Want to turn your content into cash? Affiliate marketing is booming in Southeast Asia, and TikTok Affiliate vs Lazada Affiliate are two powerhouse programs for creators, bloggers, and influencers. But which one suits your style? This comprehensive guide compares TikTok Affiliate vs Lazada Affiliate across audience reach, commissions, content strategies, and more.
TikTok Affiliate vs Lazada Affiliate: Choose the Right Affiliate Program for You
Overview: TikTok Affiliate vs Lazada Affiliate
Both TikTok Affiliate and Lazada Affiliate offer unique ways to earn commissions by promoting products. Here’s a quick snapshot:
Lazada Affiliate Marketing
Lazada, a leading e-commerce platform in Southeast Asia, offers an affiliate program through networks like Ecomobi. Affiliates earn commissions by promoting Lazada products via blogs, social media, or YouTube, embedding affiliate links in content like reviews or “best of” lists. LazAffiliate program caters to both individual and business partners, with commission rates varying by product category and consumer status (new vs. returning).
Lazada’s Southeast Asia GMV was $20.1B in 2022, but its market share has slipped to 7.6% regionally (15 – 20% in the Philippines) due to TikTok Shop’s rise. Still, Lazada remains a powerhouse:
Key Requirements:
- No minimum follower count
- Register via Ecomobi
- Create content with affiliate links.
TikTok Affiliate Marketing
TikTok Shop’s Affiliate program lets creators earn 10 – 20% commissions by promoting products in videos or livestreams, with in-app purchases. TikTok’s algorithm can skyrocket your affiliate links to millions – here’s how TikTok’s algorithm boosts your affiliate earnings.
TikTok Shop’s Southeast Asia GMV skyrocketed from $4.4B in 2022 to $16.3B in 2023, a 4x increase, outpacing Shopee’s growth. In the Philippines, TikTok holds a 16.4% e-commerce market share, closing in on Lazada.
Key Requirements:
- 1,000+ followers
- Original content
- Apply through TikTok Shop or networks like Ecomobi
TikTok Affiliate vs Lazada Affiliate: 5 key dimensions
Let’s break down the two programs across five key dimensions to help you decide.
Audience reach: Who’s your target market?
Your audience determines your affiliate success. Here’s how TikTok Affiliate vs Lazada Affiliate align with different demographics.
- TikTok Affiliate: Targets Gen Z and Millennials. Its algorithm prioritizes content quality, letting new creators go viral. Best for trendy products like fashion, beauty, or gadgets.
- Lazada Affiliate: Lazada attracts a diverse demographic, including price-sensitive shoppers across all age groups. Its search-driven platform suits consumers seeking specific products, from electronics to household goods. Bloggers with niche audiences (e.g., tech or home improvement) can tap into Lazada’s established trust and wide product range to drive conversions.
| Feature | TikTok Affiliate | Lazada Affiliate |
| Demographics | Gen Z and Millennials (40% of TikTok’s 1.6B projected users in 2025 are 16-24) who love trendy, impulse-driven purchases like fashion, beauty, and gadgets. | Broad Southeast Asian audience, including families and young professionals, shopping for practical items like electronics and household goods |
| Reach Mechanism | – Algorithm-driven, organic – 1.04B monthly active users, with viral potential via the For You Page. | – Search-driven, SEO – 100M+ users across Malaysia, Singapore, Thailand, Philippines,…. |
| Engagement | 78% of TikTok users have purchased products after seeing them on the platform, with 50% buying during livestreams. | Lazada’s trusted brand drives conversions, especially for niche audiences (e.g., tech enthusiasts or budget shoppers). |
| Market | US, UK, Southeast Asia (16.4% e-commerce market share in the Philippines). | Southeast Asia-focused (7.6% regional market share, 15-20% in the Philippines). |
| Product Fit | Trendy, visual (fashion, gadgets) | Broad, practical (electronics, home) |
Implementation direction:
- TikTok: Focus on trendy, youth-oriented niches. Create engaging, trend-driven videos (e.g., using viral sounds or challenges) to maximize organic reach. Use link-in-bio tools like Passio to consolidate affiliate links, as TikTok restricts in-video links.
- Lazada: Target broader or niche audiences via blog posts or YouTube reviews. Optimize content with keywords (“Best laptops on Lazada 2025”) to capture search intent. Leverage Lazada’s seasonal sales (11.11) to promote deals.
