Curious about how TikTok Affiliate Commissions work and how you can cash in? This guide covers everything you need to know: from the basics of affiliate marketing on TikTok to calculating commissions, withdrawing earnings, and boosting your success. Let’s dive in and unlock the full potential of this exciting opportunity!
What is Tiktok affiliate commission?
TikTok affiliate commission or TikTok Affiliate commission is the payment you earn as a creator when someone buys a products through your unique affiliate link shared in a TikTok video or livestream. It’s a simple yet powerful way to monetize your content without creating your own products.
TikTok Affiliate marketing has emerged as a game-changer for creators, especially Key Opinion Leaders (KOLs), looking to turn their influence into income. With TikTok’s massive user base – over 1 billion monthly active users as of 2025 – the potential for earning through TikTok Affiliate Commissions is skyrocketing. Industry reports suggest affiliate marketing on social platforms could grow by 15% annually, making now the perfect time for KOLs to jump in.
How affiliate marketing works on TikTok
Affiliate marketing is all about promoting products and earning a cut of each sale you drive. On TikTok, the process is tailored for creators like you:
- Sign up: Join TikTok’s affiliate program through the Creator Marketplace or a partnered platform such as Ecomobi
- Pick products: Choose from a catalog of approved merchant products to promote.
- Share content: Create engaging videos or livestreams featuring the product and add your affiliate link.
- Earn money: When viewers purchase via your link, you get a commission based on the sale.
- For KOLs, this is a golden opportunity to leverage your audience and partner with brands seamlessly.
Ecomobi is a leading affiliate marketing network in Southeast Asia, recognized as one of the region’s most prominent Top Affiliate Platforms (TAPs). It collaborates with over 2,000 brand partners and connects with more than 10,000 content creators, showcasing its extensive reach in the industry. Ecomobi’s Hot Partner affiliate programs stand out, offering exclusive deals, competitive commissions, and free product trials, making it an appealing platform for brands and creators alike to thrive in affiliate marketing.
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How are TikTok Affiliate Commissions calculated?
The commission level depends on the agreement between the seller and the creator. The commission calculation formula on TikTok depends on the qualified transaction value (qualified GMV) generated through the creator’s video.
GMV (Gross Merchandise Value) is the total value of orders purchased through the creator’s product link. However, to calculate the commission, only qualified orders are considered, meaning orders that have been paid and have not been refunded or canceled.
Commission calculation formula
Commission = Customer’s actual payment price * commission rate
In which: Actual payment price = Product price – Platform discount – Seller discount – Product tax.
Note: The actual payment price may be lower than the product price displayed in the store because the original product price does not include discounts such as platform discounts and Seller discounts.
A specific example of how to calculate commission:
Let’s say the creator promotes a beauty product with the following information:
- Selling price: $50
- Platform Discount: $5 (e.g., a TikTok promo)
- Seller Discount: $3 (e.g., a coupon)
- Product Tax: $2
- Commission Rate: 2%
Calculate the actual payment price: $50 – $5 – $3 – $2 = $40
Calculate your commission: $40 × 2% = $0.8 So for each order of this product, you will receive 0.8usd in commission.
How to withdraw TikTok affiliate commissions?
Currently, TikTok has 2 forms of withdrawal:
- Manual Withdrawal: You request the transfer when you’re ready
- Automatic Withdrawal: Funds are sent to your account every Wednesday.
Withdrawing money from TikTok is quite simple. It is important that you fill in the information correctly, including your full name and bank account/e-wallet to receive money.
Some notes when withdrawing money from TikTok:
- No withdrawal cap: Take out as much as you’ve earned.
- Processing time: Funds arrive within 5 business days after approval.
- Failed withdrawals: If there’s an issue (e.g., wrong bank details), the money returns to your “Available Balance” for another try. > Always verify your bank info to avoid delays!
Why didn’t I get my commission? Common Scenarios
When an order is confirmed to be delivered successfully, but you still do not receive a commission. Where is the reason? In fact, Tiktok Affiliate commissions are very strictly regulated based on “Last Click”.
