At the Lazada Affiliate SEA Awards 2025, Ecomobi received “Affiliate of the Year 2024“, a recognition given to top performers recognizing their outstanding contributions to the affiliate marketing ecosystem in Southeast Asia, especially Ecomobi x Lazada Affiliate.
Ecomobi x Lazada Affiliate: A collaborative milestone and the dawn of a new era
Founded in 2016, Ecomobi seized the moment when e-commerce was gaining momentum and online shopping was poised to explode across Southeast Asia. With a bold vision, Ecomobi set out to transform affiliate marketing into a sustainable revenue stream for brands and content creators alike. In 2018, Ecomobi took a major step forward by partnering with Lazada Affiliate, harnessing the power of social media traffic to create a dynamic collaboration that brought Lazada Affiliate marketing to the masses.
Today, as one of Southeast Asia’s leading affiliate marketing platforms, Ecomobi has grown into one of Southeast Asia’s leading affiliate marketing platforms, offering an all-in-one ecosystem that seamlessly connects brands, creators, and users. Its achievements include:
- Over 1 million creators and publishers.
- More than 300 million clicks per month and 2.5 million orders monthly.
- Strong presence in five key markets: Vietnam, the Philippines, Thailand, Malaysia, and Indonesia, with plans for further expansion.
At the award ceremony, Ecomobi shared inspiring stories from KOCs that continue to motivate their team every day. Messages like “I just hit my first $100!” sent at 2 a.m., or a young mother saying, “Thanks to Ecomobi, with affiliate I can take care of my family,” are more than just milestones – they’re emotional rewards that fuel the team’s commitment to grow, improve, and empower others every day.
On May 23, 2025, in Bangkok, Thailand, at the Lazada Affiliate SEA Awards 2025 – an event recognizing the region’s top affiliate marketing partners, Ecomobi proudly received the “Affiliate of the Year 2024” award for the Philippines market. The platform was also honored in Vietnam, Malaysia, and Thailand. These recognitions mark a significant milestone in Ecomobi’s 9-year journey of growth and impact across Southeast Asia.
The Secret to Success in Southeast Asia: Act Fast – Fail Fast – Learn Fast
Ecomobi’s journey hasn’t always been easy. In the beginning, most creators leaned toward fixed-rate bookings because they offered guaranteed income. Affiliate deals (including Lazada Affiliate deals), on the other hand, felt too risky- earnings depended on performance and sales, which made income unpredictable and harder to rely on. Ecomobi responded with action, proving the potential of affiliate marketing.
“We began by testing Pay-Per-Post (PPP) and Cost-Per-Click (CPC) models, then introduced hybrid models combining booking and affiliate strategies. We supported creators in building community-driven remarketing funnels and made affiliate marketing exciting again,” the team explained.
This commitment to experimentation became the company’s DNA. Ecomobi embraced a ‘test-and-learn’ mindset, not just in its campaigns with Lazada Affiliate, but across all facets of the business, from product development and internal operations to market entry strategies. The company prioritized flexibility over rigid frameworks, choosing to listen, adapt, and evolve in real time. Some experiments resonated instantly with the market; others missed the mark. But instead of slowing down, Ecomobi doubled down on agility: Acting fast, learning faster, and iterating constantly. Each test, whether successful or not, brought the platform closer to the optimal solution.
Looking ahead: Ecomobi’s core driver in Lazada’s 2025 vision
Ecomobi’s recent recognition as “Affiliate of the Year” reaffirms its commitment to innovation and leadership in Southeast Asia’s digital commerce landscape. The award is not merely a milestone. It is a driving force behind the company’s continued efforts to push boundaries, enhance affiliate solutions, strengthen influencer marketing technology, deepen market connections, and deliver transparent, impactful value to all stakeholders.
A cornerstone of this strategy is Ecomobi’s leadership in building micro-communities, a proven pillar for sustainable growth according to industry leaders like McKinsey, Forrester, and HubSpot. In the post-mass media era, consumers are turning away from broad, one-size-fits-all content. What resonates now is personalization, emotional connection, and authenticity. Recognizing this shift, Ecomobi is focused on cultivating tightly-knit communities where users don’t just consume content, but co-create meaningful value.
As a strategic partner in Lazada’s 2025 affiliate roadmap, Ecomobi plays a critical role in shaping the next generation of affiliate marketing. Key priorities include:
- Recruiting and nurturing high-retention traffic sources such as micro-communities, Mini KOCs, and referral-based member networks
- Managing a robust network of over 1 million publishers and KOCs across Southeast Asia
- Delivering real-time, multi-dimensional tracking and reporting systems to optimize performance and ROI
In parallel, we are doubling down on technology – deploying AI-powered tools designed specifically for creators. From auto-generated affiliate links and short-form content creation to AI-enabled livestreaming, these innovations empower creators to earn more, create faster, and scale smarter.
Looking further ahead, Ecomobi is gradually expanding its footprint beyond traditional e-commerce. The company is actively exploring new verticals such as fintech, travel, transportation, and AI-driven marketplaces, aiming to build a comprehensive infrastructure for the affiliate economy in Southeast Asia.
“For Ecomobi, affiliate marketing isn’t just a growth tool- it’s the infrastructure for the future of digital commerce in Southeast Asia.” affirmed the company’s CEO. “We’re building a world where everyone, from small-scale KOCs to top influencers, has the opportunity to turn their passion into a sustainable career.”
Contact us, Ecomobi:
– Fanpage: https://www.facebook.com/ecomobi.ssp
– Instagram: https://www.instagram.com/ecomobi_ssp
– Tiktok: https://www.tiktok.com/@ecomobipassiovietnam
