Understanding the TikTok algorithm is important because it helps you optimize your content to attract attention from the platform, thereby increasing your chances of going viral and getting more interactions. For content creators, this directly affects the growth of the channel and the level of success in promoting products or services, especially for those doing affiliate marketing.
What is TikTok algorithm?
The TikTok algorithm is a complex system designed to determine which videos will show up on a user’s For Your Page. The TikTok algorithm is based on the actions you take on the platform, such as the videos you watch, the comments you leave, and the accounts you follow. is a signal that the system uses to tailor your FYP, showing you content that may be relevant to your interests while gradually removing inappropriate videos from your feed.
How does the TikTok algorithm work?
Before 2023, the TikTok algorithm was not publicly detailed. At the TED 2023 event, Shou Chew – CEO of TikTok, clarified more about how this algorithm operates and develops over time.
Step 1: Censor and analyze content
Before being displayed, each video must go through an automatic evaluation step using artificial intelligence (AI), combining natural language processing and computer vision technology. AI will analyze all content from images and sounds to context to determine whether the video complies with TikTok standards or not. If the video violates the platform’s rules, it will be removed immediately.
Step 2: Scoring and distribution
Once a video passes initial moderation, TikTok distributes it to a small group of users to test feedback. TikTok’s system scores videos based on interaction indicators such as:
- Playback rate (10 points)
- View-through rate (8 points)
- Number of shares (6 points)
- Number of comments (4 points)
- Likes (2 points)
Each of these metrics has a different priority in calculating a video score. Based on this score, TikTok will decide whether to distribute the content to the next group of users or not.
Step 3: Iterative distribution process
Once there is enough data from the first group of users, TikTok will continue to distribute videos to a larger group of users. This process repeats continuously, forming distribution “loops” until the video either hits a trend or loses engagement and is no longer widely visible.
Factors that directly affect the TikTok algorithm
There are many factors that influence how the TikTok algorithm delivers content to users. To optimize content, reach the right target customers (viewers), and improve the performance of your TikTok channel, you need to clearly understand the following 3 main elements of the Tiktok algorithm:
User interaction and behavior
The algorithm considers data signals such as:
- Watch Duration: The longer you watch, the higher the level of interest, which has a BIG WEIGHT in the TikTok algorithm (same with other social media platforms).
- Video likes and shares
- Followed/hidden accounts
- Comment posted
- Video is complete
- Popular videos
- The video is marked “Not interested”.
Additionally, other users’ interactions on a video can also determine whether that content shows up on your FYP. If a lot of people who share your interests watch and like a video, there’s a high chance you’ll see it too.
Tiktok’s new algorithm will prioritize Tiktok channels you regularly interact with rather than people you follow but scroll past > This is the factor that determines whether your content/video can trend or not.
Video information
In addition to video interactions, TikTok also considers video information to identify topics and evaluate content you may be interested in, distributing to the right interested audience. TikTok uses the following metrics to identify the topic:
- Audio: Identify trending audio content
- Hashtags: Categorize content and tell the algorithm what the video is about
- Content/Caption: Informs the algorithm about video content.
Device and account settings
This is a factor that has less influence on the Tiktok algorithm than the above two factors, but it is still an important indicator. TikTok still uses information like language, country, and device to personalize the user experience.
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What factors will be limited by the TikTok algorithm?
Besides understanding the important factors that affect the visibility of TikTok videos, you also need to understand the factors that can limit the visibility of your videos. Here are some factors to keep in mind:
- Content viewed by users
- Spam content
- Duplicate content
- Content users mark “Not interested”
- Content flagged as negative, potentially harmful/upsetting.
[UPDATE] What’s new in the TikTok algorithm?
In 2024, the TikTok algorithm continues to improve, focusing on user interactions, video information, and device settings to deliver personalized content. Here are the important updates:
- Video view rate: TikTok now gives high priority to videos that are watched to the end by the audience. To take advantage of this, you need to attract viewers in the first 2-3 seconds to attract and attract viewers to stay as long as possible. Therefore, the video also needs to be short – which is more effective because viewers can easily watch it all.
- SEO on TikTok: The platform increasingly functions like a search engine – Google itself admits that TikTok is becoming one of the most effective search engines (in its own way). TikTok ranks videos based on keywords, subtitles, and hashtags in the content, making SEO an important tool for increasing video visibility.
- FYP Personalization: TikTok refines recommendations by categorizing users based on interactions. For example, if three people like similar videos, the algorithm will group them into a group and recommend similar content, making it easier for creators to reach the right audience.
- Device and language preferences: The TikTok algorithm also considers user settings such as language and device type, ensuring content is served in the user’s preferred language and format.
Some common mistakes when “circumventing” the TikTok algorithm (latest update)
Focus on quantity instead of quality
One of the easiest mistakes to make is pushing too many videos in the hopes of increasing views, but this can backfire. TikTok currently prioritizes high-quality videos with creative and engaging content over quantity. A well-invested video that brings millions of views will be much more valuable than releasing a series of low-quality videos, which can annoy viewers and lead to a loss of engagement.
Reuse content from other platforms
Even if the logo has been removed or cropped, TikTok has the ability to recognize videos re-uploaded from other platforms through advanced AI. This can reduce interactions significantly. Instead of trying to reuse old content, you should create new content that fits TikTok’s trends and style to attract users and avoid limited interaction.
Post content that violates policies or directs users away from TikTok
TikTok, like other platforms, has strict rules aimed at retaining users. If you post content that violates policies, like promoting bad behavior or directing users to other platforms, your account may have limited reach or even be locked.
>>> In this case, focus on recreating quality content, complying with Tiktok’s regulations.
Note:
- New channels on TikTok are often not prioritized for immediate distribution. TikTok requires users to “build trust” by acting like a real user: watching videos, liking, commenting, and posting initial content before looking forward to rapid growth.
- Changing account information (such as name, ID, and topic or deleting old content (in case of account acquisition) can also affect the distribution scope of the channel, making it difficult for the channel to continue to develop. Article It’s important that you maintain quality content and don’t post uncreative videos over and over again.
Like other platforms like Facebook, YouTube, or Instagram, understanding how the TikTok algorithm works is the only way to master it. TikTok is still a playground for content creators to showcase their talents, so engaging video ideas are the key to conquering the TikTok algorithm. Follow Ecomobi Blog to update the latest information and instructions on Affiliate Marketing.
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