Livestreaming on TikTok is one of the most effective ways to engage audiences, boost brand awareness and increase revenue. However, to ensure a safe and appropriate streaming environment, TikTok enforces a strict Tiktok livestream policy. To help you navigate TikTok’s evolving regulations, Ecomobi has compiled the latest livestream policies, common mistakes to avoid, and essential tips to maintain a successful channel.
TikTok Livestream Policy at a glance
Here’s a quick summary of TikTok’s livestream rules for 2025
Who can livestream on Tiktok?
To qualify for livestreaming on TikTok, users must meet the following requirements:
- Age: You must be at least 16 years old to go live. Only users 18+ can receive virtual gifts.
- Follower: Your account needs at least 1,000 followers to be eligible for live streaming. However, if you don’t have enough followers, you can still participate in livestreaming with 3 ways to go live on TikTok without 1000 followers.
- TikTok recommends that an account be active for at least 30 days before going live.
Note: If your account has previously violated TikTok’s Community Guidelines, it may be restricted or banned from livestreaming.
[Update] TikTok Livestream Policy: Avoiding Bans
TikTok enforces strict guidelines to ensure that livestream content remains safe and appropriate for viewers. To sustain a long-term presence on the platform, creators must adhere to these policies and avoid violations that could lead to bans.
TikTok permanently revokes livestreaming privileges for accounts that engage in the following activities:
| Violation | Description | How to Avoid |
|---|---|---|
| Explicit Content | Revealing clothing, suggestive actions, or adult topics. | Wear appropriate attire; avoid suggestive language. |
| Violence | Blood, animal cruelty, or violent language. | Focus on positive, safe content; avoid violent imagery. |
| Prohibited Items | Drugs, weapons, or harmful substances. | Don’t display or mention these items, even in song lyrics. |
| Offensive Language | Hate speech, insults, or discriminatory remarks. | Use inclusive, respectful language. |
| Underage Individuals | Children under 16 appearing alone. | Ensure minors are accompanied by adults. |
| Replaying Livestreams | Re-uploading past streams (yours or others’) – may lose ability to withdraw TikTok’s affiliate commission. | Always stream live; don’t replay content. |
| Directing Traffic Off-Platform | Mentioning Instagram, Shopee, or personal contact info. | Keep all promotions within TikTok. |
Example: A streamer was banned for wearing a Gucci logo shirt, as TikTok flagged it as unauthorized brand promotion. Always hide major brand logos unless you’re an official distributor.
Some violations of TikTok Livestream policy
Directing traffic outside the platform
TikTok strongly focuses on “user retention” – which is evident not only in the TikTok algorithm that constantly suggests videos matching user insights but also in how strictly the platform treats any behavior directing users outside the platform – meaning mentioning other platforms or communication channels. Specifically:
- Personal contact information such as phone numbers, addresses (including mentions of province names, cities, etc.).
- QR codes or website links.
- Links to other e-commerce platforms or social networks like Instagram, Viber, Shopee, Lazada,…
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Interaction requirements
To provide the best experience for users, TikTok prohibits static content (meaning just turning on a livestream without any interaction between the streamer and viewers). Initially, static livestreaming was used to extend livestream duration – one of the ways to get more views on TikTok livestreams. But now, TikTok has tightened regulations to ensure content quality.
Therefore, to avoid violating this TikTok livestream policy, streamers need to:
- Maintain regular interaction with viewers
- Appear live to introduce products/services
- Avoid using slideshows or static images for extended periods
- Not leave the screen in a static state with no activity.
Failing to maintain content consistency
Livestream content must:
- Focus on the declared topic, product, or service
- Ensure relevance between promotional content and actual products
- Avoid going off-topic or switching to promoting unrelated products
Example of violation: A livestream promoting women’s fashion that focuses instead on introducing electronic accessories.
Prohibited words when livestream on TikTok Shop
To avoid being flagged and banned by TikTok, you need to avoid using the following words:
- Words implying absolute guarantees: “permanent,” “100% effective”, “100% authentic”,…
- Provocative, violent, discriminatory words
- Misleading words
- Names of other platforms and brands: Avoid mentioning names of other social media platforms or e-commerce sites like Facebook, Zalo, Shopee, Lazada, Instagram, Amazon. Don’t mention names of major brands like Nike, Dior, Zara, Adidas, Chanel, Louis Vuitton, etc. (and must hide logos). Exception: unless you are an official distributor and have permission from them
- Sensitive words: “sexy,” “seductive,” “revealing,” “provocative”
- Finance-related words: “investment,” “loans,” “quick money-making”.