Here are different situations to help you understand the problem clearly:
Scenario 1: 1 customer – 2 creators ⮕ In this situation, the order is attributed to the Creator.
Scenario 2: 1 customer – 2 creators with the same product
A viewer watches your video and another creator’s video for the same product but buys through the other creator’s link. => Result: The order is attributed to Creator B because the product link from Creator B’s content was the customer’s last click
What is the estimated commission and actual commission?
Estimated commission: After the customer completes payment for the order, the system will automatically calculate the initial commission.
Estimated commission = actual payout price * commission rate
Actual commission: may vary depending on situations that arise during the post-sale period (after the transaction)
- If there is no refund request, actual commission = estimated commission
- In case of partial refund, actual commission = (actual price paid – refund amount) * commission rate
- If the entire order is refunded, the creator will not receive any commission (commission = 0).
TikTok affiliate commissions vs. Virtual Gifts: Understanding the difference
Affiliate TikTok commissions (commissions received from doing affiliate marketing and selling products) with commission gifts – virtual gifts (Virtual Gifts) given by viewers through livestream. Each of these gifts shows the audience’s love for your content, helps increase interaction during the livestream, and especially helps your channel become more prominent on the TikTok platform.
These virtual gifts are purchased with coins (virtual currency on TikTok) and each type of virtual gift has a certain value. For example, viewers can donate items such as:
- Commission: 1 coin (cent)
- Diamonds: 1 coin
- Ice cream cone: 1 coin
- Birthday cake: 1 coin
- Heart shot: 5 coins
- Rosa: 10 coins
- Four-leaf clover: 10 coins
- Donut: 30 coins
- …. And other virtual gifts worth up to thousands of coins.
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How much does 1 TikTok rose cost?
Roses are the most popular virtual gift. TikTok Rose ≈ $0.05 USD
Can I earn money from item giveaways?
The answer is yes! You can absolutely have another source of income from receiving virtual gifts. In addition, when many people send gifts, the popularity of the livestream will increase, and TikTok will give you Diamonds based on the amount of gifts received. This not only provides a direct source of income but also creates an opportunity for you to expand your audience community.
After the livestream session ends, you can immediately check the total number of Diamonds received in TikTok’s summary report.
How to redeem virtual gifts on TikTok?
Conversion formula for TikTok coins
- 1 coin is worth about 5 cents.
- 100 coins can be exchanged for about 5 USD. That means if in a LIVE session, you are given 100 roses, you will receive 5 USD.
TikTok also stipulates that when you withdraw money to your account, you will need to pay TikTok as well as related operating systems a percentage of the corresponding money. According to the latest update, you will need to spend 50% of the value of the proceeds to pay commissions to this platform. Thus, if you withdraw 50 USD in cash, your actual receipt will be ~ 25 USD.
How to withdraw coins from TikTok
You can withdraw TikTok coins according to the following instructions:
- Step 1: Open the TikTok app and go to Profile ⮕ Select “Settings and privacy”.
- Step 2: At the interface ⮕ Select “Balance” ⮕ Select “Gift revenue”.
- Step 3: Select “Withdraw money” ⮕ Enter your PayPal account or bank account and wait for the money to arrive.
Conditions to receive commissions on TikTok
- Your account must have at least 10,000 followers
- The account owner must be 18 years old or older (this is an important condition to participate in monetization activities on this platform).
- Have an account that has been active for at least 30 days
- Accounts must comply with TikTok’s community guidelines, ensuring content does not violate copyright or contain inappropriate elements.
TikTok Affiliate Commissions are a fantastic way for KOLs to turn their TikTok presence into a steady income stream. By mastering the commission formula, perfecting the withdrawal process, and standing out from the crowd, you can unlock serious earning potential.
Making money from TikTok Affiliate has become a potential source of income for content creators, especially for those who make good use of both livestream giveaways and affiliate marketing. Through the above article, Ecomobi has helped you better understand Tiktok Affiliate commissions. To quickly update the latest news about Affiliate Marketing as well as current trends, please regularly follow Ecomobi Blog!
Contact us, Ecomobi:
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– Tiktok: https://www.tiktok.com/@ecomobipassiovietnam
– Email: info@ecomobi.com
