3 Simple Ways to Start Making Money with Lazada Affiliate

Affiliate Marketing has emerged as a prominent business model in the digital marketing landscape, allowing individuals to generate additional income by promoting products or services from other brands. In addition to participating in affiliate marketing of businesses, Affiliates can also perform affiliate marketing activities directly on e-commerce platforms.

Lazada is one of the biggest e-commerce platforms in Southeast Asia, offering a wide range of product categories for browsing and shopping online. Online shoppers may access over 32,000 prominent international and local brands, as well as customize their experiences through direct connection with brands and sellers. In this complete guide, Ecomobi will sharre how to join, promote, and maximize your earnings from the Lazada Affiliate Program with proven strategies, regional insights, and actionable tips tailored for Vietnam, Thailand, and the Philippines.

What is Lazada Affiliate?

Lazada Affiliate Program is an Affiliate Marketing program provided by Lazada, where users can advertise and sell any product through Affiliate links provided by Lazada. KOLs and Publishers will receive commissions from the Lazada Affiliate program when customers make purchases through the link they share. This program was created to help the Lazada e-commerce platform promote and sell through affiliates and help affiliates increase revenue from selling their products.

This program is specifically designed to integrate seamlessly with various online activities, making it ideal for:

• KOLs (Key Opinion Leaders) & Influencers: Monetizing their engaged social media following.
• Content Creators: Bloggers, YouTubers, and TikTokers who review products or create themed content.
• Publishers & Website Owners: Driving traffic from their sites to Lazada product pages.
• Everyday Individuals: Anyone with an online audience looking to earn supplementary income.

Advantages and Disadvantages of Lazada Affiliate

The Lazada Affiliate Program is a popular choice for those looking to monetize their online presence by promoting products from one of Southeast Asia’s largest e-commerce platforms. As a member of the program, affiliates can earn commissions by sharing customized links and driving traffic to Lazada’s marketplace.

Joining Lazada affiliate can bring many benefits to users, however, there are still some difficulties when using this platform. So what are the strengths and weaknesses of the Lazada affiliate program?

Advantages

High Commission

One of the most attractive features is the competitive commission structure. Affiliates can earn up to 12% for new customer purchases and 8.7% for existing ones. However, during mega sales events like 6.6, 11.11, or 12.12, special categories (e.g., fashion, beauty) can offer an astounding 36% commission. This tiered system significantly rewards your efforts, especially during peak shopping seasons.

Commission percentages can vary depending on the specific product category and industry, ensuring that affiliates are compensated fairly for the value they bring. This tiered commission system ensures that your efforts in driving traffic and sales will be rewarded, making the program more attractive.

Wide range of products  

Lazada offers a wide range of products spanning many categories, including electronics, home appliances, women’s fashion, mother and baby products,… along with a variety of commission rates, to maximize the earning potential of affiliates. This rich product selection gives KOLs and Publishers flexibility and convenience, allowing them to choose items that suit their area of ​​expertise.

However, publishers should choose products that are suitable for the audience on their channel to ensure higher engagement and conversion rates. Promoting products that align with your audience’s interests not only builds trust but also increases the likelihood of a successful sale.

Cookie retention period is up to 30 days

Lazada’s order tracking time is also one of the significant benefits of the program. This e-commerce platform does not require buyers to place an order the first time they click on the product marketing link, but within the next 30-day cookie for web orders and 7-day for app orders. For successfully traded orders during this time, affiliates will still receive commissions.

Enthusiastic support team

Lazada’s support team is highly dedicated and enthusiastic, providing affiliates with comprehensive guidance and assistance, especially during their initial experience with the Lazada Affiliate Program. From the moment you join, the support team ensures that you have all the necessary tools and knowledge to succeed. They offer personalized advice on how to create engaging and compelling content that not only resonates with your audience but also encourages them to click on affiliate links. 

Disadvantages

High competitive

With the popularity of Lazada affiliates programs, competition in this field is also relatively high. Many other Lazada Affiliates are competing to attract customers and generate sales. This means you have to create unique and quality marketing strategies to stand out and attract your customers’ attention.

Too dependent on Lazada’s policies

Another disadvantage when joining Lazada Affiliate is that it depends on Lazada’s policies. Your earnings are directly tied to Lazada’s terms, conditions, and commission structures, which can change. You must regularly update your strategies and ensure compliance with their latest policies to avoid invalid commissions or account issues. This requires proactive monitoring and adaptability.

Performance-Based earnings

Your income is directly proportional to your traffic and conversion rates. There’s no guaranteed salary. While this offers unlimited earning potential, it also means inconsistent income, especially in the initial stages. Success requires consistent effort and optimization.

How to start the Lazada Affiliate Program?

Starting with Lazada Affiliate is free and straightforward. Follow these steps to set up your account:

Step 1: Access the Lazada Affiliate Program page through the website or download it from the App Store or Google Play. And then, Fill in your personal information completely in the registration form. 

Step 2: After completing your registration, verify your account using the email or text message you received. Once confirmed, Lazada will assess your application, which may take several days depending on the volume of registrations.