By following the TikTok livestream policy, creators can maximize their reach, maintain compliance, and foster a positive community experience.
TikTok Livestream penalties for policy violations
When TikTok detects a violation during a livestream, the platform applies different penalties depending on the severity of the infraction:
Warnings
If the violation is minor, TikTok may restrict the visibility of your livestream or temporarily disable the comment section. A sudden drop in viewership is often a sign that your stream is being limited. In this case, you should continue livestreaming while ensuring that you do not repeat the same mistakes to prevent further restrictions.
Temporary bans
For more serious violations, TikTok may suspend your ability to livestream without prior notice. Depending on the severity, the ban can last between 24 – 48 hours or even extend to 7 – 30 days. However, if you believe the suspension was issued by mistake, you can submit an appeal following TikTok’s Community Guidelines Violation Removal Process to have the penalty reviewed.
Feature limits
Repeated violations may result in TikTok restricting your account’s interactions, reducing the reach of your livestreams, and making it harder for viewers to find your content.
Permanent bans
For severe violations of TikTok livestream policy – such as highly sensitive content, fraudulent activities, or copyright infringement – or repeated infractions, the platform may permanently delete your account without warning.
Note: TikTok’s new warning system is designed to handle cases of repeat offenses. Under the new mechanism, if a user posts content that violates TikTok’s Community Guidelines, the content will be removed, and the account will receive a warning. If an account accumulates a certain number of violations, the user may face a permanent ban.
How to Appeal a TikTok livestream ban
Creators can check if their account has received any warnings within the last 90 days. This information is available in the “Account Status” section within the app’s Safety Center.
If you believe a ban was issued in error, follow these steps:
Mobile Appeal
- Open TikTok and go to “Profile.”
- Tap “Shopping Cart” → “Enter” for TikTok Shop Management.
- Tap the three-line menu → Select “Account Reputation” → Choose the violation to appeal.
- Review details and TikTok’s recommendations → Click “Appeal” to submit
Appealing a TikTok livestream policy violation via Desktop
- Go to shop.tiktok.com/streamer/welcome and navigate to “Account Reputation” to check detailed violation information, similar to the mobile platform. Then, submit your appeal request.
- Additionally, you can contact TikTok’s support team directly: Visit TikTok Support → Click “Report a Problem” and follow the platform’s guided steps to report your issue.
Important notes:
- Provide detailed reasons for your appeal and attach any supporting documents to help TikTok process your request faster.
- Processing time depends on the volume of requests and TikTok’s internal review procedures.
- To avoid account bans, users should strictly follow TikTok’s community guidelines.
5 Pro tips to skyrocket your livestream engagement
Boost your livestream success with these expert strategies:
- Engage Early: Greet viewers by name and ask questions in the first 5 minutes to build rapport.
- Use Visuals: Show products clearly and avoid static slides to keep viewers hooked.
- Stay On-Topic: Stick to your niche (fashion, tech) to avoid policy violations.
- Monitor Comments: Respond to viewer questions live to boost interaction.
- Schedule Streams: Announce livestreams via TikTok posts to build anticipation.
Read more:
- How I earn $50,000+/month from Travel Affiliate marketing programs (Case Study)
- Best time to post on Tiktok Philippines 2025 to get more views
FAQs about TikTok Livestream Policy
Q: Can I mention my website during a livestream?
A: No, mentioning websites, social media platforms, or personal contact info violates TikTok’s policy and risks a ban.
Q: What happens if I accidentally violate a rule?
A: Minor violations may trigger a warning or reduced visibility. Correct the issue immediately and appeal if needed.
Q: How do I check my account’s violation status?
A: Go to “Account Reputation” in TikTok Shop or check “Account Status” in the Safety Center.
Q: Can I use brand logos in my livestream?
A: Avoid logos from major brands (e.g., Nike, Gucci) unless you’re an authorized distributor.
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TikTok Livestream is a powerful tool for brand visibility and revenue generation. However, content creators must be cautious and comply with TikTok livestream policy to avoid penalties. Stay updated with the latest affiliate marketing insights by following Ecomobi Blog. Ecomobi is your trusted partner on the journey to increasing income through affiliate marketing!
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