Commission structures
Earnings depend on commission rates, payout terms, and platform mechanics. Here’s a breakdown for TikTok Affiliate vs Lazada Affiliate
| Feature | TikTok Affiliate | Lazada Affiliate |
| Commission Rates | 5 – 15% depending on category; some sources report around 6 – 8% for most products in 2025; fees are set by TikTok, not sellers, and are not typically negotiable | 1-12% (up to 40% during campaigns); 10% for new customers, 3% for returning |
| Payout Frequency | Automatic after sales; ~$10-$20 threshold | Bi-weekly or monthly with a threshold around $20; matches your data. |
| Cookie Duration | 7 days cookie duration for affiliate tracking is standard | 7 days (mobile), 30 days for website |
| Payment Methods | Bank transfer, PayPal, digital wallets | Bank transfer, PayPal, GCash |
- Tiktok Affiliate: Higher commissions (up to 20%) and low selling fees (~4%) make TikTok attractive. However, earnings rely on high engagement and click-through rates, which can be volatile.
- Lazada Affiliate: Lazada offers 10% commissions for new customers and 3% for returning ones, with a maximum cap of IDR 75,000 (~$4.80) per product for individuals. Business partners may earn varied rates by category. Payouts require a minimum of IDR 350,000 (~$22.40), which may delay earnings for low-volume affiliates.
Earnings Calculator: Estimate your earnings with our Tiktok Money Calculator entering your follower count, engagement rate,
Key Takeaway: TikTok Affiliate offers higher, flexible commissions for viral content, while Lazada Affiliate provides stable rates and longer tracking for SEO content.
Content creation and Platform mechanics
Your content drives clicks and conversions. Here’s how to create for each platform.
| Feature | Tiktok Affiliate | Lazada Affiliate |
| Format | Short videos (15 – 60s), livestreams, or product showcases (unboxings, tutorials, trend-driven challenges,…). | Blogs, reviews, “best of” lists, YouTube videos, or social posts. |
| Links | No direct links in videos; use “link in bio” or captions. Stories require 10,000+ followers. | Direct affiliate links in posts, blogs, or emails for easy clicks. |
| Tools | Ecomobi dashboard, CapCut for editing, and product samples from brands | Ecomobi dashboards for link generation, Ahrefs for SEO, Canva for visuals. |
| Tips | – Create a “GRWM” (Get Ready With Me) video featuring TikTok Shop products.- Join trending challenges with hashtags like #TikTokShop.- Experiment with unboxings or “Product vs. Product” comparisons. | – Optimize blog posts with SEO keywords- Create a YouTube review comparing Lazada products (e.g., “Top 5 Laptops”). |
Implementation Direction:
- TikTok: Master TikTok’s video editing tools to create polished content. Experiment with formats like tutorials, unboxings, or “day-in-the-life” videos showcasing products. Join trending challenges to boost discoverability.
- Lazada: Invest in SEO tools like Ahrefs or SEMrush to identify high-traffic keywords. Write in-depth reviews or comparison posts (“Lazada vs Shopee gadgets”). Use high-quality visuals and CTAs (“Shop now on Lazada!”) to drive clicks.
Ease of Entry and Support
- TikTok Affiliate: 1,000+ followers, original content, apply via TikTok Shop or Ecomobi. Approval in ~1 week. Case Study: How a creator skyrocketed to success with TikTok Affiliate Partner & Ecomobi. In just 4 months, the creator witnessed a nearly $50,000 in commissions and almost 1,000 orders!
- Lazada Affiliate: No follower minimum, register via Ecomobi. Straightforward setup with banners and links. Ecomobi provides dashboards and promotional materials.
Long-Term scalability
- TikTok Affiliate: TikTok’s rapid growth (135 million users in Southeast Asia) and social commerce trend offer high scalability for creators who adapt to trends. However, reliance on algorithm changes and younger audiences may limit long-term stability.
- Lazada Affiliate: Lazada’s established e-commerce ecosystem and diverse product range ensure stable, evergreen opportunities. Bloggers can build authority in niches, driving consistent traffic via SEO. However, competition in search rankings requires ongoing optimization.
TikTok Affiliate excels for viral, video-driven promotions, while Lazada Affiliate is ideal for SEO-optimized, evergreen content.
TikTok Affiliate vs Lazada Affiliate: Which should you choose?
Choose TikTok Affiliate if:
- You excel at creating short, engaging videos.
- Your audience is young and trend-conscious.
- You want to leverage organic reach and viral potential.
- You’re comfortable adapting to platform trends and algorithm changes.
Choose Lazada Affiliate if:
- You prefer long-form content like blogs or YouTube videos.
- You target a diverse or niche audience seeking specific products.
- You value stable, evergreen content with SEO-driven traffic.
- You want a beginner-friendly program with established brand trust.
TikTok Affiliate vs Lazada Affiliate are powerful ways to monetize your content in 2025. TikTok Affiliate offers viral reach and high commissions for video creators targeting Gen Z, while Lazada Affiliate provides stable, SEO-driven income for bloggers reaching diverse shoppers. By aligning your content style, audience, and goals with the right platform – or combining both – you can build a sustainable affiliate income stream.
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