algorithm reliance and 55% impulse buy regrets can hurt. Use TikTok Analytics to trend and build trust.

Whether you’re Team TikTok or Team Shopee, Ecomobi’s Affiliate Program unlocks the tools and support you need to succeed in Southeast Asia’s e-commerce boom. Join today and turn clicks into cash!

Start earning with Ecomobi Join Us ›

Contact us, Ecomobi:
– Fanpage: https://www.facebook.com/ecomobi.ssp
– Instagram: https://www.instagram.com/ecomobi_ssp
– Tiktok: https://www.tiktok.com/@ecomobipassiovietnam
– Email: info@ecomobi.com

Read more:

Read more

On This Page

  1. Overview of TikTok Affiliate and Shopee Affiliate
    1. TikTok Shop
    2. Shopee
  2. Comparison of TikTok Affiliate vs Shopee Affiliate
    1. Participation requirements
    2. Target Audience
    3. Commission Rates and Policies
    4. Promotion Methods
  3. Pros and Cons of TikTok Affiliate vs Shopee Affiliate
  4. Which platform suits you?
  5. FAQ: TikTok Affiliate and Shopee Affiliate Answered
    1. How many followers do I need for TikTok Affiliate?
    2. What are Shopee Affiliate requirements?
    3. Which platform earns money faster?
    4. How do I avoid order tracking errors on Shopee?
    5. What’s livestreaming’s role in TikTok Affiliate?
    6. What are TikTok Affiliate risks?
Get Ecomobi monthly newsletter right in your inbox.
Loading

Related Success Stories

Top 5 best affiliate programs in the Philippines

Top 5 Best Affiliate Programs in the Philippines Worth Joining for Creators

In the Philippines, affiliate marketing is growing strongly thanks to the rapid growth of e-commerce and social networks. In the

Read More »
tiktok mp3 downloader

TikTok MP3 downloaders: Convert TikTok videos to MP3 in seconds

Found a viral TikTok sound or video you love? Discover the best TikTok MP3 downloaders to save high-quality audio for

Read More »
Cach xoa logo Tiktok bang cong cu truc tuyen mien phi chat luong HD

10+ Methods to remove Tiktok watermark online free

Are you searching for ways to remove TikTok watermark or download TikTok videos without watermark to repurpose on platforms like

Read More »
best-tiktok-niches-2025-for-affiliate-marketing

15+ Best TikTok niches 2025 for affiliate and viral video

Standing out in a sea of content like Tiktok requires finding the right TikTok niche. You must choose the right

Read More »
Top 10 tiktok influencers philippines in 2025

TikTok Influencers Philippines: Top Filipino TikTokers to Follow in 2025

Filipino TikTokers, or Pinoy TikTokers, aren’t just entertainers; they’re cultural trendsetters, brand ambassadors, and the secret sauce behind some of

Read More »
how-to-make-money-on-tiktok-without-followers-6826f6156c21f

How to make money on TikTok without followers

Wondering how to make money on TikTok without follower? Think you need thousands of followers to make money on TikTok?

Read More »
How to create TikTok Shop

How to Create TikTok Shop: Step-by-Step Guide to Build and Sell on Your TikTok Store 

How to create TikTok Shop is a question that many aspiring online sellers are asking, as TikTok has rapidly transformed

Read More »
hotelscom travel affiliate program via Ecomobi

Hotels.com Affiliate program: How to join & tips monetize for publishers

Hotels.com Affiliate campaign now live on Ecomobi.com, offers an exciting opportunity to earn competitive commissions by promoting one of the

Read More »
Join Expedia travel affiliate with Ecomobi

Expedia Affiliate Program: Boost earnings with Ecomobi’s travel campaign

If you’re a travel blogger, content creator, or publisher looking to monetize your platform, the Expedia Affiliate Program via Ecomobi

Read More »
Ecomobi logo

Platform

  • Passio – Creator Platform
  • Help Center
  • About Us
  • Contact Us
  • Passio – Creator Platform
  • Help Center
  • About Us
  • Contact Us

For Brands

  • Overview
  • Affiliate Marketing
  • Influencer Marketing
  • User Generated Content
  • Booking Service
  • Overview
  • Affiliate Marketing
  • Influencer Marketing
  • User Generated Content
  • Booking Service

For Creators

  • Overview
  • Creator Campaigns
  • Tools for Creators
  • Idol Program
  • Overview
  • Creator Campaigns
  • Tools for Creators
  • Idol Program

For Publishers

  • Overview
  • Affiliate
  • Tools for Publishers
  • API Overview
  • Overview
  • Affiliate
  • Tools for Publishers
  • API Overview

Insights

  • Blog
  • Events
  • Success Stories
  • Academy
  • Blog
  • Events
  • Success Stories
  • Academy
Ecomobi logo
Copyright © 2023 Passio. All Rights Reserved.
  • Privacy Policy
  • Terms of Use
  • Privacy Policy
  • Terms of Use
  • Privacy Policy
  • Terms of Use
  • Privacy Policy
  • Terms of Use
For Brands
Contact us
For Creators
Sign up
Login

Are you ready to connect and maximize your revenue with Ecomobi today?

Loading