Are you trying to crack the TikTok algorithm? Ever wonder how some creators seem to effortlessly go viral while your amazing content gets lost in the shuffle? The secret often lies in something surprisingly simple yet incredibly powerful: TikTok hashtags. This comprehensive guide will demystify TikTok hashtags, show you how to find the hottest ones, and give you actionable strategies to significantly boost your views and engagement.
What are TikTok hashtags and why do they matter?
TikTok hashtags are keywords or phrases preceded by a “#” symbol that categorize your video content, making it discoverable to users interested in specific topics.
In the fast-paced world of short-form video, hashtags aren’t just labels; they’re your direct pipeline to your target audience. They’re how TikTok’s algorithm understands what your content is about and who might want to see it. But it’s not just about slapping on a few random words. To truly succeed, you need a strategic approach to using the right trending TikTok hashtags for views.
Here’s why they’re non-negotiable for TikTok success:
- Boost discoverability: Hashtags help your content reach users beyond your followers by appearing in relevant searches and FYPs.
- Algorithm signals: The newest TikTok algorithm uses hashtags to understand the context of your video. This helps it show your content to the most relevant audience, increasing the likelihood of engagement.
- Trend participation: Many trends on TikTok originate from specific hashtags. Using these allows you to participate in wider conversations and get your content seen by a massive audience already engaged with that trend.
- Audience targeting: By using niche hashtags, you can attract a highly specific audience that is genuinely interested in your content, leading to higher quality views and better engagement rates.
- Community building: Hashtags can unite communities around shared interests. For example, #BookTok connects millions of book lovers, while #CleanTok brings together cleaning enthusiasts.
6 ways to find Trending TikTok Hashtags
The landscape of TikTok hashtags trending is constantly shifting. What’s hot today might be old news tomorrow. So, how do you stay ahead of the curve and find the most impactful hashtags for your content?
Use TikTok’s discover Tab
Open TikTok and tap the “Discover” (magnifying glass) icon at the bottom of your screen. Here, you’ll see a curated list of popular sounds, challenges, and, most importantly, trending TikTok hashtags for views. TikTok highlights hashtags that are currently generating significant buzz.
Tip: Pay attention not just to the hashtag itself, but also to the type of content being created under it. This gives you ideas for your own videos.
Explore TikTok’s Creative Center
TikTok’s Creative Center offers a “Trend Discovery” feature where you can filter trending hashtags by country, industry, and time frame (last 7, 30, or 120 days). This tool provides analytics like audience demographics and hashtag performance, helping you choose tags that align with your content.
Follow competitor and influencers
Check what hashtags your competitors or top creators in your niche are using
Identify creators in your niche who consistently get high views and engagement. Observe which hashtags they are using in their successful videos. Look for patterns in their hashtag usage. Are they using a mix of broad and niche tags? Are they participating in specific challenges?
Use TikTok’s built-in hashtag suggestions
When you’re uploading a video, TikTok offers suggestions as you type in your hashtags.
Start typing a relevant keyword in your caption, and TikTok will provide a dropdown list of related hashtags along with their view counts. This is a quick way to see the popularity of various related hashtags. A high view count indicates a widely used and potentially trending hashtag.
Leverage third-party tools (for deeper insights)
Several tools can help you analyze hashtag performance beyond what TikTok offers directly: Sprout Social, Later,… can offer insights into popular sounds and trends, which often go hand-in-hand with hashtags. These tools might provide data on hashtag performance, audience demographics, and emerging trends, helping you make more data-driven decisions
Google Trends and other media platform
Trends rarely stay confined to one platform. So Tiktok creator can use Google Trends to see what topics are gaining traction globally or in specific regions. Check platforms like X (formerly Twitter), Instagram Reels, and YouTube Shorts for emerging trends that might spill over to TikTok.
