Filipino TikTokers, or Pinoy TikTokers, aren’t just entertainers; they’re cultural trendsetters, brand ambassadors, and the secret sauce behind some of the most successful marketing campaigns today. In this guide, we’re diving into the vibrant world of TikTok influencers Philippines. From the most famous TikTokers to rising stars, we’ll uncover who’s topping the charts in 2025.
The power of TikTok Influencers for brand growth
TikTok influencers are today’s digital rockstars. They’re not just entertaining millions; they’re shaping trends, shifting opinions, and driving serious buying decisions
Why choose Tiktok?
Because TikTok isn’t just a trend – it is the trend. In a world where staying relevant means staying visible, TikTok has proven to be a game-changer. Sure, it might’ve started off as a playful app filled with dance challenges and lip-sync videos, but fast forward to 2024, and it’s sitting right below giants like Instagram and Facebook in global usage and even, surpassing X (formerly Twitter).
Despite its playful vibe, TikTok’s 1.582 billion monthly active users make it a powerhouse that businesses cannot afford to ignore. That’s billions of eyeballs scrolling, watching, liking, and sharing – all potential touchpoints for your brand.
Why collaborate with TikTok Influencers?
Out of 8 billion people on Earth, 5.07 billion are on social media. That’s about 62% of the global population. TikTok’s vast audience offers unparalleled marketing potential. Its consistent popularity among billions of users makes it a prime platform for reaching your target market. Influencer marketing on TikTok is a proven strategy, with social media campaigns delivering measurable results for brand awareness and customer engagement.
Imagine your product showcased by a top TikTok influencers Philippines – on one of the world’s most popular platforms – an opportunity to connect directly with your audience.
The Data Speaks:
- 40% of brands view TikTok as a key influencer marketing channel (Meltwater, #StateofInfluencerMarketing2023).
- TikTok’s engagement rates and session durations grew by 6.6% in 2023 (Statista, 2023).
- 90% of marketers find influencer marketing effective (Influencer Marketing Hub, 2023).
- 72% of marketers say influencer marketing attracts higher-quality customers (Influencer Marketing Hub, 2023).
Why TikTok rules the Philippines?
With 49.09 million active users in the Philippines as of 2024 (that’s 41% of the population!), it’s the third most popular platform, even surpassing X. Here’s why it’s a big deal:
- Massive engagement: 70% of Filipinos aged 16 to 64 name TikTok as their top social media platform, offering businesses a direct line to a broad and engaged demographic. Tiktok Influencers Philippines with 250k – 1M followers boast a jaw-dropping 29% engagement rate, making TikTok a goldmine for brands.
- Shopping power: A whopping 93% of users say they’ve been inspired to buy a product after seeing it on TikTok.
- Cultural impact: From viral dances to relatable comedy, Filipino TikTokers are redefining pop culture and connecting with global audiences.
For brands, this means one thing: partnering with Pinoy TikTokers is a must. And with Ecomobi’s expertise, you can find the perfect influencer to skyrocket your campaign.
Top 10 TikTok Influencers Philippines for 2025
Let’s meet the most famous TikTokers in the Philippines who are stealing the show. These creators are the heartbeat of TikTok, blending talent, authenticity, and relatability. (Follower counts are based on February 2024 data from sources like Statista and Meltwater.)
- Niana Guerrero (@nianaguerrero): 42.4 million – Dance, lifestyle
- Yanyan De Jesus (@yanyandejesus): 22.8 million – Dance, challenges
- Queenay Mercado (@queenaymercado): 15.2 million – Comedy, lifestyle
- Sanya Lopez (@sanya_lopez): Followers: 14.4 million – Acting, lifestyle
- Sai Datinguinoo (@saidatinguinoo): 11.7 million – Comedy, dance, lifestyle
- Esnyr Ranollo (@esnyr): 9.5 million – Comedy, education
- AJ Raval (@ajraval): 8.7 million – Acting, dance
- Cassy Patriarca (@cassypatriarca): 7.8 million – Acting, modeling
- Heart Evangelista (@iamhearte): 6.7 million – Fashion, beauty, lifestyle
- Francine Diaz (@francinediaz): 6.3 million – Acting, family content
Top Female TikTok Influencers Philippines
Female Filipino TikTokers are dominating the platform, driving engagement and shaping trends. Why? TikTok ads targeting women are twice as impactful, making these creators a brand’s dream partner. Here are a few standouts:
- Kim Chiu (@kimberlysuechiu): 8.6 million – Dance, lifestyle, acting
- Awra Briguela (@awrabriguela): 8.5 million followers – Bold dance moves and LGBTQ+ representation make Awra a trailblazer.
- Inka Magnaye (@inkamagnaye): 2.4M followers – Beauty, self-care, voiceovers. Know for her soothing voice and beauty tips are a hit with self-care fans.
- Chie Filomeno (@chiefilomeno): 3.8M followers – Fashion, beauty, lifestyle. Chie’s TikTok is packed with lip-syncs, outfit checks, and makeup tutorials
- Rei Germar (@reigermar): 829.5K followers – Beauty, lifestyle. Rei’s makeup tutorials, skincare tips, and fashion advice, especially her “Luxury vs. Affordable Makeup” series, have built a loyal community.
- Nicole Nicolas (@nicolenicolas): Travel, lifestyle, beauty. As a Cebu Pacific flight attendant, Nicole shares behind-the-scenes airline insights, travel vlogs, dance clips, and beauty tips.
- Connh Cruz (@connhcruz): 7.5M followers – Food, lifestyle. Connh’s easy-to-follow recipes using accessible ingredients have earned her a huge following.
- Nana Silayro (@nanasilayro): 4.5M Followers – Comedy, lifestyle
- Kyline Alcantara (@itskylinealcantara): 10.4M Followers – Dance, lifestyle, endorsements
- Abi Marquez (@abigailfmarquez): 4.4M Followers – Food, cooking
Brand Tip: Female TikTokers excel in beauty, fashion, and lifestyle campaigns. Want to connect with them? Ecomobi’s platform makes it easy.
Funny TikTok Influencers in the Philippines
Laughter is the key to virality, and these funny TikTok influencers Philippines know how to deliver. Their skits and memes keep fans glued to their screens:
- Sassa Gurl (@sassagurl): Her satirical take on Filipino culture, like the “Ey, gag*” video with 11.5M views, is iconic.
- Vice Ganda (@viceganda): The comedian’s quick wit and charm dominate TikTok.
- Justine (@justine): Accent-based skits that leave viewers in stitches.
Brand Tip: Funny TikTokers are perfect for FMCG or entertainment brands looking to boost engagement.
Micro-Influencers: The hidden gems of TikTok Philippines
Micro-influencers on TikTok in the Philippines, typically defined as creators with 1,000 to 100,000 followers, are highly valued for their authentic engagement and niche audiences, making them ideal for targeted brand campaigns.
- Jimu (@jhimwelbaguio13): 152.1K Followers – Entertainment, comedy and casual fashion. His comedic style is perfect for viral challenges or lighthearted brand promotions.
- pau (@pausamia): 56.9K Followers – LGBTQ+ advocacy, entertainment, technology
- EM. (@marieeebiscuiiit): 46.7K Followers – Business, technology, lifestyle. Her informative yet entertaining content appeals to young professionals and tech enthusiasts, offering a blend of productivity tips and travel stories.
- Mama Tonet (@mamatonet): 64.1K Followers – Home, lifestyle, beauty. Her content resonates with everyday Filipinos seeking style and practicality, making her a relatable figure for home and self-care enthusiasts.
- itsryakim (@itsryakim): 60K Followers – Beauty, fashion, events. Heyryakim’s stunning makeup tutorials and fashion-forward posts make her a go-to for beauty enthusiasts.
- Alba Nicole (@alba.nicoleee): 25.7K followers – Personal finance, lifestyle. Her relatable advice and engaging storytelling build trust, making her a rising star for finance-focused audiences.
Ecomobi’s Booking Service helps brands find and collaborate with micro-influencers for cost-effective, high-impact campaigns. Learn more here.
How Brands can collaborate with Filipino TikTokers?
Partnering with Filipino TikTokers is a game-changer, but it comes with challenges. Brands often struggle with finding the right influencers, crafting authentic campaigns, navigating budget constraints, and measuring ROI in a fast-paced platform like TikTok.
Privacy concerns and evolving regulations in the Philippines can further complicate execution, leaving brands overwhelmed. Here’s how to overcome these hurdles and create winning campaigns, with Ecomobi’s Influencer Marketing Service as your secret weapon:
Find the perfect match, effortlessly
Sifting through thousands of Pinoy TikTokers to find one who aligns with your brand’s values, audience, and goals is time-consuming. Missteps can lead to mismatched partnerships that dilute your message.
⮕ Ecomobi’s platform simplifies influencer discovery. Filter by niche (beauty, comedy, FMCG,…), follower count, engagement rate, and audience demographics to pinpoint creators. With access to over 15.000 influencers, Ecomobi ensures you connect with the right talent, saving time and boosting campaign success.
Learn why you need to pay more attention to engagement rate than follower count when choosing influencers to help create a successful influencer marketing campaign.
Craft authentic campaigns that resonate
Inauthentic content flops on TikTok, where users want genuine, relatable videos. Brands often struggle to align campaigns with an influencer’s style without sounding overly salesy, risking low engagement.
Maximize budget with High-ROI strategies
Budget constraints make it tough to compete with big brands, especially when macro-influencers charge $1,200+ per post. Measuring ROI is another hurdle, as brands often lack tools to track performance beyond vanity metrics like views.
Instead, brands might consider micro influencers (charging $5 – $125 per post) with smaller followings – but higher reach and decision-making power (engagement rates above 3.5%).
FAQs
Who is the most followed TikTok influencer in the Philippines?
Niana Guerrero, with 42.4 million followers as of February 2024.
What are the top niches for Filipino TikTokers?
Dance, comedy, beauty, lifestyle, and gaming lead the pack.
How can brands find TikTok influencers in the Philippines?
Use Ecomobi’s influencer discovery platform to filter by audience, niche, and engagement.
Are micro-influencers effective on TikTok?
Absolutely! Their high engagement rates make them perfect for targeted campaigns.
What’s the best way to measure TikTok campaign success?
Track views, likes, shares, and click-through rates with analytics tools.
TikTok influencers in the Philippines are redefining how brands connect with audiences. Whether you’re eyeing the most famous TikTokers in the Philippines or rising micro-influencers, 2025 is the year to jump in.
Ready to make waves on TikTok? Partner with Ecomobi to connect with top Pinoy TikTokers and create campaigns that resonate. Let’s turn likes into loyalty and views into victories!
Contact us, Ecomobi:
– Fanpage: https://www.facebook.com/ecomobi.ssp
– Instagram: https://www.instagram.com/ecomobi_ssp
– Tiktok: https://www.tiktok.com/@ecomobipassiovietnam
– Email: info@ecomobi.com
