Appearing in unconventional jeans, a black T-shirt, and a lens cap covering his head, Hot TikToker Hai Ninh Nguyen (Hai Ninh) is somewhat shy and shy compared to the “cold bad boy” image often seen on social networks.
Few people can guess that this 21-year-old man is the owner of 2 TikTok channels with a total of more than 1 million followers, has his own fashion store, and does not stop there, Hai Ninh is still trying his best and gives 100% of his energy to the new ambitions and plans that he is cherishing.
Meeting and interviewing Ninh on a beautiful afternoon, sparkling like a passionate twenty-something youth, we believe that what we recorded from Ninh will greatly inspire the young generation – people who are still struggling to find and assert themselves every day.
Personal stories
Question 1
Ninh, please share a little about your path to becoming “Tiktoker Hai Ninh Nguyen”?
Just like the path to becoming a TikToker for many other Gen Z young people, I am attracted by the novelty and entertainment of the TikTok platform. At first, I simply watched TikTok to relieve myself and find joy. Then, I realized the potential of TikTok and asked myself: Why not build my own TikTok channel?
Having said that, I started my first TikTok channel with content mainly revolving around daily life, topics close to today’s youth such as: Some things bad boys are often more attractive than good boys, and some ridiculous reasons for guys to break up,… And just as I expected, such everyday content attracts a lot of attention from young people. – Tiktoker Hai Ninh Nguyen shared.
Hai Ninh Nguyen added: “Once I achieved a certain number of followers, I continued to ask the question: Can I make money from TikTok? I think that if I change the content 180 degrees on my current channel, followers will most likely “turn their backs” on me. Therefore, I created an independent TikTok channel with a completely different topic, specializing in reviewing products on Shopee – an e-commerce site that is also widely popular among Vietnamese youth.
Question 2
Why didn’t Ninh choose to start with YouTube instead of TikTok?
Putting it on the scale for comparison, if you start with TikTok, the path will be much easier and more open for a young person like me. To produce a video on YouTube, you have to invest time, effort, and a lot of machinery and personnel requirements.
Hot TikToker Hai Ninh Nguyen added:
As for TikTok, everything becomes simpler. A YouTuber can only produce 1.2 videos a week while producing 2.3 videos/day with TikTok is completely possible. TikTok also allows you to reach a wider and easier community than YouTube.
Question 3
Reaching more than 1 million followers in a short time, can Ninh share his secret?
Hai Ninh Nguyen laughed and shared more about the secret: “To say the secret is a bit big after a period of time doing TikTok, I have learned some experiences to be able to quickly increase the number of followers in a short time.
First, choose a consistent theme for your videos. That’s also the reason I don’t combine the two channels into one. People will remember me as an “entertaining” Hai Ninh who often shares intimate and happy things in daily life on his personal channel. And I will be remembered as a professional reviewer, with interesting products on Shopee on the other channel. Make the audience remember you with a characteristic or a specific topic.
Second, you should update “hot-trends” daily from TikTok and refer to million-view content from other accounts (including China and European countries) to be able to create content to keep up with trends. fastest direction!
Third, master TikTok’s algorithm. When starting any channel, the first thing you need to pay attention to is that channel’s algorithm. TikTok’s algorithm is also updated and changed regularly, so be quick with this information!
Question 4
What kind of person does Ninh define his followers as?
Most of my TikTok viewers are young people who like to use social networks for entertainment, but there will be a slight difference between the two channels. My personal channel’s followers are mainly female because women are often more interested in topics such as love, friends, the opposite sex,… They like to discuss, like to share their feelings,… and In most of Ninh’s content, viewers will see a part of themselves in it.
Hot TikToker added: As for the review channel, the audience has become much more diverse. Because the products I choose cover almost all categories such as fashion, technology, kitchen, household appliances,… and billions of other cool things.
Question 5
So does Ninh have criteria when choosing products to review?
Talk about criteria when choosing products to review. Usually, I will choose products that fit at least one of the following three criteria:
Firstly, the product must be truly useful to the user.
Second, the product helps solve problems that no one has ever exploited or thought of. For example, products for lazy people: lazy reading glasses, convenient phones, drinking caps for lazy people,…
Third, the product is extremely hot on social networking sites or e-commerce sites. I will buy it to test to see if it is “true to the rumor” and give advice to followers on whether to buy that product or not.
I don’t want to build the image of an “idol” for young people, I want to become a “friend” that brings useful values to the followers’ community. – Hai Ninh Nguyen shared
Question 6
Owning 2 TikTok channels with a total of more than 1 million followers, has Ninh ever thought he was a “celebrity”?
Hai Ninh Nguyen said: “Actually, when I started building the channel and until now when I have achieved certain achievements, I have never thought of myself as an “Idol”, KOL” or “person”. famous”. Maybe now, I am more known to everyone when I go to crowded places, sometimes someone recognizes me… my goal is still to become a sharer, a friend to my followers and be able to bring give them certain values.”