Read more:
List trending Hashtag Tiktok 2025 to go viral
Without hashtags, your content might get lost in TikTok’s ocean of videos. But with the right Daily trending hashtags TikTok, you can target the right audience and amplify your views.
| Beauty Hashtags for TikTok | Best Tiktok hashtag Fashion | Tiktok hashtag trending for Home |
| #tatcha (834) #lipliner (4K) #skincareproducts (5K) #glowing (3K) #mac (2K) #settingpowder (2K) #eyelashextensions (2K) #bronzer (2K) #clawclip (1K) #lashtutorial (1K) | #redwhiteandblue (28K) #mensstyle (5K) #hermes (4K) #archivefashion (2K) #resellercommunity (3K) #summeroutfit (21K) #summerstyle (13K) #summerdresses (8K) #watchcollector (22K) #summertops (25K) | #homebuyingjourney (97) #mortgagestrategy (42) #mortgagehelp (71) #homefinds (2K) #cabin (2K) #couch (1K) #dorm (1K) #interiorinspo (2K) #modernhomedesign (957) #movingday (1K |
| Trending Tiktok hashtag niche Sport | Best hashtags Tiktok for Travel | Media and publishing hashtags for TikTok |
| #goldcup (7K) #steelers (4K) #jalenramsey (2K) #sofistadium (10K) #mlb (179K) #nbafinals (172K) #messi (68K) #nbadraft (100K) #mma (76K) #boxing (88K) | #hikingadventures (6K )#disneycruise (3K) #disneycruiseline (1K) #galveston (2K) #glamping (2K) #clearwater (2K) #themeparks (953) #workandtravel (6K) #volcano (14K) #universalstudioorlando (11K) | #chelly (20K) #amayapapaya (40K) #chelleyloveisland (6K) #heartratechallenge (3K) #namgyu (15K) #cierra (11K) #myunggi (7K) #amayaloveisland (14K) #joyuri (5K) #theweekndconcert (5K) |
How to use trending TikTok hashtags effectively
Using TikTok hashtags isn’t about spamming your captions with #FYP or #Viral. A strategic approach ensures your content reaches the right audience. Here’s how to do it right:
The power of the “Big Three” hashtag categories
To maximize your reach and engagement, aim for a mix of broad, niche, and branded hashtags.
Broad hashtags (high volume, general): These are extremely popular tags with billions of views. They offer massive reach but come with intense competition. Use them to get your content in front of a huge audience.
- Examples: #fyp (For You Page), #viral, #trending, #tiktok, #foryoupage
- Strategy: While essential for visibility, don’t rely solely on these. They’re your entry ticket to the general TikTok sphere.
Niche hashtags (medium volume, specific): These are more specific to your content, industry, or community. They target a smaller but more engaged audience who are actively looking for content like yours.
- Examples: If you’re a food creator: #foodtiktok, #cookinghacks, #easyrecipes, #veganrecipes. If you’re a gamer: #gamingontiktok, #gamingsetup, #fortniteclips.
- Strategy: These are crucial for attracting dedicated followers and boosting your engagement rate, as viewers are more likely to be interested.
Branded/Unique hashtags (low volume, unique): These can be specific to your brand, a challenge you’re starting, or a unique series you’re running.
- Examples: #YourBrandNameChallenge, #MyDailyVlog, #CreatorNameTips
- Strategy: These help build community around your content and are excellent for tracking specific campaigns.
Number of hashtags
While TikTok allows up to 100 characters in your caption (including hashtags), stuffing it with too many can look spammy and even dilute your message.
- Recommendation: Aim for 3 – 5 highly relevant hashtags. Some creators use up to 7 – 10, but the quality and relevance are far more important than the quantity.
- Focus on relevance: Each hashtag should genuinely describe your content. Irrelevant hashtags can confuse the algorithm and lead to your content being shown to the wrong audience, resulting in lower engagement.
Placing your hashtags
Most creators place their hashtags at the end of their caption. However, if a hashtag is integral to your video’s premise (#GRWM for a “Get Ready With Me” video), you can integrate it naturally into your sentence.
If you’re running low on characters in your video caption, you can add extra hashtags in the comments section. It’s a simple trick to squeeze out a little more reach for your content! An attractive Hook sentence combined with the right caption and best posting time for Tiktok will be the key to attracting viewers’ attention.
Target your audience with specific hashtags
Hashtags aren’t just for describing your video’s content; they’re powerful tools for identifying your target audience. You can use them to signal exactly who your video is for, rather than just what it’s about.
For example, if you run an online keychain store, consider the difference between using #keychain and #smallbusinessowner. While both are relevant, #keychainlover or #keychaintok directly target potential customers passionate about keychains. This strategy helps you connect with a highly engaged audience actively seeking your type of content. Understanding Best TikTok niches can further refine your audience targeting and content strategy
Monitoring and adapting your hashtag strategy to get more view
- Regularly check the Discover Page: Make it a habit to visit the TikTok Discover page daily or every few days. This is your most direct line to real-time trends.
- Analyze performance: Switch to a TikTok Business or Creator account (it’s free!). Go to your profile > three lines (top right) > “Creator tools” > “Analytics.”
- Traffic sources: See how many views came from the “For You Page,” “Following,” “Profile,” or “Hashtag” searches. This helps you understand which strategies are working.
- Top videos: Analyze your most successful videos. Which hashtags did you use on those? Can you replicate that success?
- Don’t violate community guidelines, especially if using features like Live. Always be aware of the latest TikTok Livestream Policy
Ready to go viral? Start optimizing your Tiktok hashtag today. And remember, views are just one step; learn how to make money on TikTok without followers to truly monetize your efforts. For a broader look at all view-boosting tactics, check out our guide on how to get more views on TikTok.
FAQs about TikTok hashtags
What are the best TikTok hashtags for views?
The best hashtags for views in 2025 include #FYP, #Viral, #FoodTok, #FitnessJourney, and #TravelWithMe. Combine these with niche hashtags specific to your content for optimal results.
Is hashtags useful on TikTok?
Yes, absolutely! Hashtags are incredibly useful and essential on TikTok. They act as powerful signals to the TikTok algorithm, telling it what your content is about and who might be interested in watching it. For users, hashtags serve as a primary means of discovery, allowing them to find videos related to specific topics, trends, or communities.
How many hashtags are best on TikTok?
The optimal number of hashtags to use on TikTok is generally 3 to 5 highly relevant hashtags per post.
Examples of hashtags:
– 1 – 2 Broad/Trending Hashtags (#fyp, #viral, #trending) for wider reach.
– 2 – 3 Niche/Specific Hashtags (#easyrecipes, #dogtrainingtips, #techreviews) to target a more engaged audience.
– (Optional) 1 Branded/Unique Hashtag: If you have a specific campaign or community you’re building.
To delve deeper into the dynamics of engagement, explore tips on cultivating TikTok Followers and Likes
What hashtags get you viral?
Hashtags that help you go viral are typically:
– Trending hashtags: Examples often include challenge-based hashtags like #XYZChallenge, or event-specific tags like #SummerVibes2025.
– Broad, high-volume hashtags: Helps signal to the algorithm that your content is meant for wide distribution. Including #fyp, #foryoupage, #viral, and #trending
– Relevant niche hashtags: These tags attract highly engaged viewers who are more likely to interact with your content. Example: #cookinghacks, #easyrecipes, #foodtiktok. If it’s about fitness, use #gymtok, #workoutmotivation, #fitnesstips.
– Hashtags related to viral sounds/trends
What are the top 10 Hashtags?
#fyp (For You Page)
#foryou
#viral
#foryoupage
#trending
#tiktok
#duet
#comedy
#music
#love
Understanding and strategically using TikTok hashtags is no longer optional for creators serious about growth. It’s a fundamental pillar of success on the platform. By focusing on trending TikTok hashtags for views, mixing broad and niche tags, and consistently analyzing your performance, you’ll be well on your way to unlocking your content’s full potential.