Step 3: In the Lazada affiliate registration form section, users should take note of a few things:

• User type: Users must select as Individual or Business. Note: If you operate a registered company or plan to scale significantly, choosing “Business” might offer different tax benefits or support structures. For most beginner marketers, “Individual” is sufficient.
• Residence: Your residential location will help you participate in Lazada affiliate marketing activities in that market more easily and conveniently.

Step 4: Once your application is approved, log in to your Lazada Affiliate dashboard. This is where the real work begins:. 

• Browse product list: Navigate to the “Product Promo” or “Offers” section. You can search for specific products by name, category, or even browse trending items.
• Select relevant products: Choose products that genuinely align with your audience’s interests and your content niche. Promoting items you genuinely believe in builds trust.
• Generate affiliate links: For each chosen product, click the “Get Link” button. Lazada will provide you with a unique tracking link
  Add Sub-IDs (optional but recommended): To track the performance of different campaigns or channels, you can add “Sub-IDs” to your links (e.g., link?sub_id=facebook_post_june). This allows for granular analytics, helping you understand which efforts are most effective.

Step 5: Earn a commission every time someone makes a purchase using your affiliate link.

3 simple methods to skyrocket your earnings with Lazada Affiliate

With the Lazada Affiliate Program, whether you are an experienced marketer or just beginning, the program provides flexibility and the potential for steady income. By leveraging Lazada’s vast product catalog and easy-to-use affiliate tools, you can tailor your promotions to match your audience’s interests and increase engagement. This makes Lazada Affiliate an ideal choice for those looking to monetize their online presence efficiently.

Grow your social media channels

One of the most effective ways to kickstart your Lazada Affiliate journey is by growing your social media presence. Social media platforms like Facebook, Instagram, TikTok, and YouTube offer excellent opportunities to reach a wide audience and promote affiliate products, especially with the booming of short-form videos, the ability to reach more customers becomes easier. To leverage this, you can:

• Focus on creating engaging, relevant content that resonates with your followers such as: Problem/Solution Content, Comparison & Review Videos/Posts; Live Shopping & Q&A Sessions,….
• Regularly posting quality content helps build trust and encourages followers to click on your affiliate links.
• Interacting with your audience through comments and messages can foster stronger connections, increasing your chances of driving traffic and earning commissions.

 If you’re a creator weighing your options for maximizing your online presence, you might find valuable insights in our comparison: TikTok Affiliate vs Lazada Affiliate

Build a community

• If you have social media community management skills, you can take it a step further by building a specialized group around a specific field or topic that interests you. For example:
  • Create a Facebook group: Focused on fashion, electronics, or parenting, and share Lazada products that align with that theme. This approach allows you to engage directly with like-minded individuals who are more likely to trust your recommendations and purchase through your affiliate links. 
  • Instagram/Telegram/WhatsApp Channels: For a more direct and immediate connection, create a broadcast channel where you share flash deals, limited-time offers, and highly curated product recommendations directly to subscribers.
• Respond to Feedback: Engage with comments, answer questions promptly, and address any concerns. This shows you value your community.
• Curated Content: Regularly post valuable content beyond just product links. Share tips, tutorials, personal experiences, and answer questions related to your niche. This builds genuine rapport. Example: In a “Budget Fashion” group, share a “Lazada Haul” video, then follow up with “How to Style Your New Lazada Top 3 Ways.”
• Exclusive Value: Offer unique insights or early access to deals that members wouldn’t find elsewhere, making your community a valuable resource.

Leverage tools

Using support tools is also a way to make your money-making process simpler. KOLs and Publishers can use Social Media Management tools to ensure consistency in content production and manage posting schedules. Those management tools also help track engagement levels to adjust their content if needed. In addition, publishers can also use traffic analysis tools to determine traffic sources, conversion rates, and audience behavior.

For a deeper dive into how strategic partnerships are shaping the regional digital marketing landscape, explore the journey of Ecomobi x Lazada Affiliate: From ground Zero to a regional force in Southeast Asia’s Affiliate landscape

How to generate Lazada Affiliate links?

You can generate links from the Lazada Affiliate program by following the below steps:

• Step 1: Log in to your Lazada Affiliate account dashboard.
• Step 2: Navigate to the “Product Promo” or “Offers” section within the interface.
• Step 3: Enter the name of the product you want to promote in the search box and press the “Search” button to search for that product on Lazada.
• Step 4: Select the product you want to market and click the “Get Link” button to receive the Affiliate link of that product.
• Step 5: If you want to track the effectiveness of your advertising campaign, you can add an Affiliate Sub to the Affiliate link. However, this step can be skipped if the user feels it is not necessary.
• Step 6: Copy the generated link and use the link to promote on your marketing channels such as fanpage, group, TikTok, blog, website, email marketing, and many other places to start earning.

FAQs About Lazada Affiliate

Conclusion

Lazada Affiliate is an excellent chance for people who want to make money online through affiliate marketing. You can earn money without having to manage inventory or delivery by advertising Lazada products and sharing personalized affiliate links on sites such as blogs or social media. It is crucial to understand the policies of the platform to make sure you do not violate any regulations to avoid potential penalties.   

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