Hai Ninh Nguyen continued to share: I want after stressful hours of study and work, everyone can find moments of relaxation and sympathy with my “ordinary life” videos. I want viewers to be able to choose suitable and useful products for their lives through my review channel. It’s that simple!
Question 7
Is Ninh’s life chaotic after becoming a Hot TikToker?
Becoming a TikToker with an unexpected number of followers, perhaps the biggest disturbance for me is being forced to “force” myself to become older, more mature, more mature. My channel currently has quite a few 15- and 16-year-olds watching and interacting. So I have to be more careful with “statements” on social networks, I can’t “carefree” say whatever I want like before. Because I know, my words will affect my followers to some extent!
Hot Tiktoker added: In addition, achieving something earlier than my peers makes me a little “lonelier”. I also pressure myself not to be satisfied early, and to try harder every day to bring more useful values to the community.
Question 8
Does Ninh have an idol or any role model that Ninh wants to become?
I am a genuine Sky! I like Son Tung MTP’s songs, I like the positive energy he brings. MTP always acts more than he speaks and is really good at what he pursues: Music! – Hai Ninh Nguyen happily shared about “idol”, he added:
I also want to become such a person, become an “expert” in the field I like, and spread many positive and beautiful values to the community.
Question 9
With such a large number of followers, does Ninh receive many invitations to cooperate with brands?
I also received quite a few invitations to advertise and promote products, but I have not yet agreed to cooperate with any brand. The reason is mostly that their products are not suitable for their channel, do not match the criteria when choosing products to review, or some brands ask me to “say good things” too much about their products.
Meanwhile, I want to have time to experience, and give my most honest reviews about that product so that the followers community can make the most suitable purchasing choices! – Hai Ninh Nguyen said.
Question 10
What does Ninh think makes people support him so much?
I think product selection is one of the important factors that makes people place so many orders. The products I chose met the needs of my followers and solved the problems they were facing. In addition, my reviews all come from my own honest experiences, partly creating trust in the community.
Collaboration with Ecomobi
Question 11
Is Ninh satisfied with his current income from Ecomobi Social Selling Platform?
For a young person like me, the current number is probably a dream for many people. However, I still believe that I have the ability to do more. In the future, I will also try to increase the number by 3, or 4 times to be able to realize my bigger plans.
Question 12
Performance Marketing and Booking, does Ninh think this form brings more benefits to KOLs?
In the current stressful Covid-19 epidemic situation, I think many brands will cut marketing and advertising costs. Therefore, Performance Marketing will be the trend to replace the traditional form of Booking.
As one of the people who directly runs Performance Marketing, I see that this form has some advantages over Booking. Performance Marketing allows KOLs to make unlimited money, as long as there is an order you will be paid a percentage of the commission. Even when you sleep, you can still make money with Performance Marketing.
Furthermore, KOLs will not have to depend on the brand’s “script” but are free to choose the products they want to promote and freely create content. This will help me ensure interaction for the channel and make followers feel secure in using the products I introduce.
Question 13
Why did Ninh choose Ecomobi?
What I like most about Ecomobi is the 24/7 support. Whenever I have a problem, Ecomobi supports me and solves it very quickly. Besides, Ecomobi also has a number of smart features to support KOLs such as Landing pages to build personal brands, chatbots to take care of users, etc. Commissions at Ecomobi are also the highest in the market today. – Hot TikToker shares.
Ninh’s future plans
Question 14
In the future, does Ninh have any new plans?
Currently, I will still focus on developing the TikTok channel and expanding cooperation with many different e-commerce platforms to double or triple my income. Besides, in the future, I will invest in developing a YouTube channel. But to do that, I need careful and thorough preparation.
In parallel with Performance Marketing, I am also running a second-hand clothing store. I am planning a comprehensive development strategy for the store so that in the near future, it will become a popular clothing brand among young people, especially students.
Speaking a bit further, my ambition is to open a company, helping KOLs orient and develop their personal image on social networks, in the heart of the community. I have a desire to help young people like me find the right path and create useful values for society!
Question 15
Does Ninh have any advice for those just starting in the KOL profession?
First, identify your passions and strengths. Then, choose a content topic that you will pursue. Be creative, and experience a lot. Where is the mistake, fix it there! Be very persistent with the path you have chosen!
There is a saying by Mr. Son Tung MTP that I really like: “If you want to sit in a position where no one else can sit, you must be able to endure feelings that no one else can endure.” The path to becoming a KOL is hard, tiring, and lonely, but what I get is completely worth what I have exchanged!
For young people who do not have much experience, choose a reputable companion unit! I have received a lot of support from building landing pages, chatbots, content,… when cooperating with Ecomobi. – Hot TikToker Hai Ninh Nguyen said.
Thank you Ninh for the interesting chat today! Wishing Ninh will realize her ambitions and plans in the future